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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Analisis Perbandingan Harga Beras Dipasar Johar Karawang Sebelum Dan Sesudah Program Stabilisasi Pasokan Dan Harga Pangan (SPHP) Menggunakan Metode Ujistatistik T-Test Paired Sample Ihsan, Adiasa Nur; Rahma, Rana Ardila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4881

Abstract

Perbandingan harga adalah sebuah model dimana harga jual dari suatu barang ditentukan dari beberapa perbandingan antara pendapatan yang ditawarkan dengan kemampuan bersaing di barang tersebut. Tujuan dari program stabilisasi pasokan dan harga pangan (SPHP) Perum Bulog Karawang ini adalah untuk mengetahui apakah harga beras yang awalnya sangat melonjak tinggi dapat menurun dan untuk memastikan terkendalinya distribusi beras secara metara kepada setiap daerah yang ada di karawang agar harga beras tidak melonjak tinggi. Berdasarkan hasil dari uji T-TEST PAIRED SAMPLE, secara detail diketahui terdapat penurunan yang signifikan yang awalnya harga tertinggi di Rp.12.100/liter sampai turun di harga Rp.10.000/liter. Hasil penelitian ini memberikan penjelasan bahwa adanya dampak positif dari program Stabilisasi Pasokan dan Harga Pangan (SPHP) di Bulog Karawang terhadap masyarakat Karawang dan sekitarnya.
Pengaruh Event Marketing “Social Media Expert Series” Terhadap Purchase Intention Yang Dimediasi Oleh Brand Awareness Pada Produk Practiclass By Ngalup.co Saifullah, Haris; Asnawi, Nur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4885

Abstract

The research was conducted with the aim of analyzing the influence of the "Social Media Expert Series" marketing event on the purchase intention of PractiClass by Ngalup.co products with brand awareness as a mediation variable. The research was conducted by quantitative methods using a descriptive approach. In determining the sample, purposive sampling techniques were used and the sample size was determined using the slovin formula with a sample of 67 respondents. Partial Least Square is a type of data analysis method in this study assisted by Smart-PLS 4 software. The results showed that event marketing affects purchase intention, event marketing affects brand awareness, then brand awareness affects purchase intention, and finally brand awareness is able to mediate the influence of event marketing on purchase intention on PractiClass by Ngalup.co products.
Dampak Peningkatan Transformation Leadership Khususnya Pada Peran Work Engagement Dalam Pengembangan Self Leadership Pada Karyawan Pt Inovasi Teknologi Kosmetika Laksono, Ali Ridho; Agustina, Tri Siwi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4890

Abstract

This research aims to measure the influence of transformation leadership on work engagement through self-leadership. Quantitative research method using non-probability sampling and purposive sampling technique of 156 employees. Data analysis techniques using Smart PLS software with hypothesis testing using PLS-based SEM. The results of the research show that transformation leadership has an effect on work engagement through self-leadership in employees of PT Innovation Teknologi Kosmetika. The research conclusion is that the higher the level of transformational leadership carried out, the greater the work engagement and self-leadership
Keputusan Pembelian dengan Harga, Variasi dan Kemasan Produk di Mawar Bakery, Medan Selayang, Sumatera Utara Firanti, Putri Alda; Syamsuri, Abd. Rasyid
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4894

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, variasi dan kemasan produk terhadap keputusan pembelian di Mawar Bakery, Medan Selayang, Sumatera Utara. Jenis penelitian ini bersifat kuantitatif dan populasinya adalah konsumen yang melakukan pembelian di Mawar Bakery medan Selayang dari bulan Februari 2023 sebanyak 625 orang. Berdasarkan hasil perhitungan, maka diperoleh sampel dalam penelitian ini sebanyak 98 responden. Teknik pengumpulan data dengan observasi, dokumentasi, kuesioner. Metode analisis data menggunakan uji validitas, reliabilitas, asumsi klasik dan regresi linear berganda dengan bantuan program SPSS (Statistical Product Sofware Solution). Hasil penelitian secara parsial membuktikan bahwa harga berpengaruh signifikan terhadap keputusan pembelian. Variasi tidak berpengaruh signifikan terhadap keputusan pembelian. Kemasan produk berpengaruh signifikan terhadap keputusan pembelian. Secara simultan, membuktikan bahwa harga, variasi dan kemasan produk berpengaruh signifikansi terhadap keputusan pembelian di Mawar Bakery Medan Selayang.
Effectiveness Of The Use Of Technology In The Development Of Marketing Strategies In The Company Masruri, Masruri; Sutarjo, Sutarjo; Surya, Rahadiyan; Widagdo, Djoko; Muliyati, Muliyati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4895

Abstract

In today's increasingly competitive business environment, developing Information Technology is having a major impact on the Company's ability to compete. In order for the company to be competitive, the company must continuously keep pace with the development and progress of information technology. The use of economic criteria with measures of effectiveness, efficiency and productivity is one of the advantages of the competitiveness of the company. Information technology implementations are designed to increase the effectiveness, efficiency and productivity of people and organizations to generate targeted margins with minimal risk and cost.
Pengaruh Disiplin Kerja dan Insentif Terhadap Kinerja Karyawan Cleaning Service PT. Farlindo Mas Graha Pada Kedokteran UNAND Padang Putra, Harivo; Hasan, Lenny; Sjafitri, Henny
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4896

Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisa pengaruh pengaruh disiplin kerja dan insentif terhadap kinerja karyawan cleaning service PT Farlindo Mas Graha pada Kedokeran Unand Padang. Metode penelitian yang digunakan adalah kuantitatif. Populasi berjumlah 47 orang, teknik pengambilan sampel adalah total sampling sehingga ditemukan sampel sebanyak 47 orang. Teknik analisis data adalah regresi linear berganda, uji t, uji F dan koefesien determinasi. Berdasarkan analisis regresi linear berganda Y = 14,969 + 0,289 X1 + 0,641 X2 + e. Hasil penelitian ditemukan secara parsial disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan cleaning service PT Farlindo Mas Graha pada Kedokeran Unand Padang karena nilai signifikan 0,036 < 0,05 dan insentif berpengaruh positif dan signifikan terhadap kinerja karyawan cleaning service PT Farlindo Mas Graha pada Kedokeran Unand Padang karena nilai signifikan 0,004 < 0,05. Secara simultan disiplin kerja dan insentif berpengaruh positif dan signifikan terhadap kinerja karyawan cleaning service PT Farlindo Mas Graha pada Kedokeran Unand Padang karena nilai signifikan 0,000 < 0,05. Hasil uji koefisien determinasi (R2) memiliki nilai Adjusted R-Square sebesar 0,310. Artinya kemampuan variabel disiplin kerja (X1), dan insentif (X2) dalam menjelaskan variabel kenerja karyawan sebesar 31% sedangkan sisanya sebesar 69% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.
Analisis Faktor-Faktor Penyebab Keengganan Masyarakat Membayar Zakat Melalui Instansi Baznas/Laz/Lazismu di Kab. Labuhan Batu Utara (Studi Kasus : Masyarakat Kec. Kualuh Hulu). Febri Franstio, Sandy; Amsari, syahrul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4897

Abstract

Penelitian ini bertujuan untuk memahami sistem pengumpulan zakat oleh instansi BAZNAS/LAZ/LAZISMU, dengan subjek penelitian adalah muzakki di Kabupaten Labuhan Batu Utara, khususnya di Kecamatan Kualuh Hulu. Objek penelitian adalah faktor-faktor yang menyebabkan keengganan masyarakat menyalurkan zakatnya melalui instansi BAZNAS/LAZ/LAZISMU Kabupaten Labuhan Batu Utara. Populasi dalam penelitian ini berjumlah 324.158 orang Islam yang ada di Kabupaten Labuhan Batu Utara. Pengambilan subjek penelitian berjumlah 65 orang responden.Pengumpulan data dilakukan melalui wawancara dan analisis deskriptif kualitatif. Sistem pengumpulan zakat oleh instansi tersebut terdiri dari dua macam, yaitu sistem jemput dan langsung ke instansi atau melalui rekening. Faktor penyebab keengganan masyarakat untuk menyalurkan zakatnya langsung ke instansi BAZNAS/LAZ/LAZISMU melibatkan faktor religiusitas, kepercayaan, dan ketidaktahuan warga mengenai BAZNAS/LAZ/LAZISMU. Untuk mengatasi keengganan muzakki dan menarik minat mereka dalam menyalurkan zakat, instansi terkait mengimplementasikan kebijakan, yaitu dengan menyadarkan umat Islam melalui sosialisasi dakwah seperti ceramah agama, audiensi, seminar, pelatihan, dan pembekalan. Dengan demikian, penelitian ini memberikan gambaran tentang sistem pengumpulan zakat, faktor keengganan masyarakat, dan upaya instansi dalam mengatasi masalah tersebut.
Penerapan Green Accounting dan Perputaran Aset Terhadap Nilai Perusahaan Melalui Profitabilitas Ambarsari, Novita; Mujiyati, Mujiyati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4902

Abstract

This research aims to examine the influence of the implementation of green accounting and asset turnover on firm value through profitability as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022. This is a quantitative study employing multiple linear regression analysis with the assistance of SPSS. The sampling technique used in this research is purposive sampling method with 150 research samples. The results of the analysis show that: 1) Green accounting has an effect on profitability, 2) Asset turnover has an effect on profitability, 3) Profitability affects firm value, 4) Green accounting influences firm value, 5) Asset turnover affects firm value, 6) Profitability can mediate the relationship between the influence of green accounting on firm value, 7) Profitability can mediate the relationship between the influence of asset turnover on firm value.
Pengaruh Free Float Dan Volatilitas Terhadap Likuiditas Saham Syariah Yang Terdaftar Indeks Saham JII70 Akhirusanah, Lulu; Mujiyati, Mujiyati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4903

Abstract

This research aims to analyze the effect of free float and volatility on stock liquidity with stock return, size and stock price as control variables. This study employs quantitative methods, utilizing multiple linear regression analysis aided by SPSS software. The research population consists of companies included in the JII 70 stock index during the period of 2021 to 2022. The sampling approach employed in this study utilized a purposive sampling method to select 108 research samples. The results of the research analysis show that the free float and volatility variables before and after using the control variables have an effect on stock liquidity. Meanwhile, the test results show that the free float and volatility variables which are controlled individually with stock return, size and stock price have no effect on stock liquidity.
Pengaruh Likuiditas, Profitabilitas dan Solvabilitas Terhadap Price to Book Value (PBV) Yang Terdaftar di Bursa Efek Indonesia Pada PT. Podomoro Land Tbk Sari, Dewi; Nandita, Darma; Purba, Dianty Putri; Evadine, Rebecca
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4904

Abstract

Meneliti bagaimana Price to Book Value PT. Podomoro Land Tbk dipengaruhi oleh likuiditas, profitabilitas, dan solvabilitas.Perusahaan ini diperdagangkan di Bursa Efek Indonesia. Data laporan keuangan untuk tahun 2018 - 2021 menjadi bahan pertimbangan untuk analisis. Dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM), metodologi penelitian kuantitatif diterapkan. Variabel penelitian ditemukan valid dan reliabel berdasarkan hasil analisis outer model. Studi model internal, bagaimanapun, menunjukkan bahwa harga saham PT tidak dipengaruhi secara signifikan oleh likuiditas (Current Ratio), profitabilitas (Net Profit Margin), dan solvabilitas (Total Asset Turn Over). Podomoro Land Tbk secara terpisah. Secara bersamaan, harga saham tidak dipengaruhi secara signifikan oleh ketiga variabel tersebut. Berdasarkan nilai koefisien determinasi, variabel-variabel lain memberikan dampak terhadap sisa varians harga saham yang tidak dapat dijelaskan oleh variabel Profitabilitas Bersih (PBV), yaitu hanya sekitar 31,4%. Hipotesis yang diajukan ditolak, sesuai dengan temuan uji hipotesis.

Page 179 of 337 | Total Record : 3363

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