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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Penjualan Pada Homme Coffe Surabaya Febianti, Dinar Erika; Samsudin, Acep
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4793

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi melalui pemanfaatan media sosial Instagram dalam meningkatkan penjualan pada Homme Coffee Surabaya. Dengan semakin pentingnya media sosial dalam strategi pemasaran modern, terutama Instagram yang populer di kalangan pengguna yang mencari inspirasi kuliner dan tempat nongkrong, penelitian ini fokus pada bagaimana Homme Coffee Surabaya dapat memanfaatkan platform tersebut secara efektif. Metode penelitian yang digunakan adalah studi kasus dan analisis data kualitatif. Data penjualan sebelum dan sesudah implementasi strategi promosi melalui Instagram akan dianalisis untuk melihat dampaknya. Selain itu, interaksi pengguna, jumlah pengikut, dan jenis konten yang efektif juga akan dievaluasi. Hasil dari penelitian ini diharapkan dapat memberikan wawasan yang mendalam tentang efektivitas pemanfaatan media sosial Instagram dalam meningkatkan penjualan untuk bisnis kafe seperti Homme Coffee Surabaya. Implikasi praktisnya dapat membantu dalam pengembangan strategi promosi yang lebih baik dan efisien melalui media sosial untuk meningkatkan visibilitas dan daya tarik bisnis kafe.
Pengaruh Modal Kerja Terhadap Laba Pada PT. Indosat Tbk Rahman, Erpi; Putri, Cindi Cecilia; Sintia, Kiki
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4794

Abstract

The purpose of this study was to determine how working capital affects the profit of PT. Indosat Tbk. The population of this quantitative analysis is all consolidated financial data of PT. Indosat Tbk. for 2018-2022. However, the financial condition report of PT. Indosat Tbk. which includes the income statement and balance sheet for the 2018-2022 period is used as a research sample. The documentation approach is a data collection method that utilizes SPSS software to facilitate basic linear regression data analysis.The research findingns indicate that PT. Indosat Tbk’s. profit is positively and marginally affected by working capital. This indivates that modifications to PT. Indosat Tbk’s. woeking capital have little oe no impact on profit.
Pengaruh Amanah, Kompeten, Harmonis Terhadap Motivasi Karyawan PT Waskita Karya (Persero) Tbk Rahmanda, Rendra Dio; Yustini, Tien
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4795

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dapat dipercaya, kompeten, harmonis terhadap motivasi kerja karyawan PT Waskita Karya (Persero) Tbk. Penelitian ini merupakan penelitian deskriptif dengan metode pendekatan kuantitatif. Populasi dari penelitian ini adalah seluruh karyawan PT Waskita Karya (Persero) Tbk. Penentuan jumlah sampel menggunakan persamaan slovin sehingga diperoleh jumlah sampel sebanyak 95 karyawan. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan purposive sampling. Teknik analisis data yang digunakan adalah uji instrumen (uji validitas dan uji reliabilitas), uji regresi (regresi linier berganda, koefisien korelasi dan determinasi) dan uji hipotesis (uji F dan uji t). Serta lolos uji normalitas dan terbebas dari uji multikolinieritas dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa nilai t hitung masing-masing variabel amanah, kompeten, loyal, adaptif dan kolaboratif > t tabel artinya terdapat pengaruh antara masing-masing variabel amanah, kompeten, loyal, adaptif dan kolaboratif terhadap motivasi kerja karyawan, nilai t hitung variabel harmonis < t tabel artinya tidak terdapat pengaruh antara variabel harmonis terhadap motivasi kerja karyawan, nilai F hitung variabel amanah, kompeten, harmonis, > F tabel artinya terdapat pengaruh amanah, kompeten, harmonis secara simultan terhadap motivasi kerja karyawan.
Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Pada Warung Kopi Alang Surabaya Dengan Metode Analisis SWOT Wahyu, Wildan Jovian; Kusuma, Yanda Bara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4796

Abstract

This research aims to analyze marketing strategies to increase sales at Warung Kopi Alang Surabaya. This research is descriptive qualitative in nature and was conducted at Warung Kopi Alang Surabaya, with research subjects including owners, employees and consumers. The data analysis method used is SWOT analysis using the EFAS (External Factors Analysis Summary) and IFAS (Internal Factors Analysis Summary) tables. The results of the analysis using IFAS and EFAS show that Warung Kopi Alang Surabaya has strengths with a total score of 3.28 and weaknesses with a total score of 0.28. Meanwhile, threats got a total score of 0.69, and opportunities got a total score of 2.07. By looking at the consequences of the SWOT line, Warung Kopi Alang Surabaya is in quadrant I with a value of (X;Y) (2.72; 1.38), indicating the need to use aggressive planning. A strategy that converts strengths into opportunities is one strategy that can be adopted. Keywords: Marketing Strategy, SWOT Analysis, Increased Sales.
Pengaruh Banking Service Quality Terhadap Loyalitas Dimoderasi oleh Kepuasan Nasabah Bank Mandiri Cabang Ahmad Yani Balikpapan Hasan, Syahril; Hasanah, Nurul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4801

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel banking service quality terhadap loyalitas dimoderasi oleh kepuasan nasabah. Penelitian ini dilakukan di Bank Mandiri Cabang Ahmad Yani Balikpapan dengan jumlah populasi 1.320 nasabah, dan jumlah sampel 100 responden. Metode yang digunakan dalam penelitian ini adalah Moderated Regression Analysis (MRA) dan analisis regresi linier sederhana. Data penelitian ini dikumpulkan dengan menggunakan kuesioner yang kemudian diolah dengan bantuan SPSS ver 26. Hasil penelitian ini menyatakan bahwa Banking Service Qualityberpengaruh positif dan signifikan terhadap Loyalitas, Banking Service Qualityberpengaruh positif dan signifikan terhadap Kepuasan Nasabah, Kepuasan Nasabah berpengaruh positif dan signifikan terhadap Loyalitas, Kepuasan Nasabah memperkuat hubungan Banking Service Quality terhadap Loyalitas pada nasabah Bank Mandiri Cabang Ahmad Yani Balikpapan.
Pengaruh Persepsi Kemanfaatan, Kemudahan, Risiko, Dan Fitur Layanan Terhadap Minat Menggunakan Dompet Digital Shopeepay Sebagai Alat Pembayaran Di Aplikasi Shopee Damayanti, Affiva Lindi; Dwiridotjahjono, Jojok
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4808

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemanfaatan (X1), persepsi kemudahan (X2), persepsi risiko (X3), dan fitur layanan (X4) terhadap minat menggunakan (Y) baik secara simultan maupun parsial. Jenis penelitian merupakan penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan pengguna ShopeePay yang berdomisili Surabaya. Jumlah sampel dalam penelitian ini adalah 155 responden. Teknik pengambilan sampel menggunakan teknik Non Probability Sampling dan teknik purposive sampling dengan menyebarkan kuesioner secara online melalui Google Form. Teknik analisis data menggunakan regresi linear berganda dengan bantuan program IBM SPPS Statistics 27. Hasil penelitian menunjukkan bahwa persepsi kemanfaatan, persepsi kemudahan, persepsi risiko, dan fitur layanan secara simultan berpengaruh positif signifikan terhadap minat menggunakan. Persepsi kemanfaatan (X1), persepsi kemudahan (X2), dan fitur layanan (X4) secara parsial berpengaruh positif signifikan terhadap minat menggunakan (Y). Sedangkan persepsi risiko (X3) secara parsial berpengaruh negatif signifikan terhadap minat menggunakan (Y).
Analisis Perbedaan Kinerja Keuangan Sebelum Dan Sesudah Merger & Akuisisi Periode 2021 Husna, Dai Kamalal; Irawati, Zulfa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4809

Abstract

The year 2021 posed significant challenges for the business world in Indonesia due to the ongoing pandemic and relentless globalization trends. This research aims to evaluate the financial performance of companies before and after mergers & acquisitions to understand the impact of these strategic moves on their financial performance. The sampling technique used in this study is purposive sampling. Three samples, namely PT Indosat Ooredoo Hutchison, Smartfren Telecom Tbk, and XL Axiata Tbk, met the criteria as observation units. The method of analysis employed is both parametric and non-parametric data analysis tests. The results of the study indicate significant differences in financial ratios before and after mergers & acquisitions, particularly in Total Asset Turnover (TATO), Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Earnings Per Share (EPS).
Innovative Human Resource Management Strategy in the Digital Era Rismayadi, Budi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4810

Abstract

In the era of rapidly developing digitalization, organizations are faced with new challenges in managing their human resources (HR). Rapidly evolving technological skills, changing work paradigms and increasingly higher expectations from workers require innovative HR management approaches. This research aims to explore the innovative strategies used by organizations in managing their human resources in the era of digitalization. The research method used is a qualitative study with descriptive methods. The research results show that the implementation of innovative strategies in developing human resources (HR) in the digital era has a significant positive impact. Through an inclusive and progressive approach, organizations are able to increase employee creativity, motivation and engagement by providing opportunities to express their ideas. Training that is appropriate to current developments has also proven effective in updating employee skills so that they remain relevant in the face of technological and industrial changes. Rewarding employees strengthens a culture of appreciation and increases employee retention, while aligning HR development with the existing budget helps in optimizing the use of resources. Recording the results of HR development evaluations allows organizations to identify successes and areas of improvement in development programs. Thus, these strategies play an important role in ensuring optimal quality HR performance and sustainable contribution to organizational success in the digital era.
Pengaruh Job Description Dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Nada Swalayan Irwansyah, Irwansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4814

Abstract

This study aims to determine the effect of job description and work discipline on employee performance partially and simultaneously at PT. Nada Swalayan. The analysis used in this research is descriptive and quantitative, primary data obtained directly through a questionnaire distributed to all respondents drawn from employees of PT. Nada Swalayan. The population in this study were 57 respondents, the data collection technique used a saturated sample using the entire population in the study as a sample. The results of this study indicate that there is a partially significant effect on the job description variable and work discipline does not have a partial effect. The significant effect of job description on employee performance is 0.332 while the significant effect of work discipline on employee performance is 0.169. From the results of this analysis, it can be concluded that the job description is the most dominant factor that has the greatest influence on employee performance.
Do We Need Social eWOM to Bring Up Brand Attitude and Purchase Intention? Murti, Nala Puspita; Setyawan, Anton Agus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4816

Abstract

This study aims to analyze the positive impact of electronic Word of Mouth (eWOM) on brand attitude and purchase intention of Luxcrime cosmetic products on the Shopee e-commerce platform in Surakarta. It is targeted towards students and university students in Surakarta who are interested in cosmetic products and are engaged in purchasing and eWOM activities through e-commerce platforms. This research employs a non-probability method (purposive sampling), and data collection is conducted using a survey method. The structural equation model is utilized to examine the study data and hypotheses. The study reveals that eWOM significantly influences brand attitude but not purchase intention, and that brand attitude strongly affects purchase intention. The study suggests that e-commerce platforms should establish brand communities and utilize social media marketing to enhance brand awareness and engagement. Additionally, it recommends future research to incorporate the impact of promotions on purchase intention.

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