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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 7 No. 3 (2024): November 2024" : 20 Documents clear
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Financial Knowledge, Financial Attitude, Self-Efficacy, Mathematical Anxiety and Financial Literacy Putranti, Latifah; Sriariani Tabun, Putri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3501

Abstract

Financial literacy is knowledge, skills, and beliefs that influence attitudes and behaviors to improve the quality of decision-making and financial management that not only knows and understands financial institutions but also community behavior that can be changed and enhanced regarding financial products and services. Financial literacy is needed to manage financial resources to achieve financial well-being successfully. This study aims to determine financial knowledge, attitudes, self-efficacy, and mathematical anxiety towards financial literacy. This study uses a quantitative method. The Population in this study consisted of all students in the Special Region of Yogyakarta. A sample of 100 respondents was selected based on specific criteria. The data collection technique for this study used a questionnaire. The study's results showed that financial knowledge, financial attitudes, and self-efficacy influenced financial literacy, while mathematical anxiety did not affect financial literacy.
Pengaruh Lingkungan Kerja, Pengawasan, Dan Kompensasi Terhadap Kinerja Pegawai Dengan Disiplin Kerja Sebagai Variabel Intervening Pada Pengadilan Agama Di Lingkungan Provinsi Gorontalo Paramata, Moh. Rolli; Suyanto, Moh. Afan; Taniu, Silviana; Katili, Nur Isna Ningsih
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3548

Abstract

The aim of this study is to analyze the effects of the work environment, supervision, and compensation on employee performance, with work discipline as an intervening variable, at the Religious Courts in Gorontalo Province. This research employed a census sampling method, involving 120 respondents, and used path analysis for data evaluation. The results of the path analysis show that the work environment can enhance performance through work discipline, whereas supervision does not have a significant indirect effect on performance through work discipline, indicating that work discipline does not mediate the relationship between supervision and employee performance. Conversely, compensation has a positive and significant effect on performance through work discipline, indicating that fair compensation, supported by high work discipline, can further improve employee performance. These findings emphasize the importance of creating a conducive work environment, providing fair compensation, and implementing effective supervision to enhance discipline and performance among employees in the Religious Courts of Gorontalo Province.
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Sarimaryoni, Hamdi; Darodjatun, M.A.S Sridjoko; Prambudi, Bono; Imron, Moch; Huda, Nurul; Mubais, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
Efektifitas Manajemen Promosi Media Sosial terhadap Penerimaan Mahasiswa Baru UNMER Madiun Agnyana, Handaru; Rafsanjani Akbar, Salma; Setivia Bakti, Nurimansyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3625

Abstract

The development of promotional media has now entered the digital era that can communicate promotions more widely and quickly. In Indonesia, the phenomenon of online media that is anticipated to replace print media also continues to increase. As done by the New Student Admissions Team (PMB) of Merdeka Madiun University in accepting new students, they provide information about many things, such as registration procedures, achievements, and what can be obtained when registering for the campus. Various methods used by them, one of which is by conveying information through advertisements. Through this advertisement, the PMB Team promotes the university to the public. The purpose of making the advertisement is so that the public obtains information and is interested in following and trying what is advertised, namely doing or registering themselves related to what is being advertised. Advertisements use language that is easy to understand and persuasive to attract people who see it. In addition, advertisements are made using video and sound visualizations that are packaged very attractively according to the target market to be achieved, namely prospective new students who are included in generation Z and generation alpha.
Pengaruh E-Promotion dan E-Word Of Mouth terhadap Keputusan Pembelian melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Pembelian Skincare Facetology Generasi Z Saniyya, Rona; Utami Wikaningtyas, Suci
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3636

Abstract

Abstract           This study aims to examine the effect of e-promotion on customer satisfaction and purchasing decisions, the effect of e-word of mouth on customer satisfaction and purchasing decisions, and the role of customer satisfaction as an intervening variable in the relationship. In addition, this study also examines the effect of e-promotion and e-word of mouth on purchasing decisions through customer satisfaction. The research subjects were Facetology skincare customers. The sample was determined using a non-probability sampling technique with the Hair formula approach, resulting in 100 respondents. Data analysis involved tests of convergent validity, discriminant validity, reliability, R-square, and hypothesis testing. The results showed that e-promotion has a positive effect on customer satisfaction and purchasing decisions. A well-designed digital promotion is able to enhance the customer experience while encouraging them to purchase the product. E-word of mouth also has a positive influence on customer satisfaction and purchase decisions, which means that reviews or recommendations from others can reinforce positive perceptions of the product. Furthermore, customer satisfaction was shown to partially mediate the effect of e-promotion on purchasing decisions, as well as the effect of e-word of mouth on purchasing decisions. This research confirms that e-promotion and e-word of mouth are important marketing strategies that not only increase customer satisfaction, but also contribute to increased purchase decisions, with customer satisfaction as a key factor in this process.
Analisis Strategi dan Hambatan Pemasaran di Perumda Tirtanadi Cabang Diski Tri Nurhayati, Sucinta; Aisyah, Siti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3647

Abstract

Regional Drinking Water Company (Perumda) Tirtanadi Diski Branch operates in the clean water supply industry, not only plays a role in meeting the basic needs of the community, but also contributes to sustainable development and public health. Marketing strategy is the first step before carrying out marketing activities. Marketing strategy is a fundamental element in the success of an organisation, especially in an era of increasingly complex global competition. Marketing is not only limited to promotional activities, but involves a deep understanding of consumer needs, appropriate product design, effective distribution, and efforts to create sustainable value. Marketing is not only considered a function, but also a strategic business concept. Therefore, marketing strategy must consider all environmental factors, both internal and external, that affect the company. This study aims to analyse the marketing strategies implemented by Perumda Tirtanadi Diski Branch in providing clean water services to the community, as well as identify the obstacles faced in its implementation. Using a qualitative descriptive method, data was collected through observation, interviews with marketing staff, and analysis of internal company documents. The results showed that Perumda Tirtanadi implements a customer relationship-based marketing strategy with a community-based approach and local promotions, which effectively increases customer loyalty. However, the main challenges faced include limited distribution infrastructure, limited budget, competition with alternative water sources, and lack of public awareness regarding the importance of water conservation. This research suggests that Perumda Tirtanadi should improve its infrastructure, increase its community education campaigns, and find solutions to optimise its budget and face competition. With more innovative and responsive marketing strategies, Perumda Tirtanadi can strengthen its position as a reliable and affordable water provider for the community.
Analisis Penerapan Software SAP Terhadap Kinerja Karyawan Di PTPN IV Regional III Kebun Air Molek – 1 Citra Sukma Dwika, Galuh; Nurbaiti, Nurbaiti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3653

Abstract

With the growth of the times greatly affecting information technology, so companies must understand and be quick in taking action. Therefore, companies must also be more innovative by changing the way they work and adjusting to the rapid growth of information technology systems. With the development of the times that continues to grow, the role of information technology is growing, especially for users to simplify their work by utilising the technology. The use of a system that is suitable for the times will now provide benefits for employees because it can increase creativity, improve employee performance and improve the quality of the company's work so that the management of the company's system development can be carried out more efficiently and effectively.Information systems that are processed simply, systemized and tight can be used by users better, especially about personal information. In the information system there is software called SAP (System Application and Product) which is owned by the ERP (Enterprise Resource Planning) system. This study discusses the application of SAP (System Application and Product) at PT Perkebunan Nusantara IV Regional III, Kebun Air Molek - 1, and sees its effect on employee performance in the human resources section. Along with the continuous development of information technology, the business world needs to implement a system that can increase productivity and efficiency.  The analysis method used in this research is descriptive qualitative analysis, where interviews, observations, literature studies and documentation are used as data collection techniques. This research shows the results that the implementation of SAP with the support of training and good online infrastructure will facilitate employee data management, increase efficiency and speed in business activities and can improve maximum employee performance.
Transformational Leadership Dan Pengaruhnya Terhadap Peningkatan Efisiensi Dan Produktivitas Pegawai Di Sekretariat DPRD Kota Medan Ramadhani, Sri; Aprinilova Barus, Vivi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3658

Abstract

This study aims to analyze the effect of transformational leadership on improving employee efficiency and productivity at the Medan City DPRD Secretariat. The method used was descriptive qualitative analysis, focusing on relevant documents, including employee performance reports, organizational policies, and meeting notes. The data obtained from these documents provided insight into the leadership practices implemented and their impact on employee performance. The results showed that transformational leadership plays an important role in improving employee efficiency and productivity. Document analysis revealed that leaders who applied this leadership style succeeded in creating a supportive work environment, increasing employee motivation, and strengthening commitment to organizational goals. In addition, documents also show an increase in employee performance in line with the application of transformational leadership principles. The findings provide strategic implications for management development at the Medan City DPRD Secretariat, emphasizing the importance of applying transformational leadership to achieve better results in employee performance. Therefore, it is recommended that leaders in this environment continue to develop inspirational and supportive leadership styles.
Optimalisasi Keterbukaan Informasi Berbasis Website DPRD Kota Medan Dalam Perspektif Manajemen Islam Soemitra, Andri; Khairani br Tambunan, Adila
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3670

Abstract

Public information disclosure is an important aspect of good governance. Law No. 14 Year 2008 on Indonesian Public Information Disclosure limits the public's right to obtain information on public policies. As a regional legislative body, the Medan City Council is expected to optimise the use of information technology, especially websites, as a tool to provide information to the public. This research aims to analyse the use of DPRD's website in providing information to the public. This research uses descriptive qualitative method with interviews and observations. The results show that the Medan City DPRD website contains various information, such as meeting agendas, decisions, and activity reports. However, there are some shortcomings regarding data update and ease of access. The public has difficulty getting the latest information because some important documents are not updated regularly. In addition, the public is less engaged in providing comments or questions, despite the availability of the DPRD website. Many people are not aware of the interaction features available on the website, such as the discussion forum or complaints column. Public participation should be encouraged through digital platforms to increase public involvement in the decision-making process. This research recommends regular content updates, presentation of more interesting information, and public education on website features to increase engagement. From an Islamic management perspective, accountability and transparency are key to building public trust. The application of Islamic management principles such as tawhid, amanah, justice, transparency and responsibility is expected to improve the effectiveness of public services and strengthen the relationship between DPRD and the community. Optimisation of the website as a platform for interaction and delivery of clear and accurate information is essential to achieve these goals.

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