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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Consumer Engagement through Experiential Marketing: A Case Study of Kopi Chuseyo in Depok Sulastri, Nurfadillah; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Business creates goods or services using experiential marketing strategies, engaging the consumer’s five senses, heart, and mind. If a product successfully triggers consumers’ emotions, they might consider it an unforgettable experience. A memorable experience is when customers undergo a pleasurable event that they can recall, leading to customer satisfaction as their expectations align with what’s delivered. This has a significantly positive impact on businesses as happy customers are more inclined to recommend the business’s goods and services to others. The purpose of this discussion is to Understand the application of experiential marketing at Kopi Chuseyo, Identify the constraints in applying experiential marketing at Kopi Chuseyo, and Recognize methods to address the constraints in applying experiential marketing at Kopi Chuseyo. The implementation of experiential marketing at Kopi Chuseyo in Depok has been successful in attracting many customers and complies with the five factors of experiential marketing: sense, feel, think, act, and relate. Kopi Chuseyo in Depok creates diverse and engaging events that boost consumer purchasing interest. However, in implementing experiential marketing, Kopi Chuseyo in Depok faces some limitations: limited venue capacity, available facilities, and event merchandise. Efforts to resolve these issues in implementing experiential marketing at Kopi Chuseyo in Depok include expanding venue capacity, increasing facilities, and augmenting event merchandise supplies.
The Influence of Audit Quality, Profitability, Liquidity, Solvency on Going Concern Audit Opinions: A Literature Review Handayani, Tasyanari; Kusumaningtyas, Meisya; Pratiwi, Ratih; Suryanto, Esha; Manurung, Herlina
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This article aims to determine the impact of audit quality, profitability, solvency, and leverage on the going concern audit opinion. The literature review is crafted to pinpoint hypotheses between variables, employing documentary studies and utilizing quantitative methods with secondary data from prior articles. The findings indicate that audit quality, profitability, and liquidity variables do not exhibit a significant negative effect on the going concern audit opinion. However, the solvency variable is identified to have a positive influence on the going concern audit opinion. These outcomes imply that maintaining high audit quality, ensuring profitability and liquidity, while managing solvency effectively, are crucial elements in forming a comprehensive and accurate assessment of a company's ability to sustain operations. These insights contribute to refining audit practices and decision-making processes for stakeholders, fostering a more robust foundation for corporate governance and financial reporting.
Philosophical Perspectives on Modern Marketing: An Analysis of Post-Covid-19 Dynamics and Strategic Adaptations Susanto, Afif; Harsono, Mugi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This article employs a philosophical study of science to comprehensively examine the transformations in marketing behavior patterns triggered by the global impact of Covid-19. It integrates the dimensions of ontology, epistemology, and axiology to explore post-pandemic marketing dynamics. The research elucidates shifts in market realities and consumer experiences before and after the pandemic, exploring the mechanisms underlying these changes and providing insights into the evolving landscape of modern marketing. Emphasizing the imperative for organizations to continually reassess and adapt their strategies, the study underscores the importance of understanding the epistemological foundations of marketing paradigm shifts. Remaining attuned to market trends and technological advancements is deemed critical for relevance in the post-Covid-19 landscape. The research also highlights the significance of aligning modern marketing with consumer values in the “new normal,” urging organizations to integrate these values into their strategies for mutual benefits. This study offers valuable insights for organizations navigating and capitalizing on the evolving dynamics of marketing in the post-Covid-19 era.
The Effect of Electronic Word of Mouth, Emotional Branding and Brand Characteristic on Fashion Product Purchasing Decisions in E-commerce Platform Farizy, Noercholis; Harsoyo, Titik
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2196

Abstract

This research aims to analyze the influence of electronic word of mouth, emotional branding, and brand characteristics on purchasing decisions for Erigo products on Shopee e-commerce. The independent variables include electronic word of mouth, emotional branding, and brand characteristics, with purchasing decisions as the dependent variable. Employing a causal quantitative approach, data collection involved distributing questionnaires to 100 respondents who had previously made purchases on e-commerce. All questionnaire items for the variables demonstrated validity and reliability. Classical assumption tests indicated normally distributed data, a regression model free from multicollinearity, and the absence of heteroscedasticity. The research findings reveal that electronic word of mouth, emotional branding, and brand characteristics all have positive and significant effects on purchasing decisions, implying that these factors play crucial roles in shaping consumer choices.
Effectiveness of Implementing a Management Control System for Revenue Increase via Credit Sales: A Map Analysis Aisyah, Siti; Anindya, Desy; Habibie, Muhammad; Purnamasari, Eka
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research was conducted to determine and analyze the effectiveness of implementing a management control system in increasing income through credit sales at PT. Astra International, Gatot Subroto Medan Branch. The research method used is a qualitative approach, incorporating primary data obtained through interviews and secondary data from literature studies and documentation via the official company website and supporting documents requested directly from the source. The research results indicate that the management control system has not effectively increased income through credit sales at the distributor company. This is attributed to the sales and management department's failure to update the requirements for purchasing cars on credit, and the standard operating procedure (SOP) for credit sales has not been fully implemented. The distributor company faces obstacles in implementing a credit sales system, including a lack of cooperation between the company and the leasing party in facilitating credit approval, along with insufficient work motivation and limited time for evaluating improvements to the credit sales system. To address these challenges, the company endeavors to enhance revenue through the credit sales system by updating the requirements for purchasing cars on credit to attract customers. Additionally, the company conducts consistent monthly evaluations in accordance with the Standard Operation Procedure (SOP).
Empirical Analysis of the Factors Influencing Employee Loyalty at PT BPR BKK Purwokerto Lestari, Herwiek; Arinastuti, Arinastuti; Damayanti, Alfina; Pujiastuti, Ratna
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Employees, as vital assets, are essential for a company's effective operation, and neglecting their well-being can lead to substantial losses. A company's ability to prioritize employee welfare fosters a sense of loyalty, crucial for enhanced productivity. Employee loyalty, reflected in a desire to stay with a company, stems from a comfortable organizational environment. Factors influencing this loyalty encompass work motivation, discipline, leadership quality, and a positive non-physical work environment. This study at PT BPR BKK Purwokerto, utilizing multiple linear regression analysis on 60 respondents, reveals that work motivation, discipline, leadership, and the non-physical work environment significantly contribute to fostering employee loyalty. The implications of these findings underscore the strategic importance of holistic employee management in organizational success. By investing in motivational strategies, cultivating effective leadership, fostering disciplined work culture, and promoting a positive non-physical work environment, companies can create an environment conducive to lasting employee loyalty. This not only ensures employee satisfaction but also establishes a foundation for heightened productivity, reducing turnover costs and contributing to the long-term success of the organization.
Analysis of the Effect of Leadership, Motivation and Compensation on Employee Performance (Case Study at BPRS Bumi Artha Sampang) Setyanugraha, Muhammad; Dahlan, Ahmad
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The purpose of this research is to find out that an organization or company is able to influence leadership style, work motivation and kompensasi on employee development at Sharia Rural Bank (BPRS) Bumi Arta Sampang so that it can provide changes about progress and opportunities for each employee to advance to a higher and more level. well so as to achieve a success. This research uses quantitative research methods. The sample used is all employees at BPRS Bumi Arta Sampang. Based on the results of this thesis research, it is necessary to remember the importance of the influence of work motivation leadership style and kompensasi on employee development in the work process at BPRS Bumi Arta Sampang. From the achievements obtained at BPRS Bumi Arta Sampang, there are ups and downs in the average achievement of marketing officers including savings, credit and deposits so that the company is unable to reach the target in 2020.
Pengaruh Food Vlogger terhadap Sikap Konsumen Makanan Jalanan Indonesia di Pangkapinang Pangestu, Aditiya; Nugroho, Ari
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh review food vlogger terhadap perilaku pembelian konsumen street food lokal Indonesia di Kota Pangkalpinang. Metodologi yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan analisis menggunakan Partial Least Squares (PLS) dan Technology Acceptance Model (TAM) untuk menilai kegunaan aplikasi seluler, kota asli, kredibilitas, dan sikap konsumen terhadap ulasan vlogger makanan jalanan. Penelitian ini akan menentukan kelompok sasaran dan sampel yakni masyarakat di Kota Pangkalpinang yang menggunakan food vlogger review saat membeli street food Indonesia, dimana didominasi oleh Generasi Z. Hasil penelitian menunjukkan bahwa bahwa (1) Keaslian (X1) memberikan pengaruh yang pada sikap terhadap makanan jalanan (Y) dengan nilai P-Values adalah sebesar 0,005 < 0,05 sehingga H1 diterima; (2) Kredibilitas (X2) berpengaruh positif pada sikap terhadap makanan jalanan (Y) dengan nilai P-Values 0,001 < 0,05 sehingga H2 diterima; (3) Kegunaan aplikasi seluler (X3) tidak memberikan pengaruh pada sikap terhadap makanan jalanan (Y) dengan nilai P-Values adalah sebesar 0,336 > 0,05 sehingga H3 ditolak; (4) Niat menggunakan ulasan vlogger makanan (X4) memberikan pengaruh yang signifikan pada sikap terhadap makanan jalanan (Y) dengan nilai P-Values adalah sebesar 0,003 < 0,05 sehingga H4 diterima. Kata kunci: Vlogger makanan, Makanan jalanan, Konsumen, Sikap terhadap makanan jalanan ABSTRACT This study aims to determine and analyze the effect of food vlogger reviews on consumer purchasing behavior of local Indonesian street food in Pangkalpinang City. The methodology used in this research is descriptive quantitative with analysis using Partial Least Squares (PLS) and the Technology Acceptance Model (TAM) to assess the usefulness of mobile applications, native cities, credibility, and consumer attitudes towards street food vlogger reviews. This research will determine the target group and sample, namely people in Pangkalpinang City who use food vlogger reviews when buying Indonesian street food, which is dominated by Generation Z. The results showed that (1) Authenticity (X1) has an influence on attitudes towards street food (Y) with a P-Values value of 0.005 <0.05 so that H1 is accepted; (2) Credibility (X2) has a positive effect on attitudes towards street food (Y) with a P-Values value of 0.001 <0.05 so that H2 is accepted; (3) The usefulness of the mobile application (X3) has no effect on attitudes towards street food (Y) with a P-Values value of 0.336> 0.05 so that H3 is rejected; (4) Intention to use food vlogger reviews (X4) has a significant effect on attitudes towards street food (Y) with a P-Values value of 0.003 < 0.05 so that H4 is accepted.
Analysis of the Effectiveness of Internal Control Roles Over Fixed Assets at the District Office of Medan Labuhan, North Sumatra Pakpahan, Dewi; Gea, Stevan; Aisyah, Siti; Simatupang, Jumeida; Yanti, Aprili; Sembiring, Erika; Tamba, Iventura
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research aims to assess the effectiveness of the internal control system governing fixed assets at the Medan Labuhan District Office, identifying challenges, causes of ineffectiveness, and proposing strategies for improvement. The study employs a descriptive research approach and utilizes Nvivo+11 software for comprehensive analysis. Data are gathered through document analysis, interviews, and a review of Standard Operating Procedures (SOP) to evaluate the internal control system for fixed assets. The findings reveal that the internal control system at the Medan Labuhan District Office faces challenges, including inadequate communication on asset maintenance and negligence in financial record-keeping during asset transactions. These issues have led to operational inefficiencies and disputes, deviating from SOP. This study recommends solutions to prioritize communication regarding asset maintenance to enhance awareness and accountability. Additionally, it suggests implementing immediate and accurate recording practices to prevent disputes and discrepancies in financial documentation.
E-Trust, Perceived Ease Of Use, E-Satisfaction And E-Loyalty For Users Of The Tiktok Shop Application Rahmawati, Amanda; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2209

Abstract

Determinant of Online Shop Customers Loyalty ______279 Submitted: NOVEMBER 2023 Accepted: JANUARI 2024 This study aims to prove that the relationship between the influence of E-Trust, Perceived Ease Of Use and E-Satisfaction on E-Loyalty is shown to consumers in Tiktok Shop e-commerce. The variables used in this study are E-Trust, Perceived Ease Of Use, E-Satisfaction, and E-Loyalty. The sample selection criteria for this study are Tiktok Shop customers who make purchases through the Tiktok Shop marketplace, use Tiktok Shop regularly for the last 6 months, live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (JABODETABEK) and are 17 years and over. This study uses data analysis techniques, namely Structural Equation Modeling (SEM), with SmartPLS software. Based on the research results, of the 5 hypotheses, 4 hypotheses are accepted, namely E-Trust has a positive effect on E-Satisfaction, Perceived ease of use has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, and Perceived Ease Of Use has a positive effect on E-Loyalty. The contribution of this research is to understand the factors that influence E-satisfaction in the context of Tiktok Shop which can help marketplace companies to create more effective marketing strategies in increasing user satisfaction in the Tiktok Shop application.. Keywords: e-trust, perceived ease of use, e-satisfaction, e-loyalty.

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