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Auditia Setiobudi
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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : https://doi.org/10.37715/rme
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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Building Canvas Strategy for Integrated Tourism Area and Benchmark: Blue Ocean Strategy Approach Utami, Christina Whidya; Susanto, Hendro; Septina, Fanny; Pujirahayu, Yoseva Maria; Razak, Muhammad Nurdin
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1615

Abstract

This research aims to identify tourism factors that should be eliminate, reduce, raise, and create (ERRC) to indicate the characteristics of Blue Ocean Strategy (BOS) in order to revitalize the development of Kenjeran tourism area, Surabaya by taking into account aspects of education, local economic improvement, and environmental conservation. The research methodology is based on descriptive approach through analyzing the strength, weakness, opportunities, and threats (SWOT) to find the key success factor, the industry benchmarks, and the tourism market agents in order to understand the ERRC and to set a canvas strategy. The result shows that Revitalization is done by; Eliminating Aspect of Sustainable Environment including environmental pollution, abrasion, and unregulated zone. Reducing Aspect of Attractions, including: a shift in local culture and focus on shopping area. Factors that should be raise is Aspect of Accessibility and Empowerment, including: tourism facilities, and community capacity development. whereasWhereas elements that should be created are included in Aspect of Tourism Industry, including pattern of partnership and community development. The novelties of this research is using Blue Ocean Strategy via a 4-step approach: Eliminate, Reduce, Raise, and Create (ERRC) to revitalize an integrated tourist area. Keywords: Eliminate; Reduce; Raise and Create (ERRC); canvas strategy; Blue Ocean Strategy.
FINANCIAL LITERACY AND FINANCIAL INCLUSION ON THE FINANCIAL PLANNING OF THE CITY OF PALEMBANG Fitriah, Wani
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1629

Abstract

The formulation of the problem in this study was is there the influence of financial literacy and financial inclusion on the financial planning of the people of Palembang. This study aimed to determine the influence of finacial literacy and finacial inclusion on the financial planning of the city of the Palembang. In this research used infinite population and the number of sample was 200 respondents. The data used in this study was primary data. The technique used for collecting the data was questionnaire. At the analysis stage used is qualitative data quantitative. The analysis technique used was the test instrument consisting of validity and reliability tests, while the data analysis techniques were descriptive and inferential statistics in the form of a classic assumption test (normality test and multicolliniarity test), multiple linear regression analysis, hypothesis testing (F test and t test ) and the coefficient of determination. The results showed that based on the F test (together) for financial literacy and financial inclusion variables had a positive and significant effect on the financial planning of the people of Palembang. While the results of the t test (individually) the financial literacy variable had a positive and significant influence on the financial planning of the people of Palembang. While the financial inclusion variable had no influence and no significant on the financial planning of the Palembang city community.
ARTIFICIAL INTELLIGENCE AS A HUMAN SUBSTITUTION? CUSTOMER'S PERCEPTION OF THE CONVERSATIONAL USER INTERFACE IN BANKING INDUSTRY BASED ON UTAUT CONCEPT Bagana, Batara Daniel; Irsad, Moch; Santoso, Ignatius Hari
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1632

Abstract

This study aims to analyze the differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia, and Bank Mandiri regarding the use of the conversational user interface owned by each bank. This study used 58 respondents. By using the Kruskal Wallis technique, it can be concluded that there are differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Mandiri who interact using the conversational user interface facility. Even though it is easy to use, the absence of recommendations from the community and family as well as concerns that the chatbot is unable to provide the right information and solutions can have implications for the reluctance of customers to use these facilities in the future
The Effect of Product Innovation on Interest with Satisfaction as Mediation: (a study on Regional Typical Frozen Food Products) Setiobudi, Auditia
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1640

Abstract

In the future, the food and beverage industry is very promising for industry players due to the trend growth of the food and beverage industry in Indonesia. The food and beverage business is starting to grow rapidly in Indonesia so that it attracts many people to innovate. One form of innovation is the frozen food industry. This study aims to determine the effect of product innovation on repurchase interest by looking at consumer satisfaction as a mediating effect on the frozen food industry. The population in this study were 147 people who were frozen food consumers. Sei. By using a purposive sampling approach and using the Slovin formula, it was determined that the number of samples in this study were 108 respondents. The results of this study indicate that product innovation has a positive and significant effect on customer satisfaction. Product innovation and customer satisfaction have a significant effect on repurchase interest. Consumer satisfaction can mediate the effect of product innovation on consumer repurchase interest. Keywords: Product Innovation; Consumer Satisfaction; Repurchase Interest; Mediation; frozen food.
Improving the Marketing Performance of SMEs in Kudus Regency Marka, Mira Meilia
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1765

Abstract

This study used descriptive statistical methods. The goal to be achieved is to analyze the influence of social capital and human capital on marketing performance.The research sample of 201 respondents with SMEs in Kudus.The results showed that social capital has no significant effect on marketing performance and human capital has a positive and significant influence on marketing performance.
The Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya Lou, Daniel Christian
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1619

Abstract

As the food and beverage industry is growing in Indonesia and businesses are getting more competitive and challenging. This research was conducted to understand the effect of price, promotion, and packaging towards purchase intention of Stacks Food. This research was conducted from September 2020 – December 2020. This research was conducted using the quantitative method and the Likert scale. The population of this research are those located in Surabaya with the minimum age of 16 years old. The sample size is 100 respondents selected using non-probability sampling and purposive sampling method. The data are then analysed with SPSS Statistics 26 using multiple regression analysis. The multiple regression analysis shows that price (Sig value = 0.004), promotion (Sig value = 0.002), and packaging (Sig value = 0.000) have significant influence towards purchase intention. Thus, it can be concluded that price, promotion, and packaging have significant influence towards purchase intention of Stacks Food in Surabaya. Keywords: price; promotion; packaging; purchase intention
Core Self-Evaluation and Job Satisfaction: Mediating Role of Career Commitment Sutanti, Meily; Sandroto, Christine Winstinindah
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1647

Abstract

This study aims to determine the effect of core self-evaluation on job satisfaction mediated by career commitment in IBM-JTI employees. The sampling technique was convenience sampling, using 86 samples. This research's data analysis method is the mediation test using the Preacher-Hayes The Simple Mediation Model. The results of data processing using SPSS 22 for windows with macros and syntax. This study's results indicate that core self-evaluation and career commitment have a direct effect on job satisfaction. The effect of core self-evaluation on job satisfaction is not mediated by career commitment. Core self-evaluation does not affect career commitment. Keywords: Core Self-Evaluation; Career Commitment; Job Satisfaction
The Effect of Compensation and Competence on Performance with Motivation as a Variable Intervening an Employee in Partners of the Central Statistic Agency, Lubuklinggau City, South Sumatra, Indonesia Susanto, Yohanes; Oktovianus, Farid; Habaora, Fellyanus; Riwukore, Jefirstson Richset
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1778

Abstract

The purpose of this research was to determine the effect of compensation and competence on performance with motivation as a variable intervening an employee. The research has been conducted for 6 months, namely June to December 2019 at the Central Bureau of Statistics of Kota Lubuklinggau, South Sumatra Province, Indonesia. The population in this research were 133 respondents. This research is explanatory research using primary data and secondary data. Primary data collection methods use interview techniques and questionnaires, in addition to conducting field observations. Secondary data were collected using documentation techniques. The data analysis uses the statistical analysis of the Structural Equation Model (SEM) based on predetermined hypotheses including compensation, competence, and motivation which partially or jointly affect the performance of partners at the Central Bureau of Statistics Office in Kota Lubuklinggau. The results showed that the aspects of compensation and competence at the Office of the Central Bureau of Statistics in Kota Lubuklinggau have not been fulfilled optimally. Partially, there is a positive and significant relationship between compensation toward motivation, competence toward performance, compensation and competence toward performance, but there is no positive and significant effect between compensation toward performance, motivation toward performance, as well as compensation-competence-motivation together toward performance, and there is also a positive but not significant influence between competence toward motivation. The results of this research indicate that there needs to be an improvement in competence and compensation from the Office of the Central Bureau of Statistics of Kota Lubuklinggau to its partners.
The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products Vincencia, Michel; Christiani, Natalia
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1803

Abstract

This study aims to test the effect of product quality, price, and promotion on purchasing decisions. This research specifically focuses on Universitas Ciputra Surabaya students majoring in International Business Management (BMI). This study uses quantitative methods with a total response of 105 students collected from online questionnaires using a 5-point Likert scale measurement. Data were analyzed using SPSS software. The results of this study concluded that product quality did not have a significant effect on student purchasing decisions at Universitas Ciputra Surabaya. Meanwhile, price and promotion significantly influence student purchasing decisions at Universitas Ciputra Surabaya. The results of this research show that both Price (Sig. value = 0.006) and Promotion (Sig. value = 0.002) significantly affects purchase decision, while Product Quality (Sig. value = 0.058) does not have significant influence toward purchase decision. Moreover, the study found that there is a positive relationship between Product Quality, Price, and Promotion toward students' purchase decision for Telkomsel products with the degree of independent variable explaining the effect of Telkomsel product purchasing decisions by 47.3%.
Increased Employee Productivity with The Application of e-HRM: Increased Employee Productivity with The Application of e-HRM (Case Studies at Pradita University) Wijayadne, Devi rahnjen
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.2320

Abstract

This research examines the role of e-HRM (electronic Human Resources Management) in improving employee productivity in higher education. The goal of this empirical study is to confirm and examine this e-HRM usage in higher education. Adaptive structuration theory (AST) is used, to understand the role of e-HRM in improving employee productivity. social factors and technological characteristics interact to affect group outcomes. AST argues that technology usage provides social structures to engage employees in social interaction that both enable and constrain human action within the firm. Research models are analyzed using linear regression and the result is indeed finding a positive effect of e-HRM usage on employee productivity that supports AST. E-HRM can help to streamline operational HRM activities; accelerate HR processes; improve communication between stakeholders include existed employees, potential employees, and management; reduce administrative tasks and HR staff headcount; and capture, create and transfer some HR knowledge more accurately and speedily for employee training and development. These advantages can help to increase employee productivity.

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