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Dr. Yuniningsih, S.E., M.Si.
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INDONESIA
Jurnal MEBIS (Manajemen dan Bisnis)
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 25282433     EISSN : 2599283X     DOI : https://doi.org/10.33005/mebis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL MEBIS (MANAJEMEN DAN BISNIS) aims to provide a forum for international researchers on applied Entrepreneurship And Business Development to publish the original articles.The scope of JURNAL MEBIS (MANAJEMEN DAN BISNIS) are Entrepreneurship And Business Development. JURNAL MEBIS (MANAJEMEN DAN BISNIS) published twice in a year, July And December
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Perceived Relevance or Perceived Credibility: Which Factor Influences Purchase Intention Through Brand Consciousness on Tiktok? Yana, Lisa Dwi; Nurainun; Mariyudi; Khairina
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.754

Abstract

This study examines the influence of perceived relevance and perceived credibility of TikTok advertising on purchase intention, with brand consciousness as a mediator. Using a quantitative approach, data were collected from 119 active TikTok users at the Faculty of Economics and Business, Malikussaleh University, through purposive sampling and analyzed using SEM-PLS. The findings revealed that both perceived relevance and perceived credibility significantly affected brand consciousness and purchase intention. Among the predictors, perceived credibility emerged as the most influential factor in shaping consumer responses to TikTok advertising. Furthermore, brand consciousness partially mediated the effects of both independent variables on purchase intention. These results underscore the importance of credible advertising content in strengthening brand consciousness and increasing purchase intention, offering meaningful academic insights into the effectiveness of digital advertising among young consumers.
Impact of Social Media Marketing on Impulsive Buying Behavior: The Mediating Role of Hedonic Motivation Putra, Furqhan Chaesar Mandala; Putra, Setiawan Mandala; Raheni, Cahyaning
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.760

Abstract

The rapid development of social media platforms, such as TikTok, has transformed the way companies market their products and interact with consumers. Social media has evolved beyond a promotional tool into a space capable of evoking emotions and stimulating spontaneous purchasing behaviours in consumers. This study aims to analyse the effect of Social Media Marketing (SMM) on Impulsive Buying (IB), with Hedonic Shopping Motivation (HSM) serving as a mediating variable. A quantitative approach was employed using a survey method involving 150 active social media users from Palu City, Indonesia. Data were analysed using Partial Least Squares structural equation modelling (PLS-SEM) through the SmartPLS application. The results reveal that social media marketing has a positive and significant effect on both hedonic shopping motivation and impulsive buying. Moreover, hedonic shopping motivation exerts a positive influence on impulsive buying and serves as a partial mediator in the relationship between social media marketing and impulsive buying. These findings emphasise that the more effective social media marketing strategies are in creating enjoyable shopping experiences, the higher the consumers’ tendency to engage in impulsive purchasing behaviour. This study contributes to a deeper understanding of the role of hedonic motivation in consumer purchasing behaviour in the digital era and provides practical implications for marketers to design social media content that stimulates emotional experiences and enhances spontaneous buying impulses.
Social Media Adoption and Business Performance: A Study of Student Entrepreneurial Small Businesses Purmono, Bintoro Bagus; Syahlidi, Goku; Videlya, Viola; Meliani, Dwi Rosita
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.761

Abstract

SMEs managed by students as entrepreneurs play a role in pushing innovation, growing economy, and creating fieldwork in the community. Students often have a better understanding of technology and trends, which allows them to utilise opportunities overlooked by older generations. One of the method, students use technology and trends through social media adoption in businesses. Research aims to study the influence of social media adoption on the performance of student entrepreneurial small businesses. The research method used is Structural Equation Modelling (SEM) with the help of AMOS statistics to test the connection between the independent and dependent, supporting the hypothesis proposed. Data were collected through a questionnaire with 220 respondents consisting of student entrepreneurs who have been operating a business for at least 1 year and adopting social media. The results show that social media adoption is influential and significant to the performance of student entrepreneurial small businesses.

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