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Julaili Irni
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Kampus III, Fakultas Agro Teknologi Prodi Agribisnis Universitas Prima Indonesia Jl. Danau Singkarak Gg. Madrasah, Kel. Sei Agul Medan Barat
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Agriprimatech
Published by Universitas Prima Indonesia
ISSN : -     EISSN : 26216566     DOI : 10.34012
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Agriprimatech merupakan jurnal ilmiah yang diterbitkan oleh Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia. Jurnal ini bertujuan untuk mengembangkan dan meningkatkan publikasi pada bidang pertanian dan manajemen penjualan pasca panen yang dapat menjadi sumber bacaan berstandar nasional. Jurnal ini berupa hasil penilitian secara kualitatif maupun kuantitatif yang terfokus pada bidang sosial dan budaya masyarakat pertanian, manajemen pemasaran, manajemen hasil pertanian, evaluasi pertanian secara berkelanjutan. Agriprimatech terbit dua kali dalam setahun pada bulan April dan Oktober
Arjuna Subject : Umum - Umum
Articles 189 Documents
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TANTANGAN PRODUKSI PERTANIAN TERHADAP KELANGKAAN AIR DAN KETERSEDIAAN LAHAN PERTANIAN DI MASA DEPAN Sihombing, Vista; Siadari, Ulidesi
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4159

Abstract

This research aims to analyze the challenges of future agricultural production in terms of water scarcity and the availability of agricultural land while exploring strategies that can be applied to address these challenges. The study employs a systematic literature review approach with a sample of 30 journals from various developed and developing countries. These journals span publication years from 2000 to 2021. Further investigation by reading the abstracts of each selected journal was conducted to ensure their relevance to the research objectives. The research findings indicate that water scarcity and the availability of agricultural land are significant factors influencing the sustainability of agricultural production. The absence of these inputs can have a substantial impact on meeting global demand. Factors such as extreme climate change, land conversion, population growth, and increased demand for agricultural products contribute to water scarcity and the limited availability of agricultural land. Strategies employed to address these issues involve a combination of policy measures and environmental prevention and adaptation strategies, such as wastewater and saline water management for irrigation, the use of superior crop varieties, changes in crop intensity, improved weather forecasting for farmers, and crop diversification. Moreover, to combat the shrinking availability of agricultural land, several strategies can be implemented, including optimizing land-use intensity, increasing the crop yield index, and formulating policies related to land-use conversion. Kata kunci: kelangkaan air, lahan pertanian, produksi pertanian,
ANALISIS PERSAINGAN EKSPOR BIJI KOPI DI PASAR INTERNASIONAL Hasibuan, M. Fariz Afif; Hendris Syah Putra
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4160

Abstract

Coffee is the main commodity in the plantation industry which has a major impact on the economy. This research aims to analyze comparative and competitive advantages in coffee production. The analytical method used is the Almost Ideal Demand System (AIDS) Model. The results of the analysis show that the price elasticity of countries such as Brazil, Colombia, Vietnam and Indonesia, which are the main source countries for coffee exports, is negative. In contrast, Honduras has positive price elasticity. Thus, if there is an increase in coffee bean exports on the global market, it is estimated that demand for coffee beans from Colombia and Honduras will increase.
DAYA SAING EKSPOR PRODUK OLAHAN KAKAO INDONESIA DI NEGARA MALAYSIA PADA MASA PANDEMI COVID-19 Seran, Ermina Anita; Taena, Werenfridus; Maulana, Achmad Subchiandi; Sipayung, Boanerges Putra
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4182

Abstract

Processed cocoa products were a source of foreign exchange for Indonesia both before the COVID-19 pandemic and during the pandemic. Malaysia is a neighboring country and Indonesia's strategic trading partner in cocoa and processed exports. This study analyzes export competitiveness and competitiveness factors of Indonesian processed cocoa products in Malaysia. This study uses annual time series data from 2005-2022. This research method uses descriptive quantitative analysis and gravity model analysis. The research results show that there has been a decline in the competitiveness of Indonesian processed cocoa products in Malaysia. The competitiveness of cocoa paste decreased by more than 50%. Domestic cocoa production, Malaysian GDP, and Indonesian GDP influence the value of Indonesian cocoa butter exports in Malaysia. Cocoa butter has shown an increase in export value during the Covid-19 pandemic. Malaysia's GDP and the COVID-19 pandemic have influenced the value of Indonesian cocoa paste exports to Malaysia. Cocoa paste has competitiveness both comparatively and competitively in the Malaysian market.
PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN BLUE BAND DI MEDAN JOHOR Pinem, Laura Juita
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4219

Abstract

The purpose of this research is to examine the influence of attributes found in Blue Band margarine products on consumer loyalty towards margarine. The attributes to be analyzed in this study are brand image, taste, packaging, and nutritional content. The respondents consist of 100 housewives from the Medan Johor District. The sample was drawn from the population based on calculations using the Slovin method. Data obtained from the respondents were then analyzed using multiple linear regression with the use of SPSS software. The data processing results show that all four independent variables, namely brand image, taste, packaging, and nutritional content, affect respondent loyalty. Keywords: margarine, loyalty, brand, packaging, regression, Blue Band.
ANALISIS ASUMSI KLASIK TERHADAP FAKTOR-FAKTOR PRODUKTIVITAS KERJA TENAGA PEMANEN DI PERKEBUNAN KELAPA SAWIT Tarigan, Putrisina Br
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4244

Abstract

In analyzing productivity, appropriate methods are needed to answer hypotheses in a study. The classical assumption test is an analysis carried out to assess whether in a linear regression model there are problems with the classical assumptions. This research aims to determine the linear relationship between the observed variables. This research uses a qualitative descriptive method with classical assumption tests on productivity with the variables age (X1), salary (X2), and dependents (X3). The results of this study show that the regression model has a normal distribution, there are no symptoms of heteroscedasticity, no symptoms of multicollinearity and no symptoms of autocorrelation with productivity.
PENGARUH KARAKTERISTIK PETANI TERHADAP PENDAPATAN PETANI KELAPA SAWIT (Studi Kasus : Desa Lau Mulgab, Kecamatan Selesai, Kabupaten Langkat ) Nasution, Myrna Pratiwi
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4265

Abstract

The aim of this research is to analyze the influence of education, land area, farmer experience, farmer age and number of family on the income of oil palm farmers in Lau Mulgab Village, Selesai District, Langkat Regency. The analytical method used is multiple linear regression analysis with SPSS Version 22 tools. The sampling method uses a simple random sampling technique which means that each element of the population has an equal opportunity to be sampled. The data collection methods used were observation, questionnaires, interviews and documentation. The research results show that the variables education, land area, farmer experience, farmer age, and number of family have a significant effect on the variable income of oil palm farmers (via the F test). And the results of the partial test (t test) show that the variables of education and number of family do not have a significant effect on the income of oil palm farmers in Lau Mulgab Village, Selesai District, Langkat Regency, while land area, farmer experience, farmer age have a significant effect on the income variable of coconut farmers. palm oil in Lau Mulgab Village, Selesai District, Langkat Regency.
Analisis Permintaan Buah Terong Analisis Permintaan Buah Terong Belanda (Solanum Betaceum) (Studi Kasus : Pasar Induk Kecamatan Medan Tuntungan) Nasution, Suhela Putri; Abdurrozzaq Hasibuan
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4339

Abstract

Dutch eggplant is a fresh fruit that is rich in health benefits. Apart from its delicious taste, tamarillo contains a variety of important nutrients, including vitamin C, antioxidants and fiber. The aim of this research is to determine the demand for Dutch eggplant (Solanum Betaceum) in the Medan Tuntungan District Main Market case study. The determination of respondents in this study was divided into 2 categories, namely tamarillo fruit traders and consumers who bought tamarillo fruit. For tamarillo fruit traders, all tamarillo fruit traders who were in the main market in Medan Tuntungan District were determined, while for tamarillo fruit consumers it was determined individually. The census numbered 25 people. The results of the research show that the factors that simultaneously influence the demand for tamarillo fruit in the main market are the price of tamarillo fruit, consumer income, and the price of other fruit for the number of dependents variable which does not influence the demand for tamarillo fruit in the main market at Medan Tuntungan subdistrict.
ANALISIS SENSITIFITAS TERHADAP KELAYAKAN FINANSIAL PERKEBUNAN KELAPA SAWIT RAKYAT DI DESA RAMBAH KECAMATAN RAMBAH HILIR KABUPATEN ROKAN HULU (Studi kasus : Perkumpulan Perkebun Swadaya Kelapa Sawit Rambah Rokan Hulu) Saprida, Saprida
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4832

Abstract

Financial Feasibility Analysis and Sensitivity Analysis of People's Oil Palm Plantation in Rambah Village, Rambah Hilir District, Rokan Hulu Regency. Prime University of Indonesia. This study aims to determine the Financial Feasibility Analysis and Sensitivity Analysis of People's Oil Palm Plantations in Rambah Village, Rambah Hilir District, Rokan Hulu Regency. The population in this study were oil palm farmers in Rambah Village, Rambah Hilir District, Rokan Hulu Regency, amounting to 100 families. The sample in this study was 31 families. The sampling technique of respondents was carried out using a simple random sampling technique which implies that each element of the population has the same opportunity to be a sample. This study uses quantitative methods. The data collection method used is by means of questionnaires, interviews and documentation. Net Present Value (NPV), Net Benefit Ratio (B/C), Internal Rate of Return (IRR), Payback Period (PP). The results showed that the Net Present Value (NPV) was positive, the Net Benefit Ratio (B/C was obtained at 1.90 Net B/C>1) then the oil palm plantation business using certified oil palm seeds was feasible to develop, Internal Rate of Return (IRR) of 35,91%, it is feasible to be developed, and the Payback Period (PP) is 3 years 8 months. Sensitivity analysis to a 10% price reduction is obtained by a Net Benefit Ratio (B/C of 1.49, Net B/C>1, Internal Rate of Return (IRR) of 26.26% and Payback Period (PP) of 4 years and 3 months. Sensitivity analysis to a 10% cost increase obtained a Net Benefit Ratio (B/C of 1.65, Net B/C>1, Internal Rate of Return (IRR) of 31.43% and Payback Period (PP) of 3 years and 10 months.
ANALISIS KEPUASAN KONSUMEN TERHADAP PENGGUNAAN MARGARIN MEREK BLUE BAND (Studi Kasus: Aroma Prima Supermarket Kec. Medan Johor, Sumatera Utara) Nasution, Muhammad Arif
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4865

Abstract

The aim of this research is to identify the level of consumer satisfaction with the use of Blue Band brand margarine and the characteristics of consumers of Blue Band brand margarine. Sampling was carried out using the Slovin formula with a sample of 95 respondents. The data analysis methods used are the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Data processing was assisted with Microsoft Excel 2010 and SPSS version 25. This research was conducted in March-April 2023. The results of this research concluded that the results of the Importance Performance Analysis (IPA) analysis of the blue band brand margarine product variables were classified into 4 quadrants, namely: quadrants I is considered the main priority in the form of: ease of obtaining. Quadrant II is considered to be achievements in the form of: branding, attractive packaging, melting quickly, making delicious dishes, advertising and promotion, widely used by people and delicious aroma. Quadrant III is considered low levels in the form of: product size variations, affordable prices, expiry dates, usability of various food products, nutritional information and halal guarantees, information services and pride in using. Quadrant IV contains no variables in the quadrant. The results of the Customer Satisfaction Index (CSI) analysis obtained a value of 68.61% which is in the scale range of 60% <CSIā‰¤ 80%. This shows that respondents of the Blue Band brand margarine are included in the satisfaction criteria.
ANALISIS BISNIS PENGEMBANGAN AGROINDUSTRI GULA MERAH KELAPA SAWIT DI DESA PEGAJAHAN KABUPATEN SERDANG BERDAGAI Nasution, Khairunnisyah; M. Syarif Rafinda; Fanny Adelia
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5007

Abstract

This study aims to analyze the development strategy of brown sugar agroindustry to eight palm oil and to identify the factors of development of brown sugar agroindustry to eight palm oil in Pegajahan Village, Serdang Bedagai Regency. This research uses SWOT Analysis methods, namely Strenght (Strength), Weakness (Weakness), Threats (Threat), and Op-portunity (Opportunity). Internal factors in a business include strengths and weaknesses, while external factors include opportunities and threats. The results of the study were used, there are internal factors that include (strengths and weaknesses), it can be seen that the strength factor in the palm oil brown sugar business has the highest rating is in products recognized by the public / marketing is quite broad and internal factors that are indicators of weakness of the highest rating are not yet having a brand. While external factors (opportunities and threats) can be seen from the opportunity to have the highest rat-ing, namely high market demand, and the factor that is the highest rating threat indicator is No government assistance.

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