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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 271 Documents
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Keberhasilan Transfer Pengetahuan dalam Suksesi Kepemimpinan melalui Pembelajaran Intergenerasional Fransisca Desiana Pranatasari
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2525

Abstract

Succession process of the next family business generation becomes an interesting phenomenon to be developed together with the process of adapting organizational knowledge. Organizational knowledge transfer is a difficult process in leadership succession. There are many factors that must be prepared in advance so that the business can achieve sustainability. This study uses a qualitative approach through in-depth interviews with several generations of successors in family businesses in Yogyakarta whose business scale is relatively the same. Triangulation of sources and member checks are carried out to ensure the validity of the data from this study. The result is that intergenerational learning has an important role in the succession process of family business leadership. Knowledge transfer in family business succession through intergenerational learning will facilitate the next generation in the process of adaptation to continue the previous leadership 
Pengaruh Keseimbangan Kehidupan Kerja terhadap Kinerja Wanita Karir yang Dimediasi Kelelahan Kerja dan Dimoderasi Dukungan Organisasi dan Dukungan Keluarga Lelly Christin; Nadia Stefanie Destiana; Dian Puspita Sari; Sarfilianty Anggiani
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3074

Abstract

This study aims to empirically examine the effect of work balance, organizational support, job burnout and career women's performance. Analysis of the variables used in this study there are five variables, namely work-life balance, organizational support, family support, work fatigue and performance. In this study, non-probability sampling was used, namely the sample taken was not given the same opportunity or opportunity for each member of the population to be selected as a sample. The sampling technique used is purposive sampling. Of the 98 respondents who filled out the questionnaire, only 64 respondents met the criteria for this research sample. The sample used in this study are career women who occupy managerial positions. The data collected is using a questionnaire with a Likert scale. From this study, only two significant hypotheses were produced, namely the existence of a significant direct effect of work-life balance on the performance of career women, and organizational support moderating the effect of work-life balance on job burnout.
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Promosi Penjualan melalui Mediasi Attitude Toward Using dan Perceived Security terhadap Behavioral Intention to Use (Studi Empiris: Pengguna Mobile Wallet di Jakarta) Erickh Martua Sinurat; Liem Bambang Sugiyanto
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2820

Abstract

 The purpose of this study is to analyze the effect of sales promotion(SP), perceived usefulness(PU), perceived ease of use(PEU), perceived security(PS), and attitude toward using(ATU) towards behavioral intention to use(BIU) among mobile wallet users in Jakarta. This study uses a quantitative approach and uses structural equation models. In this study using 225 respondents with the provisions of mobile wallet users who live in Jakarta or in their daily activities in Jakarta. The data obtained were analyzed using the Structural Equation Model using AMOS. The results of this study indicate that PU, PEU has a fairly strong influence on ATU, then ATU also has a positive and significant effect on BIU. Furthermore, it has been found that ATU can mediate PU and PEU on BIU. Next, SP is the only independent variable that directly has a positive and significant influence on BIU. Through the results of this study also shows that sales promotion provides the largest contribution to behavioral intention to use, that mobile wallet users are happy with the sales promotion factor on the mobile wallet. Furthermore, based on the results of this study it also shows that perceived usefulness, perceived ease of use, and perceived security have no direct influence on behavioral intention to use. The limitations in this study are the use of mobile wallets which are used as respondents who live in Jakarta or have daily activities in Jakarta and the limited number of research objects. The implication of this research is to provide recommendations that mobile wallet service providers can increase behavioral intention to use on mobile wallets by increasing and implementing the right strategy on sales promotion, then through attitude toward using can also increase behavioral intention to use on mobile wallets, namely by paying attention to the features of the mobile wallet service that are easily understood by users.
Pengaruh Kesehatan Mental Karyawan terhadap Kinerja yang Dimediasi oleh Kesejahteraan di Tempat Kerja (Studi Empiris pada Karyawan Divisi Teknologi Informasi di Masa Work From Home) Dwi Winda Meidina; Netty Laura S.
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3092

Abstract

 The implementation of working from home has changed employees' work environment, from an office environment to a home environment. It raises many limitations, like communication and interaction space. It can negatively impact employees because it can trigger irregular working hours and long working hours. IT field is one of the jobs that can be done remotely, but it still have different with the implementation of WFH and pandemic that requires new adaptations. This study aims to determine the effect of innovation culture, self-efficacy on technostress, and technostress, burnout on performance with workplace well-being as a mediating variable for IT employees who work from home. This study uses a survey method with an online questionnaire to 295 IT employees and used as a research sample. Data analysis method used SmartPLS 3.2 program by analyzing the inner and outer models. The results of this study indicate that: innovation culture is significant to technostress, self-efficacy is significant to technostress, innovation culture and technostress is significant to WWB, but burnout to WWB is not significant, technostress, burnout and WWB is significant to performance, WWB can mediate innovation culture and technostress to its effect on performance, WWB is not able to mediate burnout on performance.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor TVS Veta Lidya Pasaribu
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2829

Abstract

This study aims to determine the effect of brand image and product quality individually and jointly on TVS motorcycle purchase decisions for Pamulang University students. The research method uses quantitative methods and uses primary and secondary data types. The population of this research is all Pamulang University students in 2019 by using purposive sumpling technique using the ancient rao formula in determining the number of samples as many as 100 respondents. The data analysis method used validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test and autocorrelation test), multiple linear regression analysis, correlation coefficient analysis, coefficient of determination (KD) analysis, t test and F test. The results of data analysis show that partially there is a positive and significant influence on brand image on purchasing decisions, with tcount (5.778) > ttable (1.985) and sig ( 0.000)< 0.05, by demi more Ho is rejected and Ha is accepted. Partially there is a positive and significant effect of product quality on purchasing decisions, with a value of tcount (9.247) > t table (1.985) and sig (0.000) < 0.05, thus Ho is rejected and Ha is accepted. Simultaneously there is an effect of Brand Image and product quality together on purchasing decisions, has a very strong relationship with the regression equation Y= 8.618+0.478x1+0.644x2, constant 8.618, coefficient x1 0.478 and coefficient x2 0.644, while the correlation value or r is 0.954 and the coefficient of determination is 0.908 or 90.8% while the remaining 9.2% is influenced by other factors, with Fcount (490.216) > Ftable (3.09) and sig (0.000) < 0.05, thus Ho is rejected and Ha is accepted, meaning that there is a positive and significant influence between Brand Image and product quality on student purchasing decisions on TVS motorcycles.
Apakah Country Of Origin, Celebrity Endorsement, dan eWOM yang Dimediasi oleh Citra Merek dapat Memprediksi Niat Membeli Produk Skincare? Christian Halim; Keni Keni
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3156

Abstract

The increasing awareness of the Indonesian people to preserve their facial skin has invite many brands of skincare products to compete in the Indonesian market make the competition among them are increasingly fierce. So to excel in the competition, it is necessary to build a consumer's  purchase intention. There are various factors that can lead to consumer purchase intentions, including country of origin, celebrity endorsement, and electronic word of mouth (eWOM) which can also form a brand image. The purpose of this study is to investigate the role of country of origin, celebrity endorsement, and electronic word of mouth (eWOM) on purchase intention either directly or through brand image. The study used a quantitative research design. Data collection used a cross sectional approach. A total of 192 respondents filled out a online questionnaire through the google form that was sent to the respondents. The data were analyzed using a structural equation model using  Smart-PLS. The results showed that country of origin, celebrity endorsement, and electronic word of mouth (eWOM) can positively predict purchase intention, but country of origin cannot predict positively brand image, while celebrity endorsement and electronic word of mouth (eWOM) can positively predict brand image. In addition, brand image can also positively predict purchase intention. Country of origin and electronic word of mouth (eWOM) cannot positively predict purchase intention through brand image, while celebrity endorsements can positively predict purchase intention through brand image.
Pengaruh e-Service Quality dan Kepuasan terhadap e- Loyalty (Survey pada Pengguna Gopay) Hesty Wulandari Ningsih; Indriyani Safitri; Abdul Yusuf
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3068

Abstract

Advances in technology and information that are growing rapidly require all companies to be able to create innovations to adapt to the progress of today's world. With advances in technology, competition in the increasingly fierce business world, many companies take advantage of an opportunity to create innovations that provide convenience for humans. One of them is a company in the transportation sector that creates digital-based service applications, namely GoJek, which provides payments through the GoPay feature. GoPay is one of the fintech breakthroughs from PT. GoJek utilizes advances in technology and information. The problem in this research is how e-service quality and satisfaction affect the e-loyalty of GoPay users. This study uses a casual analysis design with quantitative methods. The test equipment in this study uses the SPSS Statistic 25 and EViews 11 data processing applications involving 100 respondents as samples from GoPay users throughout Indonesia. Methods of data collection using questionnaires and literature study. The research instrument uses an interval scale. The results show that e-service quality and satisfaction have a positive and significant effect on GoPay customer loyalty. 
“MARKETING 101: TIKTOK MARKETING FOR YOUR BUSINESS” DI ALFALAND GROUP INDONESIA Riza, Fahrul
Business Management Journal Vol 18, No 1 (2022): BUSINESS MANAGEMENT JOURNAL
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3389

Abstract

The use of social media as a tool to support business activities is increasingly popular among companies. The survey from AppAnnie claims that TikTok has become the most downloaded social media since 2018 replacing Instagram. Its algorithmic ability to catch user preferences and short content duration make TikTok an attractive social media to various age segments. This community service activity entitled " Marketing 101: TikTok Marketing for Business " was carried out collaboratively between the Bunda Mulia University Management Study Program and Alfaland Group, a company that is engaged in the property management sector. The implementation of Community Activity Restrictions (PPKM) is a serious challenge for the service company to maintain their revenue. The purpose of this activity is to provide training to employees of the operational and marketing division of PT Alfaland about how to use TikTok as a marketing tool. The training was conducted online and was attended by employees from branches located across provinces in Indonesia. The training materials presented included: an introduction to the TikTok application and measurement tools to monitor the effectiveness of marketing. The output of this service was the production of creative content created by participants to market products and services from Alfa-land; increasing the creativity of employees, especially the operational and marketing divisions in marketing services from AlfaLand. Feedback received from employees related to using the TikTok application for marketing includes flexible cost control; can monitor the viewer in real-time; audience targeting, and monitoring feedback from customers.
Pengaruh Collective Bargaining Agreement dan Perceived Organizational Support terhadap Kinerja Karyawan yang dimoderasi Komitmen Organisasi di PT Internusa Caterindo selama Masa Pandemi Covid-19 Lukiyana Lukiyana; Muhammad Yusuf
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2961

Abstract

This study aims to determine the effect of Collective Bargaining Agreement (CBA) and Perceived Organizational Support (POS) on Employee Performance during the Covid-19 pandemic moderated by Organizational Commitment at PT Internusa Caterindo. The population in this study were employees of PT Internusa Caterindo in the Delta Silicon area of Cikarang. The research sample was 100 employees of PT Internusa Caterindo. The type of data created is primary data using a questionnaire that is filled in directly by one hundred respondents and then processes the data using Partial Least Square (PLS). Statistical results from research data show that the collective bargaining agreement has a positive and insignificant effect, perceived organizational support can have a positive and significant effect, organizational commitment has a positive and significant effect, the moderating effect of organizational commitment has not been able to strengthen the influence of the collective bargaining agreement and perceived organizational support on employee performance.
Pengaruh Kinerja Keuangan terhadap Pertumbuhan Laba Pada Perusahaan BUMN Sektor Pertambangan yang Terdaftar di BEI Muhammad Irfai Sohilauw; Wahyuni Wahyuni; Muhammad Akob Kadir
Business Management Journal Vol 18, No 2 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i2.3353

Abstract

An increase in company profits reflects the company's good performance, and vice versa, the decrease in company profits reflects the company's performance that has not been maximized. Therefore, the ups and downs of a company's profit growth can be understood through financial ratio analysis. In this case, financial performance is represented by the Current Ratio (CR), Debt to Equity Ratio (DER) and Return On Investment (ROI). The objectives of this research are to: (1) determine the effect of the Current Ratio on profit growth in state-owned mining companies listed on the IDX. (2) Knowing the effect of the Debt to Equity Ratio on profit growth in state-owned mining companies listed on the IDX. (3) Knowing the effect of Return On Investment on profit growth in state-owned mining companies listed on the IDX. The sampling technique used is saturated sampling, with a total sample of 3 state-owned mining companies listed on the Indonesia Stock Exchange for the period 2011-2020. The analytical method used in this research is multiple regression analysis. The results of the research show that the Current Ratio (CR) has a positive and irrelevant impact on profit growth ((0.261 < 1.98861) and (0.795 > 0.05)). Debt to Equity Ratio (DER) has a negative and relevant impact on profit growth ((-2.486 < 1.98861) and (0.015 < 0.05)). Meanwhile, Return On Investment (ROI) has a positive and relevant impact on profit growth (2.883 > 1.98861) and (0.005 > 0.05).

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