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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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the effect of job satisfaction, organizational commitment and work stress on the turnover intention assumption of employees of pt. asiatrust technovima qualiti samarinda branch Hermin Nainggolan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

his study aims to determine the effect of job satisfaction, organizational commitment and job stress on the assumption of employee turnover intention of PT. Asiatrust Technovima Qualiti Samarinda branch works either partially or simultaneously. The sample of this research is 132 employees of PT. ATQ who are still actively working are selected using random sampling technique. The method used is quantitative method, data collection is carried out using primary data through direct questionnaires to respondents. Data were analyzed with validity and reliability tests, as well as multiple linear regression analysis, t test, f test and classical assumptions. The results showed that H1: job satisfaction (X1), organizational commitment (X2), and job stress (X3) had a simultaneous effect on the assumption of turnover intention. H2: job satisfaction (X1) has a positive and significant effect. The results of this study also support previous research from Setiawan, et al. (2018) which states that job satisfaction (X1) has an effect on turnover intention (Y), and rejects the results of Saeka, et al. (2019) which states that job satisfaction (X1) has no effect on turnover intention (Y). H3: organizational commitment (X2) has a positive and significant effect on the assumption of turnover intention (Y). The results of this study also support previous research from Kurniawati, et al (2018) which stated that organizational commitment (X2) had an effect on turnover intention (Y), and rejected the results of Saeka's research (2019) which stated that organizational commitment (X2) had no effect on turnover. intention (Y). H4: work stress (X3) has a positive and significant effect on the assumption of turnover intention (Y). This study also supports previous research from Saeka, et al. (2019) which states that work stress (X3) has a significant and significant effect on turnover intention (Y), and rejects the results of research by Kurniawati, et al. (2018) which states that work stress (X2) has no effect on turnover intention (Y).
The Effect of Value Congruity, Customer Brand Identification, Affective Brand Commitment, Customer Brand Engagement on Coffee Store Brand Loyalty: The Case of Starbucks Cyntia Jovina Wibowo; Pauline H Pattyranie
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Along with the high growth of the coffee shop business in Indonesia, the competition in the coffee shop industry is also getting higher. This makes it difficult for brands to increase the number of customers from the existing market. This is also a challenge for Starbucks because Starbucks currently has competitors in the form of local brands that have lower selling prices than Starbucks. It is important for Starbucks to increase customer loyalty in the midst of this competition. There are various factors that can affect consumer loyalty, namely Value Congruity, Customer Brand Identification, Affective Brand Commitment, and Customer Brand Engagement. The study looked at the influence of these factors on loyalty to the hospitality industry in India. In this research, Data was collected by distributing questionnaires distributed online, containing 32 questions with a Likert scale of 1 – 7. The data were analyzed using the PLS-based SEM method. The results of this study indicate that value congruity has a positive influence on customer brand identification, affective brand commitment and customer brand engagement. Customer brand identification and customer brand engagement also have a positive influence on brand loyalty. While affective brand commitment does not have a significant effect on brand loyalty.
Factors that Influence Consumers Purchase Intention in Buying Over the Counter Drug Online Chiquita Purnomo; Pauline H Pattryanie Tan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The use and development of the online internet in all areas of activity has become part of people's habits, a behavior that allows people to adapt and find new solutions for market players, especially in the pharmaceutical sector in carrying out their sales activities online. Over the counter drug market growth especially in online channel. The purpose of this research was to determine the factors that influence consumer purchase intention in buying over the counter drug online. Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) as exogenous variable, trust as mediating variable and purchase intention as endogen variable. The study were analyzed using the Smart PLS- Structural Equation Model (SEM) third edition and it was conducted with electronic questionnaires using purposive sampling technique to consumers who purchased over the counter drug online in the last 6 months. The number of respondents in this study was 174 respondents. The results found that Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) variables had a positive effect on trust. Trust can mediate Technology Acceptances Model (TAM) with purchase intention and trust can mediate Virtual Experiential Marketing (VEM) with purchase intention. Furthermore, Technology Acceptances Model, Virtual Experiential Marketing and trust have a positive effect on purchase intention.
THE EFFECT OF WORKING CAPITAL EFFICIENCY AND THE LEVEL OF LIQUIDITY ON PROFITABILITY IN THE MINING INDUSTRY REGISTERED IN INDONESIA STOCK ECHANGE Etty Harya Ningsi
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Every company aims to seek profitability. To achieve the expected profit, management must be able to take appropriate policies in investing funding sources that are available so that the sufficient liquidity and working capital efficiency will be obtained and ultimately the expected profitability will be obtained as well. The purpose of this study was to determine how much influence the efficiency of working capital and the level of liquidity have on profitability in the mining industry on the Indonesia Stock Exchange. This study took time series data in the form of financial reports for the period 2009 to 2010. The data were analyzed using the classical assumption test, multiple linear regression, and hypothesis testing using the F test and t test. Based on the research results, it is known that there is a significant influence between the efficiency of working capital and the level of liquidity on profitability.
Antecedents of Trust in Brand Post on Brand Awareness and it Impacts to Purchase Intention Jordan Jeremy; Ferdi Antonio
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research aimed to analyze the affect of informative value, entertainment value, expertise, trustworthiness, attractiveness and similarity from trust in brand posts variables and its impact to brand awareness and purchase intention. PLS-SEM used to evaluate the empirical data obtained by purposive sampling and earned 273 respondents who met requirements through a questionnaire which distributed online. The results indicate that from this four of antecedents, namely informative value, entertainment value, trustworthiness and similarity along with mediating variable trust in brand post had a positive and significantly affect to brand awareness and purchase intention. The strongest affect was occured in similarity and informative value. Meanwhile, the strongest direct effect on purchase intention was found on brand awareness. It said that positive affect from brand awareness on purchase intention was higher than trust in brand post to purchase intention, thus the results of this research were confirmed the theory of consumer trust in influencing brand awareness and consumer intention in making purchases.
A PHENOMENOLOGICAL STUDY OF BEAUTY ENTREPRENEURS, THEIRS FINANCIAL COMPETENCE JOURNEY Virza Alamsyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aimed to explain the issues of entrepreneurship and financial competence that exist in Beautypreneurs. This research chooses the qualitative approach using a phenomenological study, which involves in-depth interviews with six Beautypreneurs who are active in building businesses and developing their financial competencies. This phenomenological study is developed based on four main categories, namely are 1. Socio-economic problems, 2. work-life balance, 3. financial knowledge, 4. self-improvement. This study suggests that, firstly, Beautypreneurs have a discursive learning pattern when developing their financial competencies. The second thing, this study found that the personal resilience they try to build based on the cognitive deepening process obtained from the crisis, so these Beautypereneurs needed high mentoring by the mentor who understood the Financial knowledge. Third, they see investation as the best way to develop their financial literacy
Formation of LQ 45 Stock Portfolio Using Sharpe Ratio, Treynor Ratio and Jensen Alpha Metode Methods Rachmad Rachmad; Totok Sugiharto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the performance of the LQ 45 stock portfolio using the method Sharpe Ratio, Treynor Ratioand Jensen Alpha and to find out whether or not there are differences between the three methods. This type of research is descriptive quantitative. The sample selection used a purposive random sampling technique, and a sample of 22 stocks was obtained in the 2017 - 2020 period with secondary data. This study uses an analysis with one of the quantitative methods, namely times series analysis. Testing the hypothesis using the Kruskal Wallis H test and the Mean Rank contained in the SPSS software. The test results with Kruskal Wallis obtained x2 0.137 with a probability of 0.937. It is known that the test probability is > 0.05. The results showed that there was no difference between the tests using the three methods. Thus the hypothesis H0 in this study is accepted. The test results between the three treatments have a difference in the mean rank, indicating that there is no significant difference between each treatment. The Sharpe method has the lowest mean rank difference compared to the other two methods, which means that Sharpe is the most consistent with non-difference.
FACTORS AFFECTING THE MAKING ABILITY OF SME FINANCIAL REPORT IN THE OFFICE OF COOPERATIVES AND SMEs IN MEDAN Lambok Manurung
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research was conducted at the Department of Cooperatives and SMEs Medan with the aim of research to determine the Factors affecting the making ability of SMEs financial reports in the office of cooperatives and SNEs in Medan. The factors that are being used in this research are the education level, socialization and information, knowledge of accounting, business size, and its length of time. Author is using the quantitative descriptive research type in this research. The population refers to the 3,637 SMEs and samples that were took is a total of 100 respondents. Data collection techniques that are being used here is surveys and data analysis techniques with multiple linear regression, classic assumption test, and test the feasibility. The results of this study showed that education level does not significantly affecting the making ability of SMEs financial report. While socialization and information, accounting knowledge, and size of the business and its length of time do have a significant effect on the Department of Cooperative SME Medan.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION OF MOLIVIA CAFE (Case Study on Consumers of Molivia Cafe, Jalan H.M. Joni, Teladan Timur, Medan City) Slamet Widodo
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research is about customer satisfaction of Molivia Cafe. The phenomenon that occurs in this study is that there was a decrease in sales in 2019 due to complaints from consumers who felt that the quality of the products provided was not appropriate or still normal, there were some facilities that did not function according to their benefits, and consumers also still complained about prices that were not appropriate. with perceived benefits. This study aims to determine the effect of product quality, service quality, and price on consumer satisfaction Molivia Cafe, where the independent variables are: Product Quality (X1), Service Quality (X2), and Price (X3), the dependent variable is: Consumer satisfaction (Y). The population in this study were all consumers of Molivia Cafe with a sample of 97 respondents. The analytical model used is Multiple Linear Regression which is processed using the SPSS version 20 application program, data is collected using a questionnaire that has been filled out by Molivia Cafe consumers. This analysis includes: Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Assumption Test, Hypothesis Testing through T Test and F Test and Coefficient of Determination (R2). Based on the results of this study indicate that product quality has a positive and significant effect on consumer satisfaction, service quality has a negative and statistically significant effect on consumer satisfaction, and price has a positive and significant effect on consumer satisfaction. The Coefficient of Determination of Adjusted R Square shows that 45.3% of the variation in consumer satisfaction can be explained by the three independent variables and the remaining 54.7% is influenced by other variables outside the research model, such as location, advertising and others.
The Effect of Changes in Beef Prices on Beef Supply and Demand in Indonesia Ria Kusumaningrum; Anggita Tresliyana Suryana; Farah C. Hanoum
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The increase in population growth in Indonesia led to an increase in demand for some products, especially food demand. Food demand that exceeds domestic production makes Indonesia an importing country. In general, the problem in this research is how to develop a cattle farming strategy to increase domestic beef production in Indonesia. This study aims to analyze the impact of beef prices on the beef supply and demand in Indonesia. This study uses secondary time series data for the period 1990-2018. The research method is qualitative and quantitative. The analytical method in this study is an econometric model with simultaneous equations and is estimated using the Two-Stage Least Squares (2SLS) method. Data were processed by SAS/EST 9.4 program. This study concludes that factors that influence beef supply in Indonesia are beef production, beef import, and beef export. Demand for beef in Indonesia is influenced by domestic beef price, chicken price, egg price, and income. Domestic beef price has no significant effect on demand for beef, where a one percent decrease in beef price will increase beef demand by 0.00011 percent, while people’s income has a significant effect at the 0.05 level. The price of domestic beef itself is influenced by several factors: the price of beef in Jakarta, the price of imported beef, and the amount of domestic beef production. An increase in beef production by one percent will reduce domestic beef prices by 22.6 percent.

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