Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles
1,382 Documents
<![CDATA[Identifying the Success Factors of the Brand Extension Case of Airbnb Experiences in Indonesia ]]>
<![CDATA[Aurellia Widjaja]]>;
<![CDATA[Mochammad Riyadh Rizky Adam]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Airbnb launched an extension of its Stay product called Trip, which is rebranded and currently known as Experiences. Airbnb Experiences is aimed to complete Airbnb’s “belong anywhere” mission and promotes sustainable travel, which is believed able to solve problems like over-tourism. However, it hasn’t found any study on Airbnb Experiences in Indonesia; it could be subjectively assumed that the company may not have done any research as there was unconfirmed understanding about the current circumstances. There are also limited studies that have been done on brand extension in tourism marketplaces. This study aimed therefore to analyze the relationship between the parent brand, the perceived fit, and the consumer innovative approach to brand expansion and its impact on the purchase intention for Airbnb Experiences. This report was conducted on a wide range of issues. The study brought together 210 people through an online survey. There is a positive relationship between parent brand attitude and brand extension. The attitude of brand expansion is therefore most correlated to the perceived expansion value. The perceived value also influences the purchasing intentions positive and significant. On the other hand, this study shows that the attitude of the parent brand does not correspond to the perceived value directly or positively.]]>
<![CDATA[Franchise Agreement in Civil Law Perspective ]]>
<![CDATA[Sisca Ferawati Burhanuddin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[In the current era of globalization, development in the business sector has a very high level of competition, to make it easier for someone in their efforts to maintain their business and government efforts to innovate through franchise activities. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that specifically franchise activities are an agreement involving two or more individuals in which it forms an agreement involving the law as the legal basis, franchise activities provide significant benefits very big for the perpetrators because this activity emphasizes a cooperation and is mutually binding on each other, this business concept involves the franchisor to the franchiseethen becomes a legal institution that regulates the franchise agreement, as 9 of 1995 concerning Small Business, which reads that the franchise pattern is a partnership relationship in which the franchisee grants license rights, trademarks and distribution channels of his company to franchiseeaccompanied by assistance. management guidance.]]>
<![CDATA[Determinant of Capital Adequacy Requirements: The Role of Bank-Specific Factors in Banks Listed on The Indonesia Stock Exchange ]]>
<![CDATA[Ricky Talumantak]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Bank businesses have a systemic risk that could impact the economic system of a country. The regulator requires commercial banks to maintain a minimum capital requirement to absorb the exposed risk's loss. This study aimed to examine the determinants of bank capital adequacy based on bank-specific factors such as operating efficiency, liquidity, and bank size.The quantitative research approach was applied to this study by using the multiple regression method. The panel data contains commercial banks listed on the Indonesia stock exchange between the year 2015 to 2020, and a purposive sampling method was used to set up the sample. This study found that partially the operating efficiency of the banks listed in Indonesia stock exchange has a significant negative impact on capital adequacy. The bank liquidity has a significant negative impact on capital adequacy, but the bank size does not affect capital adequacy. Simultaneously, the operating efficiency, liquidity, and bank size significantly impact bank capital adequacy.]]>
<![CDATA[Customer Shopping Preferences Between Modern Retail Store and Traditional Retail Store in Palangkaraya City ]]>
<![CDATA[Eghar Lutfian Fahlutvy]]>;
<![CDATA[I Made Bayu Dirgantara]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to demonstrate the advantages of modern and traditional retailers available to Indonesian consumers especially in the city of Palangkaraya. The research method used is a qualitative method with a phenomenological approach. The reason researchers make phenomenological research more flexible is because they can know more about what factors can influence consumers in choosing retail stores. Data analysis in this study is a qualitative research. The focus of analysis is to elicit the tacit meanings people attach to their actions and responses in relation to a phenomenon. The results showed that the factors that influence consumer buying behavior are: (1) Location factors, (2) Merchandise factors, (3) Price factors, (4) Promotion factors,]]>
<![CDATA[The Influence of The Total of Production and Demand for Products on Income Level of Brick Residents in Klopo Sepuluh Gedangan Village – Sidoarjo Post Covid'19 Pandemic ]]>
<![CDATA[Ike Susanti]]>;
<![CDATA[Lilik Nur Cholidah]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Brick business is a business that produces raw materials into ready-to-use goods that are used for building houses or high-rise buildings. By using cement and sand as the main raw materials. The purpose of this study is to determine the amount of production (X1) and product demand (X2) affect the level of income (Y) of the bricks of the residents of Klopo Ten Gedangan Village - Sidoarjo after the Covid-19 Pandemic. The data analysis method used is the quantitative method, the analysis used in this study is multiple correlation, coefficient of determination, multiple linear regression analysis, T-test and F_test, data processing using the SPSS statistical program. The conclusion of the research results show that the amount of production (X1) and product demand (X2), has a significant and positive effect on the level of income (Y). Product Demand is the most dominant variable. Judging from R2, which is 95 percent, it can be concluded that the diversification of product demand at 5 percent can be determined from other variables that are not included in the regression equation model in this study.]]>
<![CDATA[Implementation of Effective Sentences in Indonesian Learning at the Faculty of Economics Management Study Program in Lamongan Islamic University ]]>
<![CDATA[Emalia Nova Sustyorini]]>;
<![CDATA[Bambang Yulianto]]>;
<![CDATA[Tengsoe Tjahjono]]>;
<![CDATA[Heny Subandiyah]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to describe: The implementation of effective sentences in learning Indonesian at the economics faculty of the management study program at the Islamic University of Lamongan. This study uses a qualitative research design. The main object of this research is the implementation of effective sentences in learning Indonesian at the Faculty of Economics, Management Study Program, Lamongan Islamic University. The location of this research at the Islamic University of Lamongan. The data in this study are the implementation of effective sentences in learning Indonesian at the Faculty of Economics, Management Study Program, Lamongan Islamic University. Data collection techniques used are observation, interviews, and recording techniques. The technique used is descriptive analysis technique. The results of the research on the implementation of effective sentences in learning Indonesian at the economics faculty of the management study program at the Islamic University of Lamongan are still found imperfections in the use of effective sentences in learning Indonesian at the student level, especially students of the economics faculty of the management study program at the Islamic University of Lamongan.]]>
<![CDATA[Factors That Affect Employee Engagement of Bank AAA ]]>
<![CDATA[Paulus Rega Runtu]]>;
<![CDATA[Martinus Tjhia Tjen Jong]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The goal of this study is to analyze the positive impact from organization culture, job satisfaction, and job training to employee engagement of Bank AAA. The survey done by online questionnaire where this research is collecting sample of Bank AAA’s employee. The data analysis approached by PLS-SEM method by using Smart PLS 3.0. The result of this research are organization culture, job satisfaction, and job training positively affects the employee engagement of Bank AAA positively.]]>
<![CDATA[The Impact of Human Resources Aspects in Supporting Readiness for Change at PT Pertamina (Persero) ]]>
<![CDATA[Moresia Raditya]]>;
<![CDATA[Hafiz Rahman]]>;
<![CDATA[Rahmi Fahmy]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The purpose of this research is to determine and analyze the impact of employee engagement and resistance to change on readiness for change with perceived organizational support as an intervening variable in change management at PT Pertamina (Persero). Readiness for change is an important thing that must be considered by companies when implementing change management. Aspects of human resources that affect readiness for change are employee engagement, resistance to change, and perceived organizational support. In this case, the researcher focuses on perceived organizational support variable as an intervening variable that links employee engagement and resistance to change with readiness for change. The population of this research were employees of PT Pertamina (Persero) with a sample of 154 people. The analytical method used descriptive statistical analysis and factor description analysis using SPSS V.23 and SmartPLS 3.0 software. The results showed that employee engagement and resistance to change have a positive and negative impact on perceived organizational support; employee engagement and perceived organizational support have no impact on readiness for change; resistance to change has a negative impact on readiness for change; employee engagement and resistance to change have no impact on readiness for change with perceived organizational support as intervening variable.]]>
<![CDATA[The Effect of Capital Structure on Stock Returns in Companies Listed on the Indonesia Stock Exchange for the 2015-2019 Period ]]>
<![CDATA[William Tjong]]>;
<![CDATA[Rion Kurniawan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This research is entitled The Effect of Capital Structure on Share Earnings in Companies Listed on The Indonesia Stock Exchange for The 2015-2019 Period. This journal analyzes the effect of capital structure on stock returns in Indonesia. Where capital structure can be regarded as one of the factors that can explain stock returns. The data used in the study are companies that have been listed on the Kompas 100 index on the Indonesia Stock Exchange (IDX) in Indonesia which publish periodic financial reports from 2015 to 2019, the data used is time series data, data obtained from yahoo finance , and the Indonesia Stock Exchange website. The results showed that the capital structure has no significant effect on stock returns, but other control variables such as earnings per share, return on assets and size have a significant effect on stock returns.]]>
<![CDATA[E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII ]]>
<![CDATA[Darwin Raja Unggul Saragih]]>;
<![CDATA[Rully Arifiansyah]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.]]>
