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Auditia Setiobudi
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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : https://doi.org/10.37715/rme
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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The Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty in the Jakarta Local Coffee Shop Afyani, Nabilla Putri; Gunawan, Freddy; Soesetyo, Suwandy; Mustikasari, Faranita
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3716

Abstract

This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results reveal that service quality, store atmosphere and brand image has a significant effect on customer satisfaction, then store atmosphere and customer satisfaction has a significant effect on customer loyalty. On the other hand, service quality and brand image have no effect on customer loyalty. By having service quality as expected, a unique store atmosphere and a good brand image, it will trigger customers to at least try to choose and come to the coffee shop. So in the end, this study is expected to be able to develop customer satisfaction and create loyal customers to local coffee shops in Jakarta.
Exploring the Innovative Ideas on Service Industry Tambunan, Damelina Basauli; Napitupulu, Alfons Manuel P.M.; Hartono, Wendra
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3905

Abstract

This study aims to get service innovation ideas for micro, small and medium scale companies (MSMEs) in the service industry, specifically for law office service companies. For this purpose, data was collected using a focus group discussion (FGD) approach which was attended by 30 legal practitioners as informants, to find service innovation ideas in legal service-based companies. The sample was selected using a purposive sampling method with the criteria of having worked at a legal services company for at least 3 years, considering the need for innovation in running a business. This criterion was confirmed through initial interviews with informants. Data is analysed using content analysis. The results of this study indicate that the proposed innovation idea is closely related to the use of technology such as the use of online platforms to promote and even conduct legal consultations; document processing automation technology, an application that functions as a reminder of the schedule, either the schedule for hearing in court or the schedule for uploading the required documents. In addition, collaboration is also needed to generate innovative ideas, both for the development of digital platforms or ecosystems as well as collaboration with other stake holders such as prospective clients and employees to formulate service improvements and management of law office services
Analysis of The Influence of Free Shipping, Cash on Delivery, and Live Streaming on Purchase Decisions at Tiktok Shop in Surabaya City Utomo, Priyo
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4087

Abstract

TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05
Generation Y and Z’s Attitude Toward Online Video Advertisement Effect on Impulsive Buying Tendency: Evidence from TikTok Adyantari, Api
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4112

Abstract

This research was carried out to examine the factors impacting the impulsive buying tendency of young consumers, focusing on Generation Y and Z, through online video advertisements on TikTok. TikTok is a growing video-sharing application that supports users to make and share a short video on any topic. This study aims to help enterprises get a better insight into their young consumers. This study utilized the Theory of Reasoned Action (TRA) to examine the relationship between informativeness, entertainment, personalization, credibility, and attitude toward online video advertisement. Also, its impacts towards users’ tendency to buy impulsively. The data were gathered from 322 young participants born from 1981 to 2022. The data was further processed statistically using SPSS and SmartPLS. The findings indicate that the informativeness, entertainment, personalization, and credibility of online video advertisements positively affect attitude toward online video ads. The more positive attitude toward online video ads, the higher the tendency to buy the advertised product impulsively. This study provides practical advice for marketers and brand managers to focus on improving consumers’ perception through the video ad’s informativeness, entertainment, personalization, and credibility to encourage consumers to purchase impulsively.
Customer Satisfaction During The Post Covid-19 Pandemic: Testing The Effect of Food Quality, Packaging, and Customer Trust Ardyan, Elia; Tanus, Evelyn Destiana; Sani, Fadhil Ali; Marselinus, Sayrina Cantika
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4130

Abstract

This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction
Personal Innovativeness, Perceived Usefulness, Perceived Ease of Use, and Trust Asdeterminants of Mobile Payment Utilization Jefferson; Efrata, Tommy Christian
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4157

Abstract

Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.
Effect of Food Quality and Physical Environment on Robucca Café Customer Satisfaction Putra, Ferdinand Vincentius Djaja
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4083

Abstract

In today's competitive hospitality industry, where customer satisfaction is a crucial driver of business success, identifying the factors that significantly impact satisfaction levels is crucial for the cafe's management to make informed decisions and enhance the overall customer experience. This research aims to investigate the impact of the physical environment and food quality at Robucca Cafe on customer satisfaction, focusing on identifying which variable among these factors has the most significant influence on consumer satisfaction. This study employed a quantitative research approach, and the participants were customers of Robucca Café. An accidental sampling method was used to select respondents among those visiting Robucca Café, resulting in 60 respondents forming the sample. The data collected will be subjected to statistical analysis, specifically multiple regression analysis using SPSS. The study's findings reveal that, contrary to the physical environment, food quality positively and significantly influences consumer satisfaction. This suggests that Robucca Cafe may benefit from placing greater emphasis on maintaining or improving the quality of its food offerings to enhance customer satisfaction. The validity of the study's indicators has been established through rigorous statistical analysis, further strengthening the credibility of the research findings.
City Consequences of Millennials Generation Financial Literacy: A Meta-Analytic Studies Riani, Lilia Pasca; Sari, Novita Erliana; Prastyaningtyas, Efa Wahyu
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4098

Abstract

During the period from 2030 to 2040, Indonesia is expected to experience a demographic bonus, with 60% of its population being of productive age. This presents significant opportunities for rapid economic growth and development. However, unprepared human resources and low public financial literacy, which lead to unwise decisions in response to technological advances, remain classic issues that must be addressed. Although online transactions and financial technology provide convenience, they also have negative consequences. Consequently, this research aims to confirm the impact of financial literacy on the millennial generation through a meta-analysis study. This study employs a systematic review method, synthesizing results from 60 relevant research journals collected from January 2000 to February 2022. Data were analyzed using JASP software, following the meta-analysis procedures, which include error correction, effect size calculation, and publication bias evaluation. The results corroborate previous research, emphasizing that better financial literacy significantly influences various aspects of an individual's life, including saving behavior, consumption patterns, investment interest, risk mitigation strategies, and retirement planning. These findings underscore the critical role of financial literacy in promoting wiser financial decisions and ensuring a more stable financial future for individuals and businesses.
January Effect and Size Effect Market Anomalies on Banking Companies in Indonesia Stock Exchange Kenneth, Sean; Sumani, Sumani
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4149

Abstract

In the capital market, each stock price must reflect all available and relevant information or commonly known as the efficient market. In an efficient market, market anomalies should not occur to affect abnormal returns. This study aims to test whether the Indonesia Stock Exchange (IDX) exhibits January Effect and Size Effect anomalies, which could indicate inefficiencies in the capital market. The population includes all banking stocks listed on the IDX from 2018 to 2022, with a final sample of 38 banks after excluding incomplete data. The method involves examining both the January Effect with the Wilcoxon Signed Rank Test and the Size Effect with the Paired Samples T-test. The results indicate no significant January Effect during the 2018-2022 period, except in 2021, and no Size Effect anomalies for banking stocks during the same period.
Influence of Brand Image, Perceived Price, and Word-of-Mouth on Purchase Intention of Lunio Design Products Jessica, Jessica; Hermeindito, Hermeindito; Henryanto, Aria Ganna
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4160

Abstract

The creative industry is an important factor in creative economic activities. This research aims to analyze the influence of brand image, price perception, and word-of-mouth on purchase intentions for Lunio products. This study uses a quantitative approach by distributing questionnaires to respondents to test the effect of the independent variables on the dependent variable. The independent variables used in this research are brand image, price perception, and word-of-mouth, while the dependent variable is purchase intention. The research population is potential client candidates aged 15–16 years, in high school grades 10–12, and attending private high schools in Surabaya. Lunio sampling used a purposive sampling technique with a total sample of 100 people. This study uses the multiple linear regression analysis method. The results show that brand image is an important variable that significantly influences the intention to buy Lunio Design products. The price perception variable also influences purchase intention, though its significance level is lower compared to the other two variables. Word-of-mouth has the strongest impact on purchase intention. In conclusion, these findings underscore the importance of brand image, price perception, and word-of-mouth in shaping consumer purchase intentions.

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