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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4,036 Documents
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Analisis Sistem Informasi Akuntansi Penerimaan Dan Pengeluaran Kas Pada PT Raditya Dewata Perkasa Cabang Singaraja Komang Meilina Saputri; Putu Eka Nopiyani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/se2nqd81

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Sistem Informasi Akuntansi penerimaan dan pengeluaran kas pada PT Raditya Dewata Perkasa Cabang Singaraja. Transaksi kas perlu dikendalikan melalui prosedur yang jelas karena kas merupakan aset lancar yang mudah digunakan dan memiliki risiko tinggi terhadap kesalahan pencatatan, penyalahgunaan, serta lemahnya pengawasan. Penelitian ini menggunakan metode deskriptif kualitatif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi dengan melibatkan kasir, Supervisor Accounting, dan Branch Manager. Analisis dilakukan terhadap prosedur transaksi, dokumen pendukung, penggunaan DiMata Cashier, DiMata Prochain, DiMata Sedana, dan DiMata AISO, serta kesesuaian sistem dengan prosedur perusahaan dan pengendalian internal kas. Hasil penelitian menunjukkan bahwa Sistem Informasi Akuntansi telah diterapkan dengan baik. Penerimaan kas berasal dari penjualan tunai, penjualan kredit, dan angsuran konsumen. Pengeluaran kas digunakan untuk biaya operasional, pembayaran supplier, gaji, insentif, dan kebutuhan cabang lainnya. Hasil penelitian ini dapat menjadi bahan evaluasi bagi perusahaan dalam meningkatkan ketertiban pencatatan, kelengkapan dokumen, dan pengawasan transaksi kas. Hasil skoring menunjukkan nilai 168 dari 180 atau 93,33%, sehingga termasuk kategori sangat sesuai.
Masculinity and Femvertising: A Qualitative Study of Male Consumers in the Skincare Industry Fitrien Ayuda; Bayu Fajar Susanto; Abunawas Abunawas; Yuslim Yuslim; Hamsal Hamsal; Hidayat Hidayat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/0hxzhg88

Abstract

Femvertising refer to an advertising approach that incorporates feminist-oriented or women-empowerment messages. Although numerous studies explored its impact on female consumers, limited research has examined the role of femvertising as a predictor of male consumer' behavior, (particularly in relation to men's skincare products) and how male lifestyle can be incorporated as a mediating variable in the model. Purpose: In this study, we comprehensive examine previous studies to enhance understanding of more about the influence of femvertising on men's skincare purchase intention toward purchasing skincare and with particular attention to the mediating role of male lifestyle.  Design/methodology/approach: This study, conducts a systematic literature review is conducted to synthesize and critically assess existing knowledge on femvertising, male consumer behavior, changing masculine norms and lifestyle factors that influence men's skin-care purchases decisions. Key themes, recurring trends in the literature, and research gaps. Findings: The review suggests that femvertising may shape impact men’s attitudes and purchase intention toward skincare product. Specifically, this relationship appears to be influenced by several factors such as social comparison processes and evolving definitions of masculinity, and shifting standards in men's lifestyles. Related studies indicate that contemporary men often integrate grooming practices with their self-concept, which may enhance the positive relationship among femvertising, hedonic motivation, and purchase intention. Limitations and Directions for Future Research: Prior investigations on femvertising have predominantly focused on male respondents, with particular emphasis on their social class. Future empirical studies should broaden the scope to include a more diverse male population, encompassing varied socioeconomic backgrounds, to develop a comprehensive understanding of how lifestyle factors influence consumption behavior. Additionally, subsequent research could examine relevant constructs as potential mediators within the context of femvertising. Practical Implications: Insight into the social comparison processes elicited by alternative masculinity norms can assist companies in devising more effective femvertising strategies for marketing skincare products targeted at male consumers. Originality/value: This literature review synthesises current scholarship around communication and gendered consumption, offer new perspectives on femvertising and further examines men’s responses to marketing of traditionally feminised products. This study explores masculinity in American cultural contexts, particularly in relation to dominant masculine ideology and evolving lifestyles. This leads to a more sophisticated understanding of how men use the consumption process and identifies potential directions for future research considering the evolving nature of gender roles (as boundaries between masculinity and femininity become increasingly blurred) within marketing and consumer culture.
Pengaruh Job Insecurity, Psychological Distress, Persepsi Career Growth Opportunities, dan Reward Terhadap Motivasi Kerja Karyawan pada PT Global Digital Niaga (Blibli) M Fauzan; Maman Suratman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/v9ayqd30

Abstract

The rapid growth of the e-commerce sector in Indonesia requires high adaptability from human resources, often accompanied by work pressure and uncertainty. This research aims to analyze the influence of job insecurity, psychological distress, perceived career growth opportunities, and rewards on employee work motivation at PT Global Digital Niaga (Blibli). Work motivation is a crucial factor for organizational success in facing competitive digital industry challenges. The research method used is quantitative with descriptive and verificative approaches. Data was collected through questionnaires and analyzed using statistical techniques to test relationships between variables. This study involved 100 permanent employees as respondents to provide an objective representation of the company's conditions. The results indicate that perceived career growth opportunities and rewards have a positive and significant effect on work motivation. However, job insecurity and psychological distress do not show a significant influence on employee work motivation. Simultaneously, these four variables explain 63.7% of the variation in work motivation. In conclusion, strengthening career development programs and fair reward systems are the primary strategies to enhance employee motivation.
Analisis Strategi Implementasi Co-Firing Biomassa Pada Pembangkit Listrik Tenaga Uap Dalam Mendukung Net Zero Emission Menggunakan Soft System Methodology Muhammad Rizki; Yenny Maya Dora
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/88cd9k48

Abstract

This study aims to analyze the existing conditions of the operational, logistical, and environmental systems at PT XYZ, identify the key success factors, and formulate a conceptual model for a biomass co-firing implementation strategy. The research employs a qualitative method with a Soft System Methodology (SSM) approach to untangle the complex and unstructured problem situation (messy problem). Data collection was conducted through field observations and in-depth interviews with key informants from power plant management, logistics, and environmental teams. The systemic analysis progressed through the stages of Rich Picture, CATWOE analysis, Root Definition, and Conceptual Model development. The results indicate that PT XYZ is not yet fully prepared to implement biomass co-firing directly due to technical boiler assessment requirements, the absence of a structured biomass supply chain, and regulatory uncertainties. Through the SSM approach, a conceptual model was successfully designed as a strategic recommendation to enhance supply chain governance, modify operational infrastructure, and ensure regulatory compliance.
Determinan Return Saham: Analisis Volume Perdagangan, Volatilitas Harga Saham Dan Pertumbuhan Aset Pada Perusahaan Perbankan Di BEI Periode 2022-2025 Vicka Dilla Ayu Puspita; Linda Ayu Oktoriza; Aris Puji Purwatiningsih; Dian Prawitasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/dzptmb73

Abstract

Studi ini diorientasikan guna menguji secara empiris kontribusi dari volume perdagangan, volatilitas harga saham, dan pertumbuhan aset terhadap return saham pada entitas subsektor perbankan yang mencatatkan sahamnya (listing) di otoritas Bursa Efek Indonesia kurun waktu 2022 hingga 2025. Eksplorasi teoretis dalam kajian ini dilatarbelakangi oleh fluktuasi nilai pengembalian investasi yang sangat dinamis, seiring dengan gejolak pasar makro, sentimen pasar global, serta eskalasi partisipasi pemodal domestik. Universe populasi memayungi 48 korporasi perbankan aktif. Melalui penerapan teknik purposive sampling dengan instrumen kepatuhan kriteria laporan keuangan yang rigid, terpilih 29 emiten yang merangkum total 96  titik observasi longitudinal. Selanjutnya, Estimasi parameter dianalisis menggunakan pemodelan regresi linier berganda (multiple linear regression) berbantuan perangkat lunak IBM SPSS versi 29. Temuan empiris mengonfirmasi bahwa baik volume transaksi maupun volatilitas harga instrumen ekuitas tidak memiliki relevansi signifikan dalam memproyeksikan pergerakan return saham. Sebaliknya, laju ekspansi skala perusahaan terbukti memberikan stimulus positif serta bermakna secara statistik terhadap pembentukan return saham. Kendati demikian, pengujian secara simultan menunjukkan konfigurasi seluruh variabel prediktor mampu memengaruhi pergerakan return secara nyata. Hasil penelitian ini diharapkan dapat memperluas pemahaman empiris terkait faktor-faktor penentu return saham pada sektor perbankan serta menjadi pertimbangan bagi investor dalam pengambilan keputusan investasi. Keterbatasan penelitian yaitu penulis tidak dapat mengontrol faktor-faktor eksternal di luar model penelitian dan peristiwa global yang juga dapat memengaruhi return saham. Selain itu. penulis terbatas pada data sekunder yang tersedia di perusahaan yang menjadi sampel penelitian. Serta perolehan koefisien Adjusted R-Square yang tergolong masih sangat rendah.
Penerimaan Masyarakat Terhadap Layanan Administrasi Kependudukan Digital Melalui Aplikasi Sirancak: Pendekatan Technology Acceptance Model Gilang Dwi Nanda; Hamdi Yudistira; Dissa Melina; Devi Triyanti Mukarto; Aflidarneti Aflidarneti; Tessa Alqifti; Jhon Veri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/saztwm20

Abstract

Penelitian ini bertujuan untuk menganalisis penerimaan masyarakat terhadap layanan administrasi kependudukan digital melalui aplikasi SIRANCAK dengan menggunakan pendekatan Technology Acceptance Model (TAM). Variabel yang digunakan dalam penelitian ini terdiri dari Perceived Effectiveness, Perceived Ease of Use, Behavioral Intention, dan Actual Use. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang masyarakat pengguna aplikasi SIRANCAK. Data penelitian diperoleh melalui penyebaran kuesioner menggunakan skala Likert dan dianalisis menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa Behavioral Intention berpengaruh positif dan signifikan terhadap Actual Use. Perceived Ease of Use berpengaruh positif dan signifikan terhadap Behavioral Intention. Perceived Effectiveness tidak berpengaruh signifikan terhadap Behavioral Intention, namun berpengaruh positif dan signifikan terhadap Perceived Ease of Use. Selain itu, Perceived Ease of Use terbukti berpengaruh positif dan signifikan terhadap Actual Use melalui Behavioral Intention. Perceived Effectiveness juga berpengaruh positif dan signifikan terhadap Actual Use melalui Perceived Ease of Use dan Behavioral Intention. Namun, Perceived Effectiveness tidak berpengaruh signifikan terhadap Actual Use melalui Behavioral Intention. Penelitian ini menyimpulkan bahwa kemudahan penggunaan menjadi faktor utama dalam meningkatkan penerimaan masyarakat terhadap aplikasi SIRANCAK. Oleh karena itu, pemerintah perlu meningkatkan kualitas sistem, kemudahan akses, dan kenyamanan penggunaan aplikasi guna meningkatkan penggunaan layanan administrasi kependudukan digital oleh masyarakat.
Pengaruh Persepsi Kemanfaatan Dan Persepsi Kemudahan Terhadap Penerimaan Aplikasi Arsip Digital Pada Karyawan BPJS Kesehatan Sewilayah Provinsi Sumatera Barat (Tam) Roef Efindro; Yance Gafar; Okta Meridiana; Royan Sitanggang; Sri Rahayu Rahmadhani; Fadillah Tri Sari Nasrul; Jhon Veri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/yawxb803

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap penerimaan aplikasi arsip digital di kalangan pegawai BPJS Kesehatan di seluruh wilayah Provinsi Sumatera Barat dengan menggunakan pendekatan *Technology Acceptance Model* (TAM). Pesatnya perkembangan teknologi digital mendorong organisasi untuk menerapkan sistem arsip digital guna meningkatkan efisiensi dan efektivitas administrasi. Namun, keberhasilan penerapan teknologi sangat bergantung pada penerimaan pengguna terhadap sistem tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Populasi penelitian terdiri dari pegawai BPJS Kesehatan di seluruh wilayah Provinsi Sumatera Barat yang menggunakan aplikasi arsip digital dalam aktivitas kerja sehari-hari. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan *Structural Equation Modeling–Partial Least Square* (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa persepsi kemanfaatan berpengaruh positif dan signifikan terhadap penerimaan aplikasi arsip digital, dengan nilai koefisien jalur sebesar 0,271, T-statistik sebesar 3,453, dan nilai P sebesar 0,001. Selain itu, persepsi kemudahan penggunaan juga berpengaruh positif dan signifikan terhadap penerimaan aplikasi arsip digital, dengan nilai koefisien jalur sebesar 0,584, T-statistik sebesar 6,698, dan nilai P sebesar 0,000. Temuan ini mengindikasikan bahwa persepsi kemudahan penggunaan merupakan faktor yang lebih dominan dalam memengaruhi penerimaan pegawai terhadap aplikasi arsip digital. Penelitian menyimpulkan bahwa semakin tinggi persepsi kemanfaatan dan persepsi kemudahan penggunaan, semakin tinggi pula tingkat penerimaan aplikasi arsip digital di kalangan pegawai BPJS Kesehatan di seluruh wilayah Provinsi Sumatera Barat. Oleh karena itu, organisasi sebaiknya meningkatkan kegunaan sistem dan mengoptimalkan manfaat aplikasi arsip digital untuk meningkatkan penerimaan pegawai serta mendukung kinerja organisasi.
Pengaruh Kepemimpinan Transformasional, Komunikasi Internal, dan Motivasi Kerja Terhadap Kinerja Pegawai Islamic Center Surabaya Moch. Firnanda Zulyansyah; Hasan Ubaidillah; Vera Firdaus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jtnahk85

Abstract

Kinerja karyawan merupakan faktor penting dalam mendukung efektivitas organisasi di Islamic Center Surabaya; namun, adanya perbedaan dalam hal kedisiplinan, ketepatan waktu, dan inisiatif kerja karyawan menunjukkan adanya kesenjangan kinerja. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional, komunikasi internal, dan motivasi kerja terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal-asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada seluruh 58 karyawan menggunakan teknik total sampling dan dianalisis menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional (β=0,216; p=0,020), komunikasi internal (β=0,340; p=0,048), dan motivasi kerja (β=0,397; p=0,021) berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan motivasi kerja sebagai variabel yang paling dominan. Sebagai kesimpulan, penguatan praktik kepemimpinan, peningkatan komunikasi internal, dan pemeliharaan motivasi karyawan dapat meningkatkan kinerja organisasi serta kualitas layanan.
Efikasi Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Cindo Abadi Perkasa Kota Prabumulih Sri Suparni; Yudi Tusri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/m71mxn73

Abstract

Efikasi Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Cindo Abadi Perkasa Kota Prabumulih.” Penelitian   ini   bertujuan   untuk   mengetahui   bagaimana   pengaruh lingkungan kerja (X) terhadap kinerja karyawan (Y) Pada PT. Cindo Abadi Perkasa Kota Prabumulih dengan sampel berjumlah 51 responden yang merupakan seluruh Karyawan PT. Cindo Abadi Perkasa Kota Prabumulih. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif serta menggunakan kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier sederhana yang dibuat dengan SPSS versi 26. Hasil pengujian statistik diperoleh bahwa variabel lingkungan kerja (X) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y) dengan nilai  t hitung > t tabel atau 8,852 > 2,009 dan nilai signifikan sebesar 0,000 < 0,05. Berdasarkan output model summary didapatkan tabel uji determinasi (R²) yang memberikan Adjusted R Square sebesar 0,616 hal ini berarti 61,6% berpengaruh pada lingkungan kerja (X) terhadap kinerja karyawan (Y), sedangkan sisanya 38,4% kinerja karyawan berpengaruh oleh variabel lain yang tidak diteliti dalam penelitian.
Pengaruh Word Of Mouth (WOM), Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Nesia Cake Palembang Desi Rama Yuni; Komariah Hildayanti; Mohammad Kurniawan DP
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/421v6525

Abstract

This study aims to analyze the influence of Word of Mouth (WOM), Product Quality and Price on consumer purchasing interest in Nesia Cake Palembang. The research method used is a descriptive quantitative approach with data collection techniques through distributing questionnaires to 99 consumers. The data obtained were analyzed using multiple linear regression analysis with the help of SPSS version 27. The results showed that Word of Mouth (WOM), Product Quality and Price had a positive and significant effect on consumer purchasing interest. The regression equation obtained was Y = 3.163 + 0.189 X1 + 0.226 X2 + 0.345 X3 + e. The results of the partial test (t test) showed that Word of Mouth (WOM) had a positive and significant effect on consumer purchasing interest with a t-value of 2.096, Product Quality had a t-table value of 1.98, while price had a t-value of 3.336, all of which were greater than the t-table of 2.70, and had a significance of less than 0.05. Furthermore, the results of the simultaneous test (F test) show a calculated F value of 124.196, greater than Ftable 2.70, which means that the three independent variables together have a positive and significant effect on consumer purchasing interest. The coefficient of determination (Adjusted R Square) value of 0.790 indicates that 79.0% of the variation in consumer purchasing interest can be explained by Word of Mouth (WOM), Product Quality and Price, while the rest is influenced by other factors outside this study. Thus, it can be concluded that increasing Word of Mouth (WOM), Product Quality and Price are important factors in increasing consumer purchasing interest.

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