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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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Bankruptcy Potential on Stock Prices with Dividend Policy as a Moderating Variable: A Study of Food and Beverage Companies Anwar; Nurman; Deddy Ibrahim Rauf
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3507

Abstract

Stock prices as the main element in the capital market, are influenced by various factors, one of which is the company's financial condition. Companies with poor financial conditions tend to experience pressure on their stock prices, which can lead to potential bankruptcy. This research intends to examine the impact of bankruptcy risk on stock prices, using dividend policy as a moderating factor, in food and beverage firms listed on the Indonesia Stock Exchange during the years 2019-2023. The study sample included 24 companies chosen via purposive sampling. The method for data analysis utilized Moderated Regression Analysis (MRA) through the Econometric Views (E-Views) version 12 software. The secondary data utilized was derived from financial reports accessed through the official IDX website. The findings of the research show that the potential for bankruptcy significantly influences stock prices. Furthermore, dividend policy has been demonstrated to enhance the connection between bankruptcy risk and stock prices, suggesting that it can act as a stabilizing element in preserving stock price stability during challenging financial situations. This study provides practical implications for company management in determining the right dividend policy as a bankruptcy risk mitigation strategy.
Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Alfa Syahputra; Burhan Bungin; Thomas Stefanus Kaihatu; Christina Widya Utami; Liliana Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
Entrepreneurial Competence, Market Orientation, and Digital Literacy Impact on MSME Culinary Marketing Performance in Indonesia Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Risma Nurmillah; Muhamad Arief Ramdhany
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3548

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are key drivers of economic growth, including in Sukabumi Regency, Indonesia, yet they face challenges in sustaining growth and enhancing competitiveness. This study examines the interplay of entrepreneurial competence, market orientation, and digital literacy in influencing MSME marketing performance. Employing a quantitative design, data were gathered from 370 MSME entrepreneurs via survey questionnaires. The analysis applied descriptive statistics and Structural Equation Modeling using the Partial Least Square (SEM-PLS) method to test hypotheses and explore relationships among variables. Findings reveal that entrepreneurial competence significantly affects marketing performance, both directly and indirectly through market orientation. Digital literacy strengthens the positive relationship between entrepreneurial competence and marketing performance. However, contrary to expectations, digital literacy does not significantly moderate the effect of market orientation on marketing performance. These results underscore the importance of entrepreneurial skills and digital capabilities in improving marketing outcomes. The study offers valuable implications for policymakers and support institutions to develop targeted programs that enhance entrepreneurial competence and digital literacy among MSMEs. Its originality lies in the integrated analysis of mediating and moderating effects, providing deeper insights into the determinants of marketing success in the MSME culinary sector.
The Role of Financial Technology in Enhancing Investment Decisions and Risk Management for SMEs Herdiyana; Yan Noviar Nasution
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3574

Abstract

In the evolving financial landscape, Small and Medium Enterprises (SMEs) face persistent challenges in making informed investment decisions and managing risks due to limited access to financial data, expertise, and infrastructure. Financial Technology (FinTech) has emerged as a transformative solution, offering innovative platforms and tools that democratize access to financial services, improve transparency, and enhance data-driven decision-making. This study aims to explore the role of FinTech in supporting investment decision-making and risk management among SMEs through a comprehensive literature review approach. The methodology involves a systematic analysis of peer-reviewed articles, industry reports, and academic studies published between 2015 and 2024. Key themes analyzed include algorithmic investment platforms, digital credit scoring, real-time financial analytics, blockchain-based transparency, and automated risk monitoring tools. The findings indicate that FinTech facilitates improved investment decisions through enhanced financial forecasting, scenario simulations, and access to alternative financing channels. In terms of risk management, FinTech enables SMEs to identify potential financial threats early, leverage predictive analytics, and maintain regulatory compliance more efficiently. The study contributes to the growing discourse on digital financial inclusion and highlights FinTech’s potential as a strategic enabler for SME sustainability and competitiveness in uncertain economic environments. It also underscores the need for policy frameworks that support digital adoption and safeguard against technology-related risks. Overall, the integration of FinTech into SME operations marks a paradigm shift toward more resilient, data-driven financial practices.
The Impact of Electronic Customer Relationship Management (e-CRM) on e-Loyalty Maudy Amalyah Dodhy Putri; Ananda Sabil Hussein; Radityo Putro Handrito
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3600

Abstract

In the era of digital commerce, customer loyalty has become a vital determinant of platform sustainability. This study investigates the impact of Electronic Customer Relationship Management (e-CRM) on electronic loyalty (e-loyalty), with a focus on the mediating roles of e-customer experience and customer engagement. Grounded in Relationship Marketing Theory, the research targets active Tokopedia users in Indonesia using a quantitative approach. Data were collected through an online survey of 240 participants selected via purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that e-CRM significantly influences e-loyalty both directly and indirectly. Customer experience and engagement were found to mediate these relationships effectively. Notably, e-CRM improves digital experiences and promotes deeper customer involvement, both of which significantly enhance loyalty. These findings affirm that loyalty in e-commerce is driven not only by technical CRM execution but also by seamless, personalized interactions and emotional connections.
Competitive Advantage Approach Model Strategy Against Entrepreneurial Marketing Performance Nurafrina Siregar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3622

Abstract

High sales are characterized by well-done marketing. The rapid change of times must be anticipated by SMEs in maintaining the sustainability of ulos cloth so that it does not become extinct. The concept of local wisdom innovation in the creative industry, variants, and quality of ulos fabrics is able to increase competitiveness in marketing ulos fabrics now and in the future. This study aims to determine the influence of local wisdom innovation, promotion strategies, entrepreneurial thinking, and business strategies on marketing entrepreneurial performance with competitive advantage as a mediation variable and marketing orientation as a moderation variable. Analysis tools used  SEM. The sampling technique used is the census technique; all populations are sampled, totaling 221 SMEs actors of ulos cloth fostered by the Department of Cooperatives and SMEs in North Sumatra Province. The results show that business strategy, entrepreneurial thinking, local wisdom innovation, and promotional strategies significantly enhance competitive advantage and marketing performance, with competitive advantage acting as a partial mediator in these relationships. The findings imply that fostering cultural heritage through innovation and policy support, alongside the adoption of digital marketing, can enhance the competitiveness and sustainability of traditional textile SMEs such as ulos cloth in North Sumatra.
Transformation of HR Development Through Performance Evaluation to Enhance Competitive Advantage in the Digital Era Yuniman Zebua
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3662

Abstract

Digital transformation demands adaptive HR strategies to sustain organizational performance and achieve competitive advantage. This study investigates how Human Resource (HR) development transforms in the digital era through performance evaluation and its influence on competitive advantage. As digital technologies reshape organizational dynamics, HR strategies must adapt to maintain business performance. The research examines the roles of recruitment and selection, training and development, and compensation management in influencing performance evaluations, which in turn affect competitive advantage. Employing a quantitative descriptive method, data were gathered from 150 respondents across private companies in Medan, Indonesia, using surveys, observations, and interviews. The analysis used purposive sampling and was processed with PLS-SEM via SmartPLS 4.0. Findings indicate that recruitment and selection, as well as training and development, significantly enhance performance evaluation. However, compensation management does not exhibit a meaningful effect. Additionally, performance evaluation strongly contributes to achieving a competitive advantage. These results underscore the need for HR practices to focus on talent acquisition and skills development tailored to digital demands. The study concludes that performance evaluation plays a key mediating role in linking HR functions to strategic business outcomes. Future research should examine how digital tools and artificial intelligence can further support agile and adaptive HR processes.
The Influence of Digital Marketing Strategy, Brand Image and Sales Performance with Customer Loyalty as a Moderating Variable Nanik Istianingsih; Ariyanto M
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3667

Abstract

The rapid growth of e-commerce has transformed retail landscapes worldwide, reshaping consumer behavior and intensifying market competition. In Indonesia, Shopee has emerged as a dominant platform in the online fashion sector, leveraging digital marketing strategies, brand image, and customer loyalty to drive sales performance. This study aims to know the effect of digital marketing strategies, brand image on sales performance of Muslim fashion moderated with customer loyalty on Shopee Indonesia. This study used a quantitative approach and employs analysis techniques using SEM-PLS with 213 respondents of Shopee customers. The study showed digital marketing strategies, brand image, and sales performance has significant and positive relationship between. The relationship between marketing strategies and customer loyalty, either directly or as a moderation on sales performance, has not had a significant effect. This research offers important perspectives for e-commerce aiming to enhance their marketing approaches and overall sales in the ever-evolving online Muslim fashion retail sector.
The Influence of Time Pressure and Brand Personality on Impulsive Buying Among Generation Z: Local Indonesian Skincare Brands Firsty Yulehinin Ditha Fadilah; Raditha Dwi Vata Hapsari; Ida Yulianti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3685

Abstract

This research investigates the influence of hedonic motivations, time constraints, and brand personality on impulsive purchasing behaviour, specifically within the context of online consumer activity. The study employs Partial Least Squares (PLS) Structural Equation Modelling (SEM) to examine data from 250 participants. The study's results indicate that hedonic incentives substantially moderate the connection between brand personality and impulsive purchasing behaviour, as well as between time constraints and impulsive purchase. The findings indicate that brand personality and time pressure both positively affect impulsive purchasing, with hedonic motives serving as a crucial mediator. These findings offer significant insights for marketers seeking to enhance consumer engagement in online shopping environments by emphasizing emotional and time-sensitive purchasing triggers. The research enhances the existing literature by expanding the understanding of impulsive buying behavior in the digital age and suggests practical strategies for e-commerce businesses to drive sales.
The Influence of Online Customer Reviews and Celebrity Endorsement on Purchase Intention of Skin Mandatory Products Tikki Capriati Marieski; Maria Apsari Sugiat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3689

Abstract

The Indonesian cosmetics industry faces intense competition, with local brands like Skin Mandatory struggling to maintain consumer purchase intention in e-commerce settings. This study aims to examine how influencer credibility, influencer attractiveness, and online customer reviews shape consumer attitudes, and their subsequent impact on brand loyalty, brand awareness, electronic word-of-mouth (eWOM), and purchase intention. A quantitative approach was employed, collecting data from 400 respondents who purchased Skin Mandatory products via e-commerce platforms using an online questionnaire with a 5-point Likert scale. Data were analyzed using Partial Least Squares Structural Equation Modelling. The findings confirm that influencer credibility, attractiveness, and online reviews have a significant impact on consumer attitudes, which in turn drive brand loyalty, brand awareness, and eWOM, ultimately influencing purchase intention. However, influencer attractiveness and eWOM showed weaker effects, likely due to a mismatch with the brand’s natural skincare image and low consumer engagement in sharing online recommendations. The study concludes that Skin Mandatory should align influencer selection with its brand identity and enhance eWOM through user-generated content campaigns to boost purchase intention. These findings offer practical strategies for local cosmetic brands to strengthen consumer engagement in competitive e-commerce markets.

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