Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[The Impact of Mobile Service Quality and Brand Image on Customer Loyalty ]]>
<![CDATA[Ribka Astasari Mulyono]]>;
<![CDATA[Lamhot Henry Pasaribu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The purpose of this study is to examine whether mobile service quality and brand image have positive impact on customer loyalty with customer satisfaction as intervening (mediating) variable. The survey method used in this study. Data collection was carried out using a questionnaire instrument to respondents has been using service from GoFood Mobile Application in Jabodetabek, Yogyakarta, Surabaya, Bandung and Makassar. The sampling technique was carried out by convenience sampling. The approach used is Partial Least Square-Structural Equation Modeling using the SmartPLS 3.0 program. The results showed that mobile service quality and brand image had a positive impact on customer loyalty with customer satisfaction as intervening variable.]]>
<![CDATA[Evaluation of The Implementation of The Development of The State Civil Apparatus (Case Study on The Implementation of Transfers and Promotion of The State Civil Apparatus in Bulukumba Regency) ]]>
<![CDATA[Andi Meuthia Matalatta]]>;
<![CDATA[Muh. Akmal Ibrahim]]>;
<![CDATA[Muhammad Yunus]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The development of state civil servants in cases of mutation and promotion is an activity directed at increasing the capacity and competence of employees so that they can have good mental and moral attitudes and increase skills, skills and expertise in order to support employee performance. evaluation of the implementation of the development of the State Civil Apparatus in the Mutation and Promotion case study in Bulukumba Regency. The approach used is qualitative, data obtained through direct field observations, interviews and document analysis. Data analysis used is data reduction, data presentation, and drawing conclusions. The results show that the evaluation of the implementation of the development of the state civil apparatus, case studies of the implementation of transfers and promotions, such as (a) the effectiveness can be the result of employee development in accordance with the objectives of the transfer and promotion (b) the efficiency can assess how much effort is needed in developing the civil apparatus State to achieve effective results in the implementation of transfers and promotions (c) Adequacy in the development of the state civil apparatus seen from how far the level of effectiveness satisfies employees in the implementation of transfers and promotions (d) The alignment is fair to employees from policies or regulations from the implementation of transfers and promotions e) Responsiveness of employees in fostering the state civil apparatus in the implementation of transfers and promotions (f) Determination seen from the program implemented in the development of employees where the program or policy can be a solution in the implementation of transfers and promotions. Factors that influence the implementation of the development of the state civil apparatus in cases of mutation and promotion (a) Nepotism system (b) Spoil system should employees who will be transferred and promoted to avoid political factors so that the implementation of promotion of employees goes according to the established procedure. Keywords : Evaluation, Development of State Civil Apparatus, Implemnetation of Transfer and Promotions]]>
<![CDATA[Influence of Mobile Phone Service and Corporate Image on Customer Satisfaction of Bank CIMB Niaga ]]>
<![CDATA[Winda Sri Astuti Doloksaribu]]>;
<![CDATA[Nora Anisa Br Sinulingga]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Bank CIMB Niaga mobile phone account is the account banking service based of mobile phone first in Asia, banking transactions by using cell phone number without ATM card. it is limited research about the influence of the existence this service to the corporate image and customer satisfaction. The purpose of this study is to analyze the influence of the phone account service with customer satisfaction, the company's image and analyse the influence of the company’s image with customer satisfaction of Bank CIMB Niaga. This research was conducted in April-May2021 with 100 respondents who have used phone account at least one month. Respondents selected by convinience sampling in Sun Plaza Medan. Data obtained were processed by using the SEM analysis (Structural Equation Modelling) with SMART PLS. The results showed a positive influence mobile phone account services to the satisfaction of the customer and are not significant but contribute towards satisfaction through the company's image. The positive influence of corporate image satisfaction and significant.]]>
<![CDATA[Rumah.com: The Impact of Convenience, Brand Image, and Trust Towards Purchase Intention ]]>
<![CDATA[Della Notonagoro]]>;
<![CDATA[Innocentius Bernarto]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The purpose of this study is to explore the factors of Convenience, Brand Image and Trustt towards customer’s online purchase intention through Rumah.com’s website. A sample of 195 individuals residing within the Jabodetabek region of Indonesia participated in this empirical study. This study utilized questionnaires as the main data gathering instrument and a non-probability convenience sampling. A multivariate analysis method of Partiall Least Square-Structural Equation Modeling (PLS-SEM) was used to validate the measurement model as well as to test the relationships in the structural model. Results revealed that Trust and Brand Image have more influence in online Purchase Intention, whereas Convenience was not proven to be significantly influential. The outcome in this study suggests that when it comes to luxury purchases as with the case of property buying, customers are more concerned with the perception of Trust and Brand Image of the company, therefore monitoring a positive brand image and maintaining the trust of customers by consistently meeting expectations is a prerequisite to achieving a higher Purchase Intention among customers.]]>
<![CDATA[The Influences of Social Media Marketing, Service Quality and EWOM on Purchase Intention ]]>
<![CDATA[Heidy Maslim]]>;
<![CDATA[Lamhot Henry Pasaribu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The development of internet technology and increasing use of social media have encouraged most industrial sectors to apply this technology to support the progress of a business, including the creative economy sector. The interior design subsector as a part of the creative economy does not escape digitization, from design methods, marketing strategies, to transaction processes especially during the Covid-19 pandemic in 2020 which causes many processes to be done online. This study aims to examine the previous research model, namely the influence of social media marketing activities, service quality, and eWOM on purchase intention mediated by emotional experience. This study focuses on Dekoruma, one of many brands providing interior design products and services in Indonesia. Respondents were obtained by snowball sampling technique with 72 respondents who met the requirements. Data were collected through a questionnaire consisting of 28 questions distributed online and were analysed using the PLS-based SEM method. The results show that social media marketing activities and eWOM have a positive effect on purchase intention, and this influence will be stronger when mediated by emotional experience. However, service quality does not directly affect purchase intention, but must be mediated by emotional experience.]]>
<![CDATA[Analysis of Competitiveness and the Impact of Government Policy on Patchoulicommodity in Pasaman Barat District ]]>
<![CDATA[Muhammad Farrasky Delas Putra]]>;
<![CDATA[Faidil Tanjung]]>;
<![CDATA[Ifdal]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Patchouli oil is Indonesia's potential essential oil which is widely traded in the world market. This study aims to analyze the competitiveness of patchouli commodities in West Pasaman Regency and analyze the impact of government policies on the competitiveness of patchouli commodities in West Pasaman Regency. The method used in this research is a survey method. Analysis of the data used in this research is descriptive quantitative using a measuring instrument Policy Analysis Matrix (PAM). The results showed that Patchouli Farming in West Pasaman Regency already has competitiveness based on the acquisition of private and social benefits as well as competitive advantages and comparative advantages. Competitive advantage is expressed by a PCR value of 0.64 < 1. Comparative advantage is reflected by a DRC value of 0.56 < 1. PCR and DRC values that are smaller than one indicate that the commodity has competitiveness. The closer the value is to 0, the commodity has high competitiveness and is very profitable to cultivate. The impact of government policies shows that there are government policies that inhibit commodities with taxes on output and there are government policies that are protective of tradable inputs. This is indicated by the value of the Nominal Protection Coefficient of Patchouli commodity output of 0.89; Nominal Protection Coefficient Input of 0.48; Effective Protection Coefficient of 0.90; Profitability Coefficient of 0.73; and the Subsidy Ratio to Produce of -0.12.]]>
<![CDATA[Identifying the Success Factors of the Brand Extension Case of Airbnb Experiences in Indonesia ]]>
<![CDATA[Aurellia Widjaja]]>;
<![CDATA[Mochammad Riyadh Rizky Adam]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Airbnb launched an extension of its Stay product called Trip, which is rebranded and currently known as Experiences. Airbnb Experiences is aimed to complete Airbnb’s “belong anywhere” mission and promotes sustainable travel, which is believed able to solve problems like over-tourism. However, it hasn’t found any study on Airbnb Experiences in Indonesia; it could be subjectively assumed that the company may not have done any research as there was unconfirmed understanding about the current circumstances. There are also limited studies that have been done on brand extension in tourism marketplaces. This study aimed therefore to analyze the relationship between the parent brand, the perceived fit, and the consumer innovative approach to brand expansion and its impact on the purchase intention for Airbnb Experiences. This report was conducted on a wide range of issues. The study brought together 210 people through an online survey. There is a positive relationship between parent brand attitude and brand extension. The attitude of brand expansion is therefore most correlated to the perceived expansion value. The perceived value also influences the purchasing intentions positive and significant. On the other hand, this study shows that the attitude of the parent brand does not correspond to the perceived value directly or positively.]]>
<![CDATA[Franchise Agreement in Civil Law Perspective ]]>
<![CDATA[Sisca Ferawati Burhanuddin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[In the current era of globalization, development in the business sector has a very high level of competition, to make it easier for someone in their efforts to maintain their business and government efforts to innovate through franchise activities. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that specifically franchise activities are an agreement involving two or more individuals in which it forms an agreement involving the law as the legal basis, franchise activities provide significant benefits very big for the perpetrators because this activity emphasizes a cooperation and is mutually binding on each other, this business concept involves the franchisor to the franchiseethen becomes a legal institution that regulates the franchise agreement, as 9 of 1995 concerning Small Business, which reads that the franchise pattern is a partnership relationship in which the franchisee grants license rights, trademarks and distribution channels of his company to franchiseeaccompanied by assistance. management guidance.]]>
<![CDATA[Determinant of Capital Adequacy Requirements: The Role of Bank-Specific Factors in Banks Listed on The Indonesia Stock Exchange ]]>
<![CDATA[Ricky Talumantak]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Bank businesses have a systemic risk that could impact the economic system of a country. The regulator requires commercial banks to maintain a minimum capital requirement to absorb the exposed risk's loss. This study aimed to examine the determinants of bank capital adequacy based on bank-specific factors such as operating efficiency, liquidity, and bank size.The quantitative research approach was applied to this study by using the multiple regression method. The panel data contains commercial banks listed on the Indonesia stock exchange between the year 2015 to 2020, and a purposive sampling method was used to set up the sample. This study found that partially the operating efficiency of the banks listed in Indonesia stock exchange has a significant negative impact on capital adequacy. The bank liquidity has a significant negative impact on capital adequacy, but the bank size does not affect capital adequacy. Simultaneously, the operating efficiency, liquidity, and bank size significantly impact bank capital adequacy.]]>
<![CDATA[Customer Shopping Preferences Between Modern Retail Store and Traditional Retail Store in Palangkaraya City ]]>
<![CDATA[Eghar Lutfian Fahlutvy]]>;
<![CDATA[I Made Bayu Dirgantara]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to demonstrate the advantages of modern and traditional retailers available to Indonesian consumers especially in the city of Palangkaraya. The research method used is a qualitative method with a phenomenological approach. The reason researchers make phenomenological research more flexible is because they can know more about what factors can influence consumers in choosing retail stores. Data analysis in this study is a qualitative research. The focus of analysis is to elicit the tacit meanings people attach to their actions and responses in relation to a phenomenon. The results showed that the factors that influence consumer buying behavior are: (1) Location factors, (2) Merchandise factors, (3) Price factors, (4) Promotion factors,]]>
