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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Analysis ratio finance in sector BUMN companies construction listed on BEI Alfianita, Devi; Fahriani, Dian
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1674

Abstract

Financial ratio analysis is a method for quickly finding out the financial performance of a company, this also applies to construction companies. Financial ratio analysis that is of the used to assess a company’s financial performance is liquidity ratio analysis, solvency ratio analysis and profitability ratio analysis. Bursa Efek Indonesia noted that there were 23 construction companies there were 23 construction companies that had joined, among the 23 companies there were 4 state-owned companies, namely PT Waskita Karya, Tbk., PT Wijaya Karya, Tbk., PT Pembangunan Perumahan, Tbk., and PT Adhi Karya, Tbk. Thid research uses state-owned companies in the construction sector as research samples. The research method used is a qualitative method through descriptive analysis and in-depth observation. Tha aim of this research is to determine the financial performance of 4 state-owned companies in the construction sector so that companies with the best financial performance can be found. Based on results from study ratio finance in 2020-2022 which uses calculation ratio liquidity, ratio solvency and ratios profitability show that performance finance company experience fluctuation
The impact of the implementation of economic, social, and good corporate governance (ESG) on the performance of esg-listed companies on the Indonesia stock exchange Waluyo, Herlina; Suk, Kim Sung
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1675

Abstract

The implementation of Economic, Social, and Good Corporate Governance (ESG) is expected to enhance company performance by reducing the risks faced by investors. This study will examine how the implementation of ESG influences company performance, measured using Return on Assets (ROA), with the hypothesis that ESG has a positive impact on company performance. The data used are from secondary sources, with a sample of 84 companies and a total of 298 observations through unbalanced panel data with a fixed-effect model regression. The research results indicate a negative impact of ESG on company performance due to a lack of awareness and education about sustainability practices. To increase awareness of ESG implementation, adequate regulations and law enforcement are needed to enhance the appeal of green projects.
The effect of product quality, premium price, and brand image on purchase decisions using sem (Case study Natesh Sanitary Pads) Goyovi, Julia; Heriyadi, Heriyadi; Listiana, Erna; Juniwati, Juniwati; Mayasari, Endah
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1684

Abstract

This research aimed to obtain empirical evidence regarding the influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions. The population in this research was consumers of Natesh Sanitary Pads. There were seven hypotheses put forward for in-depth analysis. The sampling method used a purposive sampling technique with a sample size of 200 respondents. The data collection method was carried out by distributing questionnaires with a Likert scale. The method used for data processing and analysis in this research is the Structural Equation Modeling (SEM) method, which uses the AMOS application. The results of this research showed the relationship or influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions.
Do informative value and entertainment value in tiktok influence purchase decision on somethinc products Marisca, Tirza Eudia; Azazi, Anwar; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1686

Abstract

The development of the digital era has an impact on many areas, including product marketing. One way to market products in the digital era is to use social media as a marketing method to promote products. The high social media use by the general public is an excellent opportunity for business people to expand their market reach. And without any restrictions. One of the products widely promoted via social media is beauty products, which are currently increasingly competitive. Therefore, the right product marketing strategy must be implemented to attract consumer attention through social media. This research aims to determine the impact of informative value, entertainment value, and trust in brand posts on purchase decisions for Somethinc products. The questionnaire used in the data collection process had 225 participants. The sampling technique used was purposive sampling using Structural Equation Modeling (SEM) and AMOS statistical tools. These findings show that informative value and entertainment value have a positive and significant influence on trust in brand posts, and trust in brand posts also has a positive and significant influence on purchase decisions. Trust in brand posts mediates between informative value and entertainment value and purchase decisions
Do endorser credibility triggers young generations buying decisions? Rahayu, Ratna Bhanuwati; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1687

Abstract

The development of social media has changed people's interaction patterns. This creates an opportunity for product marketing on social media platforms such as Instagram to increase the product's popularity. One of them is using social media endorsers with solid public influence. This quantitative research aims to determine the impact of endorser credibility on purchasing decisions for Ponds products among the younger generation of Instagram users in Indonesia, which is mediated by attitude toward the brand. This research involved 211 people from various regions in Indonesia who were collected online using Purposive Sampling Techniques through questionnaires. Criteria for samples collected include Ponds product users, Instagram users, and endorser Nanda Arsyinta's content using Ponds products. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results stated that endorser credibility positively and significantly affected buying decisions. Meanwhile, endorser credibility positively and significantly affects attitude toward the brand. Attitude toward the brand indirectly influences endorser credibility and purchasing decisions among younger Instagram users in Indonesia. These findings can help businesses determine the right endorser to represent their brand, convey the product message well to consumers, and create sales.
How does user-generated content impact purchase intention through perceived food quality? Juliyanti, Juliyanti; Rosnani, Titik; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Saputra, Pramana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1688

Abstract

The increasingly advanced digital world also impacts the changing of the way people around the world do business. Among them is the marketing approach, which is widely utilized on social media platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter. This study aims to analyze the effect of User-Generated Content (UGC) on Eat Sambel purchase intention through perceived food quality. This type of research uses a quantitative approach with data collection methods through surveys in the form of questionnaires distributed online through Google Forms. The total sample of 215 respondents from Indonesia was selected based on the purposive sampling method with specified criteria. SEM Amos 24 is used to analyze data and test hypotheses. According to the study's findings, purchase intention was positively and significantly impacted by both User-Generated Content (UGC) and perceived food quality. User-Generated Content (UGC) also has a significant impact on perceived food quality. The results of this research are expected to improve the understanding of UGC and help online entrepreneurs
How does green attitude, green advertising, and environmental awareness impact on green purchase intention? Maharani, Tri Adinda; Shalahuddin, Ahmad; Listiana, Erna; Hasanudin, Hasanudin; Fauzan, Rizky
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1689

Abstract

The world is now very concerned about how to maintain environmental balance, so there needs to be an urgent change in the way consumers pay attention to the importance of maintaining sustainability and environmental balance. Eco-friendly products are goods and services, including products that have applied the principles of preserving, protecting and managing the environment. Along with the development of technology, green advertising becomes one of the variables that is considered to determine the extent of its influence on the intention to green purchase products. Green advertising focuses on environmentally friendly advertising or marketing that aims to introduce environmentally friendly products to the public. This creates an audience attitude towards product evaluation. Using Analysis of Moment Structure (AMOS), this study tested the relationship among the variables that are independent and dependent with the presence of mediation variables. The method used in collecting data is to distribute questionnaires with a total of 206 respondents. Research conducted shows that green attitudes are positively impacted by green advertising. Environmental awareness also has a favourable effect on green attitudes. Additionally, environmental awareness and green advertising positively influence consumers' intentions to purchase ecologically friendly or green items. At the same time, the attitude mediates full green advertising and environmental awareness towards the purchase intention of green products.
The effect of price and product quality on purchasing decisions on halal umkm products in medan city Hartin Nst, Venny Fraya; Ichsan , Reza Nurul
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1691

Abstract

Many people complain, because there are still many food products, especially imports, do not have halal certification, while free halal certification is one of the efforts of the Medan City Government to help MSMEs develop, so it is necessary to conduct research on how much influence price and product quality have on purchasing decisions on MSME Halal Products in Medan City, this research methodology is used in this research is quantitative research. Primary data collection through questionnaires distributed to 60 consumers of MSME Halal products in Medan City. Secondary data will also be used to obtain additional information about MSMEs in Medan City, such as Price, Product Quality and Purchasing Decisions and Halal Products, the results in this study are simultaneously influencing Price and Product Quality on purchasing decisions for halal products at MSMEs in Medan City by 0.444 which means 44.4%, the rest is influenced by other variables from outside the variables studied
The effect of income and financial literacy on personal financial behavior: Testing the mediated effect of financial self-efficacy Wulansari, Dinda Marsela; Heriyadi, Heriyadi; Wendy, Wendy; Giriati, Giriati; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1692

Abstract

This study aims to determine whether financial literacy and income significantly impact a personal financial behaviour, either directly or through the intermediary factor of financial self-efficacy. Employing Analysis of Moment Structure (AMOS), this study analyses the correlations between independent and dependent variables while considering mediation variables. The data was gathered through a questionnaire distributed to 216 active students chosen via purposive sampling. This research adopts a quantitative approach, utilising primary data from respondent questionnaires and secondary data from the internet and previous academic literature. The findings demonstrate that income and financial literacy positively and directly influence a person's economic behaviour. Furthermore, it has been observed that the relationship between the impact of income and financial literacy on a personal financial behaviour and financial self-efficacy is partially mediated.
The influence of financial technology and capital adequacy ratio (CAR) on the financial performance of bank Patricia, Vanessa; Daud, Ilzar; Malini, Helma; Wendy; Syahputri, Anggraini
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1695

Abstract

The primary objective of the inquiry is to examine the impact of capital adequacy ratios and financial technology on banks' financial performance. This study utilised Capital Adequacy Ratio and Financial Technology as measured by Mobile Banking as independent variables. In this study, Financial Performance as determined by Return On Assets is the dependent variable, and the mediator variable is bank operational efficiency. The methodology used is a quantitative approach employing multiple regression analysis techniques. This analysis uses data from PT Mandiri Bank from 2018 to 2022. This investigation utilises secondary data as its source of information. Secondary data was extracted from Mandiri Bank's annual financial statements. The impact of mobile banking and capital adequacy ratio on return on assets is negligible and positive, respectively. Meanwhile, the ratio of Operational Costs to Operational Income has no impact on Mobile Banking's effect on ROA. There is no discernible effect of adjusting variable operational costs against operational income on the correlation between the capital adequacy ratio and return on assets

Page 112 of 139 | Total Record : 1382

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