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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mariyudi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY Farah Aidilla; Sapna Biby; Mariyudi; Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.119

Abstract

The aim of this research is to determine the influence of openness to experience, conscientiousness, extroversion, agreeableness and neuroticism on the loyalty of cellular service customers in the community in Lhokseumawe City. The research method is a quantitative research method. This research was conducted by Lhokseumawe City. The population in this study is the people of Lhokseumawe City who use XL Axiata, the sample in this study was 96 respondents. The research results show that customer openness (X1), conscientiousness (X2), ecrtoversion (X3), and agreeableness (X4) partially have a positive and significant effect on customer loyalty (Y) of cellular services in the community in Lhokseumawe City. Meanwhile, neuroticism (X5) has a negative and significant effect on customer loyalty (Y) for cellular services in the community in Lhokseumawe City. Simultaneously, openness to experience, conscientiousness, extroversion, agreeableness and neuroticism influence customer loyalty in cellular services in Lhokseumawe City, this is because based on the F test, the significance value is found to be 0.000 < 0.05, then Fcount is 13.371 > Ftable 3.13
PUBLIC SPEAKING AND DIGITAL MARKETING TRAINING TO IMPROVE THE QUALITY AND COMPETITIVENESS OF HUMAN RESOURCE CANDIDATES FOR THE DAYAH BABUL HUDA SANTRI, COT SUWE HAMLET, PADANG SAKTI VILLAGE, MUARA SATU DISTRICT, LHOKSEUMAWE CITY Ratna; Darmawati Muchtar; Syarifah Safira; Hijri Juliansyah; Mariyudi; Ichsan; Devi Andriyani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1957

Abstract

Language is a key medium for communication and has a significant impact on human development. Inability to communicate can lead to a lack of confidence and fear, particularly in public speaking, which is ranked as a more common fear than even heights. This highlights the importance of public speaking as a skill that, without practice, can cause psychological challenges in those unfamiliar with it. Hence, public speaking training is crucial to helping teenagers develop their potential. In addition to communication skills, teenagers need to be aware of the competitive job market and the importance of mastering technology. In Aceh, high unemployment and poverty rates are partly due to the workforce's lack of entrepreneurial skills and low interest in business, worsened by negative societal views on young entrepreneurs still in school. Most businesses run by young people still use outdated methods, even though smartphones, as tools for modern business, are widely available. However, smartphones are often used unproductively for gaming, social media, or online shopping instead of more beneficial uses like digital marketing. Entrepreneurship education and economic independence should be introduced early to foster responsibility and entrepreneurial spirit in youth. Encouraging creative thinking and proper smartphone use can help generate additional income. To address these issues, public speaking and digital marketing training was provided at Dayah Babul Huda, with students and teachers as partners. The goal is to shift their mindset for a better future, producing young individuals capable of communication and innovation. The training, held on July 26-27, 2024, was attended by 40 students and 10 teachers. Results were very positive, with 95% recognizing the importance of public speaking and digital marketing and 85% able to practice these skills effectively.
USE OF ENVIRONMENTALLY FRIENDLY FISHING GEAR FOR SUSTAINABLE TRADITIONAL FISHERMEN'S INCOME Faisal Matriadi; Saifuddin; Mariyudi; Ikramuddin; Em Yusuf Iis; A Hadi Arifin; Chalirafi; Ristati; Wahyuddin Albra
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1980

Abstract

Poverty is a fundamental problem that still surrounds some of the people of Ulee Jalan Village, Banda Sakti District, Lhokseumawe City. Poverty is a condition of lack of income that causes a low quality of life. Based on existing data, poverty has also caused worrying juvenile delinquency behavior and parenting patterns that are not as expected. Another finding in Ulee Jalan Village is that there is a significant number of stunted babies, reaching 21 people in 2023. Based on the initial needs assessment from the interview results, there is a problem that many people still have low incomes and are economically powerless and they do not understand how to get out of poverty by using MSMEs, then the role of the family as the first educational institution has not been fully obtained by some teenagers in Ulee Jalan Village. The influence of inappropriate parenting patterns forms bad character in teenagers, as well as adolescent social patterns that are not controlled by parents. The emergence of criminal cases with children and adolescents as subjects or objects does require special study. This concern needs to be investigated, what is actually the background of the problem, how is its dynamics and what efforts can be used as a solution and anticipation so that the problem does not spread. Furthermore, poor understanding of nutrition and minimal income have an impact on the high rate of stunting, one of the causes of which is poverty. The specific objectives are: 1) Providing information related to innovation and creativity that can be done to increase income so that MSME actors can increase their business productivity, 2) Providing assistance and empowerment of MSME actors in business development, and 3) Providing an understanding to mothers and young women about the importance of the role of parents in educating children and creating a happy family to support the formation of quality adolescent characters, 4) Providing an understanding of the causes of stunting in infants and how to overcome it, especially strategies for providing sufficient nutritional intake for infants from infancy to the first 1000 days of life. The location of community service is determined at Ulee Jalan, Banda Sakti District, Lhokseumawe City. This is because the location of this area is an area that has problems related to adolescent rights, so it is hoped that this service can provide a direct contribution to solving problems faced by poor communities and MSME actors and also solving juvenile delinquency and stunting issues. This training activity was carried out for two days on Saturday-Sunday, August 24-25, 2024 starting from 08.00 am to 18.00 pm or for 18 effective hours. The method used is Collaborative Decision Making: Community-Based Methods with the SARAR approach. This participatory approach is specifically intended for training local trainers/facilitators, building local knowledge and strengthening local capacity to assess, prioritize, plan, create,organize, and evaluate. Workshops and mentoring to increase understanding of the importance of the role of the family in the formation and development of the character of adolescents and parents and efforts to reduce stunting. The fundamental contribution to a field of science is to contribute to the development of science, especially by enriching the treasury of theories and concepts as well as models for Empowering MSME Actors and parenting patterns that reduce juvenile delinquency and significantly reduce stunting rates.
EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES Muhammad Furqan; Mariyudi; T.Edyansyah; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 4 (2023): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i4.150

Abstract

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY Cut Intan Julia; T. Edyansyah; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.317

Abstract

Issues regarding the environment have become a problem for the wider community and have resulted in changes in consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. The aim of this research is to analyze and determine the influence of green products, green place, green price and green promotion on purchasing decisions for Tupperware products by the people of Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. There were 100 respondents, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination and correlation testing and analyzed with the help of the SPSS version 26 application program. The results of this research show that simultaneously green product, green price, green place and green promotion have a positive and significant effect on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Meanwhile, partially the green product variable does not have a significant effect on purchasing decisions. However, the variables green price, green place and green promotion have a significant influence on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Green promotion is the most dominant variable that influences consumer purchasing decisions with a t value of 6.467.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT Yenni Nova Febrian; T. Edyansyah; Mariyudi; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.319

Abstract

This research aims to see the influence of Segmenting, Targeting and Positioning Strategies on Purchasing Decisions at Yazzbrand Stores in Bireuen Regency. The sampling technique in this research is Purposive Sampling. The sample in this research was 96 consumers who purchased at Yazzbrand stores. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the Segmenting and Positioning variables have a positive and significant influence on purchasing decisions at Yazzbrand stores in Bireuen Regency. Meanwhile, the Targeting variable has no effect on purchasing decisions at the Yazzbrand store in Bireuen Regency. Segmenting, Targeting and Positioning variables have a positive and significant effect on purchasing decisions at Yazzbrand stores in Bireuen Regency. Keywords : Segmenting, Targeting, Positioning and Purchase Decision
THE INFLUENCE OF HIGH-PERFORMANCE WORK SYSTEMS AND SERVANT LEADERSHIP ON ORGANIZATIONAL PERFORMANCE THROUGH THE MEDIATION ROLE OF EMPLOYEE WORK ENGAGEMENT AT BANK INDONESIA REPRESENTATIVE ACEH Wahyu Indra Jaya; Faisal Matriadi; Nur Faliza; Marbawi; Mariyudi; Ikramuddin; A. Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.375

Abstract

The purpose of this research is to examine the influence of high-performance work systems and servant leadership on organizational performance through the mediating role of employee engagement at Bank Indonesia Lhokseumawe Representative Office. The data in this research were 133 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modeling (SEM) which is operated with Amos. The research results found that High-Performance Work Systems (HPWS) and Servant Leadership have a significant effect on employee engagement and employee performance. Employee engagement also significantly improves employee performance. In testing the mediating effect of employee engagement, it became a partial mediating variable between High-Performance Work Systems (HPWS) and Servant Leadership on the performance of Bank Indonesia Aceh Representative employees. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee development strategies as an important resource for every organization.
THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR Dian Pertiwi; Mariyudi; Adnan; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.376

Abstract

This research aims to find out how service quality influences consumer satisfaction at the Ganda Bakery in Pematangsiantar. The consumer satisfaction indicators used consist of fulfilling consumer expectations, attitude or desire to use the product, recommending to other parties, service quality, loyalty, good reputation, location. then the indicators of reliability used consist of compliance with promises, responsibility, good impression, punctuality, appropriate information. The indicators of responsiveness used consist of fast service, helping consumers, responsive handling of responses. Indicators of assurance consist of communication, credibility, security, competence. Indicators of empathy consist of access, communication, ability to understand customers. Furthermore, indicators of physical evidence consist of the latest or newest equipment, attractive physical facilities, neat appearance and appropriate physical facilities. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 130 consumers who buy at Ganda Bakery in Pematangsiantar. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 25. The results showed that reliability, responsiveness, assurance, emphaty and physical evidence partially had a positive and significant effect on the consumer satisfaction at the Ganda Bakery in Pematangsiantar.
THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM Siti Nur Balqis Qhomaini; Mariyudi; Agustinawati; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.423

Abstract

This research aims to analyze the influence of brand destinations, tourist facilities and brand attachments on the brand loyalty of visitors to the Aceh Tsunami Museum. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 100 visitors to the Aceh Tsunami Museum. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially the Destination Brand has a positive and significant effect on the Brand Loyalty of Visitors to the Aceh Tsunami Museum. Partially, tourist facilities have a positive and significant effect on brand loyalty for visitors to the Aceh Tsunami Museum. Partially, Brand Attachment has a positive but not significant effect on Brand Loyalty for Visitors to the Aceh Tsunami Museum. Simultaneously, it shows that the Destination Brand, Tourist Facilities, and Brand Attachments have a significant influence on the Brand Loyalty of Visitors to the Aceh Tsunami Museum.
Co-Authors A Hadi Arifin A. Hadi Arifin Adnan Agustinawati Aiyub Yahya Bahri, Halida Chalirafi Cut Intan Julia Darmawati Muchtar Devi Andriyani Dian Pertiwi EM Yusuf Iis Farah Aidilla Heriyana Hijri Juliansyah Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Jullimursyida Khairina Khairina AR M. Subhan Marbawi Matriadi, Faisal Mohd. Heikal Monica Juliani Sagala MUCHSIN Muhammad Furqan Naufal Bachri, Naufal Nur Faliza Nurul Fajri Puja Ramadhani Putri Aklima Rahma Yanti Br Damanik Rahmaniar Ratna Ristati Roro Shafira Rizka Amelia Safriani Saifuddin Sapna Biby Sarah Nurfadilla C Siti Nur Balqis Qhomaini Syarifah Safira T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Ulya Alfandi Wahyu Indra Jaya Wahyuddin Albra Yanita Yayang Tiara Yenni Nova Febrian Yulius Dharma