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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Evaluation of marketing strategies in the context of strategic management in the Banking Industry Faisal Firman; Sumardi Sumardi; Abdullah Sanusi
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1489

Abstract

An effective marketing strategy is essential for banking companies to achieve a competitive advantage and improve their performance in a competitive market. The purpose of this study is to analyze the effect of marketing strategies on the performance of banking companies and evaluate the extent to which these marketing strategies have successfully achieved the company's business objectives. This study uses a quantitative approach by collecting data from banking companies through surveys and statistical analysis. The data collected include variables related to marketing strategy and firm performance, such as competitive analysis, marketing mix, customer behavior, and technology influence. The results showed that competitive analysis has a positive influence on the performance of marketing strategies of banking companies. In addition, the use of an effective marketing mix also contributes significantly to the performance of marketing strategies. In the same context, customer behavior also has an important influence on the performance of marketing strategies of banking companies. Furthermore, the research findings show that technology has a significant role as a moderating factor in the relationship between marketing strategy and performance of banking companies. Based on the research findings, it can be concluded that effective marketing strategies are essential in achieving good performance for banking firms.
Factors affecting the succes of creative economy based micro small medium business in the city of Semarang Fidyah Yuli Ernawati; Marsha Ayunita Irawati; Arini Novandalina
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1490

Abstract

This research was conducted aiming to look at the factors that influence the success of micro, small and medium enterprises based on innovative economy in the city of Semarang. This can be seen from the key factor in fulfilling MSMEs based on a creative financial system in the form of the progress of MSMEs in the city of Semarang today. The population in this study were 50 SMEs in the city of Semarang. The data series strategy in this study, the use of the note series strategy through questionnaires, and documentation shows that the advertising variables on the fulfillment of SMEs and the creative economy system have insignificant results. The results of this study indicate that all logo variables on the achievement of SMEs and innovative financial systems have great results.
The effect of financial literacy financial inclusion and financial management on financial perfomance in MSMEs in the city of Semarang Rokhmad Budiyono; Arini Novandalina; Ukie Tukinah
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1491

Abstract

Indonesia is a member United States of america of the ASEAN enterprise (Association of South East Asia Nations). The implementation of the MEA (ASEAN Economic Community) on the end of 2015 is a mission for Indonesia. The purpose of this take a look at was to decide the effect of economic literacy, financial inclusion and financial control on the economic performance of MSMEs in Semarang City.The population on this examine is 11,910 MSME gadgets in the metropolis of Semarang. The sampling method uses non-probability sampling inside the shape of accidental sampling so that the entire pattern is 388 gadgets. Financial literacy, monetary inclusion and financial control are impartial variables even as monetary performance is the dependent variable. The analytical technique used is the classical assumption test, more than one linear regression check and hypothesis checking out.The outcomes confirmed that the financial literacy t-check consequences had been 1.733 <t table 1.966 and the sig. Of 0.084 > zero.05 so that H1 which states monetary literacy on economic overall performance is rejected. Financial inclusion t-check outcomes of 0.082 <t table 1.966 and sig. Of 0.935 > 0.05 so that H2 which states financial inclusion on economic performance is rejected. The outcomes of the t-take a look at for economic management are 5.940 > t table 1.966 and the sig. Of zero.000 <0.05 so that H3 which states financial inclusion on financial overall performance is prevalent.
Independent policy strategy as a breakthrough to post-natural disaster recovery in Indonesia (Case Study of Mount Sinabung Eruption, Karo District, North Sumatra) Harmensyah Harmensyah
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1500

Abstract

Indonesia is prone to earthquakes, tsunamis, volcanic eruptions, hydro-meteorological disasters, floods, flash floods, landslides, droughts, forests, and land fires, impacting people's lives and livelihoods. This scientific paper is intended for all interested parties in making quick and appropriate choices, especially post-disaster recovery, rehabilitation, and reconstruction. This study uses a case study approach to describe the research results and find out how the Strategy for Implementing the Independent Relocation Policy in areas affected by the Mount Sinabung Eruption in North Sumatra Province is appropriate to become a future recovery policy. The locus chosen as the case study was in Karo District, North Sumatra, where the research was conducted for residents affected by the Sinabung volcano eruption, but later the results can be used for all types of disasters. Mandiri Relocation is an independent relocation scheme in Indonesia that can quickly solve relocation problems faced by disaster-affected communities. It is a breakthrough and answer that has never been implemented as a relocation policy in Indonesia or even the world. If sufficient land is available, the local Government can relocate the community. However, if the local Government needs help providing relocation land, new problems will arise during the displaced community, such as uncertain life, health declines, education, and socio-economic conditions. If a solution is not found, it will be hazardous for their future.
The influence of brand image and digital marketing on the decisions to visit tourists to improve the community's economy in Sayum Sabah Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1505

Abstract

This study aimed to determine the effect of Brand Image and Digital Marketing on the decision to visit tourists to improve the economy of the people in Sayum, Sabah. Sayum Sabah village is one of the Sibolangit sub-district villages with beautiful natural scenery and abundant agricultural produce. However, Sayum Sabah village is the poorest village in the Sibolangit area, requiring special attention from various parties to maximize its natural potential in order to improve the welfare of the village population. The sample in this study was 98 tourist visitors. Multiple linear regression and hypothesis testing are the analytical methods used. The results of the study show that brand image has a significant effect on visiting decisions. Digital Marketing influences the decision to visit tourists to improve the people's economy in Sayum, Sabah. Branding is one way that can be used to form an image or uniqueness of a destination to maintain the sustainability of a tourist village through a marketing system. They are branding a function as a differentiator or comparison between brands or products. These results illustrate that Digital Marketing is a determinant of increasing Visit Decisions.
The influence of organizational culture and work environment on performance at UD. Kariasih Mengwi Badung Made Mulyadi; Ni Kadek Ayu Rasita Dewi; I Nyoman Rasmen Adi; Luh Gede Elvina Adi Saputri
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1506

Abstract

This research was motivated by the importance of human resource involvement at UD. Kariasih Mengwi Badung in achieving UD's goals. Kariasih Mengwi Badung. The purpose of this study was to determine the effect of organizational culture and work environment on employee performance both partially and simultaneously. This research was conducted at UD. Kariasih Mengwi Badung with a population of 40 employees. This study uses the census technique so that all members of the population are involved as research subjects. Primary data collection was carried out using a questionnaire. Hypothesis testing is done using multiple linear regression analysis. Based on the results of the analysis it can be concluded that: 1) Organizational culture has a positive and significant effect on employee performance as evidenced by tcount (3.121) > ttable (2.026) sig. 0.003 < α 0.05 so Ho is rejected and H1 is accepted, 2) The work environment has a positive and significant effect on employee performance as evidenced by the tcount (4,249) > ttable (2,026) sig. 0.000 < α 0.05 so Ho is rejected and H2 is accepted, 3) Organizational culture and work environment have a positive and significant effect on employee performance as evidenced by Fcount (14,526) > Ftable (3,26) and sig 0.000> 0.05 so that Ho is rejected and H3 is accepted and concluded the results of research at UD. Kariasih Mengwi Badung is as follows organizational culture has a positive and significant effect on employee performance at UD. Kariasih Mengwi Badung.
Implementation of regional government information systems in the regional financial management study at the tolitoli regency environmental service Edi Yanto; Sahwan Sahwan; Joko Prathomo
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1486

Abstract

The era of digitalization affects the performance of an institution or organization, especially regional apparatus. It is necessary to apply regional government information systems to each existing regional device in order to provide convenience, smoothness, and optimization related to financial management. An integrated financial management system, through systems and networks as well as computerized technology, facilitates work units in existing regional apparatus so as to improve organizational performance and achievements. Through the implementation theory of Van Meter and Van Horn (1975), it is hoped that it can provide knowledge related to the implementation of local government information systems at the Tolitoli Environmental Service. Based on qualitative data analysis, it was found that: 1) Policy Standards and Targets have been running well, useful in setting and planning in accordance with the achievement of key performance indicators; 2) Operators are the key to the success of the system supported by the availability of facilities in the form of computerized devices and networks; 3) In terms of the characteristics of the implementing organization, the Environmental Service is an implementing element of the regional government in the environmental sector with the status of a mandatory affair that is not related to basic services; 4) Inter-organizational communication runs well and; 5) Disposition and Attitude of Executors in the form of knowledge and implementation of structured policies.
The Analysis of Influence Growth Sales and Fixed Asset Intensity on Tax Avoidance: English Mutiara Lusiana Annisa Annisa; Astro Yudha Kertarajasa; Ruth Samantha Hamzah; Efva Octavina Donata Gozali; Christian Damar Sagara Sitepu
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1488

Abstract

The study examines the effect of sales growth and fixed asset intensity on tax avoidance in automotive companies listed on the Indonesian Stock Exchange. Research on the effect of sales growth and fixed asset intensity on tax avoidance in automotive companies listed on the Indonesia Stock Exchange has several urgent needs to be considered. Following are some of the reasons why this research is important: Tax avoidance by automotive companies can have a significant impact on state revenues. If companies reduce their tax obligations illegally, this can reduce state revenues that should be used for development and the provision of public services. Furthermore, automotive companies listed on the Indonesia Stock Exchange have an important economic role in the growth and development of the country. In order to maintain the sustainability and transparency of this sector, it is important to understand the possible tax avoidance practices of these companies.The sampling method used purposive sampling with a sample of manufacturing companies in the automotive sector listed on the Indonesian Stock Exchange in the period of 2020 to 2022. Based on the sampling method, 10 companies were obtained as samples, thus there were 30 firms year observations. The analysis method employed multiple linear regression. The results show that sales growth and fixed asset intensity have no effect on tax avoidance. This result encourages companies to carry out tax planning properly to fulfill tax obligations efficiently and effectively in accordance with the tax provisions set by the government, so that the tax revenue target is successfully obtained and the number of tax avoidance declines.
Analysis of the financial feasibility of ship repair service sector companies based on break-even points in surabaya (the case of the planned establishment of pt marine service) M. Azizul Khakim
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1376

Abstract

Surabaya is one of the second largest cities in Indonesia. Geographically Surabaya is in the lowlands and is surrounded by the sea. Surabaya is the entry point for sea expeditions for Eastern Indonesia. Based on the explanation above, the author gives the opinion that Surabaya also has potential in the sea transportation sector. This study aims to provide an overview that business in the field of sea transportation has good potential. This analysis is based on the results of calculating Break Even Points. The author-, provides an overview of his analysis based on a real case of forming a company with services in the field of ship repair in the city of Surabaya. In this case, various facts related to the maritime sector were found, especially in the field of ship repair services. The author has found that new companies can be formed because of market demand, there are interested parties who are aware of the request, and there are supporting roles from various parties such as regulators, society, communities, and so on. One of the interested parties in question is investors. Investor analysis in investing decisions is based on break-even point analysis which can provide an overview of the investment breakeven period of the investor, as well as the risks that the investor may accept.
The role of instagram in building brand awareness Christian Aditya Perdana; Dindin Dimyati
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1390

Abstract

This study aims to determine the role of Instagram social media in building @iDeviceStoreJogja brand awareness and to find out the advantages and disadvantages of Instagram social media in building @iDeviceStoreJogja brand awareness. This type of research is survey research using a quantitative approach. The subjects in this study were followers of the @iDeviceStoreJogja account. The function of Instagram in building brand awareness is the subject of this research. Researchers also use secondary data to support research results taken from pre-existing sources of information, namely data via websites and YouTube channels. The data analysis technique used is quantitative analysis, where the data obtained is expressed in numbers. Then the calculation or processing is done statistically with the help of the Statistical Package for Social Science or SPSS program. The test results obtained show that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness.

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