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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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QUANTIFYING REAL-TIME RETAIL IMPACT: INFLUENCER MEDIATION IN BOOSTING FASHION INTENTION Erwin, Erwin; Triady, Gefael; Chandra, Francesco; Lionary, Krisna Dharmawan; Wiasal, Jenifer Mariana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18671

Abstract

This study aims to analyse the causal pathway from Live Streaming Commerce to Purchase Intention in the fashion sector, by validating Influencer as a mediating variable. Using an explanatory quantitative approach, this study applied Partial Least Squares – Structural Equation Modelling (PLS-SEM) to survey data collected from 217 fashion consumers in South Sulawesi who have been involved in livestreaming commerce and are affordable to Influencers. The data collection instrument used was a questionnaire with a Likert scale (5 Scales). The main results show that, although livestreaming commerce has a positive and significant direct influence on Purchase Intent, the mediating influence channelled through Influencers is the dominant and superior transmission channel. These findings confirm that for urban consumers who demand authentic product validation, trusted Influencer figures serve as an essential mechanism that transforms real-time interactions into confidence to transact. The implications of this study are significant for fashion industry players, underscoring the need to shift the focus from just technology features to credible influencer authorisation strengthening strategies to achieve optimal conversion rates in a risk-averse regional market.
THE DIGITAL CULINARY CHAIN: BRAND AWARENESS’S CONTRIBUTORY ROLE FOR CONTENT MARKETING’S CONVERSION POWER Joesran, Jessenia Odelia; Cantika, Diva; Hamdani, Felicia; Tunggala, Karenina; Erwin, Erwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18672

Abstract

The rapid growth of the culinary industry increases competition, forcing businesses to follow new trends. Social media platforms have become an essential tool for creating marketing content that captures consumer attention and drives purchase intention. This research examines the effect of marketing content on purchase intention, with brand awareness as a mediating variable. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. The study collected data from 205 respondents through questionnaires using a five-point Likert scale. The results indicate that marketing content has a positive influence on purchase intention. Furthermore, brand awareness was found to mediate the relationship between marketing content and purchase intention, suggesting that marketing content indirectly impacts consumers’ purchase intentions. These findings highlight the importance for culinary business owners to develop and manage relevant and appealing content to increase purchase intention. Moreover, well-designed marketing content plays a crucial role in enhancing brand awareness, which ultimately leads to higher consumer purchase intention.
THE DIGITAL TRINITY: INFLUENCERS, REVIEWS AND BRAND – QUANTIFYING THEIR SYNERGISTIC EFFECT ON FNB PURCHASE INTENTION Trisnawijaya, Muhammad Sa`ad; Yonardi, Evi Jayanti; Haeruddin, Anastasya Putri; Axelito, Denny Eka; Hartanto, Denis; Erwin, Erwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18673

Abstract

Trends in social media marketing have advanced significantly and are being utilized by culinary business operators. These trends are used to build Brand Awareness, which increases consumers' Purchase Intention. The purpose of this study is to analyze the effect of Influencer Marketing and Online Customer Reviews on Purchase Intention, with the mediating role of Brand Awareness. This study was analyzed using Partial Least Squares Structural Equation Model (PLS-SEM). The collected data were then processed using SMART-PLS. A total of 160 consumers from the Gen Z and Y demographics were surveyed using questionnaires with a 5-point Likert scale. The study shows that Online Customer Reviews can influence Purchase Intention, unlike Influencer Marketing, which only affects Purchase Intention through Brand Awareness. This highlights the central role of Brand Awareness for every trend used, which, in this case, Influencer Marketing and Online Customer Reviews contribute to purchase intention. Therefore, operators in the culinary business must aim to balance the use of existing trends with efforts to enhance their Brand Awareness.
FROM CLICK TO PURCHASE: EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON REPURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH MARKETING IN MSMES Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18690

Abstract

This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collected through a questionnaire distributed to 300 MSME consumers in Central Java, a region selected for its high repurchase intention for online MSME products. The findings show that while digital marketing does not directly and significantly influence repurchase intention, it has a strong, positive, and significant effect on electronic word of mouth marketing (eWOM). The study reveals that the impact of digital marketing on repurchase intention is only significant when it is mediated by electronic relationship marketing (ERM). This means that digital marketing's effectiveness in driving repeat purchases depends on its ability to first build trust, foster emotional connections, and create customer loyalty through digital platforms. The research concludes that for long-term success, businesses should focus on digital marketing strategies that nurture and develop customer relationships after the initial sale, rather than solely on attracting consumers for a first-time purchase.
THE ROLE OF MICROFINANCE INSTITUTIONS IN ADDRESSING FINANCIAL BARRIERS AND SUPPORTING SMES GROWTH IN RURAL NYARUGENGE DISTRICT, RWANDA Ituze, Nicolas
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18697

Abstract

Small and medium-sized enterprises (SMEs) are essential for innovation, job creation, and poverty reduction in developing economies, yet many in Rwanda continue to face financing challenges that limit their growth. In Nyarugenge District, where SMEs drive local commerce, high financial barriers, limited credit access, and inadequate financial literacy hinder their sustainability. This study examines how financial constraints, financial literacy, and access to microfinance services influence SME growth. A quantitative approach was applied using structured questionnaires distributed to 180 purposively selected SMEs. The instrument, adapted from validated studies and contextualized for Rwanda, measured access to microfinance, financial barriers, financial literacy, and SME growth. Data were analyzed using SEM in SmartPLS 4, including reliability and validity assessments, and hypothesis testing. Findings show that access to microfinance services significantly enhances SME growth, while financial barriers negatively affect it. Financial literacy had the strongest positive influence, underscoring its importance in effective financial management and entrepreneurial success. The study concludes that improving SME financial literacy and reducing financing barriers are essential for sustainable growth, and recommends that policymakers and microfinance institutions design integrated programs that expand credit access and strengthen managerial capacity to boost SME competitiveness in Rwanda.
TRANSFORMATION OF GREEN UNIVERSITIES IN INDONESIA: THE ROLE OF TRANSFORMATION LEADERSHIP STYLE INNOVATION AND GREEN MANAGEMENT ACCOUNTING IN ACHIEVING SUSTAINABILITY PERFOMANCE Andrew, Richard; Lusy, Lusy; Pranata, Yosef
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18703

Abstract

In the era of smart society 5.0, universities are required not only to excel academically, but also to be able to demonstrate sustainability performance that includes economic, social, and environmental aspects. Catholic University as an institution based on values and spirituality has a strategic role in addressing global sustainability challenges. The urgency of this research lies in the need for a deeper understanding for the entire academic community on how the application of transformational leadership style and Green management accounting can encourage the achievement of sustainability performance in the environment of universities in Indonesia, the level of application and understanding is still diverse in the achievement of sustainability performance. The object of research is all universities in Surabaya and Jakarta, because they are the two largest cities in Indonesia and become the mecca of tridarma of higher education throughout Indonesia. The main purpose of this study was to analyze and examine the influence of transformational leadership style and Green management accounting on the sustainability performance of universities in Indonesia. Specific objectives, this study wants to uncover the strategic role of green Management Accounting in maintaining the sustainability of institutions in the midst of technological developments and global environmental demands. The study used a quantitative approach with survey methods. The Data was collected through a Likert scale 1-5 questionnaire distributed via google form to the academic community of selected universities in Jakarta and Surabaya. Sampling technique using purposive sampling. Data analysis was conducted to test the relationship between variables and draw empirical conclusions.
ENHANCING BUSINESS RESILIENCE IN SMES: THE ROLE OF ADAPTIVE LEADERSHIP AND LEARNING VIA DIGITAL READINESS AND DYNAMIC CAPABILITIES Wahyudi, Hendra; Witjaksono, Andre Dwijanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18713

Abstract

This study investigates how adaptive resilience and human capital regeneration contribute to strategic sustainability in SMEs, while examining the potential moderating role of institutional flexibility. The research addresses a critical gap in understanding the interplay between organizational capabilities and institutional environments in emerging market contexts. Employing a quantitative research design, data were collected from SMEs in East Java through comprehensive surveys. The analysis utilized Structural Equation Modeling to assess the hypothesized relationships between the key constructs while ensuring robust validity and reliability tests. The results demonstrate that both adaptive resilience and human capital regeneration positively influence strategic sustainability. Contrary to expectations, institutional flexibility does not significantly moderate these relationships, suggesting that internal organizational capabilities may play a more pivotal role than external institutional factors in driving SME sustainability. This study offers novel theoretical insights by challenging conventional assumptions about institutional support in emerging markets. It contributes to the dynamic capabilities literature by highlighting the primacy of internal resilience and human capital development over institutional adaptability for SME sustainability.
INFLUENCE OF ENTREPRENEURSHIP KNOWLEDGE AND ENTREPRENEURIAL SELF-EFFICACY ON ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF ENTREPRENEURIAL ATTITUDE IN EAST JAKARTA CULINARY SMES Kho, Keren Sarwana; Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18787

Abstract

A strong entrepreneurial foundation is essential for sustaining business growth, especially in the highly competitive culinary industry. The culinary sector is one of Indonesia’s most dynamic creative economy subsectors, yet many businesses face intense competition and a high risk of failure. This condition highlights the importance of understanding psychological and behavioral factors that influence entrepreneurs’ decision-making. Therefore, this study aims to analyze the effect of entrepreneurship and entrepreneurial self-efficacy on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable among culinary entrepreneurs in East Jakarta. The research employed a quantitative approach using a cross-sectional design, with a sample of 291 culinary entrepreneurs selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed directly to respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship and entrepreneurial self-efficacy both have a positive and significant influence on entrepreneurial intention. In addition, both variables also positively affect entrepreneurial attitude. This study further confirms that entrepreneurial attitude plays a mediating role in the relationship between entrepreneurship and entrepreneurial intention, as well as between entrepreneurial self-efficacy and entrepreneurial intention. These results offer meaningful insights into how psychological readiness, confidence, and entrepreneurial orientation can strengthen entrepreneurial intention among culinary entrepreneurs. The findings also provide practical guidance for policymakers and business development programs in designing initiatives that enhance the sustainability and competitiveness of culinary businesses in East Jakarta.
HEDONIC MOTIVATION AND INFLUENCER MARKETING EFFECTS ON YSL BEAUTY PURCHASE DECISIONS: THE MEDIATING FUNCTION OF FOMO Chandra, Josephine; Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18788

Abstract

This research aims to analyze the influence of hedonic motivation and influencer marketing on purchase decisions for YSL Beauty products with Fear of Missing Out (FOMO) as a mediating variable. The study employed a quantitative approach with cross-sectional design. Data were collected through online questionnaires distributed to 218 Generation Z consumers domiciled in West Jakarta who had purchased YSL Beauty products. Analysis used Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation and influencer marketing have positive and significant effects on purchase decisions both directly and indirectly through FOMO as mediation. The R² value for FOMO was 0.420 and for purchase decisions was 0.383, indicating moderate predictive capability. Influencer marketing had the strongest effect on FOMO (0.402), followed by hedonic motivation (0.356). All hypotheses were accepted with significance levels below 0.05. These findings provide theoretical contributions to consumer behavior literature in luxury cosmetics and practical implications for digital marketing strategies.
INDONESIA’S IMMIGRATION POLICY IN MANAGING THE MOBILITY OF MICE TOURIST DELEGATES AT INTERNATIONAL CONFERENCES Annisa Wardhani; Christina Lipuringtyas Rudatin; Anggraini, Asterina; Raden Ayu Trisnayoni; Setyawan, Heri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18803

Abstract

This study examines Indonesia’s immigration policies in managing the mobility of MICE delegates attending international conferences. Delegates’ mobility is a strategic element of business tourism, influencing participant arrival efficiency, travel experience, and overall destination competitiveness. The research analyzes the effectiveness of visa-on-arrival schemes, e-visa mechanisms, conference-specific immigration facilitation, and interagency coordination that supports participant flows. Data were drawn from regulatory reviews, institutional reports, and empirical insights from event organizers. Findings indicate that responsive and integrated immigration policies significantly enhance Indonesia’s attractiveness as a MICE destination, particularly in terms of accessibility, processing time, and procedural certainty. Nevertheless, challenges remain in regulatory harmonization, technological readiness, and policy literacy among stakeholders. This study recommends strengthening event-based immigration service models to improve Indonesia’s competitiveness in the global MICE market.

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