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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Determinants of profitability in concept of going concern Zarah Puspitaningtyas
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1599

Abstract

Study aims to identify and analyze liquidity and financial leverage as determinants of profitability. Going concern is accounting assumption that expects business to continue indefinitely. This concept implies the company's responsibility to maintain stability and continuity comprehensively through its ability to earn profit from its operating activities. Real Estate and Property Companies listed in the KOMPAS 100 Index for period 2018 to 2022 as population, using purposive sampling technique, six companies were selected as samples. At significance level of 0.05, results of multiple linear regression analysis prove that liquidity has positive and significant effect on profitability, while financial leverage is not proven. These results imply that liquidity is determinant of profitability. Liquid companies will be seen as having high credibility and tend to cause positive reactions from investors, so that the company has sufficient capital to carry out its operational activities in effort to improve profitability to realize going concern concept
The effect of behavioral bias moderated by financial literacy, cognitive ability, and self-efficiency on stock investment decisions in youth generations Dimas Tristiyono; Tafdil Husni; Fajri Adrianto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1600

Abstract

Employees in the Padang Sumatra V River Basin Office are under the Ministry of Public Works and Public Housing, where the majority of employees are young people who decide to invest in stocks as a guide and provision for their life which is obtained from capital gains and dividends that can be used for the future if the employment relationship is later abolished. and contracts that cannot be extended due to political affairs. Based on this, this study aims to analyze the effect of behavioral bias, cognitive ability, and self-efficacy on stock investment decisions with financial literacy as a moderator. Data comes from 137 younger generation employees who are collected through online structured questionnaires (Google Forms). Structured equation modeling with a partial least squares approach is adopted for data analysis. The results of the study show that behavioral bias and cognitive ability have a significant effect on stock investment decisions compared to self-efficacy not being a predictor of stock investment decisions and financial literacy does not weaken the relationship between behavioral bias and irrational stock investment decision making
Maintaining customer lifetime value through cross selling offers with shopping vouchers gimmick in the insurance industry by using logistic regression and decision tree Adi Chandra; Hendra Achmadi
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1601

Abstract

This research is conducted in the life insurance industry in order to help the company to extend and maintain customer lifetime value. A statistical model will be built using Logistic Regression (LR) and Decision Tree (DT) methods so that the company can find/use the right model of input variables (independent variables) those later determines/increases the probability/chance of the take up rate of the cross-selling offers: whether YES (accept the given offer) or NO (reject the given offer). The impact of shopping vouchers as gimmick will be seen as well. This research is using primary data in the form of data of active life insurance policyholders who currently have a term life product where the policy is approaching the maturity date (3 months before the maturity date). Policyholders, hereinafter referred to as clients, consist of custo500 clients with the following demographic profiles: Gender: Male/Female; Age: 45-60 years, Marital Status: Single, Married, Divorced; Have made a claim: Yes/No, Policy Age: 5, 10 and 15 years, Annual Premium Value: 20 - 54 Million; Communication Channels in distributing the offer: SMS, Email, Mail (specifically Mail: only given to clients over 55 years of age); The rupiah value of the vouchers offered: IDR 250k, 350k and 500k. The data was obtained from the results of cross sell activities carried out by the company from one of the cross-sell initiative batches. The statistical model will be built using the logistic regression and decision tree method with Visual Studio Code - Python software. Responds to offers in the form of Yes or No are withdrawn after 30 calendar days after the offer is made. From the results of the research, the Logistic Regression model give result with Accuracy: 0.95; Precision: 0.75; Recall: 0.66 and F1-score: 0.70. The Decision Tree model give result with Accuracy: 0.93; Precision: 0.84; Recall: 0.81 and F1-score: 0.69. The two models provide almost similar performance. Novelty of this research shows claims experience play dominant role in determining the result of the cross sell on top of the voucher gimmick offer
Does purchasing power mediate the marketing mix on purchasing decisions of IP publisher book customers Latief Bayu Aji; Nur Achmad
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1602

Abstract

Along with the times, the level of competition is getting higher and higher, including the operations of printing companies. In addition to competition between companies, printing companies have challenges in product adjustments that are no longer done offline printing, but also online. This research is aimed at analyzing the effect of the marketing mix on purchasing decisions with purchasing power as an intervening variable, the marketing mix studied as an independent variable, including, product, price, distribution and promotion. The research method uses a descriptive quantitative approach. The sample was determined as many as 103 IP Publisher consumers from June 2021 to July 2022 who were taken using the incidental sampling method. Data was collected using a questionnaire. The analysis tool uses SmartPLS. According to the analysis' findings, it is known: 1) there is a positive and significant effect between price on purchasing decisions, and purchasing power mediation strengthens the effect of price on purchasing decisions; 2) There is no effect between products on purchasing decisions, and purchasing power mediation weakens the effect of products on purchasing decisions; 3) there is a positive and significant effect between distribution on purchasing decisions, and purchasing power mediation weakens the effect of distribution on purchasing decisions; 4) There is no effect between promotions on purchasing decisions, and purchasing power mediation strengthens the effect of promotions on purchasing decisions.
Utilization of social media marketing and E-WOM in building brand awareness at the Linggar Jati Museum Iip Saiful Anwar; Hery Winoto Tj; Soegeng Wahyudi
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1603

Abstract

The purpose of this study was to determine the effect of using Social Media Marketing and E-WOM in Building Brand Awareness at the Linggarjati Museum. This study uses a qualitative approach. The subject of this research can be in the form of objects, people, and places that influence or are related to research. The information obtained about the use of social media and E-WOM to increase Linggarjati Museum's brand awareness comes from the interview process. This research was conducted from May to June 2023 which took place at the Linggarjati Museum. Data collection techniques used in the form of writing, numbers, sound, and documentation. Process Data collection instruments using three data collection techniques, including observation, open interviews, and documentation. The data analysis technique in this study used the Miles and Huberman model which consisted of three activities, namely data reduction, data display, and conclusion drawing/verification. Based on the results of the study, empirical facts were obtained in the form of: 1) Museums are one of the places or locations for implementing educational tourism activities. Museums offer visitors an experience to see and feel historical places, carry out educational activities and experience learning while traveling. 2) Efforts to optimize the media are urgently needed in order to increase awareness about the Linggarjati Museum. The provision of historical information and education is one of the main points of the existence of the Museum, but it is necessary to provide good personal and non-personal information
The influence of green marketing and attitude on purchase decisions of msme products with brand image as mediation Aryani Sairun; Amril Amril; Misnanto Misnanto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1604

Abstract

This research is based on the importance of Green Marketing and Attitude to Purchase Decisions for MSME Products. Problem One form of consumer demand is the desire for health due to the increasing spread of diseases transmitted through food, therefore food producers produce products that contain healthy organic food ingredients, do not contain additional chemicals and are safe for consumption. The aim of the research is to analyze the influence of green marketing and attitude on purchasing decisions for MSME products with brand image as a mediator. The method of analysis of this research is quantitative research. The design of this research uses a cross sectional design method with a sampling technique using purposive sampling. This study uses data analysis with the Partial Least Square (PLS) approach. The research results of green marketing and attitude do not influence purchasing decisions, brand image is unable to moderate green marketing and attitude towards purchasing decisions and brand image influences purchasing decisions.
The influence of corporate governance on company financial performance in the financial sector Muhammad Ifaz Padilatul Hamdi; Agus Munandar
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1605

Abstract

Every company definitely wants the company it manages or owns to have good and correct governance, because every organization wants this to create the governance they want. So here the role of corporate governance becomes important with the variables Board independence, audit committee, institutional ownership, board size and the number of board meetings in a company which can lead to comfort and protection for shareholders and investors, governance adopted in controlling an organization it will direct the policies or steps of an organization, so that the goal to be achieved in this study is to provide an explanation of the influence of board independence, audit committees, institutional ownership, number of board meetings and board size on company financial performance with the research method of panel data regression analysis and research This was carried out on 36 companies in the financial sector listed on the Indonesia Stock Exchange (IDX) from the 2017 period to the 2021 period and produced a simultaneous test that board independence, board size, audit committee, institutional ownership and number of board meetings jointly have an effect on financial performance with the control variables firm size and leverage while the results partially board independence, board size have a positive and significant effect while the audit committee and institutional ownership and the number of meetings have no effect on financial performance
Feasibility study for development of CitraLand Puri Serang area (Kayana District) Georgius Pranayogi; Wirawan Endro Dwi Radianto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1608

Abstract

This feasibility study considers aspects of industrial structure and environment, market and marketing aspects, technical aspects, human resource aspects, and financial aspects. This study aims to see the feasibility of developing the CitraLand Puri Serang housing complex from the point of view of the Ciputra Group companies and partners (landowner) who have been working together since 2014 with the Joint Operation (Revenue Sharing) system. The method used is qualitative with observation, questionnaires and interviews with parties who are considered important as resource persons. The results of this study show the feasibility of developing this project for both parties, where the Ciputra Group companies get the maximum profit, and the partner companies benefit in a short period of time from the land developed and managed by the Ciputra Group
Developing marketing strategies for Universitas Terbuka in South Sulawesi Abdul Rahman rahim; Hasanuddin Hasanuddin; Anfas Anfas; Syafiuddin Syafiuddin; Wahyuddin Wahyuddin
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1610

Abstract

This research was qualitative research with a qualitative descriptive approach. It was conducted at Universitas Terbuka in South Sulawesi, with 224 samples spread across the Luwu Regency, Bone Regency, Gowa Regency, and Makassar City—data collection through questionnaires and interviews. The collected quantitative data was then processed using descriptive analysis, while the qualitative data was processed using data reduction, data display, conclusions, or verification. The results of the research conclude that: 1) The market segmentation of prospective UT students is dominated by prospective students aged 21-50, more dominated by women, most of them work in the informal sector, earn less than 5 million rupiah, and the distribution of applicants is generally in all regions level two in South Sulawesi Province; 2) The primary considerations in making a decision or making the choice to enroll at UT are the cheap tuition fees and the distance education model which allows students to study from home, study from the village, and study without having to leave their jobs, or they can work while studying; 3) The marketing strategy that must be developed includes: the marketing mix consists of 7Ps including product, price, promotion, place, people, process and physical evidence; and 4) The special characteristics that become UT's brand image include that the public considers that studying at UT is flexible: Open in the sense that UT accepts prospective new students openly without considering their biological age, diploma age, and unlimited study period and particular time. Long distance means that lectures can be carried out remotely, anytime, and anywhere, independent lectures with guidance from lecturers. Another brand image of UT is that UT can convince, serve, and meet stakeholders' satisfaction levels. Besides that, UT graduates have spread across various.
The Analysis of the role of the 5r work culture at PT Indospring Tbk Enrico Julian Ekananda; Maulidyah Amalina Rizqi; Abdurrahman Faris Indriya
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation and role of the 5S work culture on employee performance at PT Indospring Tbk. In this study, researchers used qualitative methods with a case study approach based on the researchers' objectives to determine the impact of 5S culture on employee performance at PT Indospring Tbk. Results to improve the implementation of a successful 5R work culture in improving employee performance, efforts such as providing training and outreach about 5R to employees, providing strong support and commitment from management, and providing adequate facilities and resources to support the implementation of a 5R work culture are needed.

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