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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,062 Documents
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PENGARUH ENTREPRENURIAL MINDSET, DIGITAL LITERASI, DAN CERTIFICATION TERHADAP PERFORMANCE OF MSMEs: PERAN SELF EFFICACY SEBAGAI MODERATOR (Studi Pada UMKM di Kota Surakarta) Septian Dwi Cahyo; Vincentia Indah Puspita Sari; Eka Kurnia Patmasari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14560

Abstract

The Surakarta City Government continues to strive to increase the number of MSMEs so that employment opportunities are greater than the workforce, this is done to reduce the poverty rate in Surakarta City. The purpose of this study was to determine the performance of MSMEs in Surakarta City which is influenced by entrepreneurial mindset, digital literacy, certification with the role of self-efficacy as a moderator. This study uses a quantitative approach and SEM WarpPLS Version 8.0 data processing tools. The number of samples in this study was 210 MSME actors in Surakarta City. The results showed that digital literacy and product certification had a positive effect on MSME performance, but entrepreneurial mindset did not have a positive effect on MSME performance. Meanwhile, for the role of moderation, the results showed that it was supported, thus strengthening the relationship between digital literacy and certification on MSME performance, but for entrepreneurial mindset the results were not supported.
PENGARUH KESAKRALAN DAN PLACENESS TERHADAP KEPUASAN BERKUNJUNG DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI PADA PENGUNJUNG UPACARA SEKATEN YOGYAKARTA Aurelia Angelica Santoso; Adrie Oktavio
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13251

Abstract

The purpose of this study is to examine the influence of experiential festivals on visitor satisfaction at Sekaten Yogyakarta ceremony with perceived value as a mediating variable. The population of this study is tourists who have visited Sekaten Yogyakarta ceremony for the last two years and a sample of 150 domestic tourists was obtained. Data collection was carried out by distributing questionnaires using the Likert scale through Google Forms. Moreover, the method used in this study is quantitative analysis with a Structural Equation Model (SEM) which was processed by the Smart-PLS software. The variables of this study are festival experience consisting of sacredness and placeness as the independent variables, visiting satisfaction as the dependent variable, and perceived value as the mediating variable. Furthermore, the examination was executed on seven hypotheses which was found that sacredness and placeness affect perceived value positively and significantly. In addition, perceived value has a positive and significant effect on visiting satisfaction. In addition, sacredness and placeness have positive and significant effects on visiting satisfaction hence perceived value partially mediates between festival experience, which are sacredness and placeness, and visiting satisfaction.
PENGARUH KOMPETENSI, KARAKTERISTIK INDIVIDU DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Roesalia Anggraenie; Christantius Dwiatmadja; Djoko Santoso
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11163

Abstract

This research aims to analyze the influence of competency, individual characteristics, organizational culture, and motivation on job satisfaction, as well as analyze the influence of competency, individual characteristics, and Organizational Culture on Job Satisfaction with the intervening variable Motivation.This research method uses a type of research with a quantitative explanatory approach. The population and sample used were all Temanggung Regency Satpol PP and Fire Department contract employees, totaling 70 respondents. The sampling technique used was the census technique. Data analysis uses linear regression analysis by testing the t-test and Sobel test.The results of the analysis in this study show that the competency variable partially has a positive and insignificant effect on job satisfaction, the individual characteristic variable partially has an insignificant negative effect on job satisfaction, the organizational culture and motivation variables partially have a significant positive effect on job satisfaction, the influence of competence through motivation does not have a significant influence on job satisfaction and the influence of individual characteristics and organizational culture through motivation has a significant influence on job satisfaction.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KOMITMEN ORGANISASIONAL PEGAWAI BADAN PUSAT STATISTIK WILAYAH PROVINSI PAPUA Due G. B. Sihombing; Westim Ratang; Zulkifli Sultan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14049

Abstract

The role of the Central Statistics Agency is very dependent on the human resources working in the agency. Employees must have good expertise and skills. This work requires high professionalism and integrity, because the data produced must be accurate and trustworthy. The purpose of this research is to investigate the influence of work-family conflict, workload and compensation on job satisfaction and its implications for employee organizational commitment. Questionnaires were used as a data collection technique obtained from BPS employees in the Papua Province region with a final sample of 203 people. The sampling technique is probability sampling with an area sampling approach. Data were analyzed using the SEM (Structural Equation Modeling) technique. The research results show that work-family conflict and compensation have a significant effect on job satisfaction, but workload does not have a significant effect on job satisfaction. Apart from that, compensation and job satisfaction have a significant effect on organizational commitment. However, work-family conflict and workload do not have a significant effect on organizational commitment. The final results show that job satisfaction mediates the effect of compensation on organizational commitment.
THE EFFECT OF THE MARKETING MIX ON THE BEHAVIOR OF SHARIA COOPERATIVE MEMBERS IN USING SAVING PRODUCTS Abu Bakar Akbar
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.7512

Abstract

The purpose of this research is to determine the effect of the marketing mix on the behavior of members of Islamic cooperatives in using savings products. The sharia cooperative which is the object of research here is KSPPS BMT Amanah Ummah. The research method in this study used quantitative methods, using questionnaires by distributing questionnaires to members of the KSPPS BMT Amanah Ummah. Source of data using primary and secondary flat. Data collection techniques, using questionnaires. Questionnaire is a data collection technique that is carried out by giving a set of questions and statements. Identity and variable questions are entered on a score scale of 1-5. The research results show that: 1) Products partially do not have a significant effect on behavior; 2) Price has no significant effect on behavior; 3) Place has no effect on behavior partially, place has no significant effect on behavior; 4) Promotion of behavior partially has a significant effect; 5) People towards the resulting behavior partially do not have a significant effect on behavior; 6) The process of behavior partially has a significant effect on behavior; and 7) Physical evidence of behavior partially does not have a significant effect on behavior. Based on hypothesis testing, the results of the analysis and discussion that have been completed are described, it can be concluded that product, price, place, promotion, people, process and physical evidence simultaneously influence the behavior of members of Islamic cooperatives.
FAKTOR – FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTIONS AIR MINERAL AQUA DI JAKARTA Njo Felix Andriyanto; Rodhiah Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10906

Abstract

The purpose of this research is to find out whether environmental awareness, green product advertising, environmental knowledge can affect green purchase intention and whether green purchase intention can affect the environmental knowledge of the people in Jakarta. This research uses descriptive research method. Researchers also used the online survey method to collect data from samples in Jakarta. The probability sampling method is used to facilitate sampling from the population in Jakarta. The results of this study found that environmental awareness and green product advertising have a positive effect on green purchase intention but not significant, for environmental knowledge it has a positive and significant effect on green purchase intention, and green purchase intention has a positive and significant effect on environmental knowledge. The limitation of this research is the number of respondents which there are only 202 respondents due to saving research time. This research also only examines environmental awareness, green product advertisement, environmental knowledge, and green purchase intention variables. Researchers hope that this research can help increase sales and find out how much influence Environmental Awareness, Green Product Advertising, and environmental knowledge have on Green Purchase Intention. Key words: Environmental Awarness, Green Product Advertising, Environmental Knowledge, Green Purchase Intention.
PENGARUH STORE ATMOSPHERE, KUALITAS PELAYANAN DAN KEBERAGAMAN PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan Kafe Kopi TM 100 Kabupaten Batu Bara) Dedy Dwi Arseto
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12067

Abstract

This research aims to find out more clearly the influence of Store Atmosphere, Service Quality and Product Diversity on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study of TM 100 Coffee Cafe Customers, Batu Bara Regency). This research uses quantitative methods. This type of research is explanatory research which explains the causal relationship between variables by testing hypotheses. The sample used in this research was 79 respondents using an accidental sampling method with the characteristics of customers who had made purchases at the TM 100 Coffee Café. Data analysis in this research uses Validity Test, Reliability Test, Hypothesis Test (t test). The data processing program in this research uses the Smart PLS software program version 3.0. The research results show that store atmosphere influences customer satisfaction. Service quality has no effect customer satisfaction. Product diversity has no effect customer satisfaction. Store atmosphere has no effect customer loyalty. Service quality has no effect customer loyalty. Product diversity has no effect has an effect on customer loyalty. Customer satisfaction has an effect on customer loyalty. Store atmosphere has an effect on customer loyalty through customer satisfaction as an intervening variable. Service quality has no effect on customer loyalty through customer satisfaction as a variable intervening. Product diversity has no effect on customer loyalty through customer satisfaction as an intervening variable. Keywords : Consumer Loyalty, Consumer Satisfaction, Store Atmosphere, Service Quality, Product Diversity
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SABUN MANDI SHEVA (STUDI PADA KONSUMEN SABUN MANDI SHEVA DI KOPERASI YAMUGHNI BANDUNG) Budiyanto Budiyanto; Aang Curatman; Kartono Kartono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14318

Abstract

This research aims to test and analyze the influence of marketing strategy variables and product quality on brand image and its implications on purchasing decisions for Sheva bath soap. This research uses primary data by distributing questionnaires via goggle form to Sheva bath soap consumers at the Yamughni Bandung Cooperative with a total of 281 respondents. This research data analysis method uses partial least squares – structural equation modeling (PLS-SEM) with the SmartPLS 4.1 data processing application. The results of this research are that there is a positive and significant influence between marketing strategy and product quality on brand image. There is a positive and significant influence between marketing strategy and product quality on purchasing decisions. Brand image has an insignificant positive effect on purchasing decisions. There is an insignificant influence between marketing strategy and product quality on purchasing decisions through brand image.”
DIGITAL FREE TOURISM: STRATEGY FOR DEVELOPING TOURISM IN INDONESIA Indra Permana; Tono Mahmudin; Nourma Wulanda; Riki Adriant; Eva Yuniarti Utami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13514

Abstract

Abstract This research aims to (1) describe the potential of digital free in developing Indonesian tourism; and (2) know the strategy for developing Indonesian tourism through digital free. This research uses SWOT analysis. The results of this research show that (1) the digital free concept is considered appropriate to be applied in several natural destinations in Indonesia that have limited internet access; (2) strategies for developing Indonesian tourism through digital free based on SWOT analysis, including SO strategy through promoting digital free tourism to the public, WO strategy by developing the concept of digital free tourism to attract tourists, ST strategy through collaboration with tourism stakeholders to provide digital free tourism, and WT strategy through educating tourism managers to develop digital free tourism. Keywords: Digital free, tourism, develop
GREENWASHING: INFLUENCE ON THE DEVELOPMENT AND SUSTAINABILITY OF TOURISM IN INDONESIA Khil Wailmi; Mahrinasari MS; Ayi Ahadiyat
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12790

Abstract

This research aims to determine (1) the influence of greenwashing on the image of tourism in Indonesia; (2) the influence of greenwashing on green consumer confusion in Indonesia, and (3) the influence of greenwashing on the development and sustainability of Indonesian tourism. This research is qualitative-descriptive research. The results of this research show that (1) Greenwashing practices have a negative effect on the image of tourism. Greenwashing practices represent inappropriate environmentally friendly claims that can create wrong perceptions about tourism and damage market demand; (2) Greenwashing practices negatively influence green consumer confusion. Tourists are confused when tourism destinations under the auspices of tourism stakeholders make environmentally friendly claims which turn out to be just marketing tactics, this slows down the movement towards sustainable consumption in the tourism industry; and (3) Greenwashing practices negatively influence the development and sustainability of tourism in Indonesia. The greenwashing phenomenon has been found in several cases in Indonesia, for example the practice of greenwashing by drinking water companies as a tourism requirement which claims to be environmentally friendly but does not match the facts on the ground. This can hinder the development and sustainability of Indonesian tourism.

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