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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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THE INFLUENCE OF THE HUMAN DEVELOPMENT INDEX, POPULATION, AND PROVINCIAL MINIMUM WAGE ON THE UNEMPLOYMENT RATE BY AN ISLAMIC ECONOMIC PERSPECTIVE IN LAMPUNG PROVINCE, 2019-2023 Utomo, Salsabrina Nanda Saski; Hanif; Fitri, Ainul
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18415

Abstract

This study aims to analyze the influence of the Human Development Index, inhabitants Size, andProvincial Minimum Wage on the Unemployment Rate in Lampung Province over a five-year period,by 2019 to 2023. This study was employed by an Islamic economic perspective. The method used isa quantitative approach, collecting secondary data by the Central Statistics Agency covering 15districts and cities in Lampung Province. The analysis was employed utilizing panel data regressionby the hand of Eviews 12 software. The outcomes drew that the human enhancement index andinhabitants have a favorable and substantial influence on the unemployment rate, whilst theprovincial minimum wage has a favorable but insubstantial influence. This study gives importantexplanations regarding the human enhancement index, inhabitants, and provincial minimum wageon the unemployment rate by an Islamic economic perspective, that encourages its followers to workand produce, even making it an obligation for those who are able. This study emphasizes the needfor effective policies to enhance the public assistance of the society in order to overcome the problemof unemployment in Lampung.
DESIGNED TO BE OVERSPEND: A BEHAVIORAL LOOK INTO MARKETING'S FINANCIAL IMPACT IN THE DIGITAL AGE Giamanto, Natania Ken Anniko; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18456

Abstract

In the digital era, consumer behavior has shifted with the development of technology and marketing strategies. Currently, people are increasingly using e-commerce for buying and selling transactions. They obtain product information that they want to buy from their social media platform. This phenomenon leads to overspending behavior. Overspending can be caused by several factors, including cognitive bias, present bias, and urgency to buy. Therefore, the purpose of this study is to examine the role of cognitive bias, present bias, and urgency to buy in shaping overspending behavior. This research is necessary because the topics related to overspending, cognitive bias, present bias, and urgency to buy are still rarely studied. It is hoped that the results of this study can help develop digital marketing strategies. Respondents in this study were Indonesians of productive age (18-55 years) who actively use social media. Respondents were asked to complete a questionnaire, and all data obtained were processed using the SEM-PLS (Structural Equation Modeling – Partial Least Squares) method. This study shows that cognitive bias mainly influences overspending, cognitive bias influences present bias, present bias influences overspending, and present bias does not mediate the relationship between cognitive bias and overspending. Furthermore, the urgency to buy moderates the existing relationship between present bias and overspending.
MARKETING STRATEGY DEVELOPMENT TO INCREASE MARKET SHARE IN THE SRAGEN BATIK MSMES CENTER Pratiwi, Adcharina; Adhitama, Rizky Ramadhan Aprian; Dewi, Calista Rosyita
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18457

Abstract

This research focuses on the creative economy and the criteria for marketing strategy in the sociopreneurial sector. The research was conducted in accordance with the planned roadmap for the Masaran batik industry center in Sragen. The research sample was Dewi Ratih MSME in the Masaran area of Sragen. This research was motivated by several problems, namely: (1) suboptimal marketing strategies, (2) unstable batik sales volume that often declines at certain times, and (3) less than optimal business profitability. This research is highly urgent for business actors and batik industry center associations as a solution to address these issues. The research resulted in the formulation of a superior marketing strategy model and plan that is competitive in the batik industry. The results of this research will be used as a formulation and utilized by Sragen batik MSMEs, students, lecturers, the community, and similar entrepreneurs to develop effective marketing strategies. This research aims to solve this problem through a goodness of fit model design approach, which is implemented as a solution to improve marketing strategy, sales volume, and business profit. The research resulted in the formulation of a marketing strategy model, sales volume, and market share that can increase the profitability of batik businesses. Keywords: product, price, promotion, distribution, sales volume
THE INFLUENCE OF PERCEPTION OF PRICE, FACILITIES, AND SERVICE QUALITY ON MEMBER SATISFACTION OF ALL HAPPY GYM FITNESS CENTER BRANCHES IN THE ERA OF GLOBAL DISRUPTION Soetijono, Audrey Shannen; Wiryakusuma, I Gusti Bagus Yosia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18459

Abstract

This research seeks to examine how price perception, amenities, and service quality impact satisfaction of Happy Gym Fitness Center members in all East Java branches. This research employs a quantitative methodology. with the explanatory research method, where primary data is obtained through a questionnaire distributed to 320 active member respondents. SPSS software was used to analyze the data. The results of the study show that simultaneously the perception of price, facilities, and service quality affect customer satisfaction. However, only partially facilities and service quality have a significant effect, while price perception has no effect on customer satisfaction. These findings indicate that in the context of fitness centers, customer satisfaction is more influenced by non-price aspects, especially the quality of facilities and services. This research makes a practical contribution to Happy Gym's management in formulating strategies to increase customer satisfaction and loyalty through facility improvement and service quality improvement, while strengthening competitiveness in the increasingly competitive fitness industry. The implications of these findings show that a focus on excellent service and modern facilities is a key factor in building a memorable and sustainable customer experience.
ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI Eko Wahyudi; David Sukardi Kodrat; Eric Harianto; Yuli Kartika Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18482

Abstract

This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
FINANCIAL DETERMINANTS OF INVESTMENT DECISION-MAKING IN FRAUDULENT SCHEMES WITH SCAM AWARENESS AS A MEDIATING VARIABLE AND RISK TOLERANCE AS A MODERATING VARIABLE Harjanto, Adara Mishel; Yusup, Adi Kurniawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18483

Abstract

This study explores how financial literacy, financial behavior, and financial stress influence investment scam awareness, as well as how this awareness shapes investment decisions among Generation Z in Indonesia. This study applies Protection Motivation Theory (PMT) to explain how threat recognition and coping responses explain investors' behavior. Quantitative approach was used for this research with data sourced using an online questionnaire survey distributed to Generation Z investors in Indonesia through purposive sampling method. The data were evaluated using Structural Equation Modeling Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the relationships between variables. The findings indicate that financial literacy has a positive and significant effect on investment scam awareness, allowing individuals to better recognize fraudulent schemes. In contrast, financial behavior and financial stress show no significant effect on awareness of investment scams. Furthermore, scam awareness does not directly affect investment decisions, but risk tolerance was proven to moderate this relationship. These findings show that although financial literacy improves scam awareness, investment decisions are also shaped by other factors. This work offers additional insight to existing literature by delivering a deeper understanding of how financial determinants shape investment decision-making in fraudulent investment contexts, especially among Generation Z investors in Indonesia.
THE INFLUENCE OF COMPETITORS, MARKET SEGMENTATION, MARKETING STRATEGY, AND BRAND IMAGE ON CUSTOMER SATISFACTION AT HOTEL LUMINOR JEMURSARI SURABAYA Agustina, Rina; Afkar, Taudikhul; Alam, Wira Yudha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18519

Abstract

This study aims to analyze the influence of competitors, market segmentation, marketing strategy, and brand image on customer satisfaction at Hotel Luminor Jemursari Surabaya. Using a quantitative approach and survey method, data were collected from 57 respondents through a structured questionnaire. Multiple linear regression analysis revealed that all four independent variables simultaneously have a significant effect on customer satisfaction, with an adjusted R² of 77.1%. Partially, competitors have a negative influence, while market segmentation, marketing strategy, and brand image show significant positive effects. These findings offer strategic implications for hotel management in enhancing customer loyalty through service differentiation and brand reinforcement.
INTEGRATION OF PROJECT MANAGEMENT AND DIGITAL MARKETING TO IMPROVE FINANCIAL PERFORMANCE: A QUALITATIVE STUDY OF IT COMPANIES IN SURAKARTA Prasetyaningrum, Nurita Elfani; Sudalyo, Ramadhian Agus Triono; Trisnowati, Juni; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18527

Abstract

Abstract : Information technology (IT) companies in Surakarta are increasingly under pressure to improve their financial performance amid growing market competition. Project management has been recognized as an effective tool for managing IT projects; however, its implementation and its impact on the financial performance of companies are not fully understood. This research aims to explore how the implementation of project management affects the financial performance of IT companies in Surakarta through a qualitative approach. The research method involves in-depth interviews with project managers, project team members, and relevant stakeholders in 35 IT companies across seven districts and cities in Surakarta. Data analysis is conducted using a qualitative approach focusing on themes emerging from the interviews. The results of this research have shown that the implementation of project management has a significant impact on improving the financial performance of information technology companies in Surakarta. The study successfully identified several key findings: 1) Increased Operational Efficiency; 2) Cost Reduction; 3) Improved Product and Service Quality; and 4) Efficient Resource Allocation. Thus, this research provides an important contribution to the development of theory and project management activities, as well as IT company activities in Surakarta. These findings can be used as a basis for the development of better strategies and policies in project management, as well as strengthening the position of IT companies in competitive markets.
Bahasa Inggris Perdana, Cipta canggih; Putra, Sinar Dharmayana; Suade, Yuyun Karystin Meilisa; Monalisa, Monalisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18539

Abstract

This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
ECOSYSTEM-BASED CRM INTEGRATION IN MULTI-UNIT UMRAH ENTERPRISES: A CASE STUDY OF TIGA MAHAREWA GROUP Harmina, Harmina; Basir, Mustika Kusuma; Burhanuddin, Fia Fauzia; Triany, Novika Ayu; Pagiling, Novieyanty
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18561

Abstract

This research explores the strategic imperative of Customer Relationship Management (CRM) integration within the Tiga Maharewa Group’s multi-unit business ecosystem, focusing on Umrah services. Qualitative inquiry and strategic analysis (IFAS/EFAS) revealed severe operational fragmentation (silos) and a critical lack of unified data, empirically positioning the firm in a strategic turnaround condition. To resolve this strategy-structure misalignment, the study developed a Conceptual Strategic Integration Model by synthesizing TOWS analysis and a revised Business Model Canvas. The proposed model is founded on Shared CRM Membership  and Collaborative Promotion, and crucially expands customer segmentation to formally incorporate Agents and External Merchants to facilitate Value Co-Creation. The study’s core contribution is a four-stage conceptual roadmap that recommends pragmatic implementation steps, from securing an executive mandate to system standardization. This model and roadmap provide a necessary strategic framework for the Tiga Maharewa Group to transform its siloed operations into a cohesive, data-driven ecosystem, ensuring enhanced efficiency, long-term competitive advantage, and alignment with the Islamic principle of Ta'awun (cooperation).

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