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Auditia Setiobudi
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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : https://doi.org/10.37715/rme
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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The Analysis of Consumer Preference on Product Attributes of Koeliner Ecoe Taro Chip Dos Reis, Verren Lionyta; Sidharta, Helena; Wiyakusuma, I Bagus Yosia
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2236

Abstract

Consumer preference on the attributes of a product can be useful for company, one of them is to predict the appropriate product for consumers. Company can improve and provide a product based on the choice of attributes that are preferred and desired by consumers so that company can to provide product inventory in accordance with consumer choice. Koeliner Ecoe is one of the UMKM can take the advantage of consumer preference to allocate capital according by the consumers in choosing Koeliner Ecoe taro chip product. The purpose of this research is to know the product attributes that are the most preffered and considered by the consumers in choosing Koeliner Ecoe taro chip product in order to assist the company in arranging improvement strategy and product development of Koeliner Ecoe taro chip in the future. The research site is located in Citraland area, West Surabaya. The sample collection uses purposive sampling technique by distributing questionnaire to respondents as many as 90 people. The analysis model in this research uses conjoint analysis with fractional factorial design approach. The results of this research show that product attribute levels of Koeliner Ecoe taro chip that are the most preferred by the consumers is that using standing pouch doff packaging with sticker one-sided (front) packaging design, the preferred price of Rp 7.000, the selected flavor variant is savory salted with slightly red yellow chip color. The order of important of attribute which affects consumer preference in choosing Koeliner Ecoe taro chip based on important value from the highest value to the lowest value is that price, packaging, packaging design, flavor, chip color.
Influence of Service Quality on Customer Engagement with Customer Emotions as an Intervening Variable in Aman Cepat Company Susanto, Veronica Puspitasari; Herdinata, Christian
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2351

Abstract

Aman Cepat is a family business that runs in the shipping service sector. Aman Cepat has problems in sales which have not reached the sales target. Moreover, Aman Cepat has customer complaints regarding its ser- vice quality dimensions (personnel, outcome, and social quality), and cur- rently, competition in the expedition service sector is getting tougher. This research aims to test and analyze the influence of service quality dimen- sions towards customer emotions and the effect of customer emotions on customer engagement of Aman Cepat. The benefit of this research is that it is expected that the Aman Cepat Company can provide better quality in service. This research has novelty in the field of the industry being studied. The population of this research is the active B2B customer of the company, and the samples are 78 respondents, who were chosen using the saturated sampling method. This research uses the Partial Least Square Structural Equation Modelling. The results show those service quality dimensions have a significant influence on customer emotions, and the customer emotions variable also has a considerable influence on the customer engagement of Aman Cepat.
Transformational Leadership on Performance: Mediating Role of Flexible Work Arrangements and Work Engagements (Study on the Coffee Shop Industry in Yogyakarta) Jauhar, Muhammad Faiq; Suratman, Andriyastuti
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2385

Abstract

This study deals with the effect of transformational leadership and flexible work arrangement on performance through work engagement as an intervening variable in the cafe industry in Yogyakarta. The purpose of this study was to determine the effect of the variables to be studied, namely transformational leadership, flexible work arrangement, work en- gagement, and performance. Respondents in this study were 106 workers from 34 cafes in Yogyakarta. The data collection method in this study used a questionnaire with 5 Likert scales. The results of this study indicate that there is a positive effect of the variables tested for both direct and indirect impact. However, the value is not greater than the immediate effect. This research aims to increase the opportunities for determining flexible work arrangements, strengthening transformational leadership, especially em- ployee motivation and involvement, and maintaining performance through a suitable communication process.
The Effect of Financial Technology on the Performance of Micro, Small, and Medium Businesses Sumani, Sumani; Prasetya, Ignatius Bryan
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2442

Abstract

Micro, small, and medium enterprises dominate the number of entrepreneurs in developing countries like Indonesia. Even though the scale enterprises are small, MSM entrepreneurs can’t be separated from tech- nology in the current era. Therefore, this study aims to analyze how finan- cial technology can affect the performance of Micro Small. and Medium Enterprises in Jakarta, Bogor, Depok, Tangerang and Bekasi. The data taken for this study is primary data obtained through the distribution of online questionnaires to MSM entrepreneurs in Jakarta, Bogor, Depok, Tangerang, and Bekasi. The number of samples in this study was 130 respondents with a non-probability sampling method with purposive sampling technique. The research data that has been obtained were analyzed using SPSS 26 software. The results showed that the use of financial technology did not significantly affect the performance of MSMEs. Meanwhile, financial tech- nology funding, cash back, or promos on products sold affects the perfor- mance of MSMEs. Maybe, it should be Micro, small, medium.
Technology Acceptance Model (TAM) Factors and Social Factors Analysis through Attitude towards to Use on Intention to Purchase of Kisah Kita Ngopi Online Café Bramantyo, Paskalis Dio; Utami, Christina Whidya
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2456

Abstract

The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ngopi (KKN) Café. It is essential to know the factors that affect a customer’s Intention to Purchase when online, such as the TAM Factors (perceived usefulness, perceived ease of use) and social factors (social influence, peer influence) attitude towards to use in using online applications. This research uses the SEM data analysis method as- sisted by Partial Least Square (PLS) software. Data collection is carried out by distributing questionnaires in the form of Google forms to people in Sidoarjo and Surabaya who have made online purchases at the KKN Café. In this study, the random sampling technique obtained 85 respondents. The results of this study indicate that (1) perceived usefulness affects atti- tude toward mobile app use, (2) perceived ease of use affects attitude to- ward mobile app use, (3) social influence does not affect attitude toward mobile app use, (4) peer influence affects attitude towards mobile app use, (5) attitude towards mobile app user does not affect intention to purchase, (6) perceived usefulness does not affect intention to purchase, (7) perceived ease of use does not affect intention to purchase, (8) social influence does not affect intention to purchase, and (9) peer influence does not affect intention to purchase. Therefore, based on the results of this study, it can be concluded that the TAM factors scores are higher than those related to social factors with regards to attitude towards to use.
Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison Prataga, Dimas Ikbal; Santoso, Ignatius Hari
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.2384

Abstract

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality
Display of Organizational Commitment from State Civil Apparatus at the Secretariat of Regional Government of Kupang City, East Nusa Tenggara Province Riwukore, Jefirstson Richset; Marnisah, Luis; Yustini, Tien; Habaora, Fellyanus
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.2740

Abstract

The purpose of this research is to understand and determine of organizational commitment of the State Civil Apparatus at the Regional Government Secretariat of Kupang City, East Nusa Tenggara Province. This research has been conducted for 5 months, from January 2022 to May 2022 in Kupang City. The number of research respondents was 370 people who were determined by purposive stratified proportional sampling. The types of data used are primary and secondary data from interviews using a questionnaire, field observation, and documentation. The data analysis method used in this research is a descriptive analysis based on the average value of the Likert scale classification. The results showed that the component of organizational commitment in the high category was only a component of continuance commitment with an average value of 3.70, while those in the medium value category were affective commitment with an average score of 3.64 and normative commitment with an average value of 3.61. In general, the organizational commitment of the State Civil Apparatus in the Kupang City Government is still in the medium category with an average score of 3.65. This display of organizational commitment is likely to become a major obstacle to the performance of the state civil service. The strategy that can be carried out by local governments to increase organizational commitment is to increase the aspects of affective commitment and normative commitment of the State Civil Apparatus within the scope of the Regional Government Secretariat of the Kupang City. Keywords: organizational commitment, affective commitment, continuance commitment, normative commitment
The Effect of Green Human Resource Management on Performance with Green Lifestyle Moderation and Perceived Organizational Support Nathania, Nathania; Sandroto, Christine Winstinindah
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.3104

Abstract

The purpose of this study was to analyze the effect of green hu- man resources management on employee performance with a green lifestyle and perceived organizational support moderation on employees in Jakarta and Tangerang companies. This study uses a convenience sampling method with a sample of 228 respondents in Jakarta and Tangerang. The analytical method used is moderated multiple regression analysis, which is processed through SPSS version 25. Questionnaires that are applied as research in- struments are green human resource management, green lifestyle, perceived organizational support, and employee performance. The results of this study indicate that green HRM has a significant effect on employee performance. Perceived organizational support and green lifestyle are proven to moder- ate the influence of green HRM on employee performance. Keywords: green human resource management, green lifestyle, perceived organizational support, and employee performance
Does Value Congruence Mediate the Relationship between Service Trust and Use of Fintech? Effendi, Laij Victor; Radianto, Wirawan Endro Dwi
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.3156

Abstract

This study aims to investigate the effect of service trust on fintech use through value congruence as a mediating variable. Writers use women as a sample because women make more purchasing decisions than men. The research method used is the survey method by sending questionnaires to respondents. This study found that women with high service trust will be more encouraged to use fintech. Quality, effective, and efficient fintech will mediate the effect of service trust on fintech use. Writers also found that women who already believe in fintech will immediately be able to increase the use of fintech without mediating value congruence. However, to increase the use of fintech, this study found that it could be done through value congruence. Thus, value congruence has an essential role in increas- ing the use of fintech. Keywords: value congruence, service trust, fintech use, fintech, woman
The Role of Hedonic Consumption Tendency and Positive Emotion in Mediating the Influence of Fashion Involvement on Impulsive Buying Satria, Sandi; Kaihatu, Thomas Stefanus
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.3157

Abstract

Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the fashion trends that occur at certain time. This thing that becomes the reason why many consumers often make un- planned purchase of fashion products or in other words do impulsive buy- ing. This research is done to find out the contribution of fashion involve- ment, hedonic consumption tendency, and positive emotion on impulsive buying, then the contribution of fashion involvement on hedonic consump- tion tendency and positive emotion, and the effect of hedonic consump- tion tendency and positive emotion in mediating the influence of fashion involvement on impulsive buying. Data collection in this research is done by distributing 120 questionnaire method using Google form to the cus- tomers who have ever purchased fashion products at Beachwalk Bali mall. In this research, sampling is done with purposive sampling method. The questionnaires that are feasible to be analyzed are 97 questionnaires. The results of this research indicate that (1) fashion involvement, hedonic con- sumption tendency, and positive emotion affect positive and significant on impulsive buying, (2) fashion involvement affects positive and significant on hedonic consumption tendency and positive emotion, and (3) hedonic consumption tendency. and positive emotion partially mediate the relation between fashion involvement on impulsive buying. Keywords: fashion; fashion involvement; hedonic consumption tendency; positive emotion; impulsive buying

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