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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : https://doi.org/10.37715/rme
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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Understanding The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying Sanapang, Gracela Marisa; Ardyan, Elia; Christian, Sonata
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4336

Abstract

This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework. Furthermore, it examines the impact of customer trust as a mediating variable between online customer reviews and impulse buying. Data was obtained through the use of an online questionnaire which was filled out satisfactorily by a total of 150 participants. Participants in this research were individuals who had engaged in impulsive online purchasing behavior and demonstrated consumer trust. The method used in this research involves utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that online customer reviews significantly influence consumer trust and impulse buying, while consumer trust significantly influences impulse buying. Moreover, consumer trust partially mediated the relationship between online customer reviews and impulse buying. This research encourages online customer reviews for social commerce in Indonesia. When customer trust increases, consumers will make impulse purchases based on recommendations. Individuals who show a tendency to engage in impulsive online purchasing behavior are supported by the trust that the individual has. This research provides theoretical and practical implications that can provide valuable insight for further online consumer purchase research.
The Influence of Incentives and Leadership Support on Employee Performance: Collectibility Target as a Mediation Variable Hidayat, Wahyu; Tangisalu, Jannati; Hasbiyadi, Hasbiyadi
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4358

Abstract

This study aims to investigate the relationship between incentives and leadership support on employee performance, with a specific focus on the mediating role of collectability targets. The research was conducted at PT. KB Finansia Multi Finance Makassar Branch, involving 90 employees from the collection unit. The method employed Partial Least Squares (PLS) for data analysis to assess the direct and indirect effects of incentives and leadership support on employee performance. The results indicate that incentives negatively impact employee performance, while leadership support positively influences it. Additionally, both incentives and leadership support were found to positively affect collectability targets, which in turn, significantly improve employee performance. These findings highlight the critical role of strategic incentives and effective leadership in enhancing collectability targets and overall employee performance.
The Analysis of Hedonic Lifestyle Impact on Irrational Purchasing Behavior with Social Acknowledgement as a Moderating Variable Anggraeni, Yustina; Gunawan, Kartika
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4393

Abstract

This study aims to examine the critical role of social acknowledgment in moderating the relationship between hedonic lifestyles and irrational buying behavior, particularly in the context of luxury products among Generation X, Millennials, and Generation Z in Indonesia. The research objective is to assess how social acknowledgment influences the extent to which individuals with hedonic lifestyles engage in irrational purchasing. The method involves purposive sampling, collecting 256 valid responses. The results reveal that while a hedonic lifestyle significantly impacts irrational purchasing decisions, social acknowledgment amplifies this effect, leading individuals to engage in more impulsive and excessive buying behavior. These findings highlight the importance for marketers and corporate policymakers to consider status-oriented and socially acknowledged marketing strategies to effectively target these consumer groups. The implications suggest that social acknowledgment can be a powerful driver in luxury product consumption, emphasizing the need for marketing approaches that resonate with consumers' desires for social recognition.
Co-Creation Activity as Moderator in the Destination Brand Attachment Model towards Customer Intention to Revisit Destination in Indonesia and Timor Leste Bramantyo, Paskalis Dio; Fernando, Ricky; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4583

Abstract

This research aims to develop a model by examining the impact of perceived quality on destination brand attachment, destination brand attachment on memorable customer experience, and memorable customer experience on the intention to revisit. It also explores whether co-creation activity moderates the relationship between memorable customer experience and the intention to revisit. The method involves purposive sampling, targeting youths aged 20-40 who have visited hospitality locations in Indonesia and Timor-Leste at least three times in the last three months. The sample includes 175 respondents from Indonesia and 75 from Timor-Leste. The results show that perceived quality significantly impacts destination brand attachment, which in turn significantly affects memorable customer experience. This experience significantly influences the intention to revisit, with destination brand attachment also showing a significant impact. Additionally, co-creation activity moderates the influence of memorable customer experience on the intention to revisit in Indonesia, but not in Timor-Leste. This research contributes to theoretical knowledge and offers practical insights for entrepreneurs in the hospitality industry, providing new perspectives for strategic decision-making.
The Factors Analysis Shaping SMEs: Adoption Intention of Artificial Intelligence Technology Hardinata, Satria; Utami, Christina Whidya; Yoseva Maria Sumaji
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4109

Abstract

Artificial intelligence (AI) technology has become a significant trend today because of its ability to process and analyze data quickly and efficiently. Along with the popularity of artificial intelligence (AI) technology in the past ten years, the trend of research, publications, and patents related to AI has experienced rapid and significant growth. AI technology has offered new opportunities for SMEs to assist in market and consumer behavior analysis, enabling them to accurately identify customer trends and preferences. This study aims to determine factors shaping the interest in adopting SMEs towards AI technology. Based on pre-survey data using the FGD method for 10 SME business owners, 32 independent variables were collected to be examined. The population in this study were SMEs assisted by the Department of Cooperatives, SMEs and Trade of the City of Surabaya, and SMEs assisted by PT. Petrokimia within the 2022 period. The sample of the respondents in this study is set as many as 119 SME business owners of the population. The analytical tool used in this research is exploratory factor analysis. The results of this study indicate that six factors shape SMEs' intentions in adopting AI technology, namely the features of AI technology, the awareness of AI technology, the benefits of AI technology, the support of government and external organizations, the influence of social values, and the anthropomorphism factor.
Do We Need a Celebrity Endorser? Study based on Source Credibility Model in Intention to Make Investment Widyasari, Suzy; Santoso, Ignatius Hari; Maskur, Ali
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4200

Abstract

We often hear about various cases of fraud or inappropriate investment practices in Indonesia, one of which was carried out by DNA Pro. This study aims to investigate the impact of celebrity endorsers on investment decisions, particularly in the DNA Pro trading robot case, where the total public loss due to the alleged illegal investment is estimated at 97 billion rupiah. Unfortunately, many artists are endorsers and influencers from these various online investment platforms. The number of celebrity endorsers has succeeded in attracting the interest of many potential investors. The method used in this study was a quantitative approach, utilizing the Smart PLS application version 4. Thus, the effectiveness of celebrity endorsers as an attraction is still something to consider. This study aims to reaffirm whether each construct in the Source Credibility Model still significantly influences the formation of product purchase intentions or is only limited to the popularity of the endorser. The findings of this research proved that the intention to purchase investment products can only be formed by the celebrity attractiveness construct alone.
The Efforts to Increase the Purchasing Decision of Skechers Shoes at After-Disc Shoe Shop Muslikhun, Alfin; Sulistijanti, Wellie
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4394

Abstract

This research aims to test how much influence factors have in increasing consumers' decisions to buy original shoes at the After-Disc Shoe Shop. The population in the research is all customers who buy Skechers shoes at the After store with unlimited consumers. The research sample consisted of 100 people who were calculated using the Lames haw formula, and the sampling method used the Accidental Sampling method. The data was processed using the SPSS version 22 application. The test results show that price plays a significant positive role in purchasing decisions. Additionally, store image has been proven to have a significant positive role in buying decisions. Product quality also plays a significant positive role in influencing purchasing decisions. The coefficient of determination value is 73.7%, which means that purchasing decisions in this study are influenced by price variables, store image, and product quality. The remaining 26.3% is the influence of other variables. Simultaneous testing produces price, store image, and product quality, which together play a role in purchasing decisions.
Is Employee Performance Determined by Remuneration and Work Discipline? Iedil, Iedil; Fajriah, Yana
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4400

Abstract

The aim of this research is to examine the effect of remuneration and work discipline on employee performance UIN Alauddin Makassar Rectorate. The sampling technique in this study used a Jenu sample because the population was limited to 50 people. The research results show that remunerationremuneration has a positive and insignificant effect on the performance of the employees of the Rectorate of UIN Alauddin Makassar. This can be interpreted as meaning that the lower the remuneration given, the employee performance continues to increase. Next, work disciplineThis research shows that there is a significant positive influence on the performance of the employees of the UIN Alauddin Makassar Rectorate. This can be interpreted as meaning that the higher the employee's work discipline value, the more performance will increase.
Can Work Flexibility and Work Culture Boost Employee Performance? Analysis of the Role of Job Satisfaction Fatmawati, Fatmawati
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4452

Abstract

This research aims to examine the influence of work flexibility and work culture on employee performance through job satisfaction Jeneponto Regency Population and Civil Registration Service. The sampling technique used a saturated sample of 62 people. The SEM-PLS analysis method was applied using SmartPLS version 3, a software tool commonly used for such analyses. The research results found that work flexibility positively and significantly affects employee performance. Furthermore, work culture has little effect on employee performance. Work flexibility has a positive and significant effect on job satisfaction. Work culture has little effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance. Work flexibility positively and significantly affects employee performance through job satisfaction. Work culture does not significantly affect employee performance through job satisfaction. This study succeeded in confirming the results of previous research with the aim of extending the applicability of previous research results and having theoretical implications.
Organizational Commitment and Work Environment Towards the Performance of PNS Based on Values with Cultural: The Role of OCB Muslimin, Irawan; Akob, Muh; Sumail, La Ode
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4582

Abstract

This study investigates the effect of organizational commitment and work environment on the performance of civil servants based on BerAKHLAK values at the BKD Office of South Sulawesi Province. The sampling technique used a sample of genus where all populations, as many as 127 respondents, were sampled, with data analysis using SEM-PLS. The results showed that organizational commitment has a positive and significant effect on the performance of civil servants based on values, but the work environment has no significant effect. Organizational commitment has a positive and significant effect on Organizational Citizenship Behavior (OCB), but the work environment has no significant effect. OCB has a positive and significant effect on the performance of civil servants based on values. Organizational commitment has a positive and significant effect on the performance of civil servants based on values through OCB. However, the work environment has no significant effect on the performance of civil servants based on values through OCB.

Page 9 of 10 | Total Record : 100

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