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Dewi Muliasari
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INDONESIA
International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Articles 2,142 Documents
THE INFLUENCE OF PRODUCTION COSTS, PROMOTION AND SALES COSTS ON COMPANY PROFITS (Empirical Study of Manufacturing Companies in the Food and Beverage Sector Registered at BEI Period 2018-2021) Utami, Wikan Budi; Zahrah, Aini; Kristiyanti, LMS
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12582

Abstract

Net profit is the limited measure of a company's success. The main purpose of establishing a business or company is to make a profit. Planning and controlling profits is one of the roles of company management that is really needed, to generate maximum profits. The following are the factors that influence making a profit, namely production costs, promotion costs, and sales. This research aims to determine the influence of production costs, promotion and sales costs on company profits. In this research, the sample used is food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2021 period. The analysis method uses multiple linear regression analysis methods with a significance level of 5% or 0.05. The research results show that the production cost variable with a significance value of 0.000 < 0.05, the promotion cost variable with a significant value of 0.003 < 0.05 and the sales variable 0.000 < 0.05 affect the profits of manufacturing companies listed on the Indonesia Stock Exchange, this can be seen from the results of the t-test. The results of the f- test show that production costs, promotion costs and sales have a joint effect on company profits, the R2 value is 79,3%. Keywords: Production Costs, Promotion Costs, Sales, Profit
MARKET TESTING OF FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE David Sukardi Kodrat; Tina Melinda; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6494

Abstract

Footwear Stakeholder Chain Marketplace (FSCM) is a marketplace that integrates suppliers, producers, consumers, logistics services and funding institutions. Industry groups with core industries that interact intensively and form partnerships, both with supporting industries and with related industries can be said to be clusters in the marketplace. The purpose of this study is to examine the horizontal and vertical linkages in FSCM including: suppliers, manufacturers, makers, buyers, carriers, stores, sellers, distributors, retailers and customers. Testing is carried out using the market testing method using in-person usability testing techniques to improve performance and user experience. The procedure is done to collect respondents, find a comfortable room, and record the whole process. The results show that the home, consumers, suppliers, manufacturers, and forums display create a unique user experience. When consumers buy certain products, words that reinforce consumer choices will appear, such as: Good choice!” or “Yum! We love that one". In addition, consumers also have the opportunity to display their designs and at the same time sell them in the artist shop. Suppliers and producers have the opportunity to share access.
THE ROLE OF COMPANY PERFORMANCE MODERATING CAPITAL STRUCTURE AND COMPANY EXTERNAL FACTORS ON COMPANY VALUE IN THE CONSISTENCY OF THE ECONOMIC RECESSION in 2020 Puji Endah Purnamasari; Farahiyah Sartika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7056

Abstract

An increase in inflation can cause a slowdown or decrease in a country's economic growth, this situation can be called a recession in a country. The decline in the exchange rate of the domestic currency with foreign currencies and the increase in gross domestic product for two quarters, caused many companies to experience losses due to decreased sales and losses experienced by these companies resulted in a decrease in the value of the company which was marked by a decrease in the company's stock price. This study aims to measure the effect of capital structure, inflation, exchange rate, gross domestic product on firm value with firm performance as a moderating variable. The results of this study indicate that capital structure and inflation do not have a significant impact on firm value while the exchange rate and gross domestic product have a significant positive impact on firm value. While the company's performance is not able to modernize the relationship between the independent variable and the dependent variable.
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
VALUE OPTIMIZATION STRATEGY FOR MSME CLUSTERS IN EAST JAVA PROVINCE AFTER THE PANDEMIC Vita Retyana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8521

Abstract

This study aims to provide a model for developing MSME values in Indonesia based on Geography Spatial Supply Chain 4.0. This model seeks to increase effectiveness by optimizing production factors after the COVID-19 pandemic. This study uses a qualitative method with an exploratory approach in compiling the proposed model for MSME development in Indonesia, especially East Java. The data were obtained from the results of a survey of 800 respondents in East Java province, in-depth interviews with experts, and in-depth observations of existing conditions in the field. This research produces a geographic spatial supply chain model that connects farmers (N-1) to processing industries (N) and end consumers (N+1) through a marketplace that is integrated with local government systems. Marketplace does not only cover software procurement and sales systems, but is broader in marketing, quality control and knowledge transfer. This research contributes to the development of MSMEs in Indonesia, especially in the province of East Java. The research results can be the basis for stakeholder policy making in the development of MSMEs in Indonesia, especially in East Java.
THE INFLUENCE OF MARKETING MIX ON SATISFACTION AND LOYALTY OF RICE CUSTOMERS AT PT. KOMODITI TANI INDONESIA Zulfarida Solihiyah, Erni Dwi; Widayanti, Sri; Syah, Mirza Andrian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12793

Abstract

Customers are the most crucial aspect of running a business, so companies need to maintain customer satisfaction. Customers who are satisfied with a product will generally have a loyal attitude towards that product. This research aims to analyze the influence of the marketing mix on customer satisfaction, customer loyalty, and rice customer loyalty at PT. Komoditi Tani Indonesia. The sampling method uses accidental sampling with a total of 68 respondents. The analysis used is SEM-PLS with the WarpPLS 8.0 program. The research results show that product, price, location, and employee variables have a significant effect on customer satisfaction. Product variables, price, location, physical facilities, and customer satisfaction significantly affect customer loyalty. The customer satisfaction variable mediates the relationship between product, price, and location variables on customer loyalty
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE OF CONVENTIONAL BANKING WITH BANKING SHARIA USING THE CAMELS METHOD BEFORE AND DURING THE ECONOMIC RECESSION DUE TO THE COVID PANDEMIC – 19 YEAR 2020 Yuli Kurnia Firdausia; Siti Samsiyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4446

Abstract

This study aims to analyze the comparison of the performance of Islamic banking and conventional banks before and during the Covid 19 pandemic using CAMELS. The data analysis method has been described in accordance with the method designed in this study to measure the health of the Bank, using CAMELS. The data used in this study is secondary data, namely the financial statements used to measure the performance of conventional banks and Islamic banks are financial statements for the period 2017-2020. The measured performance includes CAR, NPL, NPM, ROA, BOPO, LDR, IER from 10 Islamic and conventional banks used as samples in this study. The analytical tool used is multiple linear regression. To analyze the data obtained in this study, Microsoft Excel, SPSS and other software were used. Sampling in this study uses non-probability with purposive sampling method. Based on the results of the research that has been carried out, it is found that the results of the CAMEL Ratio Testing the CAR ratio between Islamic banks and conventional banks shows the results of P value 0.000 < (0.05). NPL ratio value P value 0.042 < (0.05). NPM ratio value Pvalue 0.175 > (0.05). ROA ratio value Pvalue 0.900 > (0.05). BOPO ratio value P value 0.044 < (0.05). LDR ratio value P value 0.000 < (0.05). The value of the ratio IER Pvalue 0.019 < (0.05). From the results of the analysis above, it can be concluded that the financial performance of Islamic banks and conventional banks during the Covid-19 pandemic period 2017-2020, namely there are significant differences in the ratio of Capital Adequacy Ratio (CAR), Non Performing Loans (NPL), Operating Costs to Operating Income (BOPO), Loan to Deposit Ratio (LDR), and Interest Expense Ratio (IER).
WORKLOAD, WORK STRESS AND WORK MOTIVATION ON TURNOVER INTENTION OF EMPLOYEES CV. BRILLIANO PERKASA GROUP IN SURABAYA Bayu Rama Laksono; Widiar Onny Kurniawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6879

Abstract

Human resources are an important component in efforts to achieve company targets through the resulting performance. Every company that wants maximum work results from its human resources, the company must provide workers' rights and facilitate workers with facilities that must be available in a company. With the attention given by the company to workers, it will have a good impact on the company's working relationship with the workers or employees of the company. Employees have a big impact on companies that want to achieve their targets quickly, contributing to the company must be maximal. The approach used to find the method quantitatively, with a population of all employees of CV. Brilliano Perkasa Group as many as 40 employees & 40 respondents were selected as samples. The findings from the results of the tests conducted by the author show that partially and simultaneously there is an effect of workload, work stress and work motivation on turnover intention.
ANALYSIS OF THE SOCIAL MEDIA USE, SERVICE QUALITY, AND AVAILABILITY OF FACILITIES TO THE INTEREST OF TOURIST VISITING KEBON EMPIRING SRIMULYO TOURISM Wisnu Hadi; Lina Ayu Safitri; Chriswardana Bayu Dewa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8652

Abstract

Tourism can have multiple effects on all sectors such as economic, social, cultural and political so that it becomes the target of national and regional development. One of the tourism objects to be developed is the nature tourism of Kebon Empring, Srimulyo, Bantul. As an effort to develop this area, researchers want to analyze the effect of social media promotion, available facilities and service quality on tourist visits at Kebon Empring tourism objects, Srimulyo, Bantul. The method used in this research uses quantitative research where research data is obtained from primary data sources in the form of questionnaire data collection. In this study the independent variable (X) consisted of the use of social media, quality of service and availability of facilities, while the dependent variable (Y) was interest in visiting. The results of this study provide several conclusions that the variable hypothesis of social media use is rejected. Meanwhile, the variables of service quality and availability of facilities have a significant effect on interest in visiting.
INFLUENTIAL FACTORS ON SMES INTENTION TO EXPORT FROM THE PERSPECTIVE OF INNOVATION DIFFUSION Yogi Yusuf Wibisono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10516

Abstract

A country's export level contributes greatly to its economy. Despite accounting for 99% of all companies, the contribution of small and medium-sized enterprises (SMEs) to national export in Indonesia is quite low, at 15.6%. The relatively low contribution of SMEs to export encourages scholars to look at the factors that impact or discourage SMEs from exporting their products. This study aims to build a model of internationalization adoption, i.e. export to foreign markets, based on the concept of innovation diffusion, with five dimensions: relative benefits, compatibility, complexity, trialability, and observability, in order to gain a better understanding of how internationalization as an innovation spreads in SMEs. The survey approach is employed, with questionnaires sent to SMEs in Bandung, and the data obtained is used to evaluate the model. According to the findings of the data analysis, relative benefits complexity, trialability, and observability all have a substantial impact on SMEs' intentions to export.

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