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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,145 Documents
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THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA Rizky Abdillah Isma; Syarifah Hudayah; Herning Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3461

Abstract

This study aims to analyze and explain the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase interest and use behavior through the Bukalapak application in Samarinda. The data collection technique used is non-profitability sampling. A total of 105 respondents used in this study were those who had used the Bukalapak application located in the city of Samarinda, East Kalimantan. The e analysis is carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9. The results showed that: Perceived Usefulness has a positive effect on purchase intention; Perceived ease of use has a positive influence on purchase intention; perceived risk has a positive effect on purchase intention; perceived usefulness has a positive influence on use behavior; perceived ease of use does not have a positive effect on use behavior; perceived risk has a positive influence on use behavior; Purchase intention has a positive influence on use behavior. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Purchase Interest, Use Behavior
Analysis of the Effect of Legendary Taste on Buying Interest at Purnama Coffee Shop, Bandung City Teduh Primandaru
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3525

Abstract

A taste is one of the key elements in attracting and improving buying interest of a coffee shop. More over if the taste is perceived as legendary. Purnama coffee shop, which is located in the heart of municipality of Bandung has this added value in perceiving a legendary taste of their menus. Is it true taste that is perceived legendary directly correlated to the improvement of buying interest? This research is aimed to know and analyze the effect of taste that is perceived legendary in improving the buying interest at Purnama Restaurant, in Bandung. This research uses multiple regression analysis by applying SPSS 24.0. This is a descriptive explanatory research form. The result of this research shows that the taste variable has a positive and significant effect toward the variable of buying interest of a coffee shop.
CUSTOMER SATISFACTION LEVEL ANALYSIS OF QUALITY ANIMAL CLINIC SERVICES IN SURABAYA (CLINIC X SURABAYA) Enny Istanti; Ruchan Sanusi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2831

Abstract

There is a phenomenon of people in big cities, especially Surabaya, who love and maintain pavilions and cats.The purposes of this study are [1] to determine and analyze the level of customer satisfaction with the service quality of veterinary clinics, [2] to determine and analyze improvement strategies in implementing customer satisfaction levels on the quality of veterinary services. This study uses a qualitative approach. sampling based on accidental sampling technique (accidental sampling). The results of this study are CSI below 100% means that customers are not satisfied and IR above 1.00 means that it can be maintained or major improvement efforts. And the improvement strategy used is that doctors are expected to have extra responsiveness in dealing with and dealing with patients who come. So that pets that are brought to the clinic for treatment do not die and give a great sense of satisfaction.
THE INFLUENCE OF PROMOTION, INNOVATION, PRICE, ON RE-PURCHASES AT MADYA BURUNG STORES WITH LOYALTY AS A MEDIATION VARIABLES Shella Febiola Siswanto; I Made Bayu Dirgantara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3422

Abstract

This study aims to examine the effects of promotion, innovation, and price on repeat purchase in intermediate bird shops with loyalty as a mediating variable. The research problem is how to increase customer loyalty toward repurchase intention in middle bird shops. The variable used in this study is promotion, innovation, price as the independent variable, loyalty as variable intervening and repeat purchase as the dependent variable. The sampling method used on this research is purposive sampling technique. Sample collected from 100 respondents of customer in Madya Bird Store. Technique of data collection conducted by survey through interviews and questionnaires. Data analysis was performed by descriptive analysis method and the method of Partial Least Square (PLS). The result showed that customer on average make repurchase in toko madya Burung more than twice. The result of data analysis using the PLS indicates that there is a positive and significant through promotion, innovatin, and price in the repeat purchase. Based on the research results, repeat purchase can be increased through consumer loyalty. Keywords: promotion, innovation, price, repeat purchase, loyalty.
PRODUCT INNOVATION AND UTILIZATION OF DIGITAL MARKETING FOR BUSINESS SUSTAINABILITY DURING A PANDEMIC IN CULINARY BUSINESS Yande Ryan Ambaramika Adnyana; I Gusti Ngurah Putra Suryanata
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3158

Abstract

The culinary business is growing every day because it is a very profitable business, but running a culinary business when the pandemic by COVID-19 is very difficult, even some business sectors are almost paralyzed, which ultimately affects the country's economy and causes a slowdown in global economic activity. This study aims to find action in the culinary business to maintaining business continuity during the pandemic. To survive the current situation, the owner of the roof sekarjambu must be brave in building a business, and product innovation include planning the marketing system, packaging, and brand. What will it be like, especially in today's digital world, making everything easier to market business products. The research is a qualitative method with primary data sources from interviews, observations and documentation, and secondary data sources. To achieve clear and focused research results, the authors choose informants who know, master the problem and are directly involved, including business owners, employees and consumers. The Roof Sekarjambu applies innovation and digital marketing to maintain the sustainability of the culinary industry during the current COVID-19 pandemic crisis, which has weakened the purchasing power of consumers and the economy in all sectors. One of them is in the culinary field
THE UNDERSTANDING OF MILLENNIALS GENERATION BEHAVIOR IN ASEAN Eldes Willy Filatrovi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3416

Abstract

Generational gap cannot be avoided in the world of work. Each generation has different characteristics. Cultural differences in Indonesia and western countries also cause differences in habits, behavior, and perspectives. This can cause differences in how to manage employees. This study aims to understand the view of Y generation in Indonesia on motivation, values, leadership, organizational culture, work-life balance, communication, and know what needs to be done to be able to understand and manage Y gene effectively. This research is a qualitative research. The data collected by interview 7 people who work in banking sector. Y generation assume that motivations can comes from external (compensation, insight, experience, career path, incentives) and internal (commitment, humanity, self-impulse). Values consider as respecting promises and rights, doing things in a simple way. Leadership prefered in the form of mentoring and coaching but still given to do the task independently. Organizational culture preferred in the form of technological advancement, casual in dressing and communicating. Work and life is not balanced when measured in terms of time, but satisfaction is obtained from slipping personal life in the middle of work. Communication preferred flexible and not rigid. Based on these perspective, to understand and manage Y generation in Indonesia effectively it should be done from mutual understanding and want to learn from each other's desires and opinions. Keywords: Behavior, Millennials Generation, Values, Work-Life Balance
THE EFFECT OF INTERNAL CONTROL SYSTEM AND VILLAGE APPARATUS COMPETENCE ON VILLAGE FUND MANAGEMENT ACCOUNTABILITY Afifi, Zaenal; Mulyanto, Mulyanto; Nugroho, Dennyca Hendriyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3132

Abstract

The purpose of this study was to obtain empirical evidence of the effect of the internal control system on the accountability of village fund management, to obtain empirical evidence of the effect of village apparatus competence on village fund management accountability. The population in this study is village officials in all villages in Kudus Regency. The total number of village officials in all villages in Kudus Regency is 492 people. The results of the analysis show that the test of the influence of the internal control system on the accountability of village fund management shows a coefficient value of 0.207 with a positive direction and p-value = 0.014
PERCEPTION OF JOB ROTATION AS A CAREER ENHANCEMENT EFFORT: A CASE STUDY AT THE MEMPAWAH POLICE STATION Atlantika, Yeremia Niaga; Dewi, Yustina Erti Pravitasmara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3019

Abstract

Job rotation refers to the rotation of employees in the work environment which has the potential lowering the employee motivation. However, it has several dimensions related to motivation which encourage the employees to do positive things for the organization. This study contributes to the literature explaining the benefit of job rotation which fosters the perspective of promotion within the scope of tour of duty and tour of area. The job rotation has been commonly applied to maintain the police institution’s sustainability and played a role as a promotion for future employees’ career. Further, the job rotation also influences the employees to have a high motivation to work and build good perspectives which simultaneously helps them perform well at work. This research is based on a case study which involved 9 informants as the primary data. The data was analyzed in a qualitative manner using NVivo 12 plus version 2019. The results show that the dimensions of job rotation had supported increasing the motivation to work in the Indonesian National Police, especially in Mempawah, West Kalimantan. Keywords: Job Rotation, Motivation, Tour of Area, Tour of Duty
IMPORTANCE OF RAPID ADAPTATION OF VALUE PROPOSITION TO THE CUSTOMER WANTS: A DYNAMIC CHANGE IN CUSTOMER WANTS DUE TO PANDEMIC OF COVID 19 Baskoro, Gembong
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2845

Abstract

Pressures of pandemic Covid 19 and rapid technology development of Artificial Intelligence (AI), Big Data, Internet of Things (IoT), and IT based technology lead to the dynamic, sometimes unpredictable, change of customer wants. The dynamic change of customer wants may lead to unsustainable of business as customer has change the existing wants to the new ones. This situation becomes a pressure for business organizations because they have to have new information and update of the customer wants so that they can quickly adapt to their offered product and or business to customer. In the past, the process of updating customer wants may be done in several approaches whether regularly or based on input from the customer itself in the situation of normal business environment (offline). Nowadays, due to the pandemic of Covid 19, most of the customer relation should be done online, there is no other way. Therefore, it is difficult to really understand the customer wants in its reality. The wants, as in value proposition canvas, can be in term of pains and or gains and both of them hardly difficult to really capture via online. Consequently, the adjustment of product and or service to customer wants may delay or in the worst case there is no adaptation to the new wants. As a result, it may impact to the sustainability of the business as customer will of course seek to product and or service that meet the new wants. This paper will elaborate to ensure sustainability of the business by sharpening the linkage of value proposition to the customer wants. This paper will introduce the concept of (rapid) adaptation to capture the change of customer wants in the situation of pandemic of covid 19. This paper will also elaborate the what-if scenarios in the new normal era to ensure the change of customer wants can be captured so that improvement and or innovation to the product and or service can be done accordingly. Hopefully, this approach can improve the lack of matching between value proposition to customer wants. This paper will use experiential and case study method to develop the concept. Keywords: Business sustainability, Customer delight, Customer Wants, Value Proposition, Covid 19
THE INFLUENCE OF WEBSITE DESIGN QUALITY, PERCEIVED VALUE AND E-TRUST ON REPURCHASE INTENTION ON E-COMMERCE BEAUTY HAUL Iskandar, Ivana; Bernarto, Innocentius
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2942

Abstract

This study aims to analyze the positive influence of website design quality, perceived value, e-trust on repurchase intention in e-commerce Beauty Haul. The sampling technique in this research is convenience sampling. The number of samples collected using a questionnaire instrument in the form of google forms is 191 Beauty Haul consumers who have made transactions on the Beauty Haul website more than 2 (two) times. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) approach. The results showed that there was a positive influence between all independent variables, namely website design quality, perceived value, e-trust on the dependent variable of repurchase intention. Keywords: Website design quality, perceived value, e-trust, repurchase intention, e-commerce.

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