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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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The Effect of Hedonic Shopping Value and Atmosphere Store on Impulse Buying with Positive Emotion as Intervening Variables on Ketos Consumers (Kediri Town Square) Nurul Hidayah; Novi Marlena
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to explain and analyze the effect of hedonic shopping value and store atmosphere on impulse buying with positive emotion as an intervening variable on Kediri Townsquare consumers. The population in this study are consumers who have shopped and visited Kediri Townsquare. This research is a quantitative descriptive type for the sampling technique using judgmental sampling which is part of purposive sampling with 100 respondents. The data source uses primary data in the form of an online questionnaire via a google form link. The analytical technique used is path analysis, F test and coefficient of determination, and hypothesis testing (T test) using the SPSS version 24 application. The results of this study indicate that hedonic shopping value has a positive and significant effect on positive emotion , the store atmosphere variable has a positive effect on positive emotion, the positive emotion variable has no significant effect on impulse buying, then the hedonic shopping value variable has a positive and significant effect on impulse buying and the store atmosphere variable has no negative effect on impulse buying.
Antecedents of Advertising Value to Brand Awareness and Subscription Intention (Case of Disney+ Hotstar Ads on Youtube Ads) Novia Felicia Gozali; Pujianto Yugopuspito
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Each advertisement that is displayed has its own value (advertising value) for the audience which can be in the form of entertainment, informativeness, customization and irritation. With these four elements in an advertisement, it is hoped that the advertisement will further increase brand awareness and subscription intention. This study was conducted to determine the relationship between the variables of entertainment, informativeness, customization and irritation, advertising value, brand awareness & subscription intention. Based on the results of data analysis that has been carried out, it is concluded that, first, entertainment has a positive influence on advertising value. Second, informativeness has a positive effect on advertising value. Third, customization has a positive effect on advertising value. Fourth, irritation does not have a significant negative effect on advertising value. Fifth, advertising value has a positive influence on subscription intention. Sixth, advertising value has a positive influence on brand awareness. Seventh, brand awareness has a positive influence on subscription intention.
Prospect of Islamic Economic Studies Syaeful Bahri
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Various schools in economics such as capitalism, socialism and Islam, each have a history of development from day to day as well as advantages and disadvantages in their application. Islamic economics which is based on the Qur'an and Sunnah is considered by its adherents to be the most perfect system because it is based on divine law and does not only regulate the economy but also has a worship dimension. The development of Islamic economic studies, especially Islamic financial institutions in Indonesia in the last 5 years is very fast. Growth indicators can be seen from the growth of Islamic banking. The purpose of this paper is to find out the Prospects of Islamic Economic Studies. The source of this writing comes from books and other literature adapted. The development of Islamic studies in various elements of educational institutions encourages the development of Islamic economic studies. Which makes opportunities and challenges for the world of Islamic Economics to produce professional people so that they can run a system based on sharia, whether it is to fill educators in the Islamic economic education environment, writers of various Islamic economic literature or to become the driving force of the system of various Islamic financial institutions that are now is eager to spread its wings.
Performance Analysis of Stock Portfolios Incorporated in IDX30 Using the Sharpe, Treynor and Jensen Method in 2016-2020 Selvyna Ougesa Claransia; Totok Sugiharto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine whether or not there is a difference between the Sharpe, Treynor, and Jensen methods in measuring the optimal IDX30 portfolio. This study uses the One Way of Variance by Rank Kruskal Wallis test. In this study, the values ​​of Sharpe, Treynor, and Jensen were standardized through the Zscore transformation (standardized) followed by the Mean Rank difference test between treatments to determine which index performance was the most consistent. The test results using the Kruskal Wallis test obtained x2 = 0.850, with a probability of 0.654. It is known that the test probability 0.05. These results indicate that there is no significant difference between the tests using the Sharpe, Treynor, and Jensen methods. Thus, the null hypothesis H0 in this study is accepted. The results of the test between the three treatments, the difference between the three mean ranks, showed that there was no significant difference between each treatment because the difference was not that far away. The Treynor method has the lowest mean rank difference between Sharpe and Jensen, meaning that Treynor is the most consistent with non-difference.
The Effect of Exhaustion, Depersonalization, and Personal Achievement Variables Towards Job Performance Naomi Putri Hudiana; Martinus Thjia Tjen Jong
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to see the effect of exhaustion, depersonalization and personal achievement variables towards job performance among nurses at the Condong Catur Hospital in Sleman, Yogyakarta. The survey method used in this research is by distributing questionnaires. The research subject in this study is a total of 58 nurses at the Condong Catur Hospital. Data analysis was carried out using the PLS-SEM approach through the SmartPls program. The results obtained indicate that there is a negative effect of exhaustion on nurse performance and the hypothesis is supported. There is a negative effect of depersonalization on nurse performance and the hypothesis is supported. There is a negative effect of personal achievement on nurse performance and the hypothesis is not supported.
The Effect of Disclosure of Other Comprehensive Income, Profitability, Leverage, and Company Size on Earnings Management (Study on Financing Institutions Sub-Sector Service Companies Listed on the Indonesia Stock Exchange for the 2018-2019 Period) Erfan Effendi; Masnur Masnur; Rike Rahmadanti
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to determine whether or not the disclosure of other comprehensive income, profitability, leverage, and company size has an effect on earnings management in the service companies sub-sector of financial institutions listed on the Indonesia Stock Exchange for the 2018-2019 fiscal year. This study makes use of secondary data from financial reports provided by the Indonesian Stock Exchange (IDX) on its website, www.IDX.co.id. The population for this study is a 19-company service firm subsector of financial institutions listed on the Indonesian Stock Exchange. Purposive sampling was used to collect data. Multiple linear regression analysis is the analytical technique used. Income disclosure had no influence on earnings management, profitability had no effect on earnings management, leverage had no effect on earnings management, and company size had no effect on earnings management. However, other factors like as total revenue, profitability, leverage, and fit size all have an effect on earnings management.
EMPOWERMENT OF LOCAL PLANTS AS BEAUTY PRODUCTS TO INCREASE MSME INCOME tutik tutik; Aurilia Triani Aryaningtyas; Yustina Denik Risyanti
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study intends to describe business opportunities for beauty products made from local plants to increase the income of MSME actors in Cikaso Village. The technique used in collecting data is by interviewing, observing and analyzing qualitatively descriptive. The results of this study conclude that the business opportunity for beauty products is very wide open in line with the development of people's needs for traditional products. With the support of Cikaso's fertile natural wealth and large yards in almost every home, making the process of making beauty products is not difficult. However, in the midst of government support to empower beauty products made from local plants, it is hampered by people's distrust of producing them.
THE EFFECT OF TAM ON SATISFACTION OF PPDB REGISTRATION Anda Yanny; Riza Afni
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study uses quantitative descriptive with the number of respondents as many as 35 people, data processing using SPSS 20. The research location is in SMP Negeri 28 Medan. The results obtained indicate that the easier it is to use technology, the higher the satisfaction obtained by PPDB registrants. In terms of the benefits of using PPDB system technology, this does not affect the satisfaction obtained by the registrants. Simultaneously, the ease of using technology and the benefits obtained do not affect the satisfaction of PPDB registrants.
Consumer Loyalty Analysis : Contribution of Commitment and Price Muammar Rinaldi Amar; Ihdina Gustina; Sesilia Ariska
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study was to determine the effect of Commitment and Price on Consumer Loyalty at PT. Almira Nusa Raya in Medan. This type of research data is data with a quantitative approach, research that is processed and analyzed to draw conclusions in the form of numbers. In this study, the sample used was 42 companies. The data analysis technique used multiple regression test by passing the analysis prerequisite test. The results showed that commitment and price simultaneously had a positive and significant effect on consumer loyalty at PT. Almira Nusa Raya. The results of this study are supported by the value of R square (R2), which means that commitment and price have an influence on consumer loyalty at PT. Almira Nusa Raya. While the rest is influenced by other factors originating from outside this research model such as distribution channels, trust, corporate image, customer satisfaction, location, consumer decisions, marketing strategies, consumer perceptions and service quality.
ANALYSIS OF SERVICE ANALYSIS OF SERVICE QUALITY TO BRI BANK CUSTOMER'S SATISFACTION UNIT PERDAGANGAN: ANALYSIS OF SERVICE QUALITY TO BRI BANK CUSTOMER'S SATISFACTION UNIT PERDAGANGAN Diana Florenta Butarbutar; Hamela Sari Sitompul
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

PT. Bank Rakyat Indonesia Perdagangan unit is one of the banks operating among the many banks in the Perdagangan area. The higher level of competition between banks (local competition) to win customers in the Perdagangan region occurs with other banks that are increasingly appearing to compete for markets / customers. This research was conducted to determine how much influence the quality of service on customer satisfaction BRI Perdagangan unit bank. This research uses descriptive research type with quantitative approach. The research method used by the author uses a questionnaire with a sample of 70 people where the respondent is a customer of Bank Rakyat Indonesia Perdagangan unit. Based on the t-test (Partial Significant Test), service quality characteristics have a positive and significant effect on customer satisfaction of the BRI Bank Perdagangan unit. The majority of respondents were satisfied with the services provided by the BRI Bank Perdagangan Unit through the answers they gave to the questionnaire that had been distributed.

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