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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : https://doi.org/10.37715/rme
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
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The Influence of Company Values on Customer Satisfaction with Perceived Service Quality as a Moderating Variable Tambunan, Damelina Basauli; Widyadhari, Amalia Tiffany
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4942

Abstract

This study is specifically aimed at examining the effect of company values on customer satisfaction which is moderated by perceived service quality. This study uses the theory of Social Cognitive Theory for the phenomenon of indications for customers being dissatisfied with the services provided by companies that offer services. This study uses a quantitative approach through the distribution of questionnaires with research samples are individuals who are appointed and trusted by each company who have enjoyed the services of PT. Aperindo Prima Mandiri as many as 8-9 people 17 companies and samples that were successfully collected according to the criteria were 141 respondents. The method used in this research is SPSS. The results of the research show that Company Values have a significant effect on the Customer Satisfaction variable. This indicates that Company Values are important factors that can affect Customer Satisfaction. Perceived Service Quality weakens the relationship between Company Values and Customer Satisfaction variables. This indicates that the existence of Perceived Service Quality is able to weaken the effect of the relationship between Company Values on Customer Satisfaction. Overall, the results of this study indicate that there is a negative relationship between the company values, interaction variable and perceived service quality on customer satisfaction.
Factors Influencing Customer Satisfaction in the Food and Beverage Industry: A Case Study of Fish Grill Company Dharmayanti, Diah; Anak Agung Ayu Puty Andrina; Nur Fathin Shaida Muhammad Nadhirin
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.5144

Abstract

The food and beverage industry is a major driver of Indonesia's economic growth, yet many new ventures in this sector struggle to achieve long-term sustainability. Research shows that approximately 60% of startups fail within their first five years, often due to their inability to maintain customer satisfaction, a key factor for business survival. This study aims to investigate how four critical factors—delivery, product in hand, perceived benefits, and customer support—affect customer satisfaction at Fish Grill, a student-run venture. Grounded in the Expectation-Confirmation Theory, the research explores how these factors align with customer expectations to influence satisfaction. A quantitative method was employed, gathering data from 87 respondents through a purposive sampling method. Structural equation modeling with partial least squares was used to analyze the data. The results reveal that while delivery does not significantly impact customer satisfaction, product in hand, benefits, and customer support have a substantial positive effect. These findings suggest that in the food and beverage industry, product quality and service elements are more critical to customer satisfaction than logistical concerns. This study highlights the need for businesses like Fish Grill to focus on delivering high-quality products and excellent customer support to enhance customer satisfaction and achieve long-term success in a competitive market.
Long-Term Buyer-Supplier Relationship Analysis Aristya, Tania; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4100

Abstract

This study discusses the factors contributing to the long-term relationship between a business and its suppliers. The problem faced by the company is the unfulfilled realization of the fulfillment of the copra raw material. The competition among copra business players and the potential suppliers choosing to sell to competitors causes this problem. This research aims to determine the factors contributing to the sustainability of the relationship between the company and its suppliers. The method used in this study is a quantitative method with an exploratory factor analysis approach using the SPSS analysis tool. The population in this study consists of 45 company suppliers scattered in North Maluku and East Nusa Tenggara. The sampling technique used is saturated sampling, involving all 45 respondents in the population. The data collection method in this research uses a questionnaire with a Likert scale. The results of the factor analysis revealed the formation of five new factors, which are simplifications of the fifteen research variables. These factors are interpersonal Relationships, satisfactory performance, trusted practices, loyalty, and communication synchronization.
The Effects of Service Quality and Sales Promotion on Customer Loyalty through Word-of-Mouth as Intervening Variable Linawati, Linawati; Ardyan, Elia
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4604

Abstract

This research aims to determine the influence of service quality and sales promotions on customer loyalty at Matahari Kapasan Store through word of mouth as an intervening variable. The study focuses on a family business operating in the wholesale clothing manufacturing and supplier industry. The study employs a quantitative research method with Structural Equation Modeling for data analysis. The population in this study consists of loyal customers. The sampling technique used in this research was purposive sampling with a sample size of 84 respondents. Primary data used in this research was obtained through a questionnaire using a Likert scale. The results indicate that word of mouth plays a significant role as an intervening variable in influencing customer loyalty. The results of this study highlight the novelty of exposure implications, showing that the role of word of mouth as an intervening variable has a meaningful impact on customer loyalty in terms of service quality and sales promotion.
Impulsive Buying Behavior in Live-Streaming Shopping Mechanism: Do Fear of Missing Out Matter? Adyantari, Api; Nugraha, Anastasius Yuan Cahya Didalunanda Eka; Dharomesz, Vonezyo Yupanzara
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5125

Abstract

The aim of this study is to examine the factors influencing young consumers' impulsive buying behavior during TikTok Shop live-streaming flash sales, focusing on the effects of scarcity, discounts during live-streaming sales (DOLS), and fear of missing out (FoMO). The research targets Generation Y and Z, known for their high engagement with digital platforms. Using the Stimulus-Organism-Response (SOR) theory, the study explores how these factors interact to drive impulsive purchases. Data were collected from 295 respondents via an online survey and analyzed using SEM-PLS method to assess the relationships between the variables. The results indicate that both scarcity and DOLS significantly heighten FoMO, which acts as a psychological trigger for impulsive buying behavior. FoMO mediates the effect of scarcity and discounts on impulsive purchases, where scarcity creates urgency by limiting product availability, and DOLS entice consumers with time-sensitive deals. Additionally, the interactive nature of live-streaming enhances these effects by enabling real-time engagement with sellers. This study underscores the psychological impact of FoMO in live-stream shopping and provides valuable insights for marketers seeking to optimize social commerce strategies on platforms like TikTok.
Factors Influencing the Effectiveness of Group Contribution in Student Businesses Sentosa, Gwyneth Rachel; Djunaidy, Angelina Jocelyn; Kellen, Liong; Mustikarini, Carolina Novi
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5130

Abstract

This research aims to determine the factors that influence the effectiveness of group contributions in student businesses carried out in groups at STIE Ciputra Makassar, which implements an entrepreneurship-based curriculum to support students in developing their businesses. This study focuses on identifying four key factors that influence group effectiveness: Effort, Initiative, Responsibility, and Backup Behavior, especially in the context of courses requiring students to create and manage a Start-Up Business. The method and scope of this research involved using Confirmatory Factor Analysis (CFA) to analyze the influence of these four factors on group contribution effectiveness, with data collected from 100 respondents who are students actively involved in group business projects. The results of this study show that all four factors significantly affect the effectiveness of group contributions. Still, the most influential factor is Backup Behavior, as it reflects the importance of having group members who are reliable and willing to help each other to ensure the smooth operation and success of their joint business.
The Influence of Security and Quality Mobile Banking Services on Customer Satisfaction and the Impact on Loyalty Private Bank Customers Sugijanto, Antonius William; Efrata, Tommy Christian; Christian, Sonata
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5438

Abstract

This study aims to examine the impact of mobile banking security and service quality on customer loyalty, with customer satisfaction as a mediating variable. A quantitative research approach was employed, utilizing a non-probability sampling technique. Specifically, purposive sampling was used to select respondents based on predetermined criteria. The study involved 152 respondents, all BCA bank customers in Surabaya who actively use MyBCA. Data were collected through questionnaires. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both mobile banking security quality and service quality positively and significantly influence customer loyalty, with customer satisfaction playing a key mediating role.
Examining NCT Dream’s Influence as a Celebrity Endorser on Consumer Purchase Intention: The Mediating Role of Brand Image Maria , Angelina Earlene Ave; Maria , Angelita Nabeela Ave; Proboyo, Adelina
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5593

Abstract

Marketers globally are leveraging celebrity endorsers to boost their business, with many Indonesian companies turning to Korean celebrities as endorsers for their products. The aims of this study are to examines the impact of NCT Dream as a celebrity endorser on consumer purchase intention for Tos-Tos snacks. The effectiveness of the celebrity endorser will be evaluated using the TEARS model, which includes trustworthiness, expertise, attractiveness, respect, and similarity. Additionally, the study investigates the mediating role of brand image on the relationship between celebrity endorsement and purchase intention. This study employed a quantitative research method, utilizing questionnaires for data collection, and 100 respondents meeting the criteria were analyzed using statistical procedures. One hundred data from qualified respondents was collected via questionnaires distributed through simple random sampling. The results reveal significant relationships between respect and purchase intention and between brand image and purchase intention. Furthermore, an insignificant relationship happens between trustworthiness, expertise, attractiveness, and similarity and purchase intention. Lastly, the result also shows that brand image mediates the relationship between expertise and purchase intention.
The Role of Job Characteristics in Enhancing Work Engagement and Reducing Burnout: An Empirical Study on Indonesian Migrant Workers in Taiwan Pramono, Galih; Purwaningrum, Dyah
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5638

Abstract

Burnout has become an increasingly prevalent issue among employees facing high work demands, often manifesting as emotional exhaustion, cynicism, and declining job performance. This study aims to explore the impact of job characteristics on burnout, emphasizing the mediating role of work engagement. The research examines explicitly Indonesian migrant workers in Taiwan, a group that frequently encounters unique occupational challenges and stressors. A quantitative method was adopted, utilizing a survey method with 139 respondents selected through purposive sampling. Data were gathered through structured questionnaires and analyzed using path analysis to assess the interrelationships among key variables. The results reveal that positive job characteristics strengthen work engagement, including autonomy, task significance, job variety, and feedback. Moreover, work engagement is identified as a significant mediator, illustrating that employees who experience favorable job conditions tend to exhibit higher levels of engagement, which in turn mitigates burnout. The findings of this study underscore the importance of strategic job design in promoting employee well-being, particularly for migrant workers who are more vulnerable to excessive work pressures. By fostering supportive job characteristics, organizations can enhance engagement levels and create a work environment that minimizes burnout.
Tanamera Coffee’s Service Scape in Relation to Employee Service Quality and Behavioral Intention with Overall Service Quality as Mediator Soetanto, Tessa Vanina; Himawan, Leonardus Bryan; Sutikno, Daniel Viktor
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5684

Abstract

Cafés have rapidly become a popular trend in Indonesia, evolving into an essential part of the local lifestyle. Due to the proliferation of café chains, owners are increasingly challenged to differentiate themselves by developing innovative concepts to attract customers and deliver value. Consequently, the concept of service scape has emerged as a crucial factor in securing a competitive edge. This study aims to examine the influence of service scape on service quality and customer behavioral intentions in the Indonesian market. A simple random sampling technique was used to distribute questionnaires to Tanamera Coffee patrons through social media platforms. A total of 111 valid responses were collected and analyzed using the partial least squares-structural equation modelling approach. The findings reveal that service scape directly affects employee service quality, overall service quality, and behavioral intentions. Moreover, employee service quality was found to positively influence overall service quality, which in turn had a significant impact on behavioral intentions. These insights underscore the pivotal role of service scape in enhancing customer value.

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