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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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BRAND NAME AND MILLENNIAL GENERATION ON CUSTOMER PREFERENCES THEIR IMPACT ON BRAND LOYALTY IN MSMEs Eman Sulaiman; Weni Novandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6839

Abstract

This study analyzes and finds out the influence of brand name and millennial generation on consumer preferences and their impact on brand loyalty in MSMEs. The data analysis technique uses descriptive analysis and questionnaire feasibility tests that have been tested beforehand with validity tests, reliability tests, multicollinearity tests, coefficients of determination and Path Analysis using Smart PLS with a total sample size of 93 respondents. The results of the direct influence study: show that the brand name has a negative and insignificant effect on Brand Loyalty. Brand Name has a negative and insignificant effect on Customer Preference, Customer Preference has a positive and significant effect on Brand Loyalty, that Millennial Generation has a negative and insignificant impact on Customer Preference. While the indirect effect: Brand Name has a negative and insignificant effect on Brand Loyalty, Millennial Generation has a positive and significant effect on Brand Loyalty.
QUALITY OF SERVICE AT THE PERSONNEL AND HUMAN RESOURCES DEVELOPMENT AGENCY OF SOUTHEAST MINAHASA REGENCY Rieske B. Palad; William Areros; Evelin J.R. Kawung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8553

Abstract

The goal of this research is to assess the service quality of the Personnel and Human Resources Development Agency in Southeast Minahasa Regency. The researchers used a qualitative descriptive approach with a focus on responsiveness, responsibility, and accountability. The study was conducted with six informants, and data was collected through observation, interviews, and documentation. The data was analyzed through three stages: data reduction, data presentation, and data verification. The findings indicate that the staff at the agency were responsive in providing administrative services, but the filing process was slow due to leadership dispositions and uncertainty in management. The agency showed responsibility in executing administrative processes and was accountable in accordance with predetermined processes and standard operating procedures. Overall, the study concludes that the quality of services provided by the agency is responsive to the needs of civil servants, but improvements are needed in terms of openness in management and the speed of the filing process.
TOURISM STRATEGY MANAGEMENT IN POST ECONOMIC RESILIENCE COVID-19 PANDEMIC (STUDY ON SITU GEDE TASIKMALAYA TOURISM OBJECT) Soni Sumali; Tuti Triani; Mila Karmila
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11497

Abstract

This research aims to analyze the competitiveness of the Tasikmalaya Regency tourism sector and to find out the factors that determine and influence competitiveness as well as strategies that can be taken to increase the competitiveness of the tourism sector. The data used is secondary and primary data, namely GRDP data for Tasikmalaya Regency in 2017-2021 and supporting tourism-related data as well as in-depth interviews with the Tasikmalaya Regency Tourism, Youth and Sports Department (DISPARPORA). In this research, the Porter's Diamond model approach was carried out which was calculated using a composite index and quadrant analysis. The results of the shift share analysis show that in 2017-2021 the tourism sector experienced rapid growth and was able to compete with the same sector at the national level. In line with the shift share results, the results of analysis using the Porter's diamond model approach show that the Tasikmalaya Regency tourism sector has quite good competitiveness compared to its comparison provinces. Factors that have advantages in determining competitiveness are related supporting industry factors and factor conditions. Kor key: Competitiveness; Tourist; Competitiveness Monitor; Porter's Diamond.
Influence Of Brand Image, Lifestyle, And Product Quality On Iphone Smartphone Purchase Decision Rizal Rizal; Ahmad Yani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6457

Abstract

This study aims to determine the brand image, lifestyle, and product quality on the Iphone smartphone purchase decision. The population used in this study were STIE PERTIBA Pangkalpinang students. The method used in this study is a partial test with a Likert scale. The sample in this study were iPhone smartphone consumers with a total of 100 respondents. Statistical tests were carried out using multiple linear regression analysis with SPSS 25 computer program. Validation test using Pearson Product Moment. Meanwhile, the reliability test uses the Cronbach'c alpha value, the classical assumption test. After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining a brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.
TALENT MANAGEMENT: EFFECTS ON ORGANIZATIONAL PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6748

Abstract

In the midst of competition between companies as it is today, creating a competitive advantage is an absolute must for companies. One way to create excellence is with the presence of human resources who have the ability, knowledge and skills according to the company's needs. HR is the most important capital for the smooth operation of the company. So many companies like today are far paying attention to their human resources. To manage HR in a good direction, talent management is needed in improving and developing HR potentials within the company. The purpose of this study was to examine the effect of talent management and employee engagement on employee performance at CV. Maxmoda Indo Global. The method used in this study is to use the census method with the help of the SPSS program to process the collected data. The partial test results show that talent management has a significant effect on employee performance. From the simultaneous test, it can be seen that employee engagement has a positive and significant effect on employee performance. Talent management and employee engagement together have a positive and significant impact on employee performance.
DIGITAL ECONOMIC & FINANCIAL INCLUSION FOR ECONOMIC RECOVERY IN INDONESIA Rudi Santoso; Martinus Sony Erstiawan; Tony Soebijono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10016

Abstract

The research focuses on economic recovery strategies by utilizing the digital economy and financial inclusion. The basic postulate in this research is an empirical study showing an increase in the digital economy during a pandemic. This resulted in the use of financial inclusion increasing significantly. So that both are the biggest variables in post-pandemic economic recovery. The digital economy and financial inclusion are driving forces in national economic recovery. The basic assumption of this research refers to access to formal financial services, which increases the ability to drive micro-economy. The output of this research is a model of an elastic national economic recovery strategy using digital platform business and financial inclusion. The model developed in this study offers an inclusive financial access strategy in the digital economy sector to drive microeconomics. With the movement of microeconomics, the acceleration of post-pandemic economic recovery will be more effective. As an indicator of success, the objects used in this research are start-up growth and digital-based financial access. In addition, the aspects used as benchmarks for success in this model are: Governance, People, and Financial & Economic.
THE INFLUENCE OF CLARITY OF BUDGET TARGETS, GOVERNMENT ACCOUNTING STANDARDS, AND REPORTING SYSTEMS ON THE PERFORMANCE ACCOUNTABILITY OF SUMENEP GOVERNMENT INSTITUTIONS Fidya Istiqfarini; Tituk Diah Widajantie
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8663

Abstract

This study aims to examine and prove the effect of clarity on budget targets, government accounting standards, and reporting systems on the performance accountability of government agencies the in Sumenep Regency. The method used in this research is a quantitative method. The population in this study was 51 Regional Apparatus Organizations in Sumenep Regency. The sample of this research is 15 regional offices and 5 regional agencies with a total of 60 respondents. The data analysis technique used is using Partial Least Square (PLS) with the software SmartPLS 3.0. The results of this study indicate that the clarity of budget targets has an insignificant positive effect on accountability for government agency performance, while government accounting standards and reporting systems have a significant positive effect on accountability for government agency performance.
CREATIVITY AND INNOVATIVE BEHAVIOR TO ENHANCE COMPETITIVE ADVANTAGE WITH THE MODERATING ROLE OF DIGITAL LEADERSHIP Yohanes Susanto; Bukman Lian; Fitria Marisya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11861

Abstract

The purpose of this study is to better understand the value of creativity and creative work practices in boosting competitive advantage, starting with psychological empowerment via the mediating impact of digital leadership. In this study's quantitative methodology, 300 SMEs in Palembang City, South Sumatra, Indonesia, were given questionnaires to complete. Path analysis using SEM-PLS is the analysis method employed. The study's findings indicate that psychological empowerment directly influences creativity and innovative work behavior but has no impact on competitive advantage. While creativity promotes new work practices, competitive advantage is unaffected. Competitive advantage is impacted by innovative work practices. Innovative work practices and competitive advantage are mediated by creativity, although competitive advantage is not one of them. Digital leadership does not mediate psychological empowerment and creativity into a competitive advantage, but it does mediate creativity into innovative work behavior and innovative work behavior into a competitive advantage. As a result, it will be simple to mold employees' innovative behavior. Creativity is required to compete in the modern world, and it must be based on the desires of the employees themselves. This creative conduct will encourage the growth of small and medium-sized businesses. Leaders must keep up with trends and technical advancements and be able to help staff members advance their IT literacy. As a result, it will quicken behavioral adjustments necessary to be creative and successful in the contemporary technological era.
INFLUENCE OF CAMPUS FACILITIES, IMPLEMENTATION OF USR PROGRAM (UNIVERCIT SOCIAL RESPONSIBILITY), HUMAN RESOURCES DEVELOPMENT ON CAMPUS IMAGE WITH MEDIA RELATIONS AS VARIABLE INVERVENING Andri Kurniawan; Martha Suhardiyah; Subakir Subakir
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1044

Abstract

Complete facilities in the educational institutions also encourage the realization of a conducive learning process, no exception for universities as a place to develop scientific knowledge. The college has a social, economic and environmental responsibility to be the mindset and culture of the organization at any business venture. The university's social responsibility as a responsibility for the activities and behaviors of the institutions is influenced and impacted by society. These responsibilities require management practices that eliminate negative impacts and support sustainable development. This research uses a sample of this study as much as 103 people consist of structural officials, and the manager of Hima Progdi the Environment University PGRI Adi Buana Surabaya. The results of this study showed that there is a partial positive influence among Varianel campus facilities, the Univercity Social Responsibility (USR), on media relation, while the HUMAN development variables are not on the media relation and image of the campus and there is a correlation between campus facilities variables, Univercity Social Responsibility (USR), human resources development, with media relation and campus image
EARNING MANAGEMENT EFFECT ON FINANCIAL STATEMENT FRAUD, WITH CORPORATE GOVERNANCE AS A MODERATING VARIABLE Widanarni Pudjiastuti; Fera Tjahjani; Nanda Alivia Pratikasari; Bunyamin Bunyamin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6433

Abstract

This study aims to explore the role of corporate governance as a moderating variable on the effects of earning management on financial statement fraud. The purposive sampling method was used to obtain 37 manufacturing multinational companies from Indonesia Stock Exchange (IDX) for the years 2018 – 2020. Moderated Regression Analysis (MRA) technique was used to test the Beneish M-score model. Earning management is proxied by discretionary accrual, and corporate governance is proxied by independent commissioners, managerial ownership, institutional ownership, and audit committee financial expertise. Earning management has a positive significant effect on financial statement fraud and audit committee financial expertise strengthens the effect of earning management on financial statement fraud. Meanwhile, independent commissioner, managerial ownership, and institutional ownership could not moderate earning management to financial statement fraud. The audit committee variable strengthened the relationship between earnings management and financial statement fraud, therefore, for further research employ the ethics of the audit committee as an additional variable.

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