cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Astri Ayu Purwati
Contact Email
astriayu90@gmail.com
Phone
+6282283109433
Journal Mail Official
msej.yrpi@gmail.com
Editorial Address
Jl. Amanah, Kec. Marpoyan Damai, Pekanbaru, Riau - Indonesia
Location
Kota pekanbaru,
Riau
INDONESIA
Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
 231   232   233   234   235 
Pengaruh Brand Experience Dan Brand Exposure Terhadap Brand Recall Produk Tangkelek Anisya Putri Alifa; Mike Yolanda
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7312

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand exposure terhadap brand recall pada produk Tangkelek di Kota Padang. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Sampel penelitian terdiri dari 125 responden yang merupakan konsumen Tangkelek. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan teknik Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa brand experience dan brand exposure berpengaruh signifikan terhadap brand recall. Brand experience memiliki pengaruh kuat terhadap perceived brand image self-image congruence dan brand trust. Demikian pula, brand exposure berpengaruh signifikan terhadap ketiga variabel mediasi ini. Namun, brand trust tidak memiliki pengaruh langsung yang signifikan terhadap brand recall, melainkan berfungsi sebagai mediator. Implikasi dari penelitian ini menekankan pentingnya pengalaman dan eksposur merek dalam meningkatkan daya ingat konsumen terhadap merek lokal seperti Tangkelek. Oleh karena itu, Tangkelek disarankan untuk meningkatkan pengalaman `pelanggan dan strategi pemasaran yang lebih efektif guna memperkuat brand recall mereka.
The Influence Of Work Stress, Work Environment And Social Support On Employee Performance With Job Satisfaction As An Intervening Variable Louwi Mussa; Pahlawansjah Harahap; Hardhani Widhistuti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7313

Abstract

Every employee in the organization is required to make a positive contribution through good performance, remembering that organizational performance depends on the performance of its employees. This research aims to identify the relationship between the influence of work stress, work environment and social support on the performance of employees at RSD K.R.M.T Wongsonego Semarang City through job satisfaction. The data analysis method used is descriptive analysis with a quantitative research type. The sampling technique uses stratified random sampling. This research involved 75 respondents. Data source from questionnaires or questionnaires collected via Google Form. The research results prove that the work environment has a positive effect on job satisfaction, social support has an effect on employee performance and job satisfaction acts as a mediator in the relationship between the work environment and employee performance, so this hypothesis is declared accepted. However, the job stress and social support variables partially do not affect job satisfaction. Work stress and work environment also partially have no effect on employee performance. Likewise, job satisfaction is unable to play a mediating role in the relationship between work stress and social support on employee performance. Improving the work environment through improving facilities by investing in improving work facilities such as comfortable break rooms, modern medical equipment, and a clean and safe work environment can increase job satisfaction. Creating a supportive work atmosphere can improve employee welfare. Hospitals should provide stress management training for employees to help them manage work stress better. Even though research shows work stress has no direct effect on performance, good stress management can improve general well-being.
Pengaruh Pengetahuan Investasi, Motivasi Investasi, Manfaat Investasi, Modal Minimal Investasi, Return Investasi, Dan Risiko Investasi Terhadap Minat Investasi Mahasiswa Di Pasar Modal Mery Natalia Silaban; Martha Angelica Hutasoit; Bayu Wulandari; Muhammad Habibie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7319

Abstract

Minat investasi mahasiswa semakin meningkat, terutama di pasar modal, yang menawarkan berbagai instrumen investasi. Penelitian ini bertujuan untuk mengkaji pengaruh yang diberikan oleh pengetahuan investasi, motivasi investasi, manfaat investasi, modal minimal investasi, return investasi, dan risiko investasi terhadap minat investasi mahasiswa di pasar modal kepada mahasiswa program Ilmu Hukum Fakultas Hukum Universitas Prima Indonesia. Metode kajian memakai pendekatan kuantitatif dengan sampel sebanyak 98 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert, kemudian dianalisis menggunakan regresi linier berganda dan uji asumsi klasik dengan program SPSS. Hasil penelitian menunjukkan bahwa keenam variabel independen berkontribusi sebesar 82,9% terhadap minat investasi mahasiswa, sedangkan faktor eksternal menyumbang 17,1%. Secara parsial, variabel pengetahuan investasi, manfaat investasi, return investasi, dan risiko investasi memiliki pengaruh signifikan terhadap minat investasi. Sementara itu, motivasi investasi dan modal minimal investasi tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa mahasiswa lebih mempertimbangkan manfaat dan potensi keuntungan dibandingkan dengan modal awal dan motivasi internal dalam keputusan investasinya.
Pengaruh Likuiditas, Pertumbuhan Penjualan, Ukuran Perusahaan, Dan Profitabilitas Terhadap Nilai Perusahaan (Studi Kasus Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Periode 2021 – 2023) Henny Juliem; Fernanda Anggara; Angellica Angellica; Arie Pratania Putri; Debbi Chyntia Ovami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7320

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi pengaruh likuiditas, pertumbuhan penjualan, ukuran perusahaan, dan profitabilitas terhadap nilai perusahaan (studi kasus perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia periode 2021 – 2023). Penelitian ini menggunakan pendekatan kuantitatif dan dilakukan pada populasi atau sampel tertentu untuk menguji hipotesis yang telah ditentukan. Dalam penelitian ni, populasi yang digunakan adalah seluruh pertambangan yang terdaftar dalam Bursa Efek ndonesia tahun 2021 sampai dengan 2023 sebanyak 62 perusahaan. Pengambilan sampel Dengan menggunakan metode purposive sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu menghasilkan 75 sampel penelitian. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh yang signifikan secara parsial antara Likuiditas terhadap Nilai Perusahaan. Terdapat pengaruh yang signifikan secara parsial antara Pertumbuhan Penjualan terhadap Nilai Perusahaan. Terdapat pengaruh yang signifikan secara parsial antara Ukuran Perusahaan terhadap Nilai Perusahaan. Tidak terdapat pengaruh yang signifikan secara parsial antara Profitabilitas Perusahaan terhadap Nilai Perusahaan. Secara simultan Likuiditas, Pertumbuhan Penjualan, dan Ukuran Perusahaan berpengaruh positif dan signifikan terhadap Nilai Perusahaan
Investigating The Impact Of Live Streaming Product Display And Streamer Engagement On Purchase Intention With Hedonic Motivation As A Moderator Hiasintus Ody Nusatara; MG Westri Kekalih Susilowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7321

Abstract

Live streaming has been one of the most up-to-date digital marketing strategies, enabling direct interaction between sellers and consumers. This study analyzes the influence of live streaming product display and streamer engagement on purchase intention, considering hedonic hedonic motivation as a moderating variabel. The quantitative method using Partial Least Squares-Structural Equation Modeling (PLS-SEM) was employed in this research, with 159 respondents, most of whom were university students in Semarang City. These findings indicate that the live streaming of product display and streamer engagement are strong drivers of purchase intention. Hedonic motivation can moderates the relationship between streamer engagement and purchase intention but does not quite moderate the realtionship between livestreaming product display and purchase intention. The contribution this study makes to the literature purpose that interactiion between streamers and customers is much more important than mere visual ecposure to product. These findings provide insight for marketers to optimize live live streaming strategies in order to enhance consumer purchase intention.
The Effect Of Firm Size, Profitability, And Debt Policy On Firm Value In Transportation Companies Listed On The Indonesia Stock Exchange (IDX) For The 2020-2022 Period Clarita Angel; Charles Charles; Arie Pratania Putri; Rohima Br Purba
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7325

Abstract

The government has established and expanded transportation companies to improve public efficiency. Various actions have been taken by the government to support the growth of the transportation sector due to the high demand from society. Large companies have the potential to achieve more cost-effective offers in vehicle transactions or large-scale fuel purchases. High profitability opens opportunities for companies to become more stable and competitive in a highly competitive market environment. Transportation companies also require funds to improve infrastructure and develop technology through debt. This study aims to examine the impact of firm size, profitability, and debt policy on the value of companies listed on the Indonesia Stock Exchange (IDX) during 2020-2022. Firm size is measured by total assets, profitability by return on assets (ROA), and debt policy by the debt to equity ratio (DER) and debt to assets ratio (DAR). The firm value is analyzed using the price to book value (PBV), which reflects market perception of the company's prospects and performance. The data used in this study is secondary data obtained from financial reports of companies listed on the IDX during 2020-2022. The sample consists of 11 companies that meet the inclusion criteria. The analysis technique used is multiple linear regression to test the effect of independent variables (firm size, profitability, and debt policy) on the dependent variable (firm value). The results of the study show that the independent variables do not have a significant effect on firm value. According to theory, this study suggests that these internal factors do not have enough influence in shaping market perceptions of company value in the Indonesian capital market.
Analysis Of Home Yard Utilization Based On The Green Economy Concept For Enhancing Community Economic Welfare From The Perspective Of Islamic Economics Firqotus Sa’idah; Syamsul Hilal; Madnasir Madnasir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7328

Abstract

This research is motivated by population growth which is a trigger factor for the exploitation of natural resources and narrowing land supplies. This research aims to analyze and find out how to apply yard land with the green economy concept in improving the community economy from an Islamic economic perspective in the city of Bandar Lampung. The method in this research uses qualitative methods. This type of research is field research. The data source in this research is primary data through observation and interviews. The results of this research are the use of yard land by KWT in Bandar Lampung City who have implemented agriculture with an environmentally friendly system, by planting using animal waste fertilizer and kitchen waste, using a planting system. traditional and low carbon hydroponics.  Then, from a sharia economic perspective, the application of yard land has fulfilled the basic requirements that are measured in Islam, namely hidzu al din, protecting religion, one of which is by protecting the environment, processing kitchen waste into fertilizer so that it does not pollute the environment, hifdzu al aql through training activities that can increase the creativity of members. farmer group, hidzu al nafs KWT takes care of the yard so that it is clean, comfortable, healthy and beautiful which can calm the souls of those who see it, hidzu al nafs a clean and maintained environment can maintain human health from generation to generation and hidzu al mal managing and utilizing owned assets such as yard land
Pengaruh Promosi Penjualan Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada E-Commerce Tokopedia Endang Triwidyati; Sasi Utami; Salis Nurjanah; Elsa Febiola
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7331

Abstract

Perkembangan teknologi membawa banyak dampak bagi kehidupan manusia. Salah satunya adalah perubahan cara berbelanja yang dulunya dilakukan secara konvensional, kini dapat dilakukan secara online. Penelitian ini bertujuan untuk menjelaskan Pengaruh Promosi Penjualan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada E-Commerce Tokopedia. Populasi dalam penelitian ini adalah pengguna Tokopedia yang telah melakukan transaksi minimal 2 kali, teknik pengambilan sampel adalah Purposive Sampling dengan jumlah sampel 96 responden. Data primer diperoleh melalui survei kuesioner. Data dianalisis menggunakan teknik analisis regresi linier berganda, dengan bantuan aplikasi SPSS for Windows. Hasil analisis menunjukkan bahwa Promosi Penjualan dan Kepercayaan Konsumen secara parsial dan simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Pada E-Commerce Tokopedia.
Pengaruh Motivasi Hedonis, Diskon Harga Dan Gratis Ongkir Terhadap Pembelian Impulsif Pada Marketplace Shopee Budi Rahayu; Teguh Basuki; Dinar Rika Septyaningtyas; Hageng Mohamad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7333

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi hedonis, potongan harga dan gratis ongkir terhadap pembelian impulsif pada marketplace shopee. Data diperoleh dengan cara menyebarkan kuesioner secara online melalui Google Form. Sampel yang diteliti dalam penelitian ini sebanyak 97 responden dengan teknik purposive sampling karena populasi diambil berdasarkan kriteria tertentu. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Motivasi hedonis tidak berpengaruh signifikan terhadap pembelian impulsif pada marketplace shopee, Potongan harga berpengaruh signifikan terhadap pembelian impulsif pada marketplace shopee, Gratis ongkir tidak berpengaruh signifikan terhadap pembelian impulsif pada marketplace shopee dan Motivasi hedonis, potongan harga dan gratis ongkir secara simultan berpengaruh signifikan terhadap pembelian impulsif pada marketplace shopee.
Pengaruh Fomo Terhadap Impulsive Buying Gen Z Kota Padang Pada Produk Elformula Dengan Brand Passion Sebagai Pemediasi Tasya Adfioni; Astri Yuza Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7334

Abstract

Di era digital, Generasi Z semakin bergantung pada media sosial dalam berbagai aspek kehidupan, termasuk keputusan pembelian. Salah satu fenomena yang muncul adalah Fear of Missing Out (FoMO), yaitu kecemasan tertinggal tren yang mendorong perilaku impulsive buying. Penelitian ini menganalisis pengaruh FoMO terhadap impulsive buying pada Generasi Z di Kota Padang dalam pembelian produk Elformula Intensive Peeling Solution, dengan mempertimbangkan peran brand passion sebagai variabel mediasi, yang terdiri dari Harmonious Brand Passion (HBP) dan Obsessive Brand Passion (OBP). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik SEM-PLS. Data dikumpulkan dari 150 responden pengguna media sosial yang pernah membeli produk Elformula secara impulsif melalui kuisioner online, kemudian dianalisis menggunakan SmartPLS v.4.0.9.9. Hasil penelitian menunjukkan bahwa FoMO berpengaruh positif dan signifikan terhadap HBP dan OBP. Selain itu, baik HBP maupun OBP berpengaruh positif dan signifikan terhadap impulsive buying. FoMO juga berpengaruh terhadap impulsive buying melalui mediasi HBP dan OBP, dengan OBP memiliki efek yang lebih kuat. Temuan ini memberikan wawasan bagi perusahaan dalam menyusun strategi pemasaran yang efektif dan etis untuk menarik serta mempertahankan loyalitas pelanggan di era digital.

Page 233 of 337 | Total Record : 3363

 231   232   233   234   235 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 6 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 5 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 3 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 2 (2022): MSEJ : Management Studies and Entrepreneurship Journal Vol. 3 No. 1 (2022): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 2 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ) More Issue