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Dr. Yuniningsih, S.E., M.Si.
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INDONESIA
Jurnal MEBIS (Manajemen dan Bisnis)
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 25282433     EISSN : 2599283X     DOI : https://doi.org/10.33005/mebis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL MEBIS (MANAJEMEN DAN BISNIS) aims to provide a forum for international researchers on applied Entrepreneurship And Business Development to publish the original articles.The scope of JURNAL MEBIS (MANAJEMEN DAN BISNIS) are Entrepreneurship And Business Development. JURNAL MEBIS (MANAJEMEN DAN BISNIS) published twice in a year, July And December
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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IMPLEMENTATION OF GREEN MARKETING STRATEGIES IN DEPOK MUSLIM CULINARY MSMEs Tati Handayani; Sufyati HS; Suharyati; Ahmad Ruslan; Rizka Yusrina
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.576

Abstract

This research discusses the implementation of green marketing strategies in Muslim culinary MSMEs in Depok. The problem identified is the lack of awareness and implementation of environmentally friendly practices in the MSME culinary business which has an impact on environmental sustainability and the attraction of consumers who care about the environment. Green marketing is measured by the factors of green product, green price, green place, and green promotion.The purpose of this study is to analyze the factors of green product, green price, green place, and green promotion that can influence Muslim culinary MSMEs in the Depok area. This type of research with a quantitative descriptive research approach with primary data sources and data collection techniques by distributing questionnaires to culinary MSME players who live in Depok City. Data analysis using factor analysis. The results showed that in the green marketing factors that influence Muslim culinary MSMEs in Depok, a total of four factors were created: factors 1, 2, 3, and 4. Green product, green price, green place, and green promotion tools make up each of these factors. There are only 2 factors that are considered to represent the four factors formed, namely factor 1 and factor 2.
THE IMPACT OF WORD-OF-MOUTH, LAYMAN'S INTEGRITY, AND LAYMAN'S CONSENT ON LAYMAN LOYALTY Nanik Hariyana; Syahputra, Hendra
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.592

Abstract

This study aims to analyze the impact of public opinion, public integrity, and public policy regarding public loyalty. Word-of- mouth marketing is a very effective tool wherein recommendations and information shared by individuals to other people can shape consumers' perceptions and attitudes about a particular product or service. The research employs a quantitative approach by distributing questionnaires to thirty respondents who have used the product or service in question and completed the survey honestly. Data analysis is done using Linear Multiple regression to examine the relationship between independent variables (public opinion, integrity, and goal- setting) and dependent variables (public loyalty). The study's findings indicate that Word-of-Mouth has a positive and significant impact on Public Loyalty, as positive recommendations increase consumer loyalty. Additionally, integrity has been shown to have a significant impact on public loyalty, indicating that honesty and integrity in disseminating information maintain the integrity of the consumer's decision to become loyal. In addition, public policy has a significant moderating effect, whereby public policy can strengthen public sentiment for a product or service. This provides practical advice to businesses on how to develop effective marketing and communication strategies to increase customer loyalty. Promoting positive word-of-mouth, upholding communication integrity, and understanding public policy dynamics can all be crucial in building a devoted customer base.
ANALYSIS OF HUMAN RESOURCES AND DIGITAL LEADERSHIP IN DEVELOPING DIGITAL TALENT AT PT. TELKOM R. Rifa Herdian; M. Syamsul Maarif; Anggraini Sukmawati; Irman Hermadi
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.594

Abstract

This study investigates the impact of knowledge sharing on sustainable performance with employee ambidexterity as a mediator. A survey was conducted with 200 employees from various organizations in Indonesia. The results suggest that knowledge sharing has a positive impact on sustainable performance, and employee ambidexterity mediates the relationship between knowledge sharing and sustainable performance. These findings suggest that organizations should encourage knowledge sharing among employees and develop employee ambidexterity to improve sustainable performance.
Mobile Banking Adoption-A Segmentation Analysis Sihotang, Ellen Theresia; Hermansyah, Deny; Laga, Sinnaring; Murdiawati, Dewi
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.509

Abstract

Market segmentation has an important role in determining marketing strategy and can improve marketing effectiveness specifically in mobile banking (m-banking) services. The aim of this study is to measure customer perceptions of m-banking adoption through segmentation analysis based on their behavior with the TAM construct. This study generates two segments, which are moderate and active adopters. Moderate adopters are members who already have m-banking but have not actively used it. M-banking is considered as a practical, easy-to-operate and they will adopt m-banking in the coming months. Active adopters perceive m-banking as a service which can complete banking transactions quickly and overall m-banking easy to use. M-banking is important to fulfill banking needs and will continue to adopt m-banking in the future. Moderate and Active adopters trust in the bank are positive and majority young-aged. Age has a significant relationship with both clusters, so the young aged group is the right target for m-banking marketing.
Knowledge Sharing and Organizational Performance: Case Study in Indonesia Service Company Ine Madinatul Munawaroh; Rofiaty; Ainur Rofiq
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.598

Abstract

This study aims to explore the role of knowledge sharing at PT. Malika Goenawan Erawisata in achieving organizational performance. This study used qualitative approach by phenomenology design to describe the applied model of knowledge sharing including knowledge acquisition, knowledge dissemination, and responsiveness of the knowledge. The collecting data used in-depth interview to 13 informants such as the leaders, employees, and customers. The data analysis used the interactive model of miles and Huberman. This study found that the applied model of knowledge sharing in knowledge acquisition acquired from customers, employees, the tacid knowledge of company's leaders, and seminars. In addition, the knowledge sharing model in knowledge dissemination involved meetings, direct communication, and the use of information technology such as social media. Meanwhile, the responsiveness of the knowledge lead to make tasks easier to accomplished, especially in marketing strategy planning. Furthermore, the organizational performance well established. But, overall, the knowledge sharing was processed conventionally and the knowledge dissemination was not spread yet proportionally to the whole employees. Hence, it needs the creative and innovative program to motivate employees and increase organizational performance optimally.
The Influence of Personality, Entrepreneurship Education and Family Environment on Students' Entrepreneurial Interest in Surabaya Ilham Naufal, Muhammad; Arumsari, Devinta; Budiman , Arief
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.608

Abstract

This research explores the influence of personality, entrepreneurial education, and family environment on students' entrepreneurial interest in Surabaya. This study uses quantitative methods with a survey involving students from various universities in Surabaya. Analysis was carried out using PLS (Partial Least Square) to see the relationship between the independent variables (personality, entrepreneurship education, and family environment) and the dependent variable (interest in entrepreneurship). The research results show that personality has a significant influence on interest in entrepreneurship. Apart from that, entrepreneurship education also has a positive effect on interest in entrepreneurship. The family environment also has an important role in increasing interest in entrepreneurship. Good family support significantly increases interest in entrepreneurship among Surabaya students.
Business Process Analysis on VWX Platform Using Deming's Cycle Anindo Saka Fitri; Ningrum, Dea Kusuma; Purwitasari, Astri; Araf O., Monica Exsanni; Ismawardi, Alya Maytsa
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.610

Abstract

This study focuses on analyzing and improving the business processes of the VWX platform, a major player in the online travel industry. By utilizing Deming's Plan-Do-Check-Act (PDCA) cycle, this research aims to propose a new business process for the VWX platform especially inefficiencies in the refund process, one of the platform's critical service areas. Through tools such as Fishbone Diagram and Cross-Functional Flowchart (CFF), several issues were identified, including system automation gaps, unclear refund policies, and delays in processing due to third-party integrations. To address these issues, the study proposes automated refund systems, clearer refund guidelines, and enhanced customer service training. Additionally, the implementation of real-time notifications and system upgrades is recommended to improve process transparency and user satisfaction. The findings suggest that by adopting these improvements, VWX can significantly enhance operational efficiency, reduce customer complaints, and remain competitive in the digital travel marketplace. This research contributes valuable insights into how continuous process improvement methodologies like PDCA can be applied to optimize digital service platforms.
Is It Effective or Not? Countenance Stake Evaluation of the Numeration Learning combination Model for Student in South Papua. Nirtha, Eva; Tembang, Yonarlianto; Au Hurit, Andreas
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.611

Abstract

This study evaluates the effectiveness of the Numeration Learning Combination Model (NLCM) for students in South Papua by employing the Countenance Stake Evaluation model. The region's educational landscape, characterized by linguistic diversity and resource constraints, necessitates innovative teaching approaches. The NLCM combines traditional pedagogical methods with modern educational technologies and culturally relevant content. This evaluation framework examines antecedents, transactions, and outcomes to provide a comprehensive assessment. Data collection by conducting pre-post tests, observations and interviews. Data analysis techniques use a quantitative and a qualitative approach. Data analysis involves quantitative measures of measure the effectiveness of the learning model using the T test based on student performance with the significance value (Sig. 2-tailed) was obtained of 0.00, less than 0.05 and qualitative insights from educators and students. Initial findings reveal that the NLCM enhances numeracy skills, increases student engagement, supports a more inclusive learning environment and addressing the diverse needs of South Papua's student population. The findings suggest that the NLCM is a viable and effective approach to numeration learning in South Papua context, with potential implications for broader educational strategies in similar regions.
Balancing Profit and Planet: How ESG Criteria Are Reshaping Capital Structure in Indonesia Kusumawati, Nunik Dwi
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.612

Abstract

Environmental, Social, and Governance (ESG) criteria have gained significant importance in Indonesia's corporate landscape, driven by global trends and local initiatives. The Indonesian government’s commitment to achieving the Sustainable Development Goals (SDGs) by 2030 has accelerated the integration of ESG principles into business practices. This research aims to determine the influence of ESG performance on the capital structure of companies in Indonesia. This research uses quantitative methods, analysing the relationship between ESG scores and company funding decisions, especially those using debt versus internal funding sources. The findings suggest that companies with higher ESG performance tend to rely less on debt financing and prefer retained earnings and equity to support sustainable initiatives. Companies with strong ESG practices exhibit lower environmental risks, healthier financial reports and better credit ratings, reducing funding costs. The study concludes that integrating ESG factors into corporate financing will reduce the risks associated with high debt levels and be in line with long-term value creation, improve corporate governance, and attract ESG-focused investments. This research contributes to the growing understanding of the impact of ESG on capital structure decisions in Indonesia by highlighting its role in creating a sustainable and resilient business environment.
Optimizing Human Resource Development Strategies for Tourism SMEs - An AHP Approach Hermawati, Adya; Tuwuh Sembhodo, Abimanyu
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.613

Abstract

Indonesia's tourism sector, a cornerstone of the economy, grapples with inconsistent tourist numbers. This study pinpoints critical factors for enhancing industry efficiency, balancing urgency with feasibility. A cross-sectional survey collected insights from 1,320 employees across 440 tourism SMEs in 11 East Java regions, complemented by input from 33 policymakers. Using an AHP questionnaire, the study prioritised variables, blending quantitative and qualitative data. The research highlights Quality of Work Life as pivotal for East Java's tourism SMEs and provides tailored regional recommendations regarding human resource management to address diverse industry and regional dynamics. Notably, Banyuwangi stands out as a prime target for development due to its substantial contributions and untapped potential. These insights offer stakeholders a roadmap to boost the most affecting human resource variable of tourism SMEs and implement region-specific strategies, ultimately elevating tourism SME performance and fostering growth in East Java's tourism sector. Focusing on Banyuwangi can unlock its tourism potential and drive regional and nearby cities economic prosperity

Page 18 of 21 | Total Record : 203

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