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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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The Influence of Product Innovation and Digital Marketing on Business Performance through Competitive Advantage in the Pet Supply Industry Benedicta Evienia Prabawanti; Melinda Kang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3754

Abstract

The increasing demand for pet rabbits has driven high consumer interest in pet supplies, creating both opportunities and challenges for businesses to develop sustainable competitive advantages. This study analyzes the influence of Product Innovation and Digital Marketing on SkinnyFat Factory's Business Performance, with Competitive Advantage as a mediating variable. A quantitative approach was employed, using an online questionnaire distributed to 150 respondents selected through purposive sampling. Respondents were consumers who had purchased or provided SkinnyFat Factory products for their pets. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0 and bootstrapping techniques. The findings indicate that Product Innovation and Digital Marketing have a positive and significant impact on Business Performance (p < 0.05). Both variables also significantly influence Competitive Advantage, which mediates its effect on Business Performance. This study contributes to the literature by addressing a research gap: while previous studies have explored innovation and digital marketing in MSMEs, few have examined the mediating role of competitive advantage in a niche market such as pet supplies. Its novelty lies in mapping the relationship between innovation, digital marketing, and competitive advantage to improve business performance. This insight underscores the importance of continuous innovation and a targeted digital marketing strategy for maintaining long-term competitiveness and growth.
The Influence of Intellectual Coercive Leadership Based on Trust on Human Resource Performance in Indonesia’s Creative Economy Sector Ratih Pratiwi; Raflian Alviki Radisha; Jaka Apriyani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3756

Abstract

This study examines the effectiveness of the Amanah Coercive Intellectual Leadership (ACIL) concept in improving human resource (HR) performance in Indonesia’s creative economy sector. ACIL combines coercive leadership, intellectual stimulation, and the value of amanah rooted in local wisdom. Despite the high potential of creative cities such as Bandung, Yogyakarta, and Denpasar, many industry players face challenges in HR management, including low integrity and high employee turnover. This study uses a quantitative explanatory approach with the Partial Least Squares-based Structural Equation Modeling method to examine the relationship between trust, coercive leadership, intellectual stimulation, and HR performance. Data were collected from 190 respondents in five creative cities through an online questionnaire. The results indicate that trust significantly influences coercive leadership, intellectual stimulation, and directly improves HR performance. Coercive leadership is also proven to significantly improve performance, while intellectual stimulation does not show a significant effect. In addition, coercive leadership mediates the relationship between trust and HR performance, while intellectual stimulation does not. These findings underscore the importance of building trust and implementing a coercive, trust-based leadership style to support HR performance, as well as the need for stronger ecosystem support for the realization of creative ideas.
Exploring Muslim Gen Z’s Financial Behavior: Roles of Islamic Literacy, Emotion Coping, and Self-Efficacy Emy Widyastuti; Ni'am Al Mumtaz; Karima Zahra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3760

Abstract

The increasing complexity of modern life has made effective financial management an urgent challenge. This condition is particularly evident among Generation Z, who are vulnerable to consumptive behavior and instant lifestyle trends. This study explores and analyzes financial management behavior determinants through Islamic financial literacy and emotional coping involving financial self-efficacy as a moderating factor. The study was implemented in Salatiga using a quantitative approach. Questionnaires were distributed to obtain accurate primary data. The target population is Muslim Generation Z and, domiciled in Salatiga. The sample will be taken using a purposive sampling technique, and 100 respondents will be selected to obtain a representative sample. The findings through Structural Equation Modeling (SEM) PLS explain that Islamic financial literacy and emotional coping significantly contribute to improving good financial management in Muslim Gen Z. However, self-confidence depicted through financial self-efficacy is not enough to encourage a Muslim's financial literacy to manage their finances. Financial management for Muslim Gen Z will be influenced by their financial literacy, which is driven by self-efficacy. These findings contribute to the development of literature on financial behavior involving factors in the context of Islamic finance along with emotional factors, which are currently rarely studied.
The Effect of Social Media Marketing on Repurchase Intention: Mediating Roles of Satisfaction and Brand Image Fendika Ilvan Jazula; Mugiono; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3765

Abstract

The rapid expansion of e-commerce in Indonesia, driven by platforms like Shopee, underscores the critical role of social media marketing in building customer loyalty amid intense competition. Grounded in the Theory of Planned Behavior, this study aims to investigates the direct and indirect effects of social media marketing on repurchase intention, with brand image and satisfaction as mediators. A quantitative approach was applied, surveying 351 Shopee customers aged 17 and above who had made multiple purchases in the past six months and engaged with Shopee’s social media. Data were analyzed using Structural Equation Modeling Partial Least Squares. Results indicate that social media marketing, brand image, and satisfaction all positively and significantly affect repurchase intention. Moreover, social media marketing strengthens brand image and satisfaction, which partially mediate its impact, with satisfaction emerging as the stronger mediator. This study contributes to e-commerce literature by clarifying the mechanisms through which social media marketing fosters repeat purchases. Practically, it suggests that Shopee should invest in engaging content and high-quality service to reinforce loyalty, offering actionable insights for e-commerce platforms competing in dynamic markets.
Synergy of Leadership, Competency, and Culture in Building High-Performance Teams Djoko Setyo Widodo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3767

Abstract

Building high-performance teams is essential dynamic and competitive organizational environment. Success in teams is shaped not only by the capabilities of individual members but also by effective leadership and a supportive organizational culture. This study aims to explore the interplay between leadership, competence, and organizational culture in fostering high-performance teams. Specifically, it examines how these three factors interact and collectively influence team effectiveness within organizations. Adopting a literature review approach, the study analyzes a range of relevant scholarly sources to develop a comprehensive understanding of the topic. Findings suggest that transformational leadership plays a pivotal role in inspiring and motivating team members to deliver optimal performance. In addition, individual competence encompassing both technical skills and soft skills provides a solid foundation for team success. A collaborative and innovative organizational culture further enhances synergy, enabling teams to excel in complex and changing conditions. The study concludes that the integration of leadership, competence, and organizational culture is vital for creating high-performance teams and ensuring sustainable organizational growth.
Influence of Electronic Trust, Satisfaction, and Engagement on Consumption Behavior in Mobile Legends Players Indra Eka Wardana Toii; Nur Mila Sari; Xenia Irene Sandy Landjang; Alfani Laura Harikedua
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3771

Abstract

The rapid rise of electronic sports, particularly Mobile Legends: Bang Bang, has reshaped digital consumption behavior in regional areas like Jayapura City. This study investigates the influence of electronic trust, electronic satisfaction, and consumer electronic sport engagement on electronic consumption behavior among Mobile Legends players. Using a quantitative causal research design, data were collected from 150 active players aged 18 years or older in Jayapura through purposeful sampling. An online questionnaire with a five-point Likert scale was distributed via WhatsApp, and data were analyzed using SmartPLS software to evaluate direct relationships. The results show that electronic trust significantly enhances electronic satisfaction, which in turn drives consumer electronic sport engagement and electronic consumption behavior. Consumer electronic sport engagement also directly influences electronic consumption behavior. However, electronic trust does not directly affect engagement or consumption. These findings highlight the critical roles of satisfaction and engagement in encouraging digital purchases in electronic sports. Game developers and local organizers in Jayapura should enhance platform usability and host community events to boost satisfaction and engagement, thereby fostering greater consumption among players in regional markets.
Analyzing Transparent and Accountable Financial Management in West Bandung Regency Asep Kurniawan; Ikin Solikin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3774

Abstract

Transparent and accountable governance requires effective internal control and quality financial information systems. The purpose of this study is to examine the effectiveness of internal control in West Bandung Regency, determine the quality of accounting information in the West Bandung Regency Local Government, and assess the level of effectiveness of accounting implementation in transparent and accountable governance in the West Bandung Regency Government. The research method used by the author generally employs a descriptive-analytical approach, which involves discussing, interpreting, and writing about the research object through data collection and processing activities, followed by data analysis and the drawing of general conclusions from the issues discussed. The research results indicate that the internal control system in the West Bandung Regency Government is categorised as good in terms of the control environment, risk analysis, and control activities conducted in 2020. The quality of financial information and communication in Bandung Barat Regency is relatively good in terms of communication and information indicators, as well as monitoring of current and expected cases. The implementation of financial management in Bandung Barat Regency is categorised as very good, as seen from the indicators of current and expected financial management conditions.
Visionary Leadership Boosting Innovation and Digital Transformation in Technology-Based MSMEs Awaludin; Nuzuliati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3776

Abstract

This study aims to analyze the relationship between visionary leadership and the level of innovation in technology-based MSMEs in Medan City. The approach used is quantitative with a correlational descriptive design. The research sample consisted of 93 MSME actors who were selected using stratified random sampling techniques. The data collection instrument is a closed questionnaire with a Likert scale, which has been tested for validity and reliability. The results of the analysis show that visionary leadership is in the high category, while the level of innovation of MSMEs is in the medium to high category. The Pearson correlation test yielded a value of r = 0.671 which showed a strong and positive relationship between the two variables. The t-test showed that the relationship was statistically significant (t-count = 8.63 > t-table = 1.99). These findings confirm that visionary leadership plays an important role in driving the adoption of innovation in the MSME sector, especially in the use of digital technology. Thus, strengthening the capacity of visionary leadership is a key strategy to increase the competitiveness and sustainability of MSMEs in the era of digital transformation.
Enhancing SME Competitiveness Through the Implementation of Strategic Management Based on Local Business Innovation Muhamad Imam Syairozi; Luluk Nur Azizah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3781

Abstract

The background of this research is based on the importance of enhancing SME competitiveness amidst global competition and digital disruption, which requires effective managerial strategies and innovative approaches rooted in local potential. The purpose of this study is to investigate the impact of local business innovation and strategic management on SMEs' competitiveness, with innovation performance serving as a mediating variable. This research employs a quantitative explanatory approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. The respondents consisted of 100 SME actors selected using purposive sampling. The data collection instrument used was a questionnaire. The results indicate that strategic management has no direct effect on SME competitiveness but does significantly affect innovation performance. Conversely, local business innovation has a direct and significant impact on both SME competitiveness and innovation performance. Innovation performance is found to have the most decisive influence on SME competitiveness and mediates the relationship between strategic management and local business innovation in terms of competitiveness. These findings emphasize that enhancing SME competitiveness heavily depends on the success of innovations developed through strategic planning and leveraging local strengths. This study contributes to the literature on SME strategies and serves as a practical reference for business actors in formulating innovation policy directions.
The Strategic Marketing of Community-Based Sustainable Tourism with a Three-Phase Framework Keenandya Zata Amani; Rajiv Mangruwa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3782

Abstract

Community-based sustainable tourism emphasizes local participation and environmental preservation, yet effective marketing strategies remain underexplored, particularly for niche destinations like cave-based tourism. This study aims to analyze the marketing strategies of Buniayu Cave in Kertaangsana Village, Sukabumi Regency, identify factors influencing their effectiveness, and propose a model for sustainable tourism development. A qualitative descriptive approach was employed, using in-depth interviews, participant observation, and documentation, with data analyzed through the Political, Economic, Social, and Technological framework. Findings reveal that community involvement in promotional content creation enhances authenticity and increases local income by 15–20%, while value-based pricing supports economic empowerment. However, the absence of formal institutional partnerships and reliance on manual reservation systems limit promotional reach and operational efficiency. The proposed three-phase model, foundation, market growth, and industry outcomes, integrates these factors to drive customer engagement and sustainability, aligning with Sustainable Development Goals for decent work, sustainable communities, and responsible consumption. In conclusion, formal partnerships, professional training, and digital system upgrades are essential to optimize Buniayu Cave’s marketing, offering a scalable framework for community-based cave tourism that balances economic growth with environmental and cultural preservation.

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