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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
 108   109   110   111   112 
The impact of social media marketing on instagram for cosmetic brands in Indonesia Tedi Rustandi; Faizatun Faizatun; Derriawan Derriawan
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1638

Abstract

Opportunities and challenges in several aspects of Indonesia, such as the number of cosmetic companies by 78.34% (2021), the increase in the GDP of the cosmetics sector by 9.61% (2021), the increase in registered cosmetic products by 53.65% (2022), and the low level of purchase return of cosmetic products increased competition between cosmetic brands in Indonesia. This study analyzes the impact of social media marketing for the Wardah, Revlon, and Pixy brands on Instagram on brand image, brand awareness, purchase decision, and repurchase intention. Data was collected through a survey using the convenience technique of 175 respondents who were followers of the Wardah, Revlon, and Pixy brands. Data analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Social media marketing research results affect brand awareness and brand image and do not affect purchase decision and repurchase intention. Brand awareness affects brand image, purchase decision, and repurchase intention. Brand image does not influence purchase decision and repurchase intention. Purchase decisions affect repurchase intentions.This research provides insight into the application of social media marketing in Indonesia on the Instagram platform, which has a complex relationship with brand awareness, brand image, purchase decision, and repurchase intention
Determinants of tax avoidance: institutional ownership as a moderating variable Pambudi Bowo Leksono; Kesi Widjajanti; Ardiani Ika Sulistyawati
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1639

Abstract

This study aims to determine the effect of leverage, profitability, and transfer pricing on tax avoidance with institutional ownership as a moderating variable. The research population consists of manufacturing sector companies listed on the Indonesia Stock Exchange. Through purposive sampling, a sample of 35 companies was obtained from 2017 to 2021. The analysis technique used is panel data regression with Moderated Regression Analysis (MRA) through the Eviews 9 application. The test results using the Random Effect Model (REM) approach show that leverage has a negative effect on tax avoidance, profitability has a positive effect on tax avoidance, transfer pricing does not effect on tax avoidance, institutional ownership is not able to moderate the effect of leverage, profitability, and transfer pricing on tax avoidance.
Analysis of determinants of manufacturing company value Ardiani Ika Sulistyawati; Yulianti Yulianti; Rosyati Rosyati; Dian Triyani
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1641

Abstract

In general, the company's goal is to maximize company value as reflected in the share price and increase the wealth of company owners by achieving targeted profits. This research aims to analyze the influence of dividend policy, investment decisions, liquidity, profitability, capital structure and company size on company value. The objects of this research are all manufacturing companies listed on the Indonesia Stock Exchange during the 2018-2021 period. This research uses secondary data obtained through documentation methods. The results of this research prove that investment decisions, profitability, capital structure and company size have a significant effect on company value. Meanwhile, dividend and liquidity policies have no influence on company value. The resulting coefficient of determination was 84.9%.
The relationship of digital transformational leadership on employee performance with the mediation effect of knowledge management and innovation work behavior in retail company Sri Hartati Kartoyo; Ardi Ardi; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1643

Abstract

In this research, which was carried out at a Jakarta retail establishment with 192 staff-level respondents, we used Smart PLS V4 to investigate the relationships between digital transformational leadership (DTL), knowledge management (KM), innovation work behavior (IWB), and employee performance (EP). The following is a selection of the significant connections that our research has uncovered: DTL has a significant influence (=0.826, p = 0.001) on KM, which in turn has a positive influence (=0.427, p = 0.001) on both IWB and EP (=0.390, p = 0.001). The direct effects of DTL on IWB (= 0.310, p = 0.001) and EP (= 0.105, p = 0.014) are statistically significant; however, in the absence of KM, these effects are slightly attenuated. There is a statistically significant relationship between KM and IWB (= 0.518, p 0.001) and EP (= 0.473, p 0.001), respectively. The findings of this study are summed up by focusing on the significance of digital transformational leadership, knowledge management, and innovative work behavior in the context of improving employee performance in the retail industry. The findings of this study provide valuable insights to retail companies not only in Jakarta but also elsewhere. These findings highlight the necessity of investing in leadership development, knowledge management practices, and innovation strategies to foster higher employee performance and competitive advantage in the digital age
Analysis of patient satisfaction with the quality of patient service quality in RSUD X in Lampung City Apriana, Renatd; Meilani, Yohana Cahya F. Palupi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1424

Abstract

This study aims to test and analyze the effect of Ptient Satisfaction with the quality of Patient Service in RSUD X Lampung City by looking at the 5 dimensions of health service quality by distributing questionnaires to 30 samples. This research is a quantitative study which uses the status of people who have completed the administration by using a purposive sampling technique. The quality of patient service by doctors at RSUD X in Lampung city has used a service marketing view, namely service quality whose main concern is the speed of patient handling by doctors. The quality of hospital services has shown services that can be accepted by patients. With the level of patient satisfaction with the doctor, the hospital image will appear after the hospital carries out its activities or performs its services, and this service is felt by the patient.
Does determinant, capital structure in pharmacy company in indonesia: Finance Wastam Wahyu Hidayat
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1642

Abstract

This study aims to determine whether there is an influence on asset structure, and sales growth. Liquidity and business risk on the capital structure of pharmaceutical companies listed on the Indonesia Stock Exchange. The sample in this research is a pharmaceutical company consisting of 15 companies from 2018 to 2022. The research method used is multiple linear regression analysis with SPSS-26. The results of the study show that asset structure has no significant effect on capital structure, sales growth has an effect on capital structure, liquidity has an effect on capital structure and Business Risk has no significant effect on the capital structure of pharmaceutical companies listed on the IDX for the 2018-2022 period. Based on table 3.0, it is known that the coefficient of determination or Adjusted R2 is 0.40 or 40%, it can be interpreted that the contribution of the independent variable to the dependent variable is the capital structure of 40% and the remaining 60% by other variables
Analysis of the intensity of social media use, digital marketing exposure, and its effect on consumptive behavior P Mumu, Noldy D.; Seran, Patrisius; Soeradi, Yoga
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1645

Abstract

The research aims to determine the Influence of Social Media Use and Digital Marketing Exposure on the Consumptive Behavior of Urban Communities in the city of Kupang. The variables used in this study are social media, digital marketing, and consumptive behavior. Based on the results of the analysis and discussion obtained the conclusion: The use of social media has no effect on the Consumptive Behavior of the Urban Community of Kupang City, this is evidenced by T counting 1,651 < T table 2,001 and the significance level of 0.104 > 0.05. While Digital Marketing Exposure on social media has a positive and significant effect on the Consumptive Behavior of The Urban Community of Kupang City, this is evidenced by 4,986 > T table 2,001 and the significance level of 0.00 < 0.05. While the Use of social media and Digital Marketing Together affects the Consumptive Behavior of the Urban Community of Kupang City, evidenced by the coefficient of determination (R2) of 0.485 or 48.5%. Based on the R2 value of 0.485 where the influence together between the independent variables of Social Media Use (X1) and Digital Marketing Exposure (X2) on the dependent variables of Consumptive Behavior of The Urban Community of Kupang City (Y) is only 48.5%, while the remaining 51.5% is influenced by other variables outside the research, further research is needed on the other variables in question
Marketing communication management for micro, small and medium enterprises in increasing community economic empowerment Amadeus, Prawira Amadeus Mayer Sutantio; Indra, Ricardo; Mani, La; Azhar, Karen Aulia; Ashari, Bunga Hurun
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1646

Abstract

This literature review was conducted to explore the realm of marketing communications management in exploring its potential to increase the economic empowerment of communities in Indonesia. Using a qualitative descriptive approach, this research analyzes primary and secondary qualitative data obtained from trusted sources such as scientific journals, books and online or offline news. The results of research analysis reveal that empowerment of micro, small and medium enterprises (MSMEs) is a key factor in improving the welfare of society as a whole. This study also found that MSMEs play a major role in contributing to the country's gross domestic product (GDP) from year to year. Increasing gross domestic product (GDP) has an impact on Indonesia's economic progress. Indonesia's economic development is very dependent on MSMEs, so it is considered important to empower MSMEs with effective marketing communications management to increase productivity and reach a wider market. By utilizing various communication methods such as advertising, online marketing, direct marketing, personal selling, sales promotions, and public relations, MSMEs can improve their overall marketing strategy.
Determining factors of social entrepreneurial intentions of desa mandiri budaya in yogyakarta Kurniawati, Lucia; Rubiyatno, Rubiyatno; Diva V.W, Maria Angela
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1649

Abstract

Desa Mandiri Budaya consists of a Cultural Village, Tourism Village, Prima Village and Preneur Village. The four components of Desa Mandiri Budaya must work well together. The community involved in these components must have a high spirit of social entrepreneurship. This research uses social entrepreneurship intentions through the Theory of Planned Behavior. Therefore, this study aims to determine the antecedents of social entrepreneurship intentions, namely subjective norms, attitudes towards social entrepreneurship and perceived behavior control. The focus of this research is 7 Desa Mandiri Budaya in the Special Region of Yogyakarta. This research is quantitative research. Data gathering strategies using surveys include self-administered, self-managed surveys sent via questionnaires. Non-probability sampling with the incidental sampling approach was employed. Regression analysis was the nonparametric statistical test employed in this investigation. During the early stages of testing and data processing, instrument testing included validity and reliability tests, as well as traditional assumption tests. Models and hypotheses are tested using Test F and Test t. The other factors were influenced by variables not explored in this study. As a result, perceived behavioral control, attitude toward becoming a social entrepreneur, and subjective norms are all significantly associated with the intention to engage in social entrepreneurship; subjective norms influence social entrepreneurial intention; attitude toward becoming a social entrepreneur has no influence on social entrepreneurial intention; and perceived behavioral control influences social entrepreneurial intention. The findings should give recommendations for Desa Mandiri Budaya.
Increasing learning interest in accounting students through the game simulation accounting cycle Suryani, Pesi; Daurrohmah, Wirajuang; Tantri, Sakina Nusarifa
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1650

Abstract

There is a shift in the characteristics of Universitas Terbuka students from students who are already working or of mature age to the millennial generation and Generation Z. Inevitably, this encourages study programs to innovate according to the times, including the use of game simulations to increase student interest in learning, especially accounting study program students who come from Generation Z. The purpose of this study is to analyze the increase in student learning interest through game simulation. The object of this research is students of accounting study programs with semester 2-7 criteria. To find out the results of students' interests and responses using observation methods, pre-test and post-test assessments, and questionnaires. This study shows that using the game simulation accounting cycle increases student interest in learning and understanding the basics of accounting. The implication of this research is that the study program is able to innovate through innovative products to increase students' learning interest.

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