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Dewi Muliasari
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+6281230431443
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INDONESIA
International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Articles 2,145 Documents
ANALYSIS OF KNOWLEDGE LEVEL, ATTITUDE, AND MANAGEMENT BEHAVIOR TOWARD FINANCIAL: A CASE STUDY OF MICRO AND SMALL INDUSTRY IN JAMBI CITY Suryani, Arna; Herianti, Eva
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2964

Abstract

This research was conducted to analyze the level of knowledge, attitude, and management behavior toward financial. The primary data is taken from interview and questionnaire to the respondents of micro and small industry (UMK) in Jambi city. The data is analyzed descriptively by using scale range counting the score frequency of each question and counting score every component the research. From the results obtained, this confirmed that level of knowledge, attitude and management behavior toward finance of UMK in Jambi is categorize as high. The higher knowledge, attitude and management behavior toward financial show that individuals are able to comprehend the basic knowledge of personal financial which consists of basic things related to the use of financial management. UMK in Jambi city are able to learn and implement the knowledge, attitude, and management behavior toward financial to provide added value. Decision making and resource management, financial management is useful in order to run the business continuously. The UMK in Jambi city are demanded to have general knowledge of financial, financial management knowledge, saving and investment knowledge, risk and insurance knowledge and credit and debt knowledge in order to be able implement the better financial planning to get the best decision. Keywords: Knowledge, Attitude, Financial Management Behavior
CONSUMER PURCHASE BEHAVIOR ASSESSED FROM LIFESTYLE, SOCIAL, ECONOMIC ENVIRONMENT, CHARACTERISTICS (McDonald's Consumer Case Study Surakarta) Ramlah, Ramlah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.1830

Abstract

Research objectives: Knowing the lifestyle, socioeconomic environment, consumer characteristics simultaneously influence the purchasing decisions at McDonald's Restaurant, Surakarta. The method used in this research is descriptive quantitatively done to answer the research question that is analyzing the influence between variables. The population in this study was Mcdonald's buyers, the sample in this study amounted to 100 people . technical data analysis in this study using multiple regression equation model using SPSS program version 20.00.The results of this study prove that there is a significant influence simultaneously between lifestyle-free variables (X1) Socioeconomic Environment (X2) and Characteristics (X3) on variables tied to buyer behavior (Y) of 6.727% while persially showed that the influence of lifestyle variables (X1), social environment (X2) and characteristics (X3) on performance bound variables (Y) is X1. Keywords: environment, characteristics, consumer behavior.
THE MODERATING ROLE OF AGENCY COST ON THE RELATIONSHIP BETWEEN CAPITAL STRUCTURE AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM INDONESIA STATE-OWNED ENTERPRISES Purusotomo, Bayu Antarikso; Hadinugroho, Bambang
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2779

Abstract

Purpose – The Indonesian government's plan to focus more on infrastructure is an opportunity for State-Owned Enterprises (SOEs) in Indonesia specially in construction sector. Joko Widodo, as the President of the Republic of Indonesia stated, despite various inputs, the government decided to focus on infrastructure development in 2015. With the large-scale construction project, SOEs in construction sector will attempt to achieve an optimal capital structure in order to continue the company’s operations. The purpose of this paper is to explore the moderating role of agency cost on the relationship between capital structure and firm performance. Design/methodology/approach – Using 63 data observations of 7 Indonesia SOEs in construction sector for the period from 2010 to 2019. Multiple Regression Analysis and Moderated Regression Analysis is used to investigates the moderating role of agency cost on the relationship between capital structure and firm performance. Finding – The results indicate that the capital structure has positive effect on ROE. Furthermore, agency cost appears to moderate the relationship between capital structure and firm performance. The means of capital structure and performance before and during Joko Widodo era were analyzed using t-test. Significant difference was found between the groups before and during Joko Widodo era. This result shows that the capital structure and performance of SOEs changed following the infrastructure development policy. Practical implications – This research is to provide further enrichment related to the problem of inconsistency in the relationship between capital structure and firm performance in agency cost hypotheses. In addition, this study provides an overview of the optimal capital structure, especially for SOEs in the construction sector in Indonesia. Originality/value – Despite the extensive research done on the area of capital structure since 1958, understanding in the area is still inconclusive specially in SOEs. The policy of infrastructure development in 2015 insist SOEs to achieve an optimal capital structure in order to continue the company’s operations. Thus, how SOEs manage their capital structure? Keyword Capital Structure, Agency Cost, Firm Performance, SOEs, Construction Sector Paper type Research paper
ISLAMIC MARKETING STRATEGY IN BUILDING INDONESIA'S HALAL BUSINESS ECOSYSTEM Harjadi, Dikdik; Kartika, Neng Evi; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3297

Abstract

The development of the business industry in Indonesia becomes the most potential market share for other countries. Sharia business is now a lifestyle (lifestyle) of a person in this modern era. The demand for halal and Muslim-friendly (moslem friendly) products is increasing. The importance of a halal business ecosystem to ensure goodness and blessings in consuming products for Muslims needs to be prioritized. This research uses descriptive research methods with quantitative methods. The number of business people in Kuningan regency is 55,486 actors. Samples used in the study as many as 400 business people. The results of this study are variables studied, namely Business Legality, Halal Certification and Labelization on products, and Islamic marketing strategy has a positive influence on the realization of the Indonesian Halal Business Ecosystem, one of which is in Kuningan Regency. Keywords: Legality of Business, Halal Certification and Labelization, Islamic Marketing Strategy, Halal Business Ecosystem.
Analysis of Intrapersonal Skills and Interpersonal Skills on the Welfare of Micro Entrepreneurs in the COVID-19 Era Anggraeni, Tuti; Tarmidi, Dodon T.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3274

Abstract

Micro business actors in the era of the covid-19 pandemic are required to rack their brains in order to maintain the continuity of their business. To be able to overcome the problem of the COVID-19 pandemic, superior human resources are needed, namely those who not only have hard skills but are also good at soft skills. The abilities or skills that must be possessed by micro entrepreneurs, such as being able to read market opportunities, not getting bored quickly, being able to work in teamwork, the ability to communicate verbally and write reports well. We can see this ability in Interpersonal Skills and Intrapersonal Skills, it can be an evaluation material, for researchers to help micro entrepreneurs survive in this pandemic. Interpersonal skills are a person's skills in dealing with others while intrapersonal skills are skills in self-regulation that are able to develop maximum performance. The purpose of this study is to be able to see the interpersonal skills and interpersonal skills possessed by micro business actors in the East Bandung area, in order to be able to overcome the economic problems faced during the COVID-19 pandemic, so that based on these skills they can increase the income and welfare of micro entrepreneurs. The results of this study indicate that the Intrapersonal Skills of micro business actors in the East Bandung area can be categorized very well for change management sub-indicators, personal characteristics and have positive reference goals. However, there are still some micro business actors who have not been able to manage time management in terms of having a regular schedule for training and in the field of stress management there are some who have not been able to share if there is a problem with those closest to them. East Bandung area can be categorized as good, such as the ability to motivate, presentation skills, communication skills, the ability to make relationships, and the ability to speak in public. While that must be a concern is the ability to lead / team work.
CORPORATE SOCIAL RESPONSIBILITY IN INCOME TAX Wijaya, Suparna; Santi, Felicia Devi Anna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2813

Abstract

Corporate Sosial Responsibility is the company's participation in sustainable economic development and the company's reciprocity to society and the environment. This research aims to understand the application of the taxable-deductible principle in CSR programs, find out the alternatives that companies can take in burden CSR costs, and find out what alternatives the government can do to harmonize CSR policies with tax regulations related to CSR costs. The method used is a qualitative research method. From the research results, it is known that the application of the taxable-deductible principle to CSR costs is not absolute, CSR costs can be taxable-deductible, nontaxable-nondeductible, taxable-nondeductible, or nontaxable-nondeductible. An alternative for taxpayers to be able to burden CSR cost is to choosing CSR programs that is allowed as deductible expense as stipulated in Article 6 paragraph (1) of the Income Tax Law. From the government's perspective, the main alternative that can be done to harmonize CSR policies with tax regulations is to make tax regulations that clearly regulate CSR, form a CSR Commission and/or require the preparation of a Sustainability Report for companies that want to charge CSR costs fiscally.
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE: JOB SATISFACTION AS AN INTERVENING Sugiono, Edi; Ardhiansyah, Rizki Perdana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3264

Abstract

This study aims to analyze the influence of organizational culture on employee performance through Job Satisfaction on Employees of Digital Agencies. This study used a survey method by distributing questionnaires to the employee's PT X of Digital Agency as the respondents. This study uses Quantitative research methods, the Structural Equation Modeling (SEM) analysis technique with the application of Smart PLS version 3. Samples in this study were 110 respondents. The results showed that Organizational Culture directly had a positive and significant effect on employee performance mediated by job satisfaction. Therefore, job satisfaction is an intervening variable in this study. The variable job satisfaction can strengthen or weaken the relationship between organizational culture and employee performance.
IMPLEMENTATION OF BLUE OCEAN STRATEGY FOR LONG-TERM BUSINESS STRATEGY IN LAND TRANSPORTER COMPANIES IN INDONESIA Harianto, Eric; Lookman, Cienthia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3026

Abstract

Intense competition in business not only slashes profitability but can also cause a slowdown in the growth of a company. Moreover, the competitive advantage competitive strategy that is often used by many companies is no longer sustainable. The disruptive era makes efforts to maintain competitive advantage short-lived.The purpose of this research is to explore the Blue Ocean Strategy approach to be able to leverage the long-term business strategy for the land transporter company PT Lookman Djaja in order to become an innovative family company and continue to grow across generations. This research was conducted for six months starting from February 2021 to July 2021. The research was conducted using a qualitative descriptive method Creswell (2014) with informants consisting of 3 members of the board of directors, 3 employees from the marketing, accounting and operational divisions, along with 18 customers of PT Lookman Djaja who have a deep understanding of the company. Testing the data in this study was carried out using the data triangulation method. The results of this study are: 1) Strategy Canvas which provides an overview of the current conditions of the competitive arena: advantages and disadvantages of PT Lookman Djaja compared to its competitors, 2) ERRC matrix where PT Lookman Djaja can simultaneously eliminate, reduce, increase and create factors that offered to create value innovation, 3) Three paths from the Six Paths Framework that can be implemented by PT Lookman Djaja to reconstruct industry boundaries. In this research, finally found a new innovation strategy are warehousing service, multimode and information system. Keywords: Blue Ocean Strategy, Business Strategy, Land Transporter, Value Innovation, multimode.
SWOT ANALYSIS IN SALES STRATEGY AT THE COFFEE SHOP IN THE PANDEMIC ERA (Study of Belikopi Coffee Shop in Nganjuk) Unpapar, Aldrich Alfatera
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2790

Abstract

During the pandemic, several coffee shops in Nganjuk city were unable to operate due to the manager's inability to maintain their business amidst the increasingly uncertain challenges of the pandemic. But not with the Belikopi Nganjuk coffee shop which actually opened or grand opening its outlet in Nganjuk in a pandemic situation (December 19, 2020), and has survived until now. The purpose of this study is important to find out the general description of the Belikopi Nganjuk strategy that has been carried out to attract the attention of visitors. In addition, the purpose of this research is also to formulate alternative sales strategies for Belikopi Nganjuk in the future so that they can compete superiorly and can apply the right sales strategy. This study uses 2 analytical methods, namely marketing mix analysis and SWOT analysis (Strength, Weakness, Opportunity, and Threat) at Belikopi Nganjuk. From the SWOT analysis data through the IFE (Internal Factor Evaluation) matrix which describes the company's strengths and weaknesses, the EFE (External Factor Evaluation) matrix which explains the opportunity and threat factors, and the quadrant diagram showing Belikopi Nganjuk's current position, it was found that the highest weight score for strength is 0.85, the highest weight for weakness is 0.425, the highest weight for opportunity is 0.65, and lastly, the highest weight for the highest threat is 0.325. Furthermore, the total value of the IFE matrix is 3.035 and the EFE matrix is 3.18, thus placing Belikopi Nganjuk in quadrant I of the SWOT analysis quadrant diagram Keywords: Coffe Shop, SWOT analysis, Sales Strategies, Belikopi Nganjuk.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND CONSUMER SATISFACTION ON CONSUMER LOYALTY (CASE STUDY OF BU WIDODO'S GUDEG RESTAURANT IN WIJILAN) Putri Dwi Cahyani; Susanto Susanto; Nurullaila Nurullaila
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3319

Abstract

This study aims to analyze: the effect of Brand Image, Product Quality and Consumer Satisfaction simultaneously and significantly on Consumer Loyalty, the influence of Brand Image partially on Consumer Loyalty, the influence of Product Quality partially on Consumer Loyalty, the effect of partial Consumer Satisfaction on Consumer Loyalty at the Gudeg Bu Widodo Restaurant in Wijilan Yogyakarta. This study uses primary data using a questionnaire method distributed to 100 respondents from consumers of Warung Gudeg Bu Widodo in Wijilan. This study used a questionnaire data collection method with non-probability sampling/nonrandom sampling technique. This research uses Data Quality Test, Multiple Regression Test, F Test, t Test, Coefficient of Determination Test (R²). The results of this study indicate that Brand Image, Product Quality and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty. Brand Image partially has a positive and significant effect on Consumer Loyalty. Product quality partially has a positive and significant effect on Consumer Loyalty. Consumer Satisfaction partially positive and significant effect on Consumer Loyalty. Keywords: Brand Image, Product Quality, Consumer Satisfaction, Consumer Loyalty.

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