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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Implementation strategy and marketing plan clinic slimmingfique slimming center Calvien Pradiptha Giovannie; Rhian Indradewa; Rina Anindita; Tantri Yanuar Rahmat Syah
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1585

Abstract

Awareness of healthy living is starting to become a lifestyle that can be said to be popular in Indonesia. According to a survey conducted by insurance agents in Indonesia, it was revealed that 73% of Indonesians put health as the most important thing. The existence of high awareness about exercising and consuming healthy food, as well as support from the environment and society, have an impact on creating better health. Today's business competition is getting tougher, and technological advances make it easier to get information and move forward in business. Information technology makes it easier for people to find what they are looking for (Heskiano, 2020). In the health sector, especially for obese people or those who want to maintain an ideal condition, they can easily get this information, which is very helpful for Slimmingfique, where Slimmingfique is the center for Slimming. is a start-up clinic because of the difficulty of overcoming the problem of obesity. Most people who undergo slimming programs fail because there is no support system to help them. Slimmingfique is a slimming center that invites individuals to live a healthy lifestyle that results in an ideal body weight. With the mentoring method, it is hoped that a healthy lifestyle will be maintained and the main mindset will change, so that after the program ends, customers can live a healthy lifestyle without coercion because they are used to it. Ideal body weight is achieved, which protects customers from other complications.
Digital campaign implementation through tiktok as a strategy to increase brand awareness on the @radiokardopa.kdigi Account Bunayyati Hakimah Sembiring Meliala; Muhammad Yafiz; Nurbaiti Nurbaiti
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1589

Abstract

This study aims to find out how companies implement digital campaign strategies to increase brand awareness. The research method used by the author in this article is qualitative with a descriptive case study approach that takes the Tiktok account @radiokardopa.kdigi as the object of research. This research was conducted to provide an overview and explanation of a feature of a phenomenon studied. In this article, the phenomenon that occurs is the changing times that make Kardopa 99.4 FM Radio have to follow the trend that continues to grow in order to increase the company's brand awareness through Tiktok as a subject and marketing medium. The implementation that can be used in this strategy is as follows; Interesting and creative content is the key to getting the Tiktok audience's attention, Using relevant hashtags can help content to be found more easily by an audience interested in the topic, and interaction with users is also very important to build a good relationship between the company and the audience. Based on research results, this company is able to increase brand awareness in implementing digital campaign strategies. To find out this, researchers used total engagement data. The results of the data from January to June are; January gained 0.6%, then February 7.54%, April 21%, May 25% and June 28%. Researchers used total engagement data.
The effect of perceived usefulness, perceived risk and offline consultation habit on telemedicine user behavioral intention Michael Reinhart Adiwinata; Husna Leila Yusran
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1590

Abstract

Healthcare in Indonesia was going through inadequate doctor-patient ratio phenomenon which could give difficulties for some people to obtain healthcare. As technology developed and advanced, there have been alternative methods for healthcare workers to provide health services online, through telemedicine. The increased number of telemedicine users since the pandemic has required service providers to improve the quality of their services according to patient’s needs. The quality of these services could be influenced by factors such as perceived usefulness, perceived risk and offline consultation habits. This paper aims to analyze the relationship between perceived usefulness, perceived risk & offline consultation habits on user satisfaction, perceived value and behavioral intention. Data was gathered from cross-sectional design via google form. Data was analyzed using SPSS version 25 and SEM AMOS 21 program to analyze the influence between variables. The results showed that seven hypotheses were supported, and a hypothesis was not supported, where perceived risk variable had no effect on perceived value. This study shows that the variables perceived usefulness, perceived risk, offline consultation habits, perceived value and user satisfaction have significant impact on the behavioral intention to use telemedicine.
The effect of E-Digital services and the competence of health workers on the patient's interest in repeat visits mediated by the level of trust Olivia Josephine; Hery Winoto Tj; Fushen Fushen
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1591

Abstract

The purpose of this study was to determine the effect of E-Digital services and the competence of health workers on patients' interest in repeat visits mediated by the level of trust. The population in this study were patients who had made repeated visits to the Pratama Medizen Clinic and were processed using Structural Equation Model (SEM) analysis with PLS SEM software. Based on the results of the study, empirical facts were obtained in the form of: 1) There was a significant positive effect of the e-Digital Service variable on Interest in Repeat Visits; 2) There is a positive effect of the Competency of Medical Personnel variable on Interest in Repeat Visits; 3) There is a significant positive effect of the patient's trust variable on interest in repeat visits; 4) There is a positive effect of the e-Digital Service variable on Patient Trust; 5) There is a positive influence of the Competence of Medical Personnel variable on Patient Confidence; 6) Patient Trust has a significant positive mediating effect on e-Digital Services on Interest in Repeat Visits; 7) Patient Trust has a significant positive mediating effect on the Competence of Medical Personnel variable on Interest in Repeat Visits. The implications of this study can use other variables that influence interest in repeat visits to complement previous studies. Conducted on different companies or other institutions so that it will be a more comprehensive research. Using different respondents and adding the number of samples as well as completing the research theoretical basis in more detail so that the resulting analysis results are more accurate.
Potential tourism route planning based on Weka 3.8 application in Bangli Regency Wibby Prasetya; I Wayan Eka Mahendra; Yohannes Kristanto; I Nengah Dasi Astawa
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1592

Abstract

The aim of this research is to identify tourist travel routes in Bangli Regency, as well as planning potential tour packages for Bangli Regency. To collect data in this study, we used qualitative methods by distributing questionnaires offline, conducting direct interviews to 271 tourists visiting Bangli Regency. we used weka3.8 application-based market basket analysis and GIS mapping to visualize and analyze routes. We found that Bangli Regency has a variety of tourist attractions both natural attractions and cultural attractions. The attractions in this regency are no less interesting than other attractions in Bali. However, the description of this research shows that, only a few tourist objects are known and visited by tourists. the rest is almost not even heard at all in the ears of tourists. this is because most travel agents direct tourists to tourist objects that are just that - that's all. therefore, the results of this study create a potential tourist route plan which can later direct tourists to attractions that have potential but are not yet widely known by tourists. Similar studies that have been conducted by researchers out there the majority only examine the routes in Bangli Regency. there is no planning related to tourist routes there. so this research designs potential tourist routes in Bangli Regency.
Student decisions in choosing hospitality study program at IPB International Ni Putu Ayuning Permatasari; I Wayan Eka Mahendra; Moch Nur Efendi; I Nengah Dasi Astawa
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1593

Abstract

This study aims to determine how much influence the college image, job opportunities, and education costs have on the decision to choose a hospitality study program and strategies that can be suggested to support the decision to choose a hospitality study program at IPB International. The population in this study were students of the IPB International Hospitality Diploma III Study Program batch 2020, 2021, 2022. The sample was determined using simple random sampling technique, with a total of 213 respondents. The data collection technique of this study used interviews, documentation, and questionnaires. analyzed using multiple linear regression analysis. University image, job opportunities, and tuition fees together have a positive and significant effect on the decision making of new students in choosing a hospitality study program at IPB International. The influence of each variable on student decisions in choosing the Diploma III Hospitality study program is the highest is the image of the university by 61.2%, job opportunities by 43.6% and the lowest is the cost of education by 23.4%. Judging from the magnitude of the influence of each variable, the recommended strategy is to maintain a good image by increasing the accreditation of study programs, and maintaining the quality of lecturers, lecture programs, and facilities. This research can provide information and knowledge about the influence of college image, job opportunities, and education costs on student decision making in choosing a hospitality study program at IPB International.
The effect of the price of medical services and the personal traits of medical personnel on brand image mediated by the quality of health services Bryan John Junior; Hery Winoto Tj; Fushen Fushen
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1594

Abstract

The purpose of this study was to determine the effect of the price of medical services and the personal traits of medical staff on brand image which is mediated by the quality of health services. The population in this study were patients who had visited/treated the Pratama Medizen Clinic and were processed using Structural Equation Model (SEM) analysis with SEM PLS software. The research method used in this study is quantitative. Based on the results of the study, empirical facts were obtained in the form of: 1) The price of medical services has a positive effect on brand image; 2) Personality traits have a positive effect on brand image; 3) Service quality has a positive effect on brand image; 4) The price of medical services has a positive effect on the quality of health services provided; 5) Personality traits of medical personnel have a positive effect on service quality; 6) Service quality mediates the effect of medical service prices on brand image; 7) Quality of service mediates the influence of personality traits of medical personnel on brand image. Determining the price of medical services is adjusted to the economic conditions and capabilities of the community. The character and personality of the medical personnel is strived to be uniform so that consumers feel comfortable when receiving health services. The quality of service is further improved to create patient satisfaction so as to create a positive brand image of Pratama Medizen Clinic. The implication of this research is that it can use other variables that influence brand image to perfect the research results, it can also be carried out in different health clinics so that it will be a more comprehensive research, can be carried out on the same topic, so it is better to use different respondents and increase the number of samples and complete the theoretical basis of the research in more detail so that the resulting analysis results are more accurate.
The influence of instagram content on the shopping behavior of women's clothing products in women's generation z mediated by consumer network behavior Rache Gavriela
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1595

Abstract

The purpose of this research is to examine how Instagram content influences generation Z women's buying behavior for apparel, with a focus on the mediating impact of consumer network activity. This study gathered information from a poll sent to Instagram's active user base among women of generation Z. Path analysis was used to investigate the connection between the researched variables by analyzing the acquired data statistically. The research shows that among women of Generation Z, Instagram has a substantial impact on their purchasing decisions related to apparel. According to these findings, engaging and relevant Instagram content is crucial to capturing the attention and driving purchases from women of Generation Z. It is crucial for brands and online store accounts to make smart use of consumer network activity to assist customers towards more successful purchase choices in light of the plethora of information accessible via social networks. Understanding how Instagram content and online interaction can shape the shopping behavior of Generation Z women is important for marketers and sellers in the modern era, as it allows them to develop more effective marketing and communication strategies.
Design and implementation of augmented reality technology in m-commerce based creative patents Zuhri Halim; Muhammad Fatkhur Rahman
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1596

Abstract

This research became carried out on Jl. Narogong, Perum. Limus Pratama Regensi, Blok A No.27 – Cileungsi, West Java in June 2019 via interviewing Creative Patent owners due to the fact the advertising gadget for Creative Patent merchandise handiest uses social media and sales facts series is still guide. The purpose of this studies is to provide a sales software this is able to introduce and market merchandise efficaciously with augmented fact functions, assist in recapping orders to minimize communication mistakes and make it simpler to find product income statistics extra successfully. M-commerce programs built based on cellular programs for users and web sites for admins. The research methodology used is the intense programming method and is designed the use of the Unifield Modeling Language (UML). The results of testing records using a questionnaire tool show a median value of eighty four.Eight%. The conclusion of this observe M-commerce programs designed for mobile make it clean for Creative Patent clients to access records related to shopping for and promoting transactions whenever and anywhere they're.
Determinants of regional development inequality in Sulawesi Arif Budiman; Muhammad Yusri Zamhuri; Retno Fitrianti
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1597

Abstract

This study was conducted to determine the level of development inequality (IW) in the province of Sulawesi and analyze how the effect of government transfer funds (DAU, DAK, and DBH) on regional development inequality in the province of Sulawesi. Data were collected from the provincial government budget realization reports for the period 2016 - 2021, totaling 6 provinces, using data on the official BPS website (www.bps.go.id), and the official website of each provincial government. The data were analyzed using the SPSS version 27 application in the form of multiple linear regression with a quantitative approach. The results showed that the average Williamson index in all Sulawesi provinces during the 2016-2021 period was 0.509561, which means that there was quite high development inequality, further analysis showed that general allocation funds (DAU) and revenue sharing funds (DBH) had a positive and significant effect on development inequality (IW).

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