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M Hasan Ma'ruf
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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,062 Documents
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IMPROVING PERFORMANCE WITH THE SUPPORT OF ISLAMIC LEADERSHIP AND ISLAMIC WORK MOTIVATION TO SYARIA BANKING EMPLOYEE IN PURWOKERTO Yadi Fakhruzein Terang Jaya; Budi Widadi
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

Islamic banking requires a strong organizational foundation in order to survive in the increasingly tight competition of the banking industry. This study uses primary data and secondary data in the form of information from published journals, websites or other media. The research sample includes employees of Purwokerto Islamic Banking who have worked for 2 years. The technical analysis in this study was carried out using descriptive analysis and Structural Equation Modeling or SEM (Structural Equation Modeling) then hypothesis testing was carried out. The results of the hypothesis testing stated that Islamic leadership had no effect on employee performance, Islamic organizational culture had a positive effect on employee performance, Islamic leadership had a positive effect on Islamic organizational culture, Islamic leadership had a positive effect on Islamic work motivation, Islamic organizational culture had a positive effect on Islamic work motivation and Islamic work motivation had a positive effect on employee performance. Based on the results of the Sobel Test, Islamic work motivation mediates the effect of Islamic leadership on employee performance but Islamic organizational culture does not mediate the effect of Islamic leadership on employee performance. Islamic work motivation mediates the effect of Islamic organizational culture on employee performance while Islamic organizational culture mediates the effect of Islamic leadership on Islamic work motivation. Keywords: Islamic work motivation, Islamic organizational, Islamic leadership, Syaria Banking
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER CREDIBILITY TERHADAP PURCHASE INTENTION MELALUI BRAND TRUST Delvina Carissa; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

The skincare industry is currently facing very tight competition, especially with the emergence of various local and international brands. This research aims to analyze the influence of social media marketing and influencer credibility on purchase intentions with brand trust as a mediating variable. The population of this research is all Indonesian people who live in the Jabodetabek area and know the S brand. This research uses purposive sampling as a sampling technique with sample criteria, namely people living in the Jabodetabek area aged 19 years and over who know skincare products from the S brand, and know TF as an influencer from the X brand. Data was collected from 204 respondents through distributing questionnaires online using Google Form media. Data were analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The research results show that social media marketing has a significant and positive effect on purchase intention. Brand trust also has a significant and positive influence on purchase intention. In addition, the data shows that influencer credibility has a significant and positive effect on purchase intention. Brand trust is proven to mediate the influence of social media marketing on purchase intention. The data results show that brand trust has the strongest influence on purchase intention. Keywords: Social Media Marketing, Influencer Credibility, Brand Trust, Purchase Intention
Faktor – Faktor yang Memengaruhi Purchase Intention Produk Kosmetik di Jakarta Hergian Stephanie; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

The purpose of this study is to examine and discuss the effect of environmental knowledge, word of mouth, green marketing and attitude towards brands on purchase intention. The population used in this study are people who know and use cosmetics products in Jakarta. This study used a quantitative descriptive method and managed to collect a sample of 217 respondents with criteria, namely at least 18 years old and above, respondents who know and use. The total number of respondents used was 207 respondents, because 10 respondents did not meet the predetermined criteria. This research uses and implements non-probability sampling using purposive sampling method. Accompanied by collecting data by distributing questionnaires online through the google form application. The results of the data that have been distributed and then collected for analysis purposes using the SmartPLS 4.1 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of this analysis show that the position of environmental knowledge, word of mouth, green marketing and attitude towards the brand have a positive and significant impact on purchase intention. In addition to its contribution in the academic field, this research is expected to provide benefits for cosmetics companies or other companies in increasing consumer purchase intentions through the various variables discussed in this study. This research Keywords: Environmental knowledge, word of mouth, green marketing, brand attitude, purchase intention
FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION KONSUMEN MUSTIKA RATU DI DKI JAKARTA Stefanie Angelina; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This study aims to empirically examine the effect of Social Media Marketing, Brand Awareness, Brand Involvement, and Brand Trust on Purchase Intention. The population in this study were Mustika Ratu consumers in DKI Jakarta. This study used a sample with a non-probability sampling method using convenience sampling technique. The sample size used was 219 people. The data collection technique was carried out online by distributing questionnaires using Google Form. The data obtained was analyzed using SEM PLS through SmartPLS software version 4.1. The results of this study indicate that Social Media Marketing, Brand Awareness, Brand Involvement, and Brand Trust have a positive and significant influence on Purchase Intention. Keywords: Social Media Marketing, Brand Awareness, Brand Engagement, Brand Trust, Purchase Intention.
SEMIOTIC ANALYSIS OF HUMAN BEHAVIOR IN FUFUFAFA ACCOUNT X Wijaya; Nanda Dwi Rizka; Damayanti Masduki; Yuliani Widianingsih; Umi Rahmawati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16794

Abstract

ABSTRACT This research is a literature study so that no special location is needed for research because the object being studied is a literary manuscript (text), namely tweets in the x Fufufafa account. The data obtained from this study are secondary data that researchers obtained from direct tweets from the fuffafa account. The data were analyzed by stages of data collection, data selection, data reduction, and drawing conclusions with a comprehensive explanation. The result in this article show the owner of the Fufufafa account, whoever it is, has bad human behavior because the sentences made in the account allude to non-substantive personal problems. The account owner cannot be categorized as a critical person because the object of criticism is not public policy and common problems but personal problems. Therefore, the researcher concludes that the human behavior of the Fufufafa account has a bad direction. Keywords: Fufufafaf, Human Behavior, Account X
Litigation Risk as a Moderating Variable of the Influence of Digital Financial Report Quality on Investment Efficiency Rudi Ginting; Dessy Evianti; Muhammad Yusuf; Lia Nurina; Rieneke Ryke Kalalo
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16821

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main source to further analyze the hypothesis in this study. The data used in this article is secondary data that researchers obtained from employees of PO Rosalia Indah spread across several corners of Indonesia. The data used were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Digital Financial Report Quality variable is acceptable, meaning that the variable has a positive relationship direction and a significant influence on Investment Interest. This is because the P-Values ​​are positive and below the significance level of 0.05, namely 0.019. This is because the Digital Financial Report Quality value can make the company's finances stable, transparent, and trusted by many stakeholders which can increase investment interest. In addition, in the next hypothesis, the Litigation Risk variable can moderate the influence of the Digital Financial Report Quality variable on Investment Interest because the P-Values ​​are positive and below the significance level of 0.05, which is 0.000, which is more significant than direct testing of 0.019. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords :Litigation Risk, Digital Financial Report Quality, Investment Efficiency
INVESTIGASI KUALITAS GOOD CORPORATE GOVERNANCE PADA BPJS KETENAGAKERJAAN KANTOR WILAYAH JAWA TENGAH DAN DIY Febiolasari, Quartilosia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

BPJS Ketenagakerjaan merupakan Badan Penyelenggaraan Jaminan Sosial Ketenagakerjaan yang berbentuk badan hukum publik dan secara terus menerus berusaha meningkatkan kinerja karyawan dalam mewujudkan Good Corporate Governance. BPJS Ketenagakerjaan merupakan penerapan tata kelola perusahaan yang baik atau disebut dengan Good Corporate Governance dengan mengadopsi prinsip Good Governance dan best practice yang berlaku di Indonesia. Faktor risiko tata kelola perusahaan yang disebabkan oleh sumber daya manusia dan dapat mempengaruhi prinsip good corporate governance pada BPJS Ketenagakerjaan. Tujuan penelitian ini adalah untuk: Mengetahui kinerja karyawan BPJS Ketenagakerjaan dalam mewujudkan Good Corporate Governance dan mengetahui kompetensi karyawan BPJS Ketenagakerjaan dalam mewujudkan Good Corporate Governance. Jenis penelitian ini menggunakan kualitatif deskriptif. Subjek penelitian ini adalah Kepala Kantor Wilayah (Wilayah II) Kanwil Jateng & DIY, Wakil Kepala Wilayah Keuangan dan Manajemen Risiko, Wakil Kepala Wilayah Digitalisasi, Human Capital dan Aset, serta Wakil Kepala Wilayah Pengawasan dan Pemeriksaan. Objek penelitian adalah investigasi kualitas good corporate governance pada institusi pemerintah, yaitu BPJS Ketenagakerjaan. Sedangkan objek lokasi adalah BPJS Ketenagakerjaan Kantor Wilayah Jawa Tengah dan DIY. Hasil dari penelitian ini adalah BPJS Ketenagakerjaan telah menerapkan prinsip-prinsip good governance dengan perbaikan secara berkelanjutan. BPJS Ketenagakerjaan juga memiliki kualitas tata kelola perusahaan yang baik. Penilaian good governance yang dilaksanakan oleh BPJS Ketenagakerjaan menggunakan pedoman penilaian 9 area spesifik pada ISSA Guidelines on Good Governance, antara lain perencanaan strategis, manajemen risiko, audit internal operasional, penilaian aktuaria mengenai ketahanan dana, menegakkan prinsip kehati-hatian manajer investasi dalam mengelola investasi, pencegahan dan pengendalian kesalahan, penggelapan dan fraud dalam pengelolaan iuran dan pemberian manfaat, standar layanan untuk peserta dan penerima manfaat, kebijakan SDM: pengembangan, retensi dan kaderisasi, serta tata kelola teknologi informasi dan komunikasi (TIK). Kata kunci: Investigasi Kualitas, Good Corporate Governance, tata kelola Perusahaan, BPJS Ketenagakerjaan
PENGEMBANGAN PERILAKU KREATIF KARYAWAN DI PERUSAHAAN PENERBITAN BUKU PT RENE TUROS GROUP Maftukhin, Anis; Dwiatmaja, Christantius; Santoso, Djoko
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.15653

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengembangan perilaku kreatif karyawan di PT Rene Turos Group. Penelitian ini juga menganalisis ketepatan strategi kepemimpinan dan budaya organisasi yang diterapkan oleh perusahaan dalam mengelola sumber daya manusia, sehingga perusahaan mampu bersaing, bertahan dan berkembang di tengah era disrupsi saat ini. Penelitian ini menggunakan pendekatan kualitatif dengan menggali informasi strategi kepemimpinan di PT Rene Turos Group melalui wawancara, observasi dan dokumentasi. Informan yang dilibatkan dalam penelitian ini yaitu CEO, HRD, Manajer, Karyawan dan Ketua IKAPI serta konsumen. Teknik analisis data menggunakan model interaktif Miles dan Huberman yang mencakup pengumpulan data, reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian memperlihatkan bahwa PT Rene Turos Indonesia sangat mengutamakan pengembangan perilaku kreatif karyawan untuk menghadapi tantangan pandemi COVID-19. Perusahaan menerapkan konsep agile, adaptif, dan kolektif serta mindset growth untuk memacu kreativitas. Kepemimpinan CEO yang menekankan keterbukaan terhadap ide-ide baru dan prinsip growth together sangat berpengaruh dalam memfasilitasi kreativitas karyawan. Para manajer memberikan contoh, motivasi, dan dukungan yang membentuk sikap positif dan norma subjektif karyawan terhadap kreativitas. Budaya organisasi PT Rene Turos Indonesia mencakup visi-misi, nilai, sikap mental, dan sejarah perusahaan, mendukung secara signifikan pengembangan perilaku kreatif karyawan. Nilai-nilai seperti integritas, profesionalisme, kreativitas, mindset tumbuh, dan harmonis menjadi landasan budaya perusahaan.
INOVASI 20 RESEP COCKTAIL DARI 10 DESTINASI SUPER PRIORITAS DI INDONESIA SEBAGAI SARANA PROMOSI PARIWISATA Tarore Rumani, David Hendrick; Hagan Mario Susanto; Kevin Gustian Yulius; Theodosia C. Nathalia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This study explores the innovation of cocktail recipes inspired by the distinctive features of Indonesia's 10 Super Priority Destinations. The cookbook blends local spices with cultural narratives, aiming to create unique recipes that embody the identity of each destination while supporting sustainable tourism efforts. These recipes are carefully designed to showcase the richness of Indonesian flavors through rempah (spices) such as ginger, turmeric, and cinnamon, paired with visual elements reflecting each destination’s natural beauty, such as tropical beaches and lush green landscapes. The combination of culinary artistry and cultural storytelling transforms the cookbook into more than just a recipe collection—it becomes a strategic tool for promoting Indonesian tourism and cultural heritage. The research applies an iterative design process, involving audience feedback and testing, to refine the content and ensure it aligns with audience preferences. The visual aesthetics of the cookbook, including layout design, illustrations, and photography, emphasize readability and cultural relevance. The findings highlight the importance of incorporating cultural and natural elements into promotional strategies for local products. By bridging culinary traditions with modern marketing techniques, this study positions the cookbook as an innovative approach to fostering global appreciation for Indonesia’s tourism and cultural diversity
PRIDE IN THE WORKPLACE: A SYSTEMATIC LITERATURE REVIEW Muttaqin, Masykur Lutfi; Sunaryo, Sinto
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

Pride in the workplace telah menjadi topik yang menarik untuk diteliti dalam bidang human resources management. Akhir-akhir ini, penelitian mengenai topik ini bertambah pesat dengan keragaman industry dan negara yang terlibat. Tujuan dari penelitian ini adalah untuk memberikan gambaran perkembangan penelitian kuantitatif mengenai pride in the workplace yang terindex di scopus dalam rentang tahun 2007 hingga kuarter awal 2024 melalui Systematic Literature Review. Berdasarkan review pada 41 artikel terpilih, hasil penelitian ini menunjukkan bahwa pride in the workplace masih berada pada tahap yang sangat awal dan membutuhkan penelitian yang lebih mendalam. Hasil sejauh ini cukup menjanjikan, terutama terkait dampak yang dapat dihasilkan tema ini dalam beberapa proses manajemen dan pengembangan sumber daya manusia. Selain itu, jalur penelitian di masa depan juga telah diidentifikasi.

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