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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 333 Documents
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PENGARUH BRAND EXPERIENCE DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK PADA PENGGUNA PRODUK SMARTPHONE SAMSUNG DI DESA PELANG KECAMATAN KEMBANGBAHU KABUPATEN LAMONGAN Putra Manuel, Mahadi; Nur Azizah, Luluk
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3194

Abstract

This research aims to determine the influence of Brand Experience and Brand Awareness on Brand Loyalty in users of Samsung brand smartphone products in Pelang village, Kembangbahu subdistrict, Lamongan Regency. Analysis of the data that has been collected for this research will be processed using quantitative methods. The population in this study were residents of Pelang village, Kembangbahu subdistrict, Lamongan district, users of Samsung brand smartphone products aged over 17 years. In this research, researchers used data collection techniques using a Non-Probability Sampling system with Purposive Sampling Technique (Sample with Certain Criteria). The sample used in this research was 106 respondents. The data was analyzed using SPSS version 25. The data analysis technique used multiple linear regression analysis, classical assumption test, t-test, f-test and coefficient of determination, previously the results of the questionnaire data were tested for validity and reliability. Based on the results of the analysis and discussion, it can be concluded from the two independent variables studied that Brand Experience and Brand Awareness have a partially significant influence on Brand Loyalty. This relationship produces the Multiple Linear Regression equation as follows: Y = 5.913 + 0.257X1 + 0.492X2 + e From calculations using Multiple Linear Regression and a significance level of 5% or 0.05, the calculated F value is 163.301 > from the F table of 3.08 and the significance is 0.000 < 0.05. This means that in this research the Brand Experience (X1) and Brand Awareness (X2) variables simultaneously and significantly influence the Brand Loyalty variable (Y).
PENGARUH DIFERENSIASI PRODUK, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada CV. Eka Karunia Motor Lamongan): (Studi pada CV. Eka Karunia Motor Lamongan) Ilham Ramadhani, Awaliansyah; Shofia Maulida, Indira; Susanti, Ike; Sutinem
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3197

Abstract

This study aims to analyze and test the effect of product differentiation, word of mouth and brand awareness on purchasing decisions for Honda motorbikes at CV. Eka Karunia Motor Lamongan. This research uses quantitative methods. The population in this study were consumers of CV. Eka Karunia Motor. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 23. The results of this study indicate that the variables of product differentiation, word of mouth and brand awareness partially have a positive and significant effect on purchasing decisions. And the variables of product differentiation, word of mouth and brand awareness simultaneously have a positive and significant effect on purchasing decisions. And the product differentiation variable has the most dominant effect on purchasing decisions for Honda motorbikes at CV. Eka Karunia Motor Lamongan.
PENGARUH CONTENT MARKETING DAN INFLUENCER MARKETING TERHADAP INTERAKSI KONSUMEN MELALUI MEDIA SOSIAL INSTAGRAM ( Studi Kasus Pada Konsumen Produk Scarlett Whitening di Kabupaten Lamongan): (Studi Kasus pada Konsumen Produk Scarlett Whitening di Kabupaten Lamongan) Zyadatul Inayah, Adinda; Shofia Maulida, Indira; Susanti, Ike; Efendi, Yuhronur
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3199

Abstract

This research aims to analyze the influence of Content Marketing and Influencer Marketing on Consumer Interaction with Scarlett Whitening Products via Instagram social media. The type of research used is descriptive quantitative research. The population in this study was 5,500,000 taken from Scarlet Whitening Instagram followers in general with a sample size of 100 consumers who are consumers of Scarlett Whitening products in Lamongan Regency. Data collection techniques by distributing questionnaires to respondents. The data analysis used is SMART PLS. This research begins in November 2023 to March 2024. From the results of this research it can be concluded that the Content Marketing Variable partially has a significant effect on Consumer Interaction for Scarlett Whitening products via Instagram Social Media with an Original Sample value (coefficient) of 0.134 > 0.000. T-Statistic (1.665) > T Table (1.64). P Value (0.045 < 0.05). The Influencer Marketing variable partially has a significant effect on Consumer Interaction for Scarlett Whitening products via Instagram Social Media with an Original Sample value (coefficient) of 0.168 > 0.000. T-Statistic (1.777) > T Table (1.64). P Value (0.038 < 0.05). It was concluded from the results of the R Square test that the joint influence of Content Marketing and Influencer Marketing on consumer interaction was 0.586 with an Adjusted R Square value of 0.573. The most dominant variable was Content Marketing on Consumer Interaction with a value of 0.392.
PENGARUH SISTEM PEMBAYARAN CASH ON DELIVERY, ONLINE CUSTOMER REVIEW, DAN COSTUMER RATING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOKOPEDIA DI YOGYAKARTA Azzula Zamzam, Luh; Asteria, Beta
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3201

Abstract

In conducting research, researchers utilized Tokopedia application users in Yogyakarta. This research aims to determine the influence of the cash on delivery payment system, online customer reviews, and customer ratings on the purchasing decisions of Tokopedia consumers in Yogyakarta. By utilizing the Tokopedia application, sampling in this study used purposive sampling techniques and utilized primary research data conducted by conducting surveys via Google Forms or questionnaires as the main data source with a Likerd scale of 1 to 4. The number of respondents in this study was one hundred and seventeen which were determined. with the Solvin formula. The methodology used in this research is multiple linear regression analysis using the SPSS version 18 application. The technique used in this research consists of multiple linear regression analysis tests, T tests, and coefficient of determination or R2 tests. The results of this research show that based on the results of the t test and f test the cash on delivery payment system, online customer reviews and customer ratings have a significant positive effect on purchasing decisions via the Tokopedia application in Yogyakarta.
The Pengaruh gaya kepemimpinan, budaya kerja, dan motivasi terhadap kinerja karyawan UD. Sekar Makmur Wonoploso Gondang Mojokerto Mahardika Permana, Thomas; Kridaningsih, Anna; Budiyanto, Fajar
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3202

Abstract

This study aims to analyze the simultaneous, partial, and dominant effects of leadership style, work culture, and motivation on employee performance. The research was conducted at UD. Sekar Makmur, Wonoploso Village, Gondang District, Mojokerto Regency, with a population of 45 employees, sampled using saturation/sensus technique. Data were collected through questionnaires and documentation. The analysis methods employed were descriptive analysis and multiple linear regression. Results indicate significant simultaneous and partial effects of leadership style, work culture, and motivation on employee performance, with work culture exerting the most dominant influence. Recommendations include enhancing work culture, leadership training, motivation stimulation, routine evaluation, and further research for deeper understanding and improved employee performance.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi Kasus UMKM pada Soto Ayam Haji Karim) : (Studi Kasus UMKM pada Soto Ayam Haji Karim) Purnomo, Nanto; Hidayatullah, Syarifudin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3204

Abstract

This study aims to determine whether Service Quality, Product Quality, and Price affect consumer loyalty through consumer satisfaction as an intervening variable in Soto Ayam Haji Karim MSMEs and analyze the most dominant factors in influencing consumer loyalty and consumer satisfaction in the Soto Ayam Haji Karim Business. This study uses quantitative research methods with the population in this study being customers of Usaha Soto Ayam Haji Karim. The sample was taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive sampling approach, which is a sampling technique based on criteria, namely with the criteria of having bought Hajj Karim chicken disoto food 2 times. Data collection method using questionnaires or questionnaires. Data analysis techniques using SEM-PLS are processed with SmartPLS tool version 4.0. From the results of the study, it was found that Service Quality has a negative and significant effect on consumer loyalty, Product quality does not affect consumer loyalty, and price affects consumer loyalty, while Service Quality affects consumer loyalty through consumer satisfaction, Product quality does not affect consumer loyalty through consumer satisfaction, price does not affect consumer loyalty through consumer satisfaction. In the mediation test, it was found that the quality of service to consumer loyalty through customer satisfaction is called partial mediation, while the quality of service is called full mediation, and the price is called no mediation.
Pengaruh Food Vlogger Sebagai Social Media Influencer Terhadap Minat Beli Produk Makanan Di Kalangan Followers Gen Z Di Lamongan (Studi Kasus Korean Food di Kabupaten Lamongan): (Studi Kasus Korean Food di Kabupaten Lamongan) Zurotul Jannah, Mita; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3210

Abstract

In the city of Lamongan there is currently a proliferation of food vloggers/influencers on the social media Instagram who provide reviews about good food or drinks. from outside or from Lamongan itself. The purpose of this research is to determine the influence of Argument Quality, Credibility, Attractiveness on Intention to Buy food products among Gen Z followers in Lamongan Regency, simultaneously and partially, which coincides with Boboho Korean Street Food Lamongan. In this study the author used Gen Z Followers as the population. The sample in this study consisted of 100 respondents who were calculated using the Slovin method. This research is classified as using a quantitative method with a sample size of 100 respondents. By using a direct survey method through distributing questionnaires as a way to obtain data. The method used to analyze this research data was SPSS version 26. The respondents in this research were Gen Z Followers in Lamongan Regency. The test results in this study show that the T Test of the argument quality variable Tcount > Ttable with a value of 3,572 > 1.984, the Credibility variable Tcount > Ttable with a value of 5,362 > 1.984, the attractiveness variable Ttable > Tcount with a value of 5,573 > 1,984. and the Multiple Linear Regression Test Y = 1.119 + 0.213X1 + 0.205X2 + 0.424X3, it can be interpreted that the most dominant value is the Attractiveness variable of 0.424. The results of this research show that the Attractiveness variable is the most dominant variable in buying interest in food products among Gen Z followers in Lamongan Regency.
Pengaruh Promosi Dan Harga Di Media Sosial Terhadap Keputusan Pembelian Rumah Subsidi Di Tikung Planet Green Tiara (Tikung Alam Raya) Riswanda Imawan, Vikhi; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3213

Abstract

Population growth, especially in Indonesia, is increasingly rapid every year. With the increase in population, the need for land for residence also increases, resulting in intense competition in the subsidized housing industry in Indonesia. In this case, promotions and prices play an important role in shaping purchasing decisions, especially on social media. This research aims to determine the influence of promotions and prices on social media on purchasing decisions for subsidized housing in Tikung Planet Green Tiara, Lamongan. This type of research uses a quantitative approach, with promotion and price as independent variables, while purchasing decisions as the dependent variable. The population in this research is all consumers who live in subsidized houses on Planet Green Tiara, totaling 505 consumers, with the number of samples taken being 100 respondents. Data collection methods use survey methods, observation and distribution of questionnaires. Then the data analysis technique uses a multiple correlation test, namely the T test and F test with the help of SPSS version 26. The test results show that the T test for the Promotion variable on purchasing decisions obtained Tcount (4.992) > Ttable (1.984), which means there is an influence of promotion on partial and significant purchasing decisions. The price variable on purchasing decisions is obtained by Tcount (7.777) > Ttable (1.984), meaning that there is a partial and significant influence of price on purchasing decisions. Then from the multiple linear regression testY= 1.534+0.378X1+0.717X2, it can be concluded that the price variable has the most dominant influence on purchasing decisions.
Implementasi Regresi-PLS Dalam Analisis Financial Distress : (Studi Pada Perusahaan Sub Sektor F&B Di BEI) Susanti, Sussy; Mulyani Azis, Yunia
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3215

Abstract

There are several factors that affect Financial Distress, namely financial factors and non-financial factors. For financial factors, indicators that can be used include financial ratios such as profitability, liquidity, leverage, and activity that can be seen in financial reports. The purpose of this paper is to analyse the factors that influence Financial Distress in companies listed on the IDX in 2022 in the food and beverage sub-sector using partial least square (PLS) regression analysis. There are only 28 companies that fit the criteria for complete financial reports for the B&F subsector in 2022, which according to the central limit postulate will not meet the assumption of data normality if using multiple linear regression analysis so that the use of the PLS method can overcome assumption violations and the results of data analysis obtained a coefficient of determination of 0.885, which means that the contribution of the five predictor variables can explain the variance in the response variable, namely Financial Distress by 88.5 percent. The predictor variables that have the highest influence on the response variable are Return on Asset (ROA) and Debt to Asset (DTA) with VIP values of 1.345 and 1.226, respectively. By using PLS, violations in the fulfilment of classical linear regression assumptions can be overcome and the model can be used for the purpose of predicting financial distress.
Pengaruh Komunikasi Interpersonal terhadap Kepuasan Konsumen di Zona Fitnes Mojokerto Andhiyan Mergining Mei, Nanang; Kridaningsih, Anna
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3216

Abstract

Consumer satisfaction and consumer loyalty are the hopes of every product and service provider. For service providers, interpersonal communication factors and physical evidence are two things that cannot be separated. Through interpersonal communication, service providers can fulfill the information desires that consumers need. Physical evidence is a factor that can be directly felt by potential consumers because potential consumers can see real physical things, namely the building or room, cleanliness and appearance of employees before they decide to become consumers. The aim of this research is to determine and test consumer loyalty (Y) which is influenced by interpersonal communication (X1), physical evidence (X2) and consumer satisfaction (Z) as intervening variables. This type of research is quantitative with data collection in the form of questionnaires from 100 respondents. The data processing tool uses smart PLS version 4.0. The research results show that 1) Interpersonal communication (X1) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 2) Physical evidence (X2) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 3) Interpersonal communication (X1) influences consumer loyalty (Y) Zona Fitnes Mojokerto 4) Physical evidence (X2) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 5) Consumer satisfaction (Z) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 6) Interpersonal communication (X1) has no effect on loyalty consumers (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable 7) Physical evidence (X2) has no effect on consumer loyalty (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable.

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