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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,937 Documents
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ANALISIS PENGARUH INOVASI PRODUK, ORIENTASI PASAR, KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN DI SENTRA INDUSTRI MEBEL DESA SEMBUNGAN Miftakhul Amin; Sudarwati Sudarwati; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.664

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, orientasi pasar, keunggulan bersaing terhadap kinerja di sentra industri mebel kayu desa Sembungan. Jenis penelitian menggunakan metode deskriptif kuantitaif. Populasi dari penelitian ini adalah keseluruhanpengrajin kayu di desa Sembungan dengan menggunakan random sampling sebagai teknik pengambilan sampelnya. Variabel dependen (Y) dalam penelitian ini adalah kinerja pemasaran. Variabel independen (X) meliputi: inovasi produk (X1) orientasi pasar (X2) dan keunggulan bersaing (X3). Metode analisis data menggunakan regresi linier berganda. Sedangkan untuk program jika data menggunakan IBM SPSS 21.0 statistik. Hasil analisis menunjukan bahwa terdapat pengaruh secara simultan dan signifikan variabel inovasi produk, orientasi pasar, keunggulan bersaingterhadap kinerja pemasaran. Variabel inovasi produk berpengaruh secara parsial terhadap kinerja pemasaran.Orientasi pasar tidak berpengaruh terhadap kinerja pemasaran.Keunggulan bersaing berpengaruh secara parsial terhadap kinerja pemasaran. Model regresi dalam penelitian ini adalah Y = 29,664 + (-0,680) + (-0,225) + 0,506 + e. Hasil koefisien determinasi menunjukkan inovasi produk, orientasi pasar, keunggulan bersaing memiliki pengaruh sebesar 61.2% terhadap kinerja pemasaran di sentra industri mebel kayu desa Sembungan. Keyword: Kinerja Pemasaran, Inovasi Produk, Orientasi Pasar, Keunggulan Bersaing
LOYALITAS PELANGGAN MELALUI PROGRAM SUBSIDI, COMPLAINT HANDLING DAN CITRA MEREK KORAN KOMPAS PADA PT. POLAMEDIA CIPTA NUSANTARA CABANG SOLO Rinta Nurcahyati; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.886

Abstract

This study aims to determine customer loyalty through the subsidy program, complaint handling, and the image of Kompas Newspapers in PT Polamedia Cipta Nusantara. The dependent variable (Y) in this study is customer loyalty. Independent variable (X1) Subsidy program, (X2) Complaint handling, and (X3) Brand image. Methods of data analysis using multiple linear regression. This study used a sample of 100 respondents using simple random sampling techniques. Collecting data using a questionnaire that has passed the validity and reliability test Whereas for data programs using IBM SPSS 21.0 statistics. The analysis shows that there is a simultaneous and probability influence of the subsidy program variables, complaint handling and brand image on customer loyalty. Keyword: customer loyalty, subsidy programs, complaint handling, brand image
UPAYA MENINGKATKAN KOMPETENSI BELAJAR PPKN MATERI PEMBUKAAN UUD 1945 DENGAN METODE MAKE A MATCH PADA SISWA KELAS IX SMP NEGERI 3 COLOMADU SEMESTER 1 TAHUN PELAJARAN 2019/2020 Supanti Supanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.882

Abstract

Background of the lack of active involvement of students in learning there are at least three indicators that indicate this. First, students lack the courage to express opinions to others. Second, students lack the ability to formulate their own ideas. and third, students are not accustomed to competing to express their opinions with other friends. These problems eventually led to the achievement of student learning competencies to be low. The problems examined were formulated as follows: how is the effort to improve the learning competence of PPKn in the opening of the 1945 Constitution with the Make A Match method in class IX students of SMP Negeri 3 Colomadu Karanganyar Semester 1 2019/2020 Academic Year. This research method uses a classroom action research model (CAR). The subjects in this study were all students of class IX SMPN 3 Colomadu in Academic Year 2019/2020. Data collection techniques using observation, questionnaires, and documentation. Data analysis techniques using comparative analysis and critical analysis. The results showed that the implementation of learning using the Make A Match method could improve the PPKn learning competence in the Opening of the 1945 Constitution in class IX students of SMP Negeri 3 Colomadu Karanganyar Semester 1 2019/2020 Academic Year. Student knowledge competence at the end of the second cycle reaches an average of 85.8, has exceeded the established performance indicators that is equal to 80. Attitude competence at the end of the second cycle reaches an average of 3.4 (active attitude) and student skills competency at the end of the cycle II reached an average of 89.1 (very good), so this action research was declared successful. Achievement of performance indicators in cycle II shows that the application of the Make A Match learning method is effective in increasing student learning competency. The suggestion for PPKn teachers is that they need to increase their knowledge about the variety of learning methods. This will help the teacher to be able to improve the quality of the process and student learning outcomes in the learning process. The use of the Make A Match learning method can be an alternative to increasing learning effectiveness. Keywords: Learning Competence, Make A Match
DESAIN BATIK, BRAND IMAGE, DAN BUDAYA KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ETHNIC BATIK DAN CRAFT KLATEN JAWA TENGAH Yesi Ade Pratiwi; Ida Aryati; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.817

Abstract

The purpose analyze the effect of either simultaneously and partal batik designs, brand image, and consumer culture on purchasing decisions on Ethnic batik and Craft in Klaten, Central Java. The type of descriptive is quantitative. Population is Ethnic batik consumers and Craft Klaten who make transactions. The sample is 100 consumers. Data obtained from questionnaires with accidental sampling sampling techniques. F test results prove that batik design, brand image, and consumer culture simultaneously influence purchasing decisions on Ethnic Batik and Craft Klaten in Central Java, where the value of Fcount = 27,027> Ftable = 2.70 with a significance value of 0.000 1.985 significant value 0.008 1.985 and significant 0.008 1.985 and significant 0.006
KAJIAN PENGARUH PSIKOLOGIS, SOSIAL DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DONAT BROWNIES (DONIES) SOLO DI SURAKARTA Ika Ratna Pertiwi; Supawi Pawenang; Solichul Hadi
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.759

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh simultan dan parsial faktor psikologis, sosial dan promosi terhadap keputusan pembelian Donat Brownies (DONIES) Solo di Surakarta. Penelitian ini menggunakan penelitian kuantitatif deskriptif. Populasi dalam penelitian ini merupakan konsumen Donat Brownies (DONIES) Solo yang jumlahnya tidak terhingga. Sampel yang digunakan sebanyak 150 responden dengan menggunakan teknik pengambilan sampel non probability sampling yaitu metode Accidental Sampling. Metode pengumpulan data dengan observasi, wawancara, studi pustaka dan kuesioner. Pengolahan data pada penelitian ini menggunakan teknik analisis regresi linear berganda, uji F, uji t, dan koefisien determinasi (R2) dan menggunakan bantuan program SPSS versi 23. Hasil penelitian menunjukan bahwa uji F memiliki pengaruh simultan dengan Fhitung > Ftabel (327,345 > 2,67) signifikan 0,000 < 0,05 berarti bahwa variabel faktor psikologis (X1), sosial (X2) dan promosi (X3) secara simultan dan signifikan berpengaruh terhadap variabel keputusan pembelian di Donies Solo. Hasil uji t menunjukan bahwa variabel faktor psikologis memliki thitung > ttabel (5,946 > 1,976) dengan signifikansi 0,000< 0,05 artinya faktor psikologi mempunyai pengaruh signifikan terhadap keputusan pembelian Donies Solo. Variabel sosial memiliki thitung > ttabel (4,915 > 1,976) dengan signifikansi 0,000 < 0,05 artinya faktor sosial mempunyai pengaruh yang signifikan terhadap keputusan pembelian Donies Solo. Variabel promosi memiliki thitung > ttabel (1,933 < 1,976) dengan signifikansi 0,055 < 0,05 artinya promosi berpengaruh tetapi tidak signifikan terhadap keputusan pembelian Donies Solo. Berdasarkan hasil koefisien determinasi (R2) menunjukan variabel faktor psikologis, sosial dan promosi memiliki kontribusi sebesar 86,8% terhadap keputusan pembelian di Donies Solo, sisanya 13,2% menjelaskan variasi lain yang tidak diteliti dalam penelitian ini. Pengaruh yang paling dominan dalam keputusan pembelian Donies Solo adalah variabel faktor psikologis karena memiliki thitung paling besar yaitu 5,946. Kesimpulan pada penelitian ini terdapat pengaruh simultan dan signifikan faktor psikologis, sosial dan promosi terhadap keputusan pembelian di Donies Solo. Terdapat pengaruh positif dan signifikan variabel psikologis dan sosial, tetapi variabel promosi berpengaruh tapi tidak signifikan terhadap keputusan pembelian Donies Solo. Saran dalam penelitian ini sebaiknya Donies Solo lebih meningkatkan promosinya dari yang sudah ada di sosial media, serta menambah varian promosi yang lain agar konsumen bisa tertarik untuk membeli.
ANALISIS KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH KABUPATEN WONOGIRI DITINJAU DARI KOMUNIKASI, KOMPETENSI DAN LINGKUNGAN KERJA Yeni Trihastuti; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.974

Abstract

The aim of this research are to find out the influences both simultaneously and partially of communication, competence, and work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. The population in this study were all employees at the Wonogiri Regency Regional Personnel Agency, which numbered 54 employees. The samples in this study were 54 respondents. Data collection techniques in this research were using observation, documentation, questionnaires, interview and literature study. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, lf test, the coefficients determined. The result of this study: There is a simultaneous and partially influence of communication, competence, land work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. Keylwords : communication, lcompetence, lworklenvironment, lemployeelperformance.
KUALITAS SUMBER DAYA MANUSIA DITINJAU DARI TINGKAT PENDIDIKAN, PELATIHAN KERJA DAN PENGALAMAN KERJA DI BALAI LATIHAN KERJA (BLK) TECHNOPARK GANESHA SUKOWATI SRAGEN Mei Anjarwati; Bambang Mursito; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.857

Abstract

This aims to find out the effect based on the simultaneously and partially method in the observation of education level, job training, and work experience in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. Furthermore, this research also aims to know, are the training participants, after doing the training in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen able to get a job. The design of this research is descriptive quantitative. The entire population is used as the sample, there are 53 respondents, by using the saturation sampling technique. Retrieval of the data is using questionnaires. The analysis technique that used is multiple linear regressions. The result of this research explains that the F-test in educational level, job training, and work experiences simultaneously and significantly affect the quality of human resources of participants in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. The T-test result explains that the level of education, job training, and work experiences partially have a positive and significant effect on the quality of human resources of participants in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. The multiple linear regressions model in this research is Y=10,278+0,117 X1+0,216 X2+0,299 X3+e. To improve the abilities and skills of each individual, they have to attend training and have work experiences, even though they have a low level of education, it does not rule out the possibility of superior quality human resources can be achieved by them. Thus, the individual is able to compete in the working world. Keywords: The quality of human resources, education level, job training, work experience
ANALISIS PERBANDINGAN CITRA MERK DAN DESAIN PRODUK PADA MOTOR MATIC HONDA BEAT DAN YAMAHA MIO DI KOTA SURAKARTA Iqbal Rizky Firmansya; Sri Hartono; Djumali Djumali
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.828

Abstract

Abstrack: Persaingan bisnis transportasi sepeda motor sangat kompetitif inovasi yang baru Penelitian dilakukan untuk menguji perbedaan citra merk dan desain produk pada motor matic honda beat dan yamaha mio di kota surakarta. Sampel penelitian mengunakan masing-masing 50 sampel. uji yang digunakan adalah Independent T Test. Hasil penelitian menunjukkan terjadi perbedaan yang signifikan pada citra merek dan desain produk motor matic Honda Beat dan Yamaha Mio di kota Surakarta. Nilai probabilitas atau nilai signifikansi (Sig. 2-tailed) sebesar 0,036 < 0.05 dan desain produk sebesar 0,037 < 0.05 dan nilai signifikansi kurang dari 0.05 yang berarti Ho ditolak. Nilai mean pada citra merek honda 21.84 dan yamaha 21.00, Standart Deviation nilai citra merek pada honda beat 1.910 dan yamaha 2.030 dan Standart Error Mean nilai citra merek pada honda beat 0.270 dan citra merek yamaha 0.287, bahwa nilai Mean citra merek Honda Beat lebih tinggi daripada citra merek Yamaha Mio. Nilai mean desain produk Honda sebesar 20.55 dan Yamaha 21.33, Standart Deviation nilai desain produk pada Honda Beat 1.969 dan Yamaha Mio 1.705 dan Standart Error Mean pada Honda Beat 0.281 dan Yamaha Mio 0.239, bahwa nilai mean desain produk Yamaha Mio lebih tinggi daripada desain produk Honda Beat. .
Analisis Strategi Pemasaran Pada Gerai Transmart Carrefour Pabelan (studi kasus pada konsumen transmart carrefour pabelan) Fiki Meliyanawati; Supawi Pawenang; Solichul Hadi
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.803

Abstract

The purpose of this study was to analyze the marketing strategy at the Prefan Carrefour Transmart outlet. This type of research uses quantitative research. The population of this study is consumers of Carrefour Pabelan Transmart outlets, samples in the study were 100 people sampling techniques using random sampling methods, data analysis techniques used this study using multiple linear regression. F test results indicate that the location, promotion and quality of service simultaneously and significantly influence the purchase decision on the Carrefour Pabelan Transmart Outlet. T test results showed thatothe location had ahpositive and significant effect on purchasing decisions at the Pabelan Carrefour Transmart Outlet, promotion hadlal positive and significant effection purchasing decisions at the Pabelan Transmart Carrefour Outlet, service quality had positive and significant effection purchasing decisions at the Prefan Carrefour Transmart Outlet. Dermination coefficient shows theolocation, promotion andiserviceiquality has an influencee of 57.5% on the purchase decision variable in the Pabelan Carrefour Transmart Outlet. Keywords: Location, Promotion, Service Quality, Purchasing Decisions
ANALISIS PENGARUH BRAND ASSOCIATION, BRAND AWARENESS, PRICE, DAN ROLE MODEL TERHADAP PURCHASE INTENTION (STUDI PADA SEPATU FUTSAL NIKE CR7) Dimas Ilham Nur Rois; Aji Yudha; Yuli Rika Riftiana
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.719

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Association, Brand Awareness, Price, dan Role Model terhadap Purchase Intention Studi Pada Sepatu Futsal Nike CR7. Penelitian ini menggunakan kuesioner dalam pengambilan data primer dan pendekatan kuantitatif dengan analisis Regresi Linier Berganda. Populasi dalam penelitian ini adalah konsumen yang berdomisili di Kota Surakarta. Pengambilan sampel menggunakan teknik Convenience Samping. Hasil dari penelitian ini menunjukkan bahwa Brand Association dan Brand Awereness tidak berpengaruh terhadap Purchase Intention sedangkan Price dan Role Model berpengaruh terhadap Purchase Intention. Kata Kunci : Brand Association, Brand Awareness, Price, Role Model dan Purchase Intention

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