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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4,036 Documents
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Kepemimpinan Partisipatif Dan Iklim Kerja Terhadap Kepuasan Kerja Karyawan Pada Lembaga Jaminan Sosial Ketenagakerjaan M. Afdalah Habibi; Nina Nurani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/9kc9fc46

Abstract

This study aims to analyze the influence of participative leadership and work climate, both partially and simultaneously, on employee job satisfaction. The study was conducted at the Directorate of Strategic Planning and Information Technology of the National Workforce Social Security Authority headquartered in Jakarta, Indonesia, employing a quantitative explanatory approach. Using the Slovin formula applied to a population of 194 non-managerial permanent employees, the sample consisted of 66 respondents selected through purposive sampling. Data were collected using a validated, reliable five-point Likert-scale questionnaire and analyzed through multiple linear regression. The results show that participative leadership has a positive and significant partial effect on job satisfaction (t = 2.051; p = 0.044), work climate has a positive and significant partial effect with a considerably more dominant contribution (t = 8.296; p < 0.001), and both variables simultaneously affect job satisfaction significantly (F = 97.396; p < 0.001), jointly explaining 75.6% of its variance. This study extends Path-Goal Theory and Social Exchange Theory to a public, non-profit, IT-based work unit, and recommends that management prioritize strengthening work climate as the primary lever for improving job satisfaction.
Pengaruh Citra Merek, Promosi, Dan Kemudahan Transaksi Terhadap Keputusan Penggunaan E-Wallet DANA Gen Z Di Kabupaten Tangerang Ken Sabardiman Soetjipto; Abdur Rochman; Naim Naim; R. Didik Heriyantoro; Meslo Pardede; Vera Lupi Nurpratiwi; Thomas Bobby Ronaldo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/b32b0958

Abstract

This study aims to analyze the influence of brand image, promotion, and ease of transactions on the decision to use the DANA e-wallet among Generation Z in Tangerang Regency. The main issue examined is how these three variables contribute to shaping preferences and decisions to use digital financial services among the increasingly technology-adapted younger generation. The research method used was a quantitative approach, using a survey technique using a questionnaire to Gen Z respondents who use the DANA e-wallet. Data were analyzed using multiple linear regression to test the partial and simultaneous effects between variables. The results show that brand image, promotion, and ease of transactions simultaneously have a significant influence on the decision to use the DANA e-wallet. Partially, ease of transactions has the most dominant influence, followed by brand image and promotion. Interpretation of the results indicates that practical factors and user experience are the main determinants of e-wallet adoption by Gen Z. Therefore, it can be concluded that improving service quality, appropriate promotional strategies, and strengthening brand image are crucial for increasing the decision to use the DANA e-wallet among Generation Z.
Patient Relationship Management in Healthcare: Mapping the Knowledge Structure Yunita Peggy Tappy; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/t703nm88

Abstract

Patient Relationship Management (PRM) has become increasingly important as healthcare systems move toward patient-centred, relationship-oriented, and digitally enabled models of care. However, PRM research remains fragmented across healthcare management, services marketing, nursing, organisational behaviour, medical informatics, and digital health, limiting understanding of the field’s intellectual development and thematic structure. This study addresses this gap by mapping the knowledge structure of PRM research in healthcare. A systematic literature review was combined with bibliometric performance analysis and science-mapping techniques to examine 147 peer-reviewed journal articles published between 1985 and 2025. The analysis identifies publication trends, methodological characteristics, theoretical foundations, influential journals, authors, institutions, countries, landmark publications, and major thematic clusters. The findings reveal four interconnected knowledge domains: healthcare quality and service management, nursing care and patient-provider relationships, human resources and organisational behaviour, and patient satisfaction and service evaluation. The temporal analysis further shows that PRM research has evolved through three phases, progressing from foundational quality management to relational consolidation and, more recently, digital and patient-centred expansion. Although survey-based quantitative research remains dominant, the growing use of artificial intelligence, machine learning, digital health systems, mixed methods, and intervention-based designs indicates increasing methodological and technological sophistication. The study contributes by consolidating fragmented research streams, clarifying the multidisciplinary foundations of PRM, and providing a structured overview of how organisational systems, professional capabilities, interpersonal interactions, and digital technologies jointly shape patient relationships. The findings establish a foundation for future research on PRM within increasingly complex and digitally mediated healthcare environments.
The Influence Of Hedonic Lifestyle, Influencer, And Perceived Risk On Impulsive Buying In Social Commerce Saeed Ahmed Saeed Al Asrani; Yessy Artanti; Sri Setyo Iriani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/dh0way07

Abstract

This study aims to determine the influence of Hedonic Lifestyle, Influencer, and Perceived Risk on Impulsive Buying in Social Commerce. This study uses a quantitative explanatory approach, where data were collected through the distribution of questionnaires to 110 respondents and analyzed using multiple linear regression. The results of this study show that Hedonic Lifestyle, Influencer, and Perceived Risk have an effect on Impulsive Buying in Social Commerce. These findings indicate that Hedonic Lifestyles, Influencers, and Perceived Risk can increase Impulsive Buying in Social Commerce, especially among Gen Z who tend to be more responsive to Social Commerce and actively use social media.
Analisis Persepsi Konsumen Dan Pengalaman Konsumen BYD Denza D9 Menggunakan Metode Jobs To Be Done Terhadap Minat Beli Ulang Di Kota Bandung Muhammad Rahman Manaf; Ryan Kurniawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/2b3v1745

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen dan pengalaman konsumen terhadap Minat Beli Ulang mobil listrik premium BYD Denza D9 dengan Jobs To Be Done sebagai variabel mediasi di Kota Bandung. Penelitian ini dilatarbelakangi oleh meningkatnya perkembangan industri kendaraan listrik di Indonesia yang mendorong produsen untuk memahami faktor-faktor yang memengaruhi Minat Beli Ulang konsumen terhadap kendaraan listrik premium. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang yang merupakan konsumen atau pengguna BYD Denza D9 di Kota Bandung. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa pengalaman konsumen berpengaruh positif dan signifikan terhadap Jobs To Be Done dan Minat Beli Ulang. Persepsi konsumen berpengaruh positif dan signifikan terhadap Minat Beli Ulang, namun tidak berpengaruh signifikan terhadap Jobs To Be Done. Selain itu, Jobs To Be Done berpengaruh positif dan signifikan terhadap Minat Beli Ulang. Hasil pengujian mediasi menunjukkan bahwa Jobs To Be Done mampu memediasi pengaruh pengalaman konsumen terhadap Minat Beli Ulang, tetapi tidak mampu memediasi pengaruh persepsi konsumen terhadap Minat Beli Ulang. Nilai R-Square sebesar 0,523 pada variabel Jobs To Be Done dan 0,764 pada variabel Minat Beli Ulang menunjukkan bahwa model penelitian memiliki kemampuan yang baik dalam menjelaskan variabel endogen. Penelitian ini menyimpulkan bahwa peningkatan pengalaman konsumen serta kemampuan produk dalam memenuhi kebutuhan konsumen melalui pendekatan Jobs To Be Done merupakan faktor penting dalam meningkatkan Minat Beli Ulang mobil listrik premium BYD Denza D9.
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai Dengan Learning Organization Sebagai Variabel Mediasi (Studi Pada Sma Negeri Sekecamatan Tanjung Selor) Zarra Noor Jannah; Nina Fapari Arif; Ake Wihadanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/t3979r71

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan motivasi kerja terhadap kinerja pegawai dengan learning organization sebagai variabel mediasi pada SMA Negeri Sekecamatan Tanjung Selor. Latar belakang penelitian didasarkan pada terjadinya pergantian kepala sekolah dalam beberapa tahun terakhir yang berdampak pada perubahan gaya kepemimpinan, motivasi kerja, serta belum optimalnya budaya organisasi pembelajar, sehingga memengaruhi capaian kinerja pegawai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 77 Aparatur Sipil Negara (ASN) yang terdiri atas guru dan tenaga kependidikan pada SMA Negeri Sekecamatan Tanjung Selor, sekaligus dijadikan sampel penelitian menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan motivasi kerja tidak berpengaruh signifikan secara langsung terhadap kinerja pegawai. Sebaliknya, gaya kepemimpinan dan motivasi kerja berpengaruh positif dan signifikan terhadap learning organization, serta learning organization berpengaruh positif dan signifikan terhadap kinerja pegawai. Selain itu, learning organization terbukti mampu memediasi secara penuh hubungan antara gaya kepemimpinan dan motivasi kerja terhadap kinerja pegawai. Temuan ini menunjukkan bahwa peningkatan kinerja pegawai lebih efektif dilakukan melalui penguatan budaya organisasi pembelajar yang didukung oleh kepemimpinan yang efektif dan motivasi kerja yang tinggi. Penelitian ini memberikan implikasi praktis bagi pengelolaan sumber daya manusia di lingkungan sekolah dalam membangun budaya belajar berkelanjutan untuk meningkatkan kualitas kinerja pegawai.
Analisis Paradoks Pengelolaan Human Capital Di Industri Pialang Asuransi: Studi Kasus Pada PT Icecream Insurance Broker Hadi Irawan; Antonius Anton Lie; Hamidah Hamidah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/4afsc303

Abstract

Penelitian ini bertujuan menganalisis paradoks pengelolaan human capital pada PT Icecream Insurance Broker menggunakan pendekatan Soft Systems Methodology (SSM). Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap enam informan yang terdiri atas Direksi, HRD, Supervisor, serta karyawan Divisi Marketing dan Finance. Analisis data dilakukan secara interaktif melalui reduksi data, penyajian data, penarikan kesimpulan, dan diperkaya dengan tahapan analisis SSM meliputi Rich Picture, CATWOE, Root Definition, dan Conceptual Model. Hasil penelitian menunjukkan bahwa paradoks pengelolaan human capital muncul dalam empat dimensi utama, yaitu produktivitas versus kesejahteraan karyawan, kontrol versus fleksibilitas kerja, efisiensi biaya versus investasi human capital, serta stabilitas organisasi versus kebutuhan inovasi. Pendekatan SSM mampu mengidentifikasi hubungan antaraktor, akar permasalahan, serta menghasilkan model konseptual yang dapat digunakan sebagai dasar perbaikan sistem pengelolaan human capital di industri pialang asuransi. Penelitian ini memberikan kontribusi teoretis melalui integrasi teori paradoks organisasi dengan Soft Systems Methodology serta memberikan rekomendasi praktis bagi perusahaan jasa yang menghadapi kompleksitas pengelolaan human capital.
Pengaruh Struktur Modal, Profitabilitas, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023 Komang Dewi Maharani; Fridayana Yudiaatmaja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/47j1m632

Abstract

Tujuan dari penelitian ini adalah untuk melakukan pengujian secara empiris pengaruh variabel Struktur Modal, Profitabilitas, dan Ukuran Perusahaan terhadap Nilai Perusahaan  pada perusahaan  Makanan dan Minuman yang telah terdaftar di Bursa Efek Indonesia. Struktur Modal diukur menggunakan Debt to Equity Rasio (DER), Profitabilitas diukur menggunakan  Return on Asset (ROA), Ukuran Perusahaan diukur menggunakan Logaritma Natural (Ln) total asset  (SIZE),  dan Nilai Perusahaan  diukur menggunakan Price to Book Value (PBV). Jenis penelitian ini adalah penelitian kuantitatif. Dengan menggunakan purposive sampling sebagai teknik pengambilan sampel sehingga didapatkan  18 perusahaan yang memenuhi kriteria. Objek dalam penelitian ini adalah perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2020-2023. Sehingga diperoleh sebanyak 72 data diolah dan dianalisis dalam penelitian ini. Teknik analisis regresi linier berganda   digunakan sebagai teknik analisis data dengan bantuan program SPSS (Statistical Package for the Social Sciences) 24.0 for Windows. Hasil penelitian ini menunjukkan bahwa struktur modal berpengaruh positif dan signifikan terhadap nilai perusahaan, profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan, dan ukuran perusahaan tidak berpengaruh signifikan terhadap nilai perusahaan.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Ni Made Elysia Asmara Gita; Ni Luh Wayan Sayang Telagawathi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/fyrecn80

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Peggy Salon Singaraja. Penelitian ini menggunakan desain penelitian kuantitatif kausal. Sampel penelitian berjumlah 110 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis jalur (path analysis), uji Sobel, dan Variance Accounted For (VAF). Hasil penelitian menunjukkan bahwa (1) kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (2) kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (3) kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, serta (4) kepuasan pelanggan mampu memediasi pengaruh kualitas pelayanan terhadap loyalitas pelanggan. Hasil uji Sobel memperoleh nilai t sebesar 4,267 (p < 0,05), sedangkan nilai VAF sebesar 32,03% menunjukkan bahwa kepuasan pelanggan berperan sebagai mediasi parsial. Temuan ini mengindikasikan bahwa peningkatan kualitas pelayanan yang mampu menciptakan kepuasan pelanggan akan memperkuat loyalitas pelanggan Peggy Salon Singaraja.
Corporate Social Responsibility In Consumer Behaviour Research: A Bibliometric–Systematic Review Yeane Koyongian; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jgsxvv08

Abstract

Corporate social responsibility (CSR) increasingly shapes consumer attitudes, relationships, and behavioural decisions, yet the literature remains fragmented across theories, methods, industries, and geographical contexts. This study conducts a bibliometric and systematic review of 506 journal articles to map the field’s development, identify publication and citation patterns, and examine its theoretical, methodological, and thematic structure. The findings reveal five interconnected research clusters: CSR-driven purchasing and responsible supply-chain decisions; CSR communication, consumer perceptions, and market responses; CSR-based brand relationships and customer outcomes; corporate reputation, trust, and CSR credibility; and consumer attitudes and emotional responses to responsible marketing. The field has evolved from an early emphasis on business ethics, philanthropy, stakeholder accountability, and corporate reputation toward more consumer-centred research on authenticity, motive attribution, trust, identification, loyalty, advocacy, willingness to pay, responsible consumption, avoidance, and boycotting behaviour. Based on these findings, the study proposes the Integrated CSR–Consumer Behaviour Framework, explaining how CSR practices and communication shape consumer perceptions of fit, authenticity, credibility, transparency, and corporate motives. These evaluations subsequently influence emotional, relational, and behavioural responses, subject to consumer, organisational, industry, cultural, and market conditions. The review consolidates fragmented knowledge and identifies directions for more theoretically integrated, context-sensitive, and methodologically diverse research.

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