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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,165 Documents
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Social Identity and Fans' Behavior among European Soccer Club Supporters in Ibadan, Nigeria Adekola, Tegbe Ebenezer; Bolanle , Ashafa
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16150

Abstract

This study investigates the impact of European football league viewership on the formation of social identity among fans of different football clubs in Ibadan, Nigeria, with a focus on how this identity formation influences patterns of social interaction. Guided by Social Identity Theory, the study examines the cognitive processes involved in how individuals incorporate football club affiliations into their self-concept. The research adopted a quantitative method with a descriptive survey design. A total of 100 young male adults, selected using a stratified purposive sampling technique from five soccer viewing centers in the Oluyole Local Government Area of Ibadan, participated in the study. Data was collected using questionnaires and analyzed using descriptive statistics (frequency counts and percentages). Findings indicate that the UEFA Champions League significantly influences the development of social identity among young male fans, with club loyalty shaping interpersonal relationships, fostering strong in-group camaraderie, and occasionally contributing to intergroup tensions. The study concludes that the social identities formed through football fandom extend beyond viewing centers to influence broader social behaviors and interactions in everyday life.
Analisis Implementasi Kebijakan Pengelolaan Sampah Rumah Tangga di Kabupaten Muara Enim Berdasarkan Teori Edwards III Namira, Fania; Azhar, Azhar
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16180

Abstract

This study analyzes the implementation of household waste management policies in Muara Enim Regency based on the implementation theory of George C. Edwards III, which includes four main variables: communication, resources, disposition, and bureaucratic structure. The background of this research is the increasing volume of household waste that has not been balanced with an effective and sustainable management system. This research employs a qualitative descriptive method, utilizing regional policy documents, field observations, and interviews with relevant parties. The results of the study show that the implementation of waste management policies has not been optimal. Inhibiting factors include a lack of policy socialization, limited transportation facilities and infrastructure, weak coordination between agencies, and low public awareness of independent waste management. Improvement efforts should focus on enhancing cross-sector communication, strengthening the capacity of human resources and facilities, and empowering the community to maintain environmental cleanliness. This research emphasizes the importance of collaboration between the government and the community to realize effective, efficient, and sustainable waste management in Muara Enim Regency.
Public Communication Management for Strengthening The Marketing of MSME Products in Makassar City Malik, Sahruddin; Sahid, Abdul; Dwiyanti, Andi Amitya Resty; Aeni MR, Syarifa; Irmawati, Irmawati
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16191

Abstract

This study investigates public communication governance and its role in supporting the marketing of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City, focusing on multi-actor collaboration, participation dynamics, and communication effectiveness. Using a qualitative approach, data were collected through in-depth interviews with government officials, MSME actors, supporting communities, and associations. Findings show a shift toward a more collaborative and participatory communication model, where MSMEs, communities, and government actors co-create strategies from planning to evaluation. The use of diverse communication channels—from social media and websites to informal networks—has improved MSMEs’ access to promotional programs, training, and policy information. Responsive feedback mechanisms and active stakeholder participation strengthen program relevance and effectiveness. However, persistent challenges remain, including digital literacy gaps, infrastructure limitations, and preferences for conventional communication. These findings underscore the need for adaptive, inclusive, and multi-layered communication strategies tailored to the diverse characteristics of urban MSMEs. The study recommends strengthening digital literacy, institutionalizing cross-sector collaboration, and conducting regular evaluations to sustain public communication innovations. By highlighting the strategic role of local communication governance, this research contributes to Indonesia’s broader agenda of enhancing MSME competitiveness and advancing an inclusive digital economy.
Peran Digital Governance dalam Peningkatan Daya Saing dan Branding Pariwisata Sumedang Nugraha, Dadan Setia
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16194

Abstract

This research aims to analyze the role of digital governance in increasing the competitiveness and branding of Sumedang tourism. Digital governance is seen as an important instrument in integrating information, technology, institutions, and socio-economic contexts in tourism promotion governance. This study uses a qualitative method with a naturalistic approach. The research method used is a qualitative method. Data was obtained through interviews, observations, and documentation of four informants determined by purposive sampling techniques, consisting of officials and staff of the Sumedang Regency Tourism, Culture, Youth, and Sports Office. Data analysis is carried out through reduction, presentation, and drawing of conclusions. The results show that the implementation of digital governance has supported the availability of accurate information, rapid data updates, and promotion through social media and virtual tours. However, its utilization is not optimal due to the limitations of digital infrastructure, human resource capacity, and the absence of standard operational standards in digital tourism promotion. The impact of digital promotion has been seen positively in improving the image of destinations and tourist interest in visits, even though the economic benefits have not been felt evenly. Overall, digital governance plays a strategic role in strengthening the branding and competitiveness of Sumedang tourism, noting the need to strengthen infrastructure, human resources, and more integrated policies.
Komunikasi Lingkungan Masyarakat Destinasi Wisata Komunikasi Lingkungan Masyarakat di Kawasan Wisata Geopark Meratus Tahura Mandiangin Chandrabuwono, Achmad Bayu; Sari, Noviana; Waluyo, Bambang Dwi; Aldi Istihsan, Muhammad; Ramadhana, Yasintya Rahmi
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15851

Abstract

This study aims to analyze environmental communication practices in the context of managing the Meratus Geopark natural tourist destination, particularly in the Tahura Sultan Adam Mandiangin area, Banjar Regency, South Kalimantan. The approach used is a descriptive, qualitative one, employing Lasswell's communication model framework and Yenrizal's (2017) concept of environmental communication. The research findings indicate that environmental conservation communication practices remain hierarchical and top-down, with government institutions, particularly the Forestry Department, playing a dominant role in communication. Local communities have not been strategically involved in the process of message delivery or in the formulation of management policies for the area. The messages conveyed tend to be technocratic and have not integrated local cultural wisdom, while the media used include banners, the “bottle cage” trash bin innovation, and social media that have not been systematically coordinated. Feedback from tourists indicates a positive effect on conservation messages, but long-term effectiveness still depends on active local community participation and the strengthening of two-way communication. This study recommends the need to strengthen the role of local actors as communicators, integrate cultural values into environmental messages, and optimize digital media as part of a community-based conservation communication strategy.

Page 117 of 117 | Total Record : 1165

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