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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 153 Documents
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Search results for , issue "Vol. 12 No. 1 (2021): November: Management Science" : 153 Documents clear
EMPOWERMENT OF LOCAL PLANTS AS BEAUTY PRODUCTS TO INCREASE MSME INCOME tutik tutik; Aurilia Triani Aryaningtyas; Yustina Denik Risyanti
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study intends to describe business opportunities for beauty products made from local plants to increase the income of MSME actors in Cikaso Village. The technique used in collecting data is by interviewing, observing and analyzing qualitatively descriptive. The results of this study conclude that the business opportunity for beauty products is very wide open in line with the development of people's needs for traditional products. With the support of Cikaso's fertile natural wealth and large yards in almost every home, making the process of making beauty products is not difficult. However, in the midst of government support to empower beauty products made from local plants, it is hampered by people's distrust of producing them.
THE EFFECT OF TAM ON SATISFACTION OF PPDB REGISTRATION Anda Yanny; Riza Afni
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study uses quantitative descriptive with the number of respondents as many as 35 people, data processing using SPSS 20. The research location is in SMP Negeri 28 Medan. The results obtained indicate that the easier it is to use technology, the higher the satisfaction obtained by PPDB registrants. In terms of the benefits of using PPDB system technology, this does not affect the satisfaction obtained by the registrants. Simultaneously, the ease of using technology and the benefits obtained do not affect the satisfaction of PPDB registrants.
Consumer Loyalty Analysis : Contribution of Commitment and Price Muammar Rinaldi Amar; Ihdina Gustina; Sesilia Ariska
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study was to determine the effect of Commitment and Price on Consumer Loyalty at PT. Almira Nusa Raya in Medan. This type of research data is data with a quantitative approach, research that is processed and analyzed to draw conclusions in the form of numbers. In this study, the sample used was 42 companies. The data analysis technique used multiple regression test by passing the analysis prerequisite test. The results showed that commitment and price simultaneously had a positive and significant effect on consumer loyalty at PT. Almira Nusa Raya. The results of this study are supported by the value of R square (R2), which means that commitment and price have an influence on consumer loyalty at PT. Almira Nusa Raya. While the rest is influenced by other factors originating from outside this research model such as distribution channels, trust, corporate image, customer satisfaction, location, consumer decisions, marketing strategies, consumer perceptions and service quality.
ANALYSIS OF SERVICE ANALYSIS OF SERVICE QUALITY TO BRI BANK CUSTOMER'S SATISFACTION UNIT PERDAGANGAN: ANALYSIS OF SERVICE QUALITY TO BRI BANK CUSTOMER'S SATISFACTION UNIT PERDAGANGAN Diana Florenta Butarbutar; Hamela Sari Sitompul
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

PT. Bank Rakyat Indonesia Perdagangan unit is one of the banks operating among the many banks in the Perdagangan area. The higher level of competition between banks (local competition) to win customers in the Perdagangan region occurs with other banks that are increasingly appearing to compete for markets / customers. This research was conducted to determine how much influence the quality of service on customer satisfaction BRI Perdagangan unit bank. This research uses descriptive research type with quantitative approach. The research method used by the author uses a questionnaire with a sample of 70 people where the respondent is a customer of Bank Rakyat Indonesia Perdagangan unit. Based on the t-test (Partial Significant Test), service quality characteristics have a positive and significant effect on customer satisfaction of the BRI Bank Perdagangan unit. The majority of respondents were satisfied with the services provided by the BRI Bank Perdagangan Unit through the answers they gave to the questionnaire that had been distributed.
the effect of job satisfaction, organizational commitment and work stress on the turnover intention assumption of employees of pt. asiatrust technovima qualiti samarinda branch Hermin Nainggolan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

his study aims to determine the effect of job satisfaction, organizational commitment and job stress on the assumption of employee turnover intention of PT. Asiatrust Technovima Qualiti Samarinda branch works either partially or simultaneously. The sample of this research is 132 employees of PT. ATQ who are still actively working are selected using random sampling technique. The method used is quantitative method, data collection is carried out using primary data through direct questionnaires to respondents. Data were analyzed with validity and reliability tests, as well as multiple linear regression analysis, t test, f test and classical assumptions. The results showed that H1: job satisfaction (X1), organizational commitment (X2), and job stress (X3) had a simultaneous effect on the assumption of turnover intention. H2: job satisfaction (X1) has a positive and significant effect. The results of this study also support previous research from Setiawan, et al. (2018) which states that job satisfaction (X1) has an effect on turnover intention (Y), and rejects the results of Saeka, et al. (2019) which states that job satisfaction (X1) has no effect on turnover intention (Y). H3: organizational commitment (X2) has a positive and significant effect on the assumption of turnover intention (Y). The results of this study also support previous research from Kurniawati, et al (2018) which stated that organizational commitment (X2) had an effect on turnover intention (Y), and rejected the results of Saeka's research (2019) which stated that organizational commitment (X2) had no effect on turnover. intention (Y). H4: work stress (X3) has a positive and significant effect on the assumption of turnover intention (Y). This study also supports previous research from Saeka, et al. (2019) which states that work stress (X3) has a significant and significant effect on turnover intention (Y), and rejects the results of research by Kurniawati, et al. (2018) which states that work stress (X2) has no effect on turnover intention (Y).
The Effect of Value Congruity, Customer Brand Identification, Affective Brand Commitment, Customer Brand Engagement on Coffee Store Brand Loyalty: The Case of Starbucks Cyntia Jovina Wibowo; Pauline H Pattyranie
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Along with the high growth of the coffee shop business in Indonesia, the competition in the coffee shop industry is also getting higher. This makes it difficult for brands to increase the number of customers from the existing market. This is also a challenge for Starbucks because Starbucks currently has competitors in the form of local brands that have lower selling prices than Starbucks. It is important for Starbucks to increase customer loyalty in the midst of this competition. There are various factors that can affect consumer loyalty, namely Value Congruity, Customer Brand Identification, Affective Brand Commitment, and Customer Brand Engagement. The study looked at the influence of these factors on loyalty to the hospitality industry in India. In this research, Data was collected by distributing questionnaires distributed online, containing 32 questions with a Likert scale of 1 – 7. The data were analyzed using the PLS-based SEM method. The results of this study indicate that value congruity has a positive influence on customer brand identification, affective brand commitment and customer brand engagement. Customer brand identification and customer brand engagement also have a positive influence on brand loyalty. While affective brand commitment does not have a significant effect on brand loyalty.
Factors that Influence Consumers Purchase Intention in Buying Over the Counter Drug Online Chiquita Purnomo; Pauline H Pattryanie Tan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The use and development of the online internet in all areas of activity has become part of people's habits, a behavior that allows people to adapt and find new solutions for market players, especially in the pharmaceutical sector in carrying out their sales activities online. Over the counter drug market growth especially in online channel. The purpose of this research was to determine the factors that influence consumer purchase intention in buying over the counter drug online. Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) as exogenous variable, trust as mediating variable and purchase intention as endogen variable. The study were analyzed using the Smart PLS- Structural Equation Model (SEM) third edition and it was conducted with electronic questionnaires using purposive sampling technique to consumers who purchased over the counter drug online in the last 6 months. The number of respondents in this study was 174 respondents. The results found that Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) variables had a positive effect on trust. Trust can mediate Technology Acceptances Model (TAM) with purchase intention and trust can mediate Virtual Experiential Marketing (VEM) with purchase intention. Furthermore, Technology Acceptances Model, Virtual Experiential Marketing and trust have a positive effect on purchase intention.
Antecedents of Trust in Brand Post on Brand Awareness and it Impacts to Purchase Intention Jordan Jeremy; Ferdi Antonio
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research aimed to analyze the affect of informative value, entertainment value, expertise, trustworthiness, attractiveness and similarity from trust in brand posts variables and its impact to brand awareness and purchase intention. PLS-SEM used to evaluate the empirical data obtained by purposive sampling and earned 273 respondents who met requirements through a questionnaire which distributed online. The results indicate that from this four of antecedents, namely informative value, entertainment value, trustworthiness and similarity along with mediating variable trust in brand post had a positive and significantly affect to brand awareness and purchase intention. The strongest affect was occured in similarity and informative value. Meanwhile, the strongest direct effect on purchase intention was found on brand awareness. It said that positive affect from brand awareness on purchase intention was higher than trust in brand post to purchase intention, thus the results of this research were confirmed the theory of consumer trust in influencing brand awareness and consumer intention in making purchases.
A PHENOMENOLOGICAL STUDY OF BEAUTY ENTREPRENEURS, THEIRS FINANCIAL COMPETENCE JOURNEY Virza Alamsyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aimed to explain the issues of entrepreneurship and financial competence that exist in Beautypreneurs. This research chooses the qualitative approach using a phenomenological study, which involves in-depth interviews with six Beautypreneurs who are active in building businesses and developing their financial competencies. This phenomenological study is developed based on four main categories, namely are 1. Socio-economic problems, 2. work-life balance, 3. financial knowledge, 4. self-improvement. This study suggests that, firstly, Beautypreneurs have a discursive learning pattern when developing their financial competencies. The second thing, this study found that the personal resilience they try to build based on the cognitive deepening process obtained from the crisis, so these Beautypereneurs needed high mentoring by the mentor who understood the Financial knowledge. Third, they see investation as the best way to develop their financial literacy
Formation of LQ 45 Stock Portfolio Using Sharpe Ratio, Treynor Ratio and Jensen Alpha Metode Methods Rachmad Rachmad; Totok Sugiharto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the performance of the LQ 45 stock portfolio using the method Sharpe Ratio, Treynor Ratioand Jensen Alpha and to find out whether or not there are differences between the three methods. This type of research is descriptive quantitative. The sample selection used a purposive random sampling technique, and a sample of 22 stocks was obtained in the 2017 - 2020 period with secondary data. This study uses an analysis with one of the quantitative methods, namely times series analysis. Testing the hypothesis using the Kruskal Wallis H test and the Mean Rank contained in the SPSS software. The test results with Kruskal Wallis obtained x2 0.137 with a probability of 0.937. It is known that the test probability is > 0.05. The results showed that there was no difference between the tests using the three methods. Thus the hypothesis H0 in this study is accepted. The test results between the three treatments have a difference in the mean rank, indicating that there is no significant difference between each treatment. The Sharpe method has the lowest mean rank difference compared to the other two methods, which means that Sharpe is the most consistent with non-difference.

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