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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
 172   173   174   175   176 
THE INFLUENCE OF SOCIAL MEDIA, STORE ATMOSPHERE AND PROMOTIONS ON REPURCHASE INTEREST IN PAON SIYAP KARUNIA PRODUCTS IN SURABAYA Gunawan, Kelly; Kiara, Calandra; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16867

Abstract

This study aims to examine the impact of social media, store atmosphere and promotion on repurchase intention for Paon Siyap Karunia products. The study used quantitative methods to test between research variables. Paon Siyap Karunia is a food business that sells Indonesian food from 2020. The population used in this study were people who had bought Paon Siyap Karunia products, with a sample of 150 respondents. Data was collected using google form. This study uses purposive sampling techniques and non-probability sampling methods. Data was processed using SPSS 26. The result showed that social media has an effect on repurchase interest, which shows that managing social media to be better and more attractive can increase repurchase interest. The result showed that store atmosphere has an effect on repurchase interest, which shows that having a comfortable place can increase repurchase interest. The result showed that promotion has an impact on repurchase interest, which provides evidence that appropriate and attractive promotions can increase repurchase interest. And the results on social media, store atmosphere and promotions affect the interest in repurchasing Paon Siyap Karunia products.
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN KAFE DINGIN PULUNG DI KECAMATAN PULUNG KABUPATEN PONOROGO Sanjaya, Aurelia; Gunadi, Belinda; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16906

Abstract

The culinary business in Ponorogo is growing rapidly, including the Dingin Pulung Cafe which is experiencing sales fluctuations due to customer dissatisfaction with product quality, price, and service quality. The main objective of this study is to establish the level of impact of product quality, price, and service quality have on the level of customer satisfaction at Dingin Pulung Cafe. This research uses a quantitative approach, collecting responses via surveys from 180 purposively sampled respondents who meet certain criteria. The sample criteria in this study were customers who had purchased products at Dingin Pulung Cafe 1 to 2 times in the last month. Data analysis was conducted using SPSS 26 to ensure accurate results. In this study, the data collection technique involves using Google Form with a Likert scale, which allows to measure respondents' perceptions of products, prices, and services provided. Multiple linear regression serves as the analysis method, which makes it possible to examine the impact of these variables simultaneously. The findings from the regression analysis indicate that product quality, price, and service quality significantly affect customer satisfaction. In addition, the three factors together also make a significant contribution to customer satisfaction, with a coefficient of determination of 70.8%.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN GAG PTC SURABAYA Yohans, Silvia; Aurelia, Jennifer; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16907

Abstract

The study aims to analyze the impact of price, product quality, and service quality on purchase decisions at GAG PTC Surabaya. This research employs a quantitative approach, with data collected through offline questionnaire distribution. The sample consists of 170 respondents who meet the criteria of having purchased products at GAG PTC Surabaya at least twice and being between 17 and 55 years old. The sampling technique employed is non-probability sampling using a purposive sampling approach. The data analysis is conducted using multiple linear regression analysis. The findings of this study indicate that: (1) price has a significant influence on the purchase decision of GAG products, (2) product quality significantly affects the purchase decision of GAG products, and (3) service quality also has a significant impact on the purchase decision of GAG products.
THE INFLUENCE OF BOARD CHARACTERISTICS ON CSR DISCLOSURE: AN EMPIRICAL STUDY OF THE FINANCIAL SECTOR IN INDONESIA Santoso, Eko Budi; Hariyono, Cherish Sheverine
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16955

Abstract

This study examines how the characteristics of a company's board of directors affect Corporate Social Responsibility (CSR) reporting in 104 Indonesian financial firms listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. It explores how factors like board gender diversity, age, size, tenure, financial expertise, and narcissism influence CSR disclosure. The research focuses on the board of directors because in their roles as decision-makers, especially in shaping CSR strategies and reporting. By analyzing these characteristics, the study aims to understand how the board's characteristics impact their decisions related to CSR. Despite the financial sector’s relatively low environmental impact, its strong CSR performance raises critical questions about the authenticity of its disclosure, which is the focus of this research. A key innovation of this study is its use of these regulations as a benchmark for measuring CSR, alongside its exclusive focus on board characteristics in the financial sector. By analyzing the connection between board of directors’ characteristics and CSR disclosure, the findings aim to provide valuable insights for investors, government agencies, regulators, and CSR institutions. Ultimately, this research explores how board characteristics influence the transparency of CSR disclosures in Indonesia's financial industry.
Determination of Indonesia’s Exports to ASEAN-4 Soeharjoto, Soeharjoto; Tribudhi, Debbie Aryani; Soeharjoto, Isamu Rafael
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16976

Abstract

In globalization era, every country has the opportunity to increase its exports. Indonesia as one of the ASEAN member countries, participates in the ASEAN Economic Community. In winning the competition in the AEC market, Indonesia implements a strategy of prioritizing its exports to large importing countries of products from Indonesia. Singapore, Malaysia, Thailand, and Philippines are the four largest export destinations of Indonesia in the ASEAN member. However, the government also needs to pay attention to several macroeconomic indicators of the country, such as Gross Domestic Product per capita, exchange rates, and interest rates that can affect the demand for Indonesia's export destinations in ASEAN member countries. Aims of this study is to determine the determination of Indonesia's exports to ASEAN-4. The study used panel data in 2012-2021 from ASEAN-4, which came from Singapore, Malaysia, Thailand, and Philippines. This study was conducted using panel data regression method, using exports as the dependent variable and Gross Domestic Product per capita, exchange rate, and interest rate as dependent variable. The appropriate method used in this study is common effect model. This research obtained the results that Gross Domestic Product per capita and exchange rates have a positive and significant effect on Indonesia's exports to ASEAN-4. However, interest rates have no effect on Indonesia's exports to ASEAN-4.
A MODEL OF STRATEGIC PLANNING FOR FINANCE MANAGEMENT OF MEDIUM-SIZED ENTERPRISES (SMES) IN INDONESIA Arda Raditya Tantra; Ani, Dewi Ari; Dwi Jayanti, Fitri; Indarto, Bambang Ahmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16995

Abstract

This study aims to provide a strategic planning model in financial management for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to overcome problems in financial risk management. This study uses an interpretive approach through a systematic literature review of journals indexed by Scopus as a reputable international reference source, data collected from publications over two decades with a specific theme using PRISMA analysis which resulted in 152 articles. The findings show that MSMEs, especially medium-scale in Indonesia, are business entities with a large capacity to absorb labor. Although various MSME products have the potential to become high-quality export commodities, the process of managing financial risk effectively in the short term requires the implementation of the right strategy. Therefore, a strategic planning model is needed in MSME financial management to overcome these problems. Theoretically and practically, this systematically arranged model has the potential to be a successful and sustainable financial management solution for MSMEs in Indonesia, and can be implemented with field data related to MSME financial management. The novelty of this study lies in the focus of the discussion which specifically highlights the role of accounting in managing MSME financial risk in Indonesia.
ANALISIS KELAYAKAN USAHA laneva, apredo; Loice, Romy; Hartono, Robby
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study has four main objectives, namely: (1) Determine the feasisibilty of the Padang Restaurant business in Kota Baru from the legal aspect, (2) Determine the feasibility of the Padang Restaurant business in Kota Baru from the market and marketing aspect, (3) Determine the feasibility of the Padang Restaurant business in Kota Baru from the technical and operational aspect, (4) Determine the feasibility of the Padang Restaurant business in Kota Baru from the financial aspect. The Kota Baru Restaurant is a business engaged in the culinary sector, by offering products in the form of Padang dishes which are located on Jalan Jenderal A.Yani in the city of Baturaja. The Kota Baru Restaurant was established in 1972 and closed in 2019 due to bankruptcy. In 2023, the Kota Baru Restaurant owner plans to reopen the Kota Baru Restaurant business. So with that in order to reopen the Kota Baru Restaurant business, a business feasibility analysis is needed so that bankruptcy does not occur for the second time. In terms of the legality aspect, the Kota Baru Restaurant is said to be feasible because the Kota Baru Restaurant can fulfill the existing requirements, namely licensing to open a business in Baturaja City and open a business in the culinary field. In the market and marketing aspects it is said to be feasible because it has a market as evidenced by collecting traffic data using the work sampling method so that a fairly large market segment is obtained, namely road users in front of restaurants with a lifestyle of eating out and an interest in buying food outside. From the technical and operational aspects, the Kota Baru Restaurant is said to be feasible because it meets the specifications, which include production and sales locations, there are demand estimates and production estimates, there are process flows, adequate production and sales facilities and there is also a workforce that assists operational activities. From the financial aspect it is said to be feasible because the Kota Baru Restaurant has met the financial feasibility specifications seen from the Net present value (NPV), amounting to IDR 643,623,829,13, Discounted Payback Period for 1.27 years and Internal Rate of Return (IRR) of 64% for the most likely scenario. Based on the four aspects that have been analyzed, it can be said that the Kota Baru restaurant deserves to be reopened.
THE INFLUENCE OF PRODUCT KNOWLEDGE, TRUST AND SOCIALIZATION ON CUSTOMER DECISIONS IN FINANCING "FUTURE PACKAGE" AT BTPN SYARIAH (STUDY AT BTPN SYARIAH MMS BANKING MOJOSONGO, BOYOLALI, INDONESIA) Cindy Madiyaningsih; Prastiwi, Iin Emy; Muhammad Tho’in
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17042

Abstract

Future Package Financing is an integrated program of Bank BTPN Syariah given to a group of woman in rural areas who want to own a business and have dreams of changing their lives, but do not have access to banking service. The main goal is to provide financial solution, simple financial solutions, simple financial planning and group participation. Marketing financing is carried out through MMS (Mobile Marketing Syariah), namely branch offices located in sub-districts. This research uses three variables, namely independent product knowledge trust and socialization with one dependent variable, namely decision to finance. Menwhile, the sample used was 100 respondents obtained using the simple random sampling method. The data analysis method used is quantitative anlysis, namely validity and reliability tests, classical assumption test, multiple regressuin analysis, t test, F test and coefficient of determination (R2). Based on data analysis, the research results sho that the indicators in this research are valid and reliable. In the classical assumption test, the data is normally distributes, heteroscedasticity and multicollinearity do not occur. The t test dhows that the variables product knowledge, trust and socialization have a significant effect on the decision to finance PMD. From the statistical results of the F test, it is known that product knowledge, trust and socialization jointly influence the decision to finance PMD. In the test, it is known that the coefficient of determination (R2) shows that product knowledge, trust and socialization can influence customer decision by 69,5% while 30,5% is influenced by other factors outside this research. Keywords: Product Knowledge, Trust, Socialization, Future Package Financing (PMD) And Decision To Make Financing
Examine the Impact of Using Digital Payment on Small and Medium Enterprises in Rwanda Honorine, Umuhire
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17096

Abstract

Abstract Rwanda's economic growth has come a long way in diverse sectors, including small and medium-sized firms (SMEs). The trend toward digitalization has made digital fee systems crucial for marketplace get entry to and financial efficiency. even as there were big-scale debates in the literature over the pros and cons of digital payments, there may be no clear adoption direction for Rwandan SMEs. This examination examines the readiness of SMEs to embrace digital payments using evaluating key enablers which including regulatory backing, technological infrastructure, and investment competencies. based totally on qualitative evidence, the research expounds on the impact of virtual payments on SME performance, monetary inclusion, and enterprise resilience. Findings imply that digital payments decorate transactional performance, lessen operating fees, and improve marketplace get right of entry to. notwithstanding these, massive-scale adoption is being stifled by way of vulnerable virtual infrastructure, inadequate virtual literacy, and security. Addressing the virtual divide, it's miles proposed that the private and non-private sectors converge through funding incentives, virtual literacy training, and bolstered cybersecurity. private universities can be partnered with SMEs as a good way to power innovation and know-how sharing, and government-supported schooling applications can drive the correct use of digital payments. Availability of strong internet connectivity and an excellent knowledge of digital finance may be critical for SMEs to contribute meaningfully to the virtual economy.
PROPOSED IMPROVEMENTS TO INCREASE CUSTOMER REPURCHASE INTENTIONS AT DEPARTMENT STORE X Budiono, Fernand Amadeo; Sitorus, ,Hotna Marina Rosaly
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17104

Abstract

The retail sector is one of the most significant sectors of the Indonesian economy, where according to the Minister of Trade, it contributed 53,56% of GDP in the first quarter of 2022. One example of a retail business in Indonesia is Department Store X, located in Bandung City, one of Indonesia’s largest retail markets. However, since 2017, the number of visitors and sales there has stagnated, and has been pretty much the same for the last 6-7 years, despite rising costs of labor and product procurement, which is very concerning for the store’s longevity. The objective of this research is to identify and analyze what key factors effect customer repurchase intentions at Bandung City department stores such as Department Store X, as it was found that the problem was caused by low customer retention. Many old customers were hesitant or unwilling to shop in Department Store X again. This research itself aims to study the effect of several independent variables, including advertising and promotions, store environment & layout, service quality, product diversity, and location as well as several mediating variables, including customer satisfaction, perceived value, and emotions/feelings in the store on the dependent variable of customer repurchase intentions. The methodology used in this research involved using a questionnaire with a convenience sampling technique for data collection and PLS-SEM (Partial Least Squares Structural Equation Modelling) for data processing. The results of this research found that product diversity, location, and customer satisfaction had a positive and significant effect on repurchase intention.

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