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Inter Komunika: Jurnal Komunikasi
Published by Sekolah Tinggi Ilmu Komunikasi InterStudi
ISSN : 25483749     EISSN : 26154420     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Inter Komunika: Jurnal Komunikasi was launched in 2016 and is published by STIKOM Inter Studi, Jakarta. Inter Komunika is a peer review, open access and scholarly journal that provides an interdisciplinary forum for research on communication studies. This journal publishes twice a year (June and December). The objective of this journal is to encourage research, theoretical and conceptual articles related but not limited to: 1. Public relations. Communication that engages strategic message to build image and reputation. 2. Marketing communications. Communication that employs message in the marketing activity 3. Advertising. Communication that attaches promoting value, product, service and creative idea in public 4. Broadcasting. Distribution of audio or video message via any electronic mass communication medium. 5. Business communication. The exchange of information and message in the context of business and to achieve company goal. 6. Organizational communication. Communication that occurs within an organization in order to manage and complete a particular objective. 7. Political communication. The exchange of ideas and opinions between political actor related to power, policy and government 8. Digital communication. Communication that involves transferring message digital technologies. Inter Komunika welcomes proposal for special issues and submissions on any topic related to the discipline.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 96 Documents
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Strategi Pelaksanaan Coorporate Social Responsibility Dan Kendala Pelaksanaannya Pada Pt. Mifa Bersaudara Beny Primza Tarigan; Nazwa Azura Citra Wardana
Inter Komunika Vol 7, No 1 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i1.1796

Abstract

Coorporate Social Responsibility (CSR) merupakan program wajib bagi suatu perusahaan dalam keberadaannya di tengah lingkungan masyarakat. Pengaturan tentang CSR juga terdapat dalam Undang-Undang. CSR didasarkan atas kepentingan stakeholders perusahaan dan untuk meningkatkan reputasi perusahaan. Dalam penerapannya juga tidak jarang terkendala dan akhirnya gagal dalam penerapan program CSR. Kendala yang dirasakan perusahaan berasal dari internal dan eksternal perusahaan itu sendiri. Diperlukan strategi yang juga harus dikombinasikan dengan Sumber Daya Manusia perusahaan yang berkualitas untuk mengatasi kendala tersebut dan untuk melaksanakan CSR dengan baik. Strategi yang baik adalah strategi yang dikomunikasikan kepada masyarakat sasaran. CSR tidak selesai pada output, tetapi pada outcome. CSR yang baik selalu identik dengan pemberdayaan, keberlanjutan, dan pembentukan mental masyarakat agar mampu berkembang lebih luas lagi. Terdapat juga kesalahan pengetahuan dan interpretasi perusahaan mengenai CSR dalam praktiknya yang mengakibatkan gagalnya program CSR.  Jurnal ini bertujuan untuk mengetahui strategi pelaksanaan CSR perusahaan yang sudah berhasil melakukannya. Selain itu, bertujuan juga mengetahui kendala yang dialami perusahaan ketika melaksanakannya. Dengan mengetahui kendala, maka akan ditemukan solusi yang baik agar CSR selanjutnya dapat berjalan dengan baik. Metode yang digunakan dalam penelitian ini adalah studi kepustakaan. Hasil penelitian menunjukkan hasil pemahaman dan interpretasi baru tentang kebervariatifan CSR dalam Undang-Undang sehingga pelaksanaannya dapat dijalankan dengan baik.
The Credibility of Choi Siwon in Increasing Brand Awareness and Interest in Buying Mie Sedap Korean Spicy Noodles Rania Sarah Syaharani; Drina Intyaswati; Rizkiya Ayu Maulida
Inter Komunika Vol 7, No 2 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i2.1836

Abstract

The entry of the Korean Wave to Indonesia certainly attracted the Indonesian people to become KPOP fans, and this was used by PT Wings Food to attract the interest of KPOP fans to attract their buying interest by making Choi Siwon a representative icon of their product, namely Mie Sedaap, the Korean Spicy Chicken variant. This research was conducted to find out whether the brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate Choi Siwon's credibility in increasing the buying interest of KPOP fans. The theory used is the Source Credibility Theory. This research was conducted using a random sampling technique which was distributed to 100 people and calculated using a Likert scale with multiple linear regression analysis. The result obtained is that brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate the relationship between Choi Siwon's credibility and also the buying interest of KPOP fans.
Antisipasi Klitih Sebagai Salah Satu Bentuk Kenakalan Remaja Elkania Gee; Resti Maulidina Riyani
Inter Komunika Vol 7, No 1 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i1.1805

Abstract

Penelitian ini berjudul Antisipasi Klitih Sebagai Salah Satu Bentuk Kenakalan Remaja. Tujuan penelitian ini adalah agar masyarakat perlu mengetahui tindakan yang dilakukan oleh pemerintah dan pihak kepolisian dalam menangani masalah kenakalan remaja (klitih) dan untuk menganalisis tentang upaya yang dilakukan oleh pemerintah dan pihak kepolisian dalam menanggulangi tindakan klitih di wilayah DIY. Peran keluarga dan sekolah yang bertanggung jawab dalam menangani permasalahan kenakalan remaja (klitih). Penelitian ini menggunakan metode deskirptif kualitatif untuk menggambarkan dan menganalisis data sehingga menjadi tema penelitian dapat terpaparkan dengan secara jelas. Penelitian ini menggunakan library research dengan mengambil data dari beberapa jurnal, berita, dan artikel mengenai kenakalan remaja, klitih, dan kriminalitas. Metode penelitian ini adalah menggunakan studi kasus klitih anak remaja yang melakukan kriminalitas. Teknik pengumpulan data melalui dari hasil library resaerch dengan tujuan memperoleh informasi tentang kasus kejadian klitih. Hal demikian dalam kasus terjadi nya kriminalitas bagi seorang anak remaja melakukan tindakan yang sangat fatal dan akan mendapatkan tindakan hukuman dari bagian penegak hukum yang akan menjadi salah satu penanganan dalam kasus tersebut. Hasil penelitian ini memiliki cakupan yang memberikan informasi ke beberapa pihak yang terkait dalam menangani kasus tersebut sehingga dapat melakukan tindakan untuk mengumpulkan argument dari setiap pihak yang masih tanggung jawab dalam menangani kasus klitih
"Like or Rely? Korelasi Content Likeability dan Content Credibility terhadap Consumer Acceptance pada Advertising Product Placement Hardany Hardany; Sarah Samaria Najoan
Inter Komunika Vol 7, No 2 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i2.2011

Abstract

Technological growth in the era of globalization is increasing, not only is technology increasingly sophisticated, but culture is also easily spread. The Korean wave emerged in Southeast Asia in the 2000s covering several cultural contents such as music (K-pop), fashion (K- fashion), and television (K-drama) which are related to each other. Endless Korean Drama Vincenzo is a Korean drama that features a product or has a product placement, namely Kopiko candy, one of the companies from Indonesia trying to implement an advertising strategy. The research objective was to determine the relationship between content likeability and content credibility with Kopiko's product placement. This study uses Laswell's communication theory, cultivation theory as well as content likeability, credibility and product placement. The method used is quantitative by distributing questionnaires to 100 respondents. In this study, validity and reliability tests were carried out as a test for analyzing respondent data, as well as using a linear regression test to see the relationship between variables. The results of this study concluded that content likeability and content credibility can be the selling points of a product shown through a film or drama that places a product or product placement to be able to influence viewers who like Korean films or dramas Vincenzo.
Komunikasi Anonim Dalam Pemanfaatan Autobase Sebagai Media Informasi (Studi Netnografi pada Pengguna Akun @jogjamnfs di Twitter) Heppy Prissilia Cesar; Monika Aprilia
Inter Komunika Vol 7, No 1 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i1.1731

Abstract

Abstrak. Fungsi Twitter telah berkembang menjadi sebuah platform yang berguna untuk berbagai macam hal dengan munculnya akun autobase di Twitter. Autobase mengumpulkan orang-orang dengan kesukaan ataupun minat yang sama untuk saling berkumpul, berdiskusi dan berbagi informasi mengenai hal yang menjadi topik di akun base tersebut. Pengguna dapat mengirim pesan atau informasi melalui direct message yang terdapat pada akun autobase yang diikuti. Pesan atau yang lebih akrab disebut dengan menfess akan terkirim secara otomatis dan muncul di timeline yang dapat direspon oleh pengikut akun tersebut. Penelitian ini bertujuan untuk menganalisis komunikasi secara anonim dalam pemanfaatan akun @jogjamnfs sebagai media informasi dengan melibatkan tiga pandangan, yaitu: admin, pengirim pesan, dan penerima pesan. Penelitian yang dilakukan merupakan penelitian kualitatif dengan studi netnografi. Teknik pengumpulan data didalam penelitian ini yaitu dengan melakukan wawancara dan observasi. Peneliti akan mewawancarai informan sebanyak 5 orang  yaitu satu admin,  dua pengirim menfess, dan dua penerima menfess melalui pesan yang dikirimkan melalui fitur direct massage yang ada didalam Twitter. Selanjutnya, peneliti akan melakukan teknik analisis data yaitu dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa akun @jogjamnfs bermanfaat sebagai sarana media informasi dan hal lain dalam lingkup Yogyakarta bagi pengikut akun tersebut. Dengan menggunakan sistem yang anonim memberikan kenyaman bagi para pengikut akun @jogjamnfs untuk saling berkirim dan menjawab menfess di akun @jogjamnfs.Kata Kunci: Anonimitas, Autobase, Menfess, Twitter
Komunikasi Kelompok Komunitas Film Fakultas Ilmu Komunikasi (Koffi) Universitas Bhayangkara Jakarta Raya dalam Mengatasi Konflik Syafrina, Annisa Eka
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2033

Abstract

Abstract. Groups are an important part of our daily life. However, groups cannot avoid conflict. Therefore, in supporting the success of the group, communication is needed. However, in the process of communication that occurs in groups, it is not uncommon for conflicts to arise. Conflict is something that cannot be avoided in group life. This study aims to find out how the communication of the Film Community Group of the Faculty of Communication Studies (Koffi) Bhayangkara University Jakarta Raya in overcoming conflict. By using a qualitative research method with a descriptive type that describes the current state of the research object, based on the facts that appear. Researchers conducted interviews with informants related to research. The results of the study show that Koffi's group communication uses a morphogenic system, namely the group is open to change, accepts new ideas and ways of interacting, and members are willing to check their assumptions and perspectives. The group system of interaction and emotional intelligence in this group shows that behavior also influences the success of the group. In addition, the groupthink and knowledge management of this group is quite good because each member of the main group has been assigned their respective duties and responsibilities. and deepen the scope of research so that the data obtained is better. In addition, it is recommended to take a different approach, for example using a quantitative approach so that the research results are more accurate. 
Representasi Pernikahan Dini Pada Sinema Indonesia Ikasari, Prinisia Nurul; Christiani, Lintang Citra
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i2.2054

Abstract

Abstract. The socio-economic impact of the COVID-19 pandemic on households in Indonesia has also had an impact on increasing child marriage at an early age. This is also supported through the understanding of women and men in marriage which is manifested through media messages. Likewise when talking about early marriage. This research wants to see how the representation of early marriage through cinema in Indonesia. Theory of Representation, Women's Inferiority, The Concept of Film in Mass Media, is used as a support for the analysis. The research was conducted using a qualitative descriptive approach using the critical discourse analysis model of Norman Fairclough. Norman Fairclough's critical discourse is considered appropriate to see the representation of women through cinema in Indonesia with the theme of early marriage because this approach looks at not only the text dimension, but also sociocultural practices and discourse practices. The results of this study indicate that the representation of women through cinema in Indonesia with the theme of early marriage is related to several discourses namely, religious discourse, sexuality and virginity discourse, marriage discourse and discourse on love. The text in Yuni's film keeps the discourse on love in marriage away or at least shifts the meaning of love. The meanings that appear in texts about women, marriage, and love in film texts are determined by the prevailing culture in society and in turn have an impact on women's decision-making if they are internalized and considered as truths that need not be questioned.
Menakar Partisipasi Politik Mahasiswa Berbasis Pembelajaran (Studi Eksperimen pada Mahasiswa Jurusan Ilmu Komunikasi Universitas Sriwijaya) Elfandari, Safitri; Ilham, Muhamad Hidayatul; Lionardo, Andries
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2055

Abstract

Abstract. Students as agents of change and first-time voters have an important role in the sustainability of politics in Indonesia. Students are expected to be able to bring about changes in the sustainability of Indonesian democracy of general election in 2024. Political communication courses are introduced to students of Communication Science at FISIP Sriwijaya University. The importance of participating, responding, and knowing the scope, as well as the definition of a form of political communication strategy. By introducing political communication, it is expected that they will be able to think comprehensively and critically in the context of political communication. This course does not only provide political communication theory but also provides an experimental space for students to participate in political communication practice. starting from party logos, ideology, vision, and mission, strategies, and campaigns and voting through social media Instagram. This research is descriptive qualitative in nature, using observation techniques, interviews and documentation to obtain the necessary information and data. The results showed that communication science students at the Faculty of Social and Political Sciences at Sriwijaya University were able to practice political communication and have an interest in the dynamics of political communication in Indonesia. By simulation they have an experience about political communication, starting from introducing their political parties, logos, vision and mission, strategies and conducting campaigns to voting through Instagram social media. And this can reduce the apathy of the younger generation towards politics in Indonesia. 
Perancangan Iklan Poster Digital “STOP BULLYING” Berbasis Instagram @fisipunsri Adam, Ryan
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2057

Abstract

Abstract. Cases of bullying are still common in Indonesia. This case is not only found in elementary schools, but also occurs in university. The increase in cases of bullying continues to increase every year. Starting from verbal bullying to bullying with physical violence. This causes the victim has an  experience psychological traumatize, even having the desire to commit suicide. One of the efforts to prevent this from happening again is to make a public service advertisement using a digital poster "Stop Bullying" which is then uploaded to social media Instagram. The method used in this study is a qualitative method using audience segmentation which includes demographics, geography, psychographics, and behavior. The data collection method used in this research is using primary and secondary data. The 5W+1H method is also used in solving problems in analyzing data. The theory used in this study is the hypodermic needle theory. The results of this study indicate that the "Stop Bullying" digital advertising design is designed using a creative concept consisting of typography, color, message content, and verbal messages which then the digital poster design will be uploaded via the @fisipunsri Instagram feed and story which is expected to be able to provide an appeal and preventing and stopping acts of bullying that are increasingly rampant, especially in the university.
Openness and Attention in the New Economy of the Social Media Era Ardilla, Yunda Presti
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2043

Abstract

Abstract. Changes in the communication media in the form of social and business interactions have brought people to changes in the new economic ecosystem, especially social media. Social media offers an economic ecosystem called attention economy. In contrast to the money economy, attention is more abstract and requires steps for financialization. However, it remains a rare and contested item in the digital world. Various ways are used to get the attention. One of them is by using openess. This article applies a qualitative approach with the descriptive case study strategy and interviews with selected informants in order to describe how a non-profit institution, in this case the Lembaga Pengelola Dana Pendidikan Republik Indonesia (LPDP RI) / Educational Fund Management Institution of the Republic of Indonesia, applied openess to social media to attract attention from its followers. The data were collected by in-depth interviews. This technique works by recording verbal statements of the research subjects and involving other persons to limit word flows, which are submitted by questions. As a result, the non-profit institution did not fully implement openess in social media. This resulted in non-optimal attention from the followers, namely stake holders, scholarship recipients, prospective scholarship recipients and public.  It is suggested to other non-profit institutions to continuously apply openess in order to obtain benefits in the form of attention optimally. 

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