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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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KNOWLEDGE SHARING IN ECOPRINT SMES: INNOVATION AND SUSTAINABILITY IMPLICATIONS Suryadi, Dyan Fauziah; Putra, Sinar Dharmayana; Utami, Adya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18562

Abstract

This study explores the lived experience of knowledge sharing among ecoprintartisans in South Sulawesi, Indonesia, and its implications for innovation andsustainability in creative small and medium enterprises (SMEs). Using aphenomenological approach, in-depth interviews and participant observationswere conducted with local artisans to uncover how tacit and explicit knowledgeare exchanged and interpreted within their communities of practice. The findingsreveal that ecoprint knowledge is predominantly tacit and embodied, transmittedthrough observation, imitation, and shared experience rather than formaldocumentation. Knowledge sharing occurs within strong community networksgrounded in trust and solidarity, facilitated by both physical workshops and digitalplatforms. Openness in sharing—especially of failures—acts as a catalyst forcollective innovation, while the process itself reinforces environmental, economic,and cultural sustainability. This research contributes to extending knowledgemanagement theory beyond corporate settings by demonstrating that in creative,sustainability-oriented SMEs, knowledge sharing functions not merely as amanagerial process but as an ethical, communal, and generative practice thatsustains both innovation and heritage.
THE MOM INTRAPRENEURIAL PATH TO WORK-LIFE BALANCE: EXAMINING THE ROLE OF SALARY AS A MEDIATOR Mambu, Bellatrix Kezia Debora; Suade, Yuyun Karystin Meilissa; Pagiling, Novieanty
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18567

Abstract

This study examines how mom-intrapreneurship influences work–life balance among employed women in Indonesia, with salary tested as a mediating variable. Using a quantitative approach and Partial Least Squares Path Modeling (PLS-PM), the research assesses direct and indirect relationships among the constructs. The findings show four key results. First, mom-intrapreneurship positively affectssalary, indicating that women’s creativity, initiative, and involvement in intrapreneurial activities contribute to higher income. Second, mom-intrapreneurship also improves work–life balance, suggesting that the autonomy and flexibility gained through intrapreneurial roles help women better manage professional and domestic responsibilities. Third, salary does not significantly influence work–life balance, implying that increased earnings alone do not ensure greater harmony between work and personal life. Fourth, salary does not mediate the link between mom-intrapreneurship and work–life balance, highlighting that psychological and motivational factors—rather than financial ones—play a more important role in achieving life balance. Overall, the study concludes that the well-being of working mom is shaped more by intrinsic values derived from intrapreneurial engagement, such as autonomy, meaningful work, andrecognition, than by financial compensation. These insights contribute to gender-based intrapreneurship literature and offer practical guidance for organizations promoting flexibility, innovation, and sustainable employee well-being.
IMAGE LIFTS EXPERIENCES, NOT BONDS: EXPLAINING GEN Z LOYALTY IN THE STARBUCKS REWARDS PROGRAM Winata, Natalia; Ludyanto, Mayfeline; Selina, Tiffanie; Tunandar, Ivana Edgina; Sanapang, Gracela Marisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18568

Abstract

This study explains how experiential marketing and brand attachment shape Gen Z loyalty in the Starbucks Rewards Program and whether brand image strengthens these effects. We surveyed 385 Gen Z members in Makassar who had made at least two purchases in the last month and had redeemed loyalty points. Data were analyzed using variance-based structural equation modeling with PLS SEM to test direct paths and interaction terms. Results show that experiential marketing and brand attachment each have a positive and significant association with loyalty. Brand image significantly amplifies the effect of experiential marketing on loyalty,indicating that a favorable image frames and elevates how service episodes are interpreted and remembered by young consumers. In contrast, the interaction between brand image and brand attachment is not significant, corresponding to one rejected hypothesis and suggesting that attachment already operates as a deep bond that requires little image-based reinforcement. From a managerial perspective, firms should make everyday experience cues highly visible through coherent image building, while deepening attachment through recognition, access, and community within the rewards ecosystem.
TRANSFORMATION OF BUMDES HUMAN RESOURCES: FROM LOCAL MANAGERS TO RURAL ENTREPRENEURS IN THE AGE OF DISRUPTION Jumardi; Utomo, Jason Agustinus Priyogo; Chendry, Efan James William; Monalisa; Firman, Afrizal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18569

Abstract

A Village-Owned Enterprises (BUMDes) play a strategic role in rural economic development by managing local resources. However, the ongoing digital disruption, characterized by technological shifts, market volatility, and intensified competition, demands a fundamental transformation of the human capital within BUMDes. This study aims to analyze the capacity of BUMDes human resources in facing disruptive challenges, identify key enabling and inhibiting factors in their transformation from local managers to rural entrepreneurs, and formulate relevant and sustainable strategies for their development. Employing a quantitative approach, data were collected through structured questionnaires distributed to 40 BUMDes administrators across multiple regions. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the interrelationship between variables. The results revealed that digital skills significantly influence the readiness for role transformation, while managerial knowledge and innovation motivation did not show statistically significant effects. The study contributes theoretically by expanding the human capital framework in the context of rural development and offers practical insights for policy design related to structured digital training and mentoring programs. It alsoadvocates for a collaborative ecosystem involving local governments and development actors to support inclusive and sustainable rural entrepreneurship in the face of ongoing disruptions.
AN ANALYSIS OF OPPORTUNITY AND CHALLENGE OF DAYCARE INDUSTRIES IN MAKASSAR CITY Ganap, Adella Bellatrix Zephaniah; Thelessy, Ira; Fidianti, Findaria Nur; Tanzil , Gabriel Enrico; Sharon, Salmah; Firman, Afrizal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18572

Abstract

The daycare industry in Makassar has shown significant growth recently, driven by the increasing number of dual-income households and changing patterns of early childhood care. This study explores the opportunities and challenges faced by daycare businesses inthe city, focusing on operational, social, and market-related aspects. Opportunities include the rising awareness among parents regarding early childhood education, growing demand for flexible childcare services, and potential partnerships with corporations,healthcare providers, and educational institutions. Additionally, the relatively limited number of high-quality daycare centers in suburban areas offers room for expansion. However, several challenges persist, such as high operational costs, a shortage of trained caregivers, cultural preferences for family-based childcare, and competition from informal providers offering lower prices. The study highlights the importance of adopting innovative solutions, including technology-enabled monitoring systems, diversified service packages, and continuous staff development programs to enhance service quality and build customer trust. By addressing these challenges and leveraging the available opportunities, daycare businesses in Makassar can achieve sustainable growth and contribute to improving early childhood care standards in the region. This research offers helpful tips for entrepreneurs, policymakers, and stakeholders in developing strategies to strengthen the competitiveness of the daycare sector.
A STRATEGIC FRAMEWORK FOR THE ADVANCEMENT OF DIGITAL CREATIVE INDUSTRY IN INDONESIA Tan, Monica; Chandra, Michael; Jurmasari, Sriyanah; Harun, Tamara Destyani; Muchtar; Firman, Afrizal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18574

Abstract

Indonesia's digital creative industry is a key driver of national economic growth, thanks to a young population that is comfortable with technology. But even though it has a lot of potential, the industry has ongoing structural problems that make it hard to stay competitive in the long run. These include a big gap between the skills that schools teach and what businesses need, unevendigital infrastructure, weak protection of intellectual property, and broken governance. People want free content and businesses that compete on price, which makes it even harder for businesses to innovate and stay in business. This study presents a strategic framework aimed at fortifying the industry, utilizing Porter’s Diamond Model as the analytical foundation. We use a quantitative explanatory approach backed by secondary data to look at factor conditions, demand conditions, related and supporting industries, firm strategy and competition, and the effects of government and chance. The results show that we need a development strategy that is based on four pillars: improving human capital, digital infrastructure, and ecosystem support; boosting innovation and business competitiveness; and making regulatory coordination more efficient. By following these steps, Indonesia can become a leader in theglobal digital economy by creating a more competitive, inclusive, and sustainable creative ecosystem.
THE EFFECT OF DIGITAL TECHNOLOGY UTILIZATION ON HOTEL SERVICE OPERATIONS AND CUSTOMER PERCEPTION Guspian, Iza; Basri, Mursyid Hasan; Arman; Dugari, Daniel Cristophy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18637

Abstract

This study analyzes the effect of digital technology utilization on hotel service operations and customer perception in a regional hotel in Central Bangka Regency, Indonesia. The research examines how ease of use, technology-based service quality, and feature availability influence system efficiency, and how system efficiency subsequently affects customer perception. Security and privacy are also included to evaluate their direct and moderating roles. Using survey data from 134 hotel guests, the model was tested with Partial Least Squares Structural Equation Modeling. The findings show that all three technological factors significantly enhance system efficiency, which in turn strongly improves customer perception. Security and privacy also have a significant direct effect, although their moderating influence was not supported. Overall, the study highlights the importance of efficient and user-friendly digital systems in shaping customer evaluations and provides practical insights for strengthening digital service implementation in regional hotels.
The Effect of Profitability and Environmental Performance on Firm Value of Islamic Commercial Banks in Indonesia Ivana, Farah; Masyithah, Syarifah Mauli; Indrakesuma; Ramli, Muhammad Ridha; Yunidar, Syafira; Firdaus, Ferroz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18653

Abstract

This study aims to analyze the influence of profitability and environmental performance on the value of companies in Sharia Commercial Banks in Indonesia for the 2020–2023 period. Profitability is measured using Return on Assets (ROA), while environmental performance is measured by PROPER. The value of the company is proxied by the Price to Book Value (PBV). The research method used is a quantitative approach with multiple linear regression analysis. The results of the study show that profitability has a positive and significant effect on the company's value partially. Environmental performance does not have a significant effect partially, but simultaneously, profitability and environmental performance have a significant effect on the company's value. These findings confirm the importance of strengthening profitability and implementing sustainable environmental management to increase company value. This research is expected to be a reference for practitioners and academics in the development of sustainability-oriented Islamic financial management.
THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND TRUST ON CONSUMER PURCHASE INTEREST IN GOOD SUPPLY Primadiansyah Ridha Novrizal; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18658

Abstract

This study aims to determine the effect of digital marketing, brand image, and brand trust on consumer purchase intention with Good Supply as the object of study. The variables used in this study are digital marketing, brand image, and brand trust as independent variables, and purchase intention as the dependent variable. The method used is quantitative with multiple linear regression analysis approach. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 150 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that digital marketing influences the purchase intention of Good Supply consumers. Brand Image influences the purchase intention of Good Supply consumers. Brand Trust influences the purchase intention of Good Supply consumers.
IMPACT OF MICRO CREDIT ON REGIONAL ECONOMY : THE CASE OF PEOPLE BUSINESS CREDIT (KUR) IN YOGYAKARTA PROVINCE Solikin, Akhmad; Prabowo, Sakti; Akhmadi, M Heru
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18668

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are very important for Indonesian economy. However, numerous obstacles prevent MSMEs development, including capital. To overcome the obstacle, Indonesian government launched Small or People Business Credit (PBC) or Kredit Usaha Rakyat (KUR). This article aims at analyzing PBC toward regional sectoral economy. This research uses Interregional Input-Output Table approach by using Interregional Input-Output Table of 2016, which is the most update table available. Shock data used was contract value of KUR in Province of Yogyakarta Special Region. The results show that the majority impacts of KUR disbursements are accrued by economic sectors in Yogyakarta Province, especially sectors of Wholesale and Retails, Car and Motorcycle Reparation; Agriculture, Forestry and Fishery; Manufacturing Industry; and Other Services. Impacts of KUR disbursements on economic sectors in other provinces are very limited.

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