cover
Contact Name
Astri Ayu Purwati
Contact Email
astriayu90@gmail.com
Phone
+6282283109433
Journal Mail Official
msej.yrpi@gmail.com
Editorial Address
Jl. Amanah, Kec. Marpoyan Damai, Pekanbaru, Riau - Indonesia
Location
Kota pekanbaru,
Riau
INDONESIA
Management Studies and Entrepreneurship Journal (MSEJ)
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Articles 3,363 Documents
Pengaruh Profitabilitas, Ukuran Perusahaan, Capital Intensity Dan Kepemilikan Institusional Terhadap Agresivitas Pajak Pada Perusahaan Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021 Lukita, Jocelynn; Wijaya, Yohana Alya; Guandinata, Veronica; Aruan, Deasy Arisandy; Putri, Ilfi Rahmi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4837

Abstract

This research aims to test and analyze the influence of Profitability, Company Size, Capital Intensity and Institutional Ownership on Tax Aggressiveness in Consumer Companies Listed on the Indonesia Stock Exchange in 2017-2021. This research method uses quantitative research. The population using all consumer goods companies on the Indonesian Stock Exchange is 78 companies. The samples obtained were 29 companies using purposive sampling technique. The statistical method is multiple linear regression analysis. The t test shows that Capital Intensity has an effect on Tax Aggressiveness. However, profitability, company size and institutional ownership have no effect on tax aggressiveness. And the F test shows that Profitability, Company Size, Capital Intensity and Institutional Ownership have no effect on Tax Aggressiveness. The coefficient of determination is 4.2% and the remaining 95.8% is explained by other variables that are not included in the research model. The conclusion of this research is that only partial Capital Intensity has an effect on Tax Aggressiveness in Consumer Companies listed on the Indonesian Stock Exchange in 2017-2021, while simultaneous test , Profitability, Company Size, Capital Intensity and Institutional Ownership has no effect on Tax Aggressiveness in Consumer Companies listed on the Indonesian Stock Exchange in 2017-2021.
Pengaruh Rasio Likuiditas, Profitabilitas, Dan Aktivitas Terhadap Nilai Perusahaan Pada Industri Dasar & Kimia Subsektor Plastik & Kemasan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2018-2022 Kurniawan, Airlangga Hafizh; Permata, Irma Sari; Heriansyah, Kurnia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4844

Abstract

The high business competition that occurs in the basic and chemical industries of the plastics and packaging sub-sector also encourages companies to develop their businesses in order to obtain greater profits, one of which is by attracting investor interest through financial performance, which can be seen through liquidity and profitability ratios and activity ratios. The purpose of this study was to determine and analyze the effect of liquidity, profitability, and activity on company value. This research uses a descriptive method with a quantitative approach. Data is collected through literature studies and secondary data from the Indonesia Stock Exchange website. Data analysis techniques include descriptive statistics and multiple linear regression analyses. The results showed that liquidity has an influence and significance on the value of the company. Furthermore, profitability has an influence on the value of the company. While the activity ratio has no influence on the value of the company.
Penerapan Strategi Pemasaran Digital Menggunakan Metode Sostac UMKM Kerudung Cicalengka Kabupaten Bandung Sriwendiah, Sandra; Akbar, Djuni; Anwar, Fachmi Imannur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4849

Abstract

Penelitian ini menginvestigasi penerapan Metode SOSTAC dalam strategi pemasaran UMKM Kerudung Cicalengka. Metode SOSTAC adalah kerangka kerja yang terdiri dari enam tahapan, yaitu Situational Analysis, Objective, Strategy, Tactic, Action, dan Control. Tujuan penelitian ini adalah untuk memahami bagaimana penerapan Metode SOSTAC dapat membantu UMKM Kerudung Cicalengka dalam meningkatkan efektivitas pemasaran mereka. Pendekatan penelitian yang digunakan adalah studi dokumentasi dan observasi, dengan data yang dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa penerapan Metode SOSTAC memberikan struktur yang sistematis dalam perencanaan dan pelaksanaan strategi pemasaran, memungkinkan UMKM untuk mengidentifikasi peluang, mengatur sumber daya dengan lebih efisien, dan memantau kinerja pemasaran mereka secara teratur. Saran untuk UMKM Kerudung Cicalengka termasuk mendalami analisis pasar, meningkatkan kreativitas dalam strategi pemasaran, memanfaatkan teknologi digital secara efisien, dan berkolaborasi dengan pihak lain. Dengan mengimplementasikan saran-saran ini, diharapkan UMKM Kerudung Cicalengka dapat memperkuat posisi mereka dalam pasar dan mencapai kesuksesan yang lebih besar dalam pemasaran produk.
Analisis Bibliometric Tentang Manajemen Kepemimpinan Menggunakan Aplikasi Vosviewer Rahayu, Gina Novianti; Buntoro, Agus; Marhumi, Marhumi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4850

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendemonstrasikan analisis data bibliometrik secara sistematis menggunakan VOSViewer langkah demi langkah. Memberikan analisis langkah demi langkah untuk memudahkan pengguna pertama kali mengakses dan menggunakan VOSViewers. Mata kuliah ini memanfaatkan alat pemetaan yang ada di VOSViewer untuk memberikan analisis data manajemen kepemimpinan hingga saat ini. Metode yang digunakan adalah deskriptif kualitatif, menggambarkan kinerja analisis bibliometrik dengan menghasilkan visualisasi jaringan dari topik yang dipilih. Dari hasil pencarian ditemukan 47 kata kunci dari 10 artikel terbitan 2022 hingga 2023, kemudian dibagi menjadi dua kategori menurut tahun terbitnya. Setelah mengelompokkan data jurnal, peneliti menemukan bahwa sepuluh artikel teratas dalam topik manajemen kepemimpinan diambil dari direktori Science Direct. Hasilnya menunjukkan bahwa manajemen kepemimpinan merupakan bidang yang dapat diintegrasikan dengan bidang lain untuk penelitian lebih lanjut. Ini memberikan peluang untuk menemukan konsep-konsep baru dalam menetapkan tema penelitian. Analisis ini diharapkan dapat menjadi sumber referensi bagi peneliti dalam merencanakan dan menetapkan arah penelitian.
Analisis Pengaruh Online Review Terhadap Niat Membeli Produk Smartphone Luciano, Jose Rizal; Agustini, M.Y Dwi Hayu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4860

Abstract

The rapid development of technology makes individuals easier to access information on the internet. The internet provides interaction between individuals throughout the world through social media where individuals can share information by commenting, interacting through online reviews. Therefore, this study aims to determine the impact of three aspects of online reviews (review timeliness, review quantity and review valence) on purchase intention of smartphone products. The research was conducted on people in Semarang City who were aged 18 - 30 years and had smartphones. In order to gather the data, this research involved 100 participants and used snowball sampling method. The use of the snowball sampling method starts from distributing the questionnaire to the first subject, then the subject is asked to distribute the research questionnaire to other subjects who have the same criteria. Then the data was analyzed using multiple linear regression analysis on IBM SPSS 25.0. The results showed that only one aspect of online reviews (which is review valence), that had a positive and significant effects on purchase intentions through smartphone products.
The New Realm of Digital Advertising: Unveiling the Impact and Opportunities of Augmented Reality and Virtual Try-Ons Title Meirezaldi, Onni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4866

Abstract

The retail and advertising sectors have significantly transformed in recent years, mainly owing to the seminal introduction of augmented reality (AR) and virtual try-ons. These technologies have transformed the shopping landscape. They have introduced immersive and interactive platforms that enhance virtual engagement with products. The present study deeply explores these pivotal technologies, scrutinizing their role and impact on digital advertising. It seeks to unravel the complex nuances associated with these technologies and their profound influence on various aspects, including consumer behaviour, economic frameworks, societal norms, and environmental sustainability, all the while emphasizing a shopping experience that is both inclusive and sustainable. The research uses a structured methodology to explore core digital advertising and AR theories. It reviews extensive literature to identify gaps and suggest future research directions. The study leverages a comprehensive case study analysis focusing on IKEA's AR application, IKEA Place. This example illustrates how successfully these technologies have been integrated into the retail industry. It highlights how AR and virtual try-ons enhance the shopping experience, making it richer and more satisfying. Consequently, these technologies have emerged as powerful drivers for economic growth, inclusivity, and environmental sustainability, heralding a promising future for digital advertising.
Pengembangan Kecakapan Public Speaking Siswi Smk Pasundan 1 Bandung Jurusan Sekretaris Segarwati, Yulia; Azka, Zahra Nabila; Aulia, Alyssa Putri; Zahra, Elfarras Az
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4873

Abstract

Sekolah Menengah Kejuruan (SMK) mencakup berbagai aspek, termasuk perkembangan kurikulum yang dirancang untuk memperoleh keterampilan dan pengetahuan, serta ketersediaan program keahlian yang relevan dengan tuntutan dunia kerja. Sebagai bentuk pengaplikasian dari Tri Dharma Perguruan Tinggi, kami selaku Tim Pengabdian Kepada Masyarakat (PKM) memberikan solusi berupa pembekalan pelatihan serta pemahaman kritis mengenai public speaking. Mengetahui kemampuan public speaking sangat penting sebagai kompetensi pendukung bagi sekretaris di dunia kerja. Pelaksanaan kegiatan Pengabdian Kepada Masyarakat dilakukan di SMK Pasundan 1 Bandung jurusan sekretaris yang dimana memiliki rumpun ilmu yang membutuhkan kemampuan berkomunikasi seperti kehumasan. Kegiatan pengembangan kecakapan public speaking ini dilakukan secarra tatap muka dengan memaparkan materi dan teori public speaking setelah itu dilanjutkan dengan praktik mengenai metode-metode dalam melakukan public speaking.
Strategi Pekerja Sosial Dalam Penanganan Radikalisme dan Terorisme di Indonesia Achmad, Willya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4874

Abstract

Penanganan terorisme dan radikalisme tidak lagi mutlak menjadi domain penegak hukum semata namun juga merupakan tanggung jawab bersama termasuk peran para pekerjaan sosial. Menguatnya pengakuan terhadap kebutuhan pekerja sosial dalam menanggulangi dampak terorisme dan radikalisme utamanya menuju era peradaban modern sejak awal millennium berimplikasi terhadap tuntutan bagi lembaga pendidikan pekerjaan sosial dan lembaga di mana pekerja sosial beraktivitas untuk menyiapkan sumber daya professional yang berkualitas. Selain itu profesi pekerja sosial mampu untuk bekerja di berbagai agensi seperti rumah sakit, sekolah, fasilitas komunitas dan tempat kerja lainnya, pekerja sosial memiliki jaringan kerja yang luas dan dapat dengan mudah dimanfaatkan untuk memfasilitasi kerjasama dalam memberikan layanan-layanan penanggulangan seperti serangan teroris. Penelitian ini termasuk jenis penelitian kajian literatur dengan menggunakan jenis data studi literatur, adapun hasil penelitian ini menjelaskan bahwa, sejatinya sejarah terorisme dan radikalisme memiliki perjalanan yang cukup panjang dinegara Indonesia, maka sudah seharusnya seluruh elemen masyarakat turut berpartisipasi dalam mencegah tindak pidana terorisme dan radikalisme, tidak terkecuali peran para pekerja sosial menginat begitu pentingnya peran pekerja sosial untuk memberikan beberapa pendekatan-pendekatan yang sifatnya mengedukasi serta mampu memperkuat kohesi masyarakat dan skema mentoring yang bertujuan merehabilitasi individu-individu yang dianggap ‘’berisiko’’ terpapar atau terpengaruh terorisme dan radikalisme.
The Influence Of Good Corporate Governance, Financial Performance And Company Business Strategy On Dividend Policy Sumantri, Muhammad Bayu Aji; Amalia, Shendy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4875

Abstract

This study aims to investigate the impact of Good Corporate Governance, Financial Performance, and Business Strategy on a company's dividend policy. The subjects of this research encompass companies in the banking sector that are listed on the Indonesia Stock Exchange, covering the observation period from 2018 to 2022. The Good Corporate Governance variables are approximated using Independent Commissioners and Institutional Shareholders. Meanwhile, the Financial Performance variables are represented by NPL, ROA, and Tobin's Q. Alongside the Corporate Business Strategy variables, the proxies employed consist of Company Size and Debt to Asset Ratio. Dividend per share serves as the dependent variable proxy. Employing the method of multiple regression analysis, this study concludes that Tobin's Q, ROA, and Institutional Shareholders significantly impact the company's dividend policy.
Perilaku Herding pada Investor Indonesia : Studi Kasus pada Ukuran dan Return Saham LQ45 Amalia, Shendy; Sumantri, Muhammad Bayu Aji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4876

Abstract

Penelitian ini bertujuan untuk menguji pengaruh ukuran (size) dan return saham terhadap perilaku herding pada saham LQ45 di pasar saham Indonesia.Data yang digunakan dalam penelitian ini adalah data harga saham LQ45 selama periode 2021-2022 dengan data per bulan yang diperoleh dari Bursa Efek Indonesia (BEI). Metode yang digunakan dalam penelitian ini adalah Vector Autoregression (VAR) yaitu metode analisis statistik multivariat yang digunakan untuk menganalisis hubungan sebab-akibat (causal relationship) antara dua atau lebih variabel. Dalam kesimpulan penelitian ini, penulis menggunakan beberapa metode analisis, yaitu VAR, Uji Stationeritas, Uji Lag Optimal, dan uji Kausalitas Granger. Hasil dari analisis VAR, khususnya uji Kausalitas Granger, menunjukkan adanya hubungan dinamis antara ukuran (size) dan perilaku herding serta antara return pasar dan perilaku herding. Hasil analisis semua kasus, hipotesis nol (H0) tidak dapat ditolak, menunjukkan bahwa hubungan kausalitas antar variabel yang diamati tidak bermakna. Implikasi dari temuan ini adalah penting bagi investor, perusahaan, dan regulator pasar modal untuk mengembangkan strategi investasi yang lebih efektif dan regulasi pasar modal yang lebih baik.

Filter by Year

2019 2026


Filter By Issues
All Issue Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 6 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 5 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 3 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 2 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 1 (2022): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 2 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ) More Issue