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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,145 Documents
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DIGITAL BRANDING STRATEGY ON MSME PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC Edwin Zusrony; Indra Ava Dianta; Dewi Widyaningsih; Agustinus Budi Santoso
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3704

Abstract

The Covid-19 pandemic has hit the business world where this pandemic has greatly reduced people's purchasing power. The implementation of Community Activity Restrictions (PPKM) in the Java and Bali regions has resulted in a significant decrease in sales turnover and income for MSME actors. This study has the aim of implementing a digital branding strategy through social media such as YouTube to increase product sales of MSME actors in Boyolali district, Central Java. The researcher took a case study of the Angkringan Joglo Boyolali UMKM which is located in the Mojosongo sub-district as the object of research. The method used in this research is descriptive quantitative with data collection using several ways including: interviews, questionnaires, observation, documentation and literature study. Based on the implementation of the YouTube social media utilization strategy as well as the results of monitoring and evaluation measured from the results of the respondents' questionnaires (consumers), the results were obtained from the average visitor assessing the digital branding strategy of Angkringan Joglo Boyolali through social media such as YouTube giving answers strongly agree with a value above 60% based on indicators of personal branding dimensions (competence, style and standards). In the future, it is hoped that MSME players can enter the world of e-commerce to increase their business capacity as business partners.
PRODUCT ADVANTAGE ANALYSIS BASED ON MARKET UNDERSTANDING AT PT SAMATOR GAS KALIWUNGU KENDAL Ageng Prasetyo; Nurkholik Nurkholik
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3995

Abstract

This study aims to analyze how the company need to understand about the customers expectation before the new product was launched to the market place, especially at the PT Samator Gas, Kaliwungu, Kendal. The capacity of the company to understand the market was called the market knowledge competence. Its concist of three major aspects such as customer knowledge competence, competitor knowledge competence and the interface between R&D with marketing department. The higher market knowledge competence has been estimated can creates the higher the product excellence in the market place. And as the result the product excellence may increase the marketing performance, these was inluded sales volume, sales growth and customers growth. The amount of the population on this research were 500 customers of the company. But the sample were 100 customers, which devided into two categories of monthly purchasing amount. The result of this research were the higher of customer knowledge competence, the higher of competitor knowledge competence and the higher of the relation R/D and marketing influenced the higher of product excellence. So the higher of product excellence influenced the higher of marketing performance.
ANALYSIS OF ECONOMIC GROWTH AND EXPORT DEVELOPMENT OF BANGKA BELITUNG ISLANDS Jufri Sani Akbar; Nadia Sri Rezeki
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3935

Abstract

Economic growth is one indicator to measure that an area is prosperous and prosperous, while exports are one of the efforts to increase economic growth. Indonesia's economic growth in Quarter III-2021 grew by 3.51 percent when compared to Quarter III-2020 (y-on-y), and the development of Indonesia's export value in September 2021 reached US$ 20.60 billion, down 3.84 percent compared to exports in August 2021. With national conditions that will affect regional economic growth, the Bangka Belitung Islands Province's economic growth rate at the end of 2020 has decreased by negative 2.30% and the value of nomigas exports is negative 8.96%. By using a regression analysis tool, it is found that economic growth for the 12 quarters of the period 2018 to 2020 is positively correlated with export developments, which is 0.247 positive. The correlation value is in the low or weak category. Meanwhile, the effect of exports on economic growth is 0.061 or 6.1%. Efforts to increase economic growth can apply the theory of economic growth, implement strategies to increase exports, because there is a strength possessed by the Province of the Bangka Belitung Islands in the form of production factors. Keywords: Economic Growth and Export Development.
TOURISM DEVELOPMENT ANALYSIS DURING THE COVID-19 PANDEMIC IN THE SPECIAL REGION OF YOGYAKARTA Rini Raharti; Nurwiyanta Nurwiyanta; Joko Purwanto Nugroho; Faiza Az Zahra Septiadewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3721

Abstract

The tourism sector is one sector that significantly contributes to regional income to improve economic development. The Covid-19 outbreak has resulted in a decline in the DIY tourism sector, causing the economy to experience a downturn. The undiscovered Covid-19 virus has added to the public's anxiety for activities. For this reason, the government needs to take policies related to how to make efforts in the form of tourism development strategies during the pandemic. The Covid-19 pandemic is an epidemic that changes the order of people's lives worldwide or is called the new normal. People are required to live in a new normal to maintain the health and safety of their souls. The objectives of this study are a) To analyze the DIY tourism development strategy during the Covid-19 pandemic; b) to know the strategies carried out by stakeholders in carrying out tourism recovery in DIY. This study uses qualitative research methods, which research is based on the collection, analysis, and interpretation of power in the form of a visual narrative. Based on the results of the discussion and conclusions in this study regarding the strategy for developing destinations in the Special Region of Yogyakarta, recommendations that need to be conveyed in developing existing tourism products, maximizing the tourism market and other potentials that support this strategy by developing tourism destinations with sustainable principles from environmental aspects, socio-cultural and economic, as well as easily accessible and attractive to tourists, designing tourism marketing that can increase tourist visits, developing competitive tourism industry and creative economy, developing organizations, human resources, regulations and operational mechanisms that are effective and efficient.
THE ROLE OF THE INDEPENDENT COMMISSIONER IN MODERATING CEO POWER ON COMPANY PERFORMANCE Yolanda Pratami; Loveana Syaifora; Agustin Basriani; Mai Yuliza
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3726

Abstract

Business competition between companies requires companies to be able to survive by improving company performance. However, this has not been noticed by several banking companies listed on the Indonesia Stock Exchange which shows that the dominant company's performance has decreased from 2017 to 2019. The increase in company performance is inseparable from the ownership structure owned by parties with an interest in the company such as CEO power. and the role of independent commissioners. The purpose of this study was to obtain empirical evidence that CEO power has an effect on company performance and independent commissioners can moderate the relationship between CEO power and company performance. This study uses quantitative methods with multiple regression analysis while the population of this study are all banking companies listed on the Indonesia Stock Exchange from 2017 to 2019. The results of this study indicate that CEO Power has no effect on financial performance. Furthermore, independent commissioners do not have a moderating effect on the relationship between CEO Power and company performance Keywords: Company Performance, CEO Power, Commissioner
ANALYSIS OF THE EFFECT OF WORK CLIMATE AND WORK SPIRIT ON EMPLOYEE EFFECTIVENESS AT THE MANPOWER AND TRANSMIGRATION DEPARTMENT OF EAST OKU Feriyana, Winda
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3572

Abstract

This review expects to dissect to some extent or together the impact of work environment, work energy on worker work viability and investigate the most predominant factors in affecting representative work adequacy at the East OKU Labor and Immigration Office, the aftereffects of relapse examination and the relationship between's work environment and worker work adequacy shows the relapse model = 16,385 + 0.666X1 + e with a connection coefficient of 0.479. The aftereffects of the relapse examination and the relationship between's work enthusiasm and worker work adequacy showed the relapse model = 21.077 + 0.578X2 + e with a connection coefficient of 0.673. The aftereffects of numerous relapse investigation and the relationship between's work environment and work energy together on work adequacy show the relapse model = 3.026 + 0.553X1 + 0.533X2 + e with a connection coefficient of 0.780. From the various straight relapse condition above, it shows that the work environment variable (X1) has a more predominant impact on representative work adequacy than work energy. This examination was led on 28 respondents with the logical technique utilized is way investigation utilizing SPSS programming. Keywords: Work climate, work passion, work effectiveness
THE IMPORTANCE OF E-COMMERCE ON THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN THE RURAL AREA DURING COVID-19 Yoanita Kartika Sari Tahalele; Marini Yunita Tanzil; Fabio Ricardo Toreh
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3012

Abstract

The Covid-19 pandemic that has been spreaded on March 2020 in Indonesia has greatly affected the economy and changed the nature of business in Indonesia. The new normal has led to a surge in e-commerce and digital transformation. However those who live in rural areas could not take advantage of this transformation, as they have very minimal access and knowledge about digital literacy. The researchers believe one way to make them know and understand about this matter is through training. Thus, this study aims to understand the importance of e-commerce training on the development of micro, small and medium enterprises (MSMEs) in the field of creative industry in the rural area during Covid-19 Pandemic, using a case study in Biak Numfor, Papua. The analysis is based on a qualitative study using focus group discussion toward 6 women, who have MSMEs in the creative industry in Biak Numfor and have joined e-commerce training. The study assessed that the training is important and provides an understanding about the importance of e-commerce and its significant to help their business development. The results are expected to be able to contribute frameworks and ideas to the community, government, and MSMEs players associated to the importance of e-commerce and the training on the development of MSMEs in the rural area during Covid-19. Keywords: e-commerce, MSMEs, Covid-19, rural area
EFFECT OF WORK MOTIVATION, WORK DISCIPLINE AND PERCEPTION OF ORGANIZATIONAL SUPPORT ON EMPLOYEE PERFORMANCE IN MANYARAN SUB-DISTRICT OFFICE Sutianingsih Sutianingsih; Theresia Kartika Wuri Handayani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2596

Abstract

This research aims to determine and analyze the effect of work motivation, work discipline and perceptions of organizational support on employee performance at Manyaran Sub-District Office with a quantitative approach. The hypothesis of this study is that work motivation, work discipline and perceived organizational support have a positive and significant effect on employee performance. The population of all employees of Manyaran Sub-District Office is 42 people.using saturated samples. The research instrument used a questionnaire with a Likert scale. The data used are primary and secondary data. To test the quality of the data used validity, reliability, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test. The hhypothesis Testing with Multiple Linear Regression Analysis. The results of hypothesis testing indicate that work motivation and perceived organizational support have a positive and significant effect on employee performance. Work discipline has no significant positive effect on employee performance. Work motivation is the most dominant variable in influencing employee performance. The results of the regression calculation can be seen that the coefficient of determination of Adjusted R Square is 0.888. This means that 88.8% of the variation in employee performance variables can be explained by the variables of work motivation, work discipline and perceived organizational support, while the remaining 11.2% is explained by other variables not proposed in this study. Keywords: work motivation, work discipline, perceived organizational support, employee performance
LEARNING ACHIEVEMENT IS REVIEWED FROM INDEPENDENCE, LEARNING FACILITIES, PARENTAL ATTENTION AND PEER ENVIRONMENT STUDENTS OF SMK NEGERI 1 SRAGEN Triningsih, Rini; Aryati, Ida; Pawenang, Supawi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3665

Abstract

The purpose of this study was to determine the effect of learning independence, learning facilities, parental attention and peer environment on student achievement in SMK Negeri 1 Sragen. This type of research is causal research with a regression approach, the type of research is quantitative research with a regression research design. The research population of all 12th grade students of SMK Negeri 1 Sragen consisted of 14 groups of 504 students. The research sample for each group was taken by 10 students who had the top ten academic rankings in the hope that they would have better results. Data collection using a questionnaire was analyzed using multiple linear regression analysis assisted by SPSS 23.0 for Windows program. The results showed that learning independence had an effect on learning achievement, learning facilities had an effect on learning achievement, parental attention had no effect on learning achievement, and peer environment had an effect on learning achievement. Suggestions from this research are students, teachers, parents take their respective roles to create independent learning, provide learning facilities, attention and a peer environment so that student learning achievement increases even during the covid-19 pandemic. Keywords: Learning Achievement, Independence, Learning Facilities, Parental Attention, Peer Environment.
EXPLORING THE RELATION OF ENVIRONMENTAL DISCLOSURE, ENVIRONMENTAL PERFORMANCE AND COMPANY CHARACTERISTICS IN INDONESIA; AN EMPIRICAL ANALYSIS Dien Noviany Rahmatika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3806

Abstract

This study examines the effect of environmental disclosure on environmental performance, company characteristics, and type of industry. This type of research is descriptive quantitative with secondary data. The population is taken from the energy industry sector and the non-primary consumer goods industry sector listed on the IDX in 2016-2020. The sampling method used purposive sampling technique. The results of this study are environmental performance has an effect on environmental disclosure, company size has an effect on environmental disclosure, but profitability has no effect on environmental disclosure and the type of industry has no effect on environmental disclosure. Companies are expected to pay attention to the environmental disclosures in detail because obtaining high profits does not guarantee that the company is good in the community. Companies with small industries must disclose more environmental information in order to have a positive impact on society and the environment. Keywords: Environmental Performance and Environmental Disclosure, Profitability, Company Size, Type of Industry,

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