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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF Gouwendra, Soni Surya; Dr. Hermeindito, S.E., M.M., Dr. Hermeindito, S.E., M.M.
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3804

Abstract

Abstract: This study aims to examine the influence of social media marketing, perceived quality and brand awareness on purchase intention. The respondents were 95 consumers of Rudoff's Tote Bag taken by purposive sampling method. The analysis use multiple regression analysis. The independent variables are social media marketing, perceived quality and brand awareness, while the dependent variable is purchase intention. The results of F test indicate that the regression model used in the study is declared feasible. The results of the t test analysis show that the variables of social media marketing, perceived quality and brand awareness partially have a significant positive effect on consumer’s purchase intention in Rudoff's Tote Bag. So it can be concluded that if each social media marketing, perceived quality and brand awareness is getting better it will be able to increase the consumer’s purchase intentions.
PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE Yasinta, Komang Lola; Romauli Nainggolan
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3806

Abstract

During the pandemic, the cosmetic industry in Indonesia has become one of the most profitable industries (Rizaty, 2021). The growth of the cosmetic industry has led to the emergence of continuous competitors, making it important to develop marketing strategies and possess knowledge about the factors that influence purchasing decisions in order to maintain a position amidst fierce competition. In a pre-survey conducted with 30 respondents aged between 17 and 50 years, it was found that influencer marketing and brand image are factors that influence the purchasing decisions of Somethinc products. Therefore, the purpose of this study is to determine the influence of influencer marketing (X) on the purchasing decisions (Y) of Somethinc products in Surabaya, with brand image (Z) as a mediating variable. The research method used in this study is SEM-PLS (Structural Equation Modelling-Partial Least Square), with Smart PLS as the analysis tool. The data used in this study are primary data collected through online questionnaires distributed via Google Form to 160 respondents. The results of this study indicate a significant influence of influencer marketing on brand image, as well as a significant influence of brand image on purchasing decisions. Furthermore, it was also found that brand image mediates the relationship between influencer marketing and purchasing decisions.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN UD.PUTRA UYUNG JAYA Indra Putra , Anak Agung Ngurah Manik; Sumaji, Yoseva Maria Pujirahayu
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3825

Abstract

This research aims to determine the partial and simultaneous effects of work motivation and work environment on employee job satisfaction. The population in this study consisted of 40 respondents. The data analysis techniques used in this study were Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results of the study showed that work motivation had a significant positive effect on employee job satisfaction, work environment had a significant positive effect on employee job satisfaction, and simultaneously, work motivation and work environment had a significant effect on employee job satisfaction. The magnitude of the influence of the independent variables on employee job satisfaction was 85.7%. The researchers suggest that the superiors at UD. Putra Uyung Jaya provide motivation that can be beneficial for their employees and create a comfortable work environment for their subordinates, such as providing suitable rooms and ensuring good air circulation and minimal noise.
PENGARUH SERVICE QUALITY, PRICE, PRODUCT VARIETY, DAN PLACE TERHADAP DECISION TO USE PADA TOKO ANEKA VARIASI Tjandra, Marcelino; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3921

Abstract

The purpose of this research is to find out the effect of service quality, price, product variety, and place on decision to use at Toko Aneka Variasi. The variables of this research are Service Quality, Price, Product Variety, and Place as independent variables and Decision to Use as dependent variable. The research method that is used is multiple linear regression analysis. Data collection method of this research is by distributing digital questionnaires through Google form to 335 respondents of the population of 13.502 customers of Toko Aneka Variasi calculated from July 2022 to February 2023. The results of this research are service quality, price, and product variety variables affects positive and significant on decision to use at Toko Aneka Variasi. However, place variable does not affect significant on decision to use at Toko Aneka Variasi. The result of this research are referred to the owner of Toko Aneka Variasi. Keyword: Service Quality, Price, Product Variety, Place on Decision to Use
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEUR’S PASSION TERHADAP PERFORMA KERJA KARYAWAN PERUSAHAAN INDUSTRI PANGAN DI INDONESIA Laurent, Ellisa; Efrata, Tommy
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3971

Abstract

Abstract: One of the causes of decreased employee performance is a lack of leadership or entrepreneurial style. Entrepreneurial role is very important to implement in entrepreneurship because it is one of the keys to success in the company. The entrepreneurs in this study are Entrepreneurial leadership and entrepreneur's passion which have a considerable influence on employee performance and influence the company's success in achieving the goals set by supporting the human resources in the company. This research was conducted to determine the effect of entrepreneurial leadership and entrepreneur's passion on employee work performance and the effect of entrepreneurial leadership on entrepreneur's passion. Collecting research data distributed 203 questionnaires to respondents who are employees of food industry companies in Indonesia at the middle management to upper management levels. This study uses non-probability sampling, with a purposive sampling method. The data analysis technique used in this study is Smart-PLS 3.0 software with the Structural Equation Model (SEM) - Partial Least Square (PLS) method. Based on the results of this study, shows that Entrepreneurial Leadership has a significant influence on Entrepreneur's Passion, Entrepreneurial Leadership has a significant influence on Work Performance, and Entrepreneur's Passion has a significant influence on work performance.
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA Pujinata, Helena Keshya Riconga; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3980

Abstract

This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia. The variables that are used are E-WOM, Content Marketing, Hedonic Innovativeness, Social Innovativeness as independent variables (X) and Purchase Intention as dependent variable (Y). This research uses quantitative research method and data process is done with smartPLS 4.0 version with Structural Equation Modelling (SEM) Partial Least Square (PLS) data analysis method. Sampling is done with non probability sampling method with purposive sampling media by collecting data in the form of questionnaire using linear scale from 1 to 10. Questionnaire is distributed online using Google form media. The population of this research is Indonesian citizenship who are above 17 years old with sample criteria of having social media and attractiveness towards skincare products. Sample of this research is 220 respondents. The result of this research indicates that E-WOM, Content Marketing, Social Innovativeness give positive and significant influence on Purchase Intention of skincare products in Indonesia, whereas Hedonic Innovativeness gives insignificant influence on Purchase Intention of skincare products in Indonesia.
PENGARUH BEBAN KERJA DAN LOYALITAS TERHADAP KINERJA KARYAWAN PT WIDYA UTAMA PUTRA Raviva, Zamzami Khansa; Wijayadne, Devi Rahnjen
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3982

Abstract

PT Widya Utama Putra merupakan bisnis yang bergerak di bidang manufaktur, hasil produksi dari PT Widya Utama Putra ialah perusahaan manufaktur yang bergerak di bidang pakan ternak. Berjalan sejak 2018, PT Widya Utama Putra memproduksi pakan ternak berbahan dasar fishmeal dan shrimpmeal di Pulau Jawa dan sekitarnya. Penelitian ini dilakukan untuk menguji pengaruh beban kerja, loyalitas terhadap kinerja karyawan pada PT Widya Utama Putra. Penelitian ini dilakukan dengan cara mengumpulkan data dari 35 responden secara langsung yaitu dengan penyebaran kuesioner tertulis pada karyawan PT Widya Utama Putra. Metode yang digunakan pada penelitian ini adalah kuantitatif dan proses pengolahan data menggunakan SPSS. Hasil dari penelitian ini membuktikan bahwa beban kerja dan loyalitas berpengaruh terhadap kinerja karyawan PT Widya Utama Putra.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA KONSUMEN INDOMARET DI WILAYAH SURABAYA Hermansah, Nico Rudi
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.4051

Abstract

The backgound of this research is the change of consumer behavior in shopping, today's society is more confident about ordering products that they really need at retail that already has a brand. . The national retail industry which is experiencing growth motivates local retailers for the retail industry in the regions to experience development. Minimarkets also participate in revitalizing the retail industry in Indonesia by creating trading centers near settlements. So far, many retailers have been seen competing to open retail stores. Indomaret is a franchise distribution chain actually controlled by PT Indomarco Prismatama (parent company PT Indoritel Makmur Internasional Tbk), which is a subsidiary of the Salim Group. Indomaret provides a variety of basic and daily needs for the community, which until now has 18,271 stores, most of Indonesia. This study uses sales promotion and service quality which represent independent variables that affect the dependent variable, namely buying interest of Indomaret consumers in Surabaya with data collection techniques through questionnaires. This research was conducted on a population of people who had shopped at Indomaret in the city of Surabaya with a total sample of 100 respondents. This study uses multiple linear regression analysis method with data processing using SPSS 25, the results of data processing indicate that sales promotion and service quality have a positive and significant effect on consumer purchase intention.
PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION Indrawan Wijaya, Hartono; Immanuel, Dewi Mustikasari
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.4305

Abstract

This study aims to know the effect of the effects of the five dimensions of product quality on consumer chemicals purchase decisions of CV. Prasida Jaya. Multiple Linear Regression analysis of SPSS has been used in this study, the population in this study are consumers who have purchased chemicals at CV. Prasida Jaya. Samples were taken using the purposive sampling method with a total of 37 samples. Data collection in this study was carried out by distributing online questionnaires to respondents. The results of this study found that reliability, performance, features, conformance, and durability have a positive and significant effect on purchase decisions. Based on the t-statistic value testing that has been done, it is known that reliability (t-statistic value = 0.009), performance (t-statistic value = 0.004), features (t-statistic value = 0.023), conformance (t-statistic value = 0.015), and durability (t-statistic value = 0.004) has a positive and significant effect on purchase decisions. Based on the conditions above, it can be concluded that the higher product quality, it will increase the purchase decision for chemicals at CV. Prasida Jaya. Keywords: reliability, performance, features, conformance, durability, purchase decision
PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA Praditya, Dhemas Arya Praditya; Kaihatu, Thomas Stefanus
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.4443

Abstract

The aim of this research is to conduct an analysis of the influence of store atmosphere and store location on customer loyalty with customer satisfaction as a mediating variable which was carried out at Kawan Seduh Coffee Surabaya. All tests were carried out using the Partial Least Aquare (PLS) research method using SmartPLS software as the analytical tool used. This research involved 140 respondents with the criteria being respondents who had made purchases more than twice. Based on the research results, it was found that store atmosphere has a significant effect on customer loyalty and satisfaction, store location has a significant effect on customer satisfaction and has no effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty and can mediate the effect of store atmosphere on customer loyalty, but cannot mediating the influence of store location on Kawan Seduh Coffee customer loyalty

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