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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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INDONESIA
PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Membangun City Branding Lokalitas dalam Tumbler Starbucks: Suatu Pendekatan Budaya Gunawan Wiradharma
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6842

Abstract

This research aims to provide a comprehensive overview of how Tumbler Starbucks City Series Indonesia builds city branding on displayed cities. The method used in this study is qualitative with several supporting techniques such as library study techniques, listen, and record. The results of this study showed that the Tumbler Starbucks City Series can be said to "successfully" display a form of local wisdom such as highlighted elements of dance culture, traditions, and landmarks. Nonetheless, the process in building city branding has not been able to be a strong parameter in an effort to increase tourists. There are several problems that can be felt in the application of city branding in the cover tumbler Starbucks City Series. First, the branding implications contained on this tumbler cover have some contradictions between marketing goals and communication goals. Second, the city image built on a Starbucks City Series tumbler is limited to traditional landmarks and dance. Third, the relatively expensive price of tumblers is also a major drawback to the city branding process in Starbucks tumblers.
Karakteristik Baduta dan Analisis Pengembangan Aplikasi STOP STUNTING dalam Upaya Penurunan Kasus Stunting Dwi Noerjoedianto; Ismi Nurwaqiah Ibnu; Arnild Augina Mekarisce
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.6857

Abstract

Stunting is a chronic malnutrition problem caused by insufficient intake for a long time. There has been an increase in stunting in Indonesia, especially the prevalence of stunting under five in Jambi Province is higher than the national figure of 37.9%. The implementation of nutrition interventions has not been integrated, from the planning process to evaluation at the central, regional and village levels. As a result, the coverage and quality of various basic services is less than optimal. Therefore, this study aims to analyze application development as an effort to monitor the evaluation of health workers. The method used is a descriptive method with a survey approach, the population in this study is health workers, cadres, midwives from two pilot health centers in West Tanjab, namely Pijoan Baru Health Center and Sungai Saren Health Center with a total sampling of 18 people. The results of the study concluded that there are still a lot of data on infants and mothers that are difficult to monitor, through the STOP STUNTING application on the toddler monitoring feature added warnings (danger signs on toddler growth) (83.3%), symptoms of hyperthyroidism at birth (72.2%), data completeness of the baby at birth (77.78%), early initiation of breastfeeding and exclusive breastfeeding (88.89%), and cognitive development of toddlers (66.67%). In the features of pregnant women, the identity of the primary health center is needed (88.89%), participation in the class of pregnant women (66.67%), consumption of blood-added tablets (77.78%), and a history of infectious diseases of pregnant women (55.56%) , and reporting the results of the application in the form of a cohort table (88.9%).
Analisis Strategi Fasilitasi Alat Peraga Kampanye di Masa Pandemi Covid-19 Pada Pemilihan Kepala Daerah Muhammad Yahya; Hamdani Harahap; Arifin Saleh
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.6952

Abstract

The purpose of this research is to find out and analyze the dynamics of the implementation of the Facilitation of Campaign Props (APK), the inhibiting factors and the implementation of facilitation in the Covid-19 Pandemic Period in the Election of Regents and their representatives in the Regency. Sergai Year 2020. Based on the description of the problem, the researcher chose to use a qualitative approach that is exploratory and inductive, the postpositivism paradigm with descriptive research type because it clarifies or explores phenomena or facts of social phenomena. The results showed that the implementation of APK facilitation in the 2020 Sergai Regent and Deputy Elections went in an orderly and peaceful manner despite the delay in submitting the APK to the Trendy Faithful Paslon. This is due to the dynamics and the nomination dispute where the KPU cannot print the APK if the Paslon has not been determined. The inhibiting factors in APK facilitation are (a) the lack of response from the Paslon in submitting the APK design and materials on time (b) the auction process (if any) and human resources who lack control over the procurement of government goods and services (c) corruption in the 2020 election grant budget corruption. Regency. Sergai has executed a good strategy in APK facilitation.
Partisapasi Masyarakat terhadap Kebersihan Lingkungan di Kelurahan Sei Kera Hilir II Kecamatan Medan Perjuangan Kota Medan Feby Agustina; Mbina Pinem
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.7164

Abstract

This study aims to determine community participation and the factors that influence community participation in environmental cleanliness in Sei Kera Hilir II Village, Medan Perjuangan District, Medan City. The population in this study was the entire community in Sei Kera Hilir II Village, amounting to 3,141 families. The sample was set at 10% of the population so that 314 families were obtained. The data collection techniques used are observation, and questionnaires. The data analysis technique used a qualitative descriptive technique. The results showed that: (1) Community participation in environmental cleanliness in Kelurahan Sei Kera Hilir II was in the moderate category (63%). With scattered indicators, namely thinking (57%), energy (66%), skills (56%), goods (65%), and money (66%). (2) The factors that influence community participation in Sei Kera Hilir II Village on environmental cleanliness are (a) Age, people aged 18-60+ years have moderate participation (63%). (b) Gender, people who are male and female both have moderate participation (63%). (c) Education is in the moderate category (63%) but people with a high level of education have a higher participation in environmental hygiene than other education. (d) Employment, community participation in environmental cleanliness is in the medium category (63%), but 5 people (71%) who work as teachers have a higher participation in environmental cleanliness than other occupations.
Twitter Ban in Nigeria: A Stigma to Democratic Governance Rotimi Oluwatosin Goodness; Kester C. Onor; Gyuse Terdoo Sandra; Sheriff F. Folarin
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.7165

Abstract

‘Twitter’ in the 21st century has become a useful tool for information gathering, sharing and interactions amongst individuals and for diplomatic negotiations between governments across the world. The potency along the communication lines of twitter lies in its ability to reach a wide and diversified audience quickly and simultaneously. Most intriguing is that individuals through public opinion on twitter hold governments accountable for their actions. With the application of libertarian theory, the prohibition on Twitter in Nigeria is investigated empirically in this study. Drawing on secondary sources of data collection, findings of the study revealed that regardless of the enormous prospects and economic relevance of twitter in Nigeria, the twitter ban is an undemocratic act and an utter infringement on freedom of expression and access to information sharing which constitute fundamental human rights. The study concluded by stating that the Nigerian government should revert the ban on twitter and restore the digital right of Nigerian residents to the platform. The study recommended that democratic institutions should be more consolidated so that the rule of law can be guaranteed. In addition, given that Nigeria is said to be a democratic country, rather than infringing on rights to freedom of speech and expression by control, banning or censoring of social media activities, the Nigerian government can opt for press conferences, press releases and even social media platforms to communicate with a larger crowd on brewing social issues.
Development Of Credit Scoring Model For Borrowers Using Machine Learning Techniques Rebecca Etim Ekong; Kolawole Gabriel Akintola; Bamidele Moses Kuboye
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.7180

Abstract

Financial organizations such as banks have experienced an increase in demand for loans from borrowers over the years. These organizations are highly interested in knowing whether a borrower can pay back if granted the loan requested. Granting loans to defaulters can cripple the business, hence, these financial organizations are compelled to evaluate credit worthiness of clients using the vast volume of historical data related to financial position of borrowers. Like other prediction models, credit scoring is a technique used in predicting the probability that a loan applicant, existing borrower, or counterparty will default. Machine learning technique has ability to solve these challenges faced by credit analyst by automating the processing and extraction of knowledge from data. This research focuses on the development of a credit scoring model using Rough Set Theory (RST) and Multi-Layer Perceptron (MLP) Neural Network. RST was used for feature selection while ANN trained with backpropagation was used for classification. This research used two credit scoring datasets; Australian and German credit dataset. Data pre-processing and machine learning were performed using the Anaconda software. This research compares the result obtained from the RST and MLP with Decision Tree, Logistic Regression, Random Forest, Support Vector Machine, Nayes Bayes, K-Nearest Neighbour and ANN using standard evaluation metric to ascertain its performance on the two datasets and conclude the major findings. This research contributes a credit scoring model with improved performance while saving the computational costs.
The Future of Indonesian Patronage Democracy: Political Campaign Financing Reform Fitria Barokah; Hertanto Hertanto; Arizka Warganegara
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7198

Abstract

This study aims to see the relationship between patterns of patronage, clientelism, money politics, and campaign financing within the framework of patronage democracy that occurs in Indonesia. This paper uses the literature review method, the use of this method is related to the practice of patronage democracy and campaign financing which limits researchers in data collection. Data collection is done by collecting various books, scientific articles or journals related to the problem and research objectives. The results of this paper describe the pattern of patronage causing the large campaign costs incurred by each party and the candidate it nominates. The amount of money spent on campaigns can lead to acts of corruption. The solution offered in this paper has two points. First, campaign funding is financed 100% by the state, meaning that no other source of funds is allowed to enter the party. Thus, parties and candidates do not need to look for other sources of funds, so as to avoid the political potential of the party's debt of gratitude to fund owners from outside the party. Second, utilizing social media by conducting campaigns through social media because social media provides an open space with available features. Campaigns using social media can also minimize the expenditure of funds disbursed by the candidates. Thus, efforts to carry out money politics or vote buying will be reduced.
Fenomena Relawan Politik dan Potensi Praktik Klientelisme Pada Pemilu 2024 di Provinsi Lampung Gede Ari Pratama Putra; Hertanto Hertanto; Arizka Warganegara
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7204

Abstract

The 2024 Simultaneous Elections have attracted public participation by forming political volunteers supporting presidential candidates even before the candidates who will run in the election are determined. This qualitative research use observation and literature studies to examine the political participation of people who form political volunteers and the variety of clientelism practices based on market approaches according to Aspinal and Berenshot (2019). This study discovered that political volunteers grew and developed because of presidential candidates' need for political marketing services in the 2024 presidential election, which were offered to maximize the potential of Lampung Province's people, which has the eighth-largest population in the country and diverse demographic conditions. In conclusion, political volunteers act as brokers in clientelistic relations with candidates to increase popularity and build a base of supporters based on the segmentation of certain communities.
Inklusi Keuangan pada Industri Kreatif Berskala Mikro Kecil dalam Pengembangan Wilayah Masyarakat Pedesaan di Kota Binjai Provinsi Sumatera Utara Mohammad Yusri; Abdul Rahman Cemda; Khairunnisa Rangkuti
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.7211

Abstract

Limited access to finance is a major obstacle in the development of an area, especially rural communities. This study aims to analyze financial inclusion in the Micro Small-Scale Creative Industry towards the development of rural communities in Binjai City. This research uses a qualitative research approach with a case study method. Furthermore, a series of observations and interviews were conducted on the informants through a purposive sampling technique which was further developed through the snowball sampling technique. The results of the study inform that financial inclusion in micro-small-scale creative industries that are managed that are less educated, small-scale, have limited assets and are located in rural areas tend to have limited financing information as well as major obstacles so that the development of rural communities does not increase. The diversity of regional characteristics such as internet access and the use of financial inclusion in the creative industry, especially in obtaining banking information, alternative sources of financing that are more diverse can encourage improvements in the development of rural community areas in Binjai City. This study recommends the importance of education through training and mentoring as well as the use of the internet for Micro Small Scale Creative Industry entrepreneurs in rural Binjai City.
Politik Kekerabatan dalam Pelaksanaan Pemerintahan Desa Tanjung Pauh Mudik Bobbi Noptin Anggra; Suryanef Suryanef
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.7214

Abstract

The purpose of this research is to examine the implementation of kinship politics, community response, implications and filling in the membership of the Tanjung Pauh Mudik Village BPD political practice in village head elections. The problem is focused on kinship politics. To approach this problem, a theoretical reference from Pablo Querobin (2011) is used which states that dynastic politics is a special form of elite efforts to maintain power in which one or several family groups monopolize political power. The data were collected through direct interviews to the field and analyzed qualitatively. This study concludes that the political implementation of Tanjung Pauh Mudik Village is based on the urgent interests of someone who is running as a candidate for village head and a member of the local village BPD. The community's response to the politics of kinship that occurred in the village of Tanjung Pauh mudik is very visible in the concept of applying the norms that tend to be seen in the village. In the kinship politics in Tanjung Pauh Mudik Village, it has been seen that there is continuity between people who use kinship politics as a reference to get positions easily.

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