Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Consumer perceptions and purchase intention of healthy food products based on promotions and consumer knowledge ]]>
<![CDATA[Mohammad Haidar Ali]]>;
<![CDATA[Nurita Andriani]]>;
<![CDATA[Muhammad Syarif]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1549
<![CDATA[This study aims to compare the effectiveness of framing advertising messages in influencing consumer perceptions which are strengthened by consumer knowledge. It also aims to analyze the effect of advertising on consumer perceptions which are strengthened by consumer knowledge, and its effect on buying interest in healthy food products. This study employed experimental and correlational methods of quantitative approach. The number of respondents in this study amounted to 192 respondents. Collecting research data using observation, interviews, and questionnaires. Data analysis used Independent Sample T-Test, Two Way Anova, Moderated Regression Analysis, and Simple Linear Regression. The results revealed that advertisements with negative message framing are more effective in influencing the perceptions of Trensains High School Students. Negative message framing was more effective for Trensains High School Students with a high level of knowledge about healthy food products, while positive message framing is more effectively used on Trensains High School Students with low knowledge level about healthy food products. Advertising affects the perception of Trensains High School Students on healthy food products. Consumer knowledge strengthens the effect of advertising on the perceptions of Trensains High School Students in healthy food products. Trensains High School Students’ perceptions of healthy food products affect students' purchase intention in healthy food products.]]>
<![CDATA[The effect of product quality and information quality on buying decisions through purchase interest ]]>
<![CDATA[Andhi Sukma]]>;
<![CDATA[Rini Handayani]]>;
<![CDATA[Desy Oktaviani]]>;
<![CDATA[Ayuningtyas Yuli Hapsari]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1551
<![CDATA[This study aims to determine the influence of product quality, information quality on purchasing decisions through buying interest in online stores, case studies of electronic goods in the Shopee marketplace. The urgency of this research is that many consumers are complaining because the products and information submitted are sometimes not in accordance with the facts. This research is a quantitative research. The population in this study is all customers who have purchased electronic products through the Shopee online shop. The sampling technique uses purposive sampling with a total sample of 180 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is linear partial (Partial Least Square / PLS). The results of this study show that: (1) there is a positive influence of product quality on purchasing decisions, (2) there is a positive influence of information quality on purchasing decisions, (3) there is a positive influence of product quality On buying interest, (4) there is a positive influence of product quality on buying interest, (5) there is an influence of product quality, quality of information on purchasing decisions through buying interest.]]>
<![CDATA[Effects of carbon disclosure project on financial performance ]]>
<![CDATA[Della Ramadhana]]>;
<![CDATA[Windijarto Windijarto]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1556
<![CDATA[Companies that are aware of the environmental crisis will immediately take action to minimize environmental pollution risks and protect their reputation and image by disclosing information. This can reduce financial risks to a certain extent. This study aims to examine the impact of carbon disclosure projects on corporate financial performance. The methodological approach taken in this study used systematic literature research (SLR). Total of 24 articles were obtained that could be used in the systematic literature review . The Carbon Disclosure Project (CDP) can positively impact the company's financial performance in several aspects. The results indicate that environmental disclosure, including carbon disclosure, can attract investor interest, fulfill stakeholder demands, and reduce transaction costs. This can positively impact the company's stock market value, revenue, net income, and equity value. However, the relationship between carbon disclosure and financial performance may vary depending on contextual factors, such as industry, country, and specific disclosure practices.]]>
<![CDATA[The effect of job satisfaction and self-efficacy on organizational commitment mediated by organizational culture in generation z age span ]]>
<![CDATA[Rudy Rudy]]>;
<![CDATA[Bernard T. Widjaja]]>;
<![CDATA[Melitina Tecoalu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1560
<![CDATA[The purpose of this study was to determine the Effect of Job Satisfaction and Self Efficacy on Organizational Commitment Mediated by Organizational Culture in the Age Range of Generation Z. The population in this study was the population of Gojek or Grab couriers in Jabodetabek. and processed using IBM SPSS analysis. Through this research the authors wanted to know the effect of Job Satisfaction, Self-Efficacy, and Organizational Culture on Organizational Commitment. Companies that have a good organizational culture and employees who are satisfied and confident in their own abilities will survive more and generate better profits. Based on the research results obtained empirical facts in the form of: 1) There is no significant effect of Job Satisfaction on Organizational Commitment; 2) There is a significant effect of Self Efficacy on Organizational Commitment; 3) There is no significant influence of Organizational Culture on Organizational Commitment; 4) There is no significant effect of Job Satisfaction on Organizational Culture; 5) There is no significant effect of Self Efficacy on Organizational Culture; 6) Organizational Culture does not have a mediating effect on the influence of Job Satisfaction on Organizational Commitment; 7) Organizational Culture does not have a mediating effect on the influence of Self Efficacy on Organizational Commitment.]]>
<![CDATA[Empowerment of joint business groups for the family hope program (KUBE PKH) in Madang Suku III District, East OKU Regency South Sumatera Province ]]>
<![CDATA[Imam Mahdi]]>;
<![CDATA[Alfitri Alfitri]]>;
<![CDATA[Ridha Taqwa]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1561
<![CDATA[This study examines the empowerment efforts of Joint Business Groups (KUBE PKH) under the Family Hope Program in Madang Suku III Sub-District, East OKU Regency, South Sumatra Province. The Family Hope Program, or Program Keluarga Harapan (PKH), aims to alleviate poverty and improve the well-being of underprivileged families by providing financial assistance and promoting community-based business initiatives. The research assesses the effectiveness and impact of KUBE PKH in enhancing the socio-economic conditions of the target beneficiaries. Utilizing a mixed-method approach, data is collected through surveys, interviews, and field observations to gain comprehensive insights into the challenges and successes faced by the participating groups. The findings are expected to contribute valuable information to policy makers and stakeholders in refining and strengthening the KUBE PKH program as a means to empower marginalized communities and foster sustainable development in the region.]]>
<![CDATA[A model of community empowerment in an effort to improve welfare by the ceria learning house community in sungai pedado village, Keramasan Village, Palembang City ]]>
<![CDATA[Nurali Utami]]>;
<![CDATA[Alfitri Alfitri]]>;
<![CDATA[Ardiyan Saptawan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1562
<![CDATA[The study in this research tries to find out how the community empowerment process is in an effort to improve welfare and empowerment models in an effort to increase welfare by the Ceria Learning House community. Researchers used a qualitative descriptive approach in this study. The conclusions that the researchers formulated in this study are that in practice, the community empowerment process in Sungai Pedado village includes 3 stages of empowerment, namely; awareness stage, capacity building stage and empowerment stage. In the community awareness stage, RBC was able to increase public awareness through socialization by conveying empowerment program activities marked by the increased participation of the Sungai Pedado village community as members of the empowerment group.]]>
<![CDATA[Determination of Management Service Rewards in LMKN ]]>
<![CDATA[Ernawaty Arthur Roida]]>;
<![CDATA[Rudolf Lumbantobing]]>;
<![CDATA[Soegeng Wahyoedi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1564
<![CDATA[The percentage of service fees used as LMKN operational costs often changes, this causes many problems. Particularly in terms of determining performance, as well as in terms of non-compliance with financial and tax reports. This study aims to find the best way to determine service costs that can cover operational activities consistently, as a non-profit institution that is responsible the rights owner’s prosperity. Through the interviews it can be concluded that the fee method which uses tariffs is indeed inconsistent, most of the informants gave suggestions using real costs, where all operational costs must be covered from the royalties collected before being distributed. To maintain the amount, a budget that has been agreed upon by stakeholders must be prepared. The budget includes short-term and long-term budgets, to facilitate activities that are quite expensive. The pattern of determining the compensation for this service can be regulated in the articles of association so that it cannot change along with the term of office of the commissioners at the LMKN. The initial determination of the budget can use historical data calculations with the high and low method, we can find the equation and the size of the budget to make the initial budget. From here we can standardize the form of recording and reporting both financial and tax statements. Performance can also be measured, to what extent the use of funds can generate benefits in accordance with the mission of the institution. The method that is considered appropriate for determining the amount of compensation for services so that it can cover operational costs at the LMKN is to bear the whole (real cost) of the proceeds from collecting royalties without using a percentage limit. The budget that must be made as a limitation of the use of costs. The budget must be approved by all stakeholders, both from the activities offered as well as from the amount of value. The financing method by bearing the real cost will reveal the problems that have occurred so far, the bookkeeping will be more consistent, because costs will only come out based on the approved budget.]]>
<![CDATA[The impact of tax planning, profitability, liquidity and sales growth on firm value in the company infrastructure sector 2018-2022 ]]>
<![CDATA[Nur Saila]]>;
<![CDATA[Heni Agustina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1565
<![CDATA[The background of this research is the decline in share prices of several infrastructure companies in the fourth quarter of 2022 before the end of the PPKM implementation period. In this study there are several factors that can affect the firm value, namely tax planning, profitability, liquidity and sales growth. The purpose of this study is to determine the impact of Tax Planning, Profitability, Liquidity and Sales Growth on Firm Value. The population in this study are infrastructure sector companies that are included in the infrastructure sector stock index (IDXINFRA) group listed on the Indonesia Stock Exchange (IDX) in 2018-2022. The sampling method used was purposive sampling method and obtained 15 companies with a total sample of 75 financial statements which were the object of research. The data analysis method is in the form of quantitative analysis using multiple linear regression analysis and hypothesis testing using the SPSS 26 program. The results show that tax planning has a negative and significant effect on firm value, profitability has a positive and significant effect on firm value, liquidity and sales growth have no effect on firm value. The benefits of this research is for future researchers, it can be used as a comparison with the results of previous studies. For academics it can be used to dig deeper in order to strengthen existing theories, both for teaching materials and for further research. The company is expected to be used as a reference for managers in making effective and efficient business decisions. Investors can use the results of this research as a basis for making decisions before investing.]]>
<![CDATA[The influence of word of mouth digital marketing and service quality on buying interest halal skincare ]]>
<![CDATA[Aura Kusuma]]>;
<![CDATA[Muhammad Sholahuddin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1566
<![CDATA[As the number of people increases, the number of providers or producers of these products and services increases, consumers are increasingly required to be selective in choosing and buying products that suit their needs. In making a purchase decision, a consumer will go through several stages, starting from searching for information about the product or service to be purchased, as well as alternatives or other choices of these products and services. This study attempts to identify the influence of word of mouth, digital marketing and service quality on purchase intention. Purposive sampling is used in this quantitative research method, which collects data from a sample of 98 respondents using a questionnaire. Multiple regression to analyze data. The study's result show that while Word of mouth has not significant impact on buying interest Skincare Halal, Digital marketing has a positive and significant impact on buying interest skincare halal and Service Quality has a positive and significant impact on buying interest. This finding provides insight for halal skincare companies that digital marketing and service quality play a role in consumer buying interest. The research contributes to the existing body of knowledge in the field of consumer behavior and marketing, specifically focusing on halal skincare products. It provides actionable insights for halal skincare companies to enhance their marketing and service approaches and ultimately increase their chances of attracting more customers.]]>
<![CDATA[Effect Job Pressure on Employee Performance in Indonesia ]]>
<![CDATA[Nurul Komari]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1567
<![CDATA[Work pressure has taken various forms in every workplace and is a worldwide phenomenon. Employees in general are currently working longer hours due to increased responsibilities and workloads along with increased work performance demanded by companies to be competitive. This study examines the effect of work pressure on job satisfaction and employee performance. Respondents in this study were 100 insurance company employees. This study uses primary and secondary data. Primary data were obtained through questionnaires and in-depth interviews. This study found that work pressure has a negative and insignificant effect on employee job satisfaction, job satisfaction has a positive and significant effect on employee performance, and work pressure has a negative and insignificant effect on employee performance. The effect of work pressure on employee performance through job satisfaction is not significant.]]>
