RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in research on religion, education, social, dan Islamic i issues.
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741 Documents
<![CDATA[Analisis Kinerja Petugas Apron Movement Control Dalam Meningkatkan Keselamatan Penerbangan di Apron Bandar Udara Abdul Rachman Saleh Malang ]]>
<![CDATA[Kharisma Febry Wicaksono]]>;
<![CDATA[Raden Fatchlul Hilal]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i2.1404
<![CDATA[Air transportation is currently the main choice for users who need time efficiency and convenience. AMC (Apron Movement Control) is the officer who is fully responsible for everything that happens on the Apron. Good AMC performance also affects the success of a flight. Given the very importance of airport operational activities which are activities that cannot be separated from the role of safety, work security and environmental protection activities. This study was conducted to find out how the performance of Apron Movement Control officers in improving flight safety on Apron at Abdul Rachman Saleh airport and what obstacles or obstacles the performance of Apron Movement Control officers were when carrying out their duties to improve flight safety at the airport. According to Sugiyono (2013) the research method is a scientific way to obtain data with certain goals and uses. This research method is a step that is owned and carried out by researchers in order to collect information or data and conduct investigations on the data that has been determined. In this study, researchers will use the type of qualitative research. According to Moleong (2011) states that qualitative research is research that intends to understand the phenomenon of what is experienced by the research subject. The results of the research on the performance of AMC (Apron Movement Control) at Abdul Rachman Saleh Airport, Malang, have been optimal in carrying out performance and are in accordance with the Regulation of the Director General of Civil Aviation Number: KP 21 of 2015 as well as those that have been determined by the company. Then the obstacles or obstacles faced by Apron Movement Control officers when carrying out tasks based on research and going into the field there were obstacles from inadequate and less helpful facilities in the performance process of Apron Movement Control employees as field implementers who always maintained safety in the Apron area. Apron Movement Control) Abdul Rachman Saleh Airport Malang is optimal in performing its performance and is in accordance with the Regulation of the Director General of Civil Aviation Number: KP 21 of 2015 as well as those determined by the company. However, there are facilities that are not appropriate and are not yet available with the provisions set by the government. Facilities and infrastructure at Malang Abdul Rachman Saleh Airport are not yet complete, and the lack of AMC personnel will cause problems from several factors. Keywords: Aviation Safety, Performance, Obstacles, Field Implementers, AMC (Apron Movement Control), Abdul Rachman Saleh Airport Malang]]>
<![CDATA[Manajemen Aset dan Nilai Perusahaan Manufaktur yang Terdaftar di BEI ]]>
<![CDATA[Teguh Erawati]]>;
<![CDATA[Febronia Fayulan Wuleng]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i2.1516
<![CDATA[This study aims to prove the effect of asset management and dividend policy on firm value. The sampling technique used purposive sampling method. The population in this study is 193 companies which are manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2017-2019 with a total sample of 54 companies that meet the criteria. The method of analysis using SPSS statistical applications. The independent variables in this study are asset management and dividend policy. The dependent variable in this study is firm value which is calculated by the Tobin's Q method. The results of this study indicate that asset management has a positive effect on firm value. Dividend policy has a negative effect on firm value. Keywords: asset management, dividend policy and firm value]]>
<![CDATA[Pengaruh Lingkungan Kerja, Kompensasi, dan Budaya Organisasi terhadap Loyalitas Kerja Karyawan PT Antar Lintas Sumatera di Yogyakarta ]]>
<![CDATA[Messi Agmasari]]>;
<![CDATA[Epsilandri Septyarini]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i2.1670
<![CDATA[The purpose of the study was to determine the effect of work environment, compensation, and organizational culture on employee loyalty. Both the work environment, compensation, and organizational culture can be a major factor in the occurrence of employee loyalty in a company. The population in the study amounted to 50 people who are all employees of PT. Antar Lintas Sumatera, Yogyakarta area. Saturated sample was used as a sampling technique in this study, where a questionnaire (questionnaire) was used as a data collection technique. This research uses reliability test and validity test as instrument test. This study uses descriptive analysis, classical assumption test, normality test, multicollinearity test, and heteroscedasticity test as data analysis techniques. The t-test and f-test were used in this study as a test of linear regression analysis and hypothesis testing. The results of this study show that employee loyalty is positively and significantly influenced by compensation and work environment, while employee loyalty at PT. Between Cross Sumatra is not significantly influenced by organizational culture Keywords: Work Environment, Compensation, Organizational Culture and Employee Loyalty]]>
<![CDATA[Pengaruh Dampak Modal Structural dan Interaksi Sosial pada Niat Beli Pelanggan Dalam Produk Kosmetik MS Glow di Yogyakarta ]]>
<![CDATA[Rahmah Esti Utami]]>;
<![CDATA[Ida Bagus Nyoman Udayana]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1683
<![CDATA[This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on Customer Ms Glow. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 users of Ms Glow products with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: Cognitive Capital; Social interaction; Information/Knowledge Sharing Behavior; Purchase Intantion , Prodi Manajemen, Universitas Sarjanawiyata Tamansiswa Yogyakarta, Indonesia.]]>
<![CDATA[Pengaruh Teori Perilaku yang Direncanakan untuk Menyelidiki Peran Kepercayaan Dalam Keputusan Pembelian Konsumen Terkait dengan Rantai Pasok Makanan Pendek ]]>
<![CDATA[Herli Qwen Sofana A]]>;
<![CDATA[Ida Bagus Nyoman Udayana]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i2.1684
<![CDATA[This study aims to explore the principles of behavioral theory towards customers, the influence of purchasing decisions, the role of trust in customers. This research is quantitative research using survey method. In taking the sample using purposive sampling technique. Collecting data using a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires for sampling as many people as possible so that they can be tested for validity and reliability. Behavioral theory shows that it is a potentially effective tool in planning the behavioral outcomes of union members in the workplace and the level of union identification considering decision making. defines behavioral theory as a social category that exemplifies the process of social behavior and its use affects the level of communication, interaction and cooperation between members. According to the theory of planned behavior trust has been neglected in retail. More details in retail marketing show aspects of customer trust are limited. The role of trustworthiness, such as reducing perceived problems and as a motivator of purchase satisfaction, plays an important role in customer trust in the product. Purchasing decisions refer to several organizations that carry out aspects of the decision-making process, until at the last moment the decision determines the point at which the decision is made. Decision making developed for business is used to describe how the company achieves purchasing synergies across its PCs. This approach can also be adopted in organizations with a high level of fragmentation in spending. Keywords: subjective norm, Trust towards the behavior (trust), Purchase decision (PD), customer.]]>
<![CDATA[Pengaruh Service Quality dan Empathy terhadap Purchase Intention di Pasar Tradisional Melalui Word of Mouth: ]]>
<![CDATA[Ida Bagus Nyoman Udayana]]>;
<![CDATA[Rejeki Sekar Dwifa]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1685
<![CDATA[Purchase intention or purchase intention is something that is directly related to prospective buyers. This cannot be separated from the prospective buyers themselves who will decide to buy what is offered or not. This purchase intention can be influenced by several things, such as service quality, empathy, and word of mouth. All three have their respective roles in influencing a person's purchase intention. Departing from this statement, the author conducted a study with traditional markets as the object of this research, especially traditional markets in the Bantul Regency area. The objectives of this study are (1) whether service quality has an effect on WOM on purchase intention in traditional markets in Bantul Regency, (2) whether empathy has an effect on WOM on purchase intentions in traditional markets in Bantul Regency, (3) whether WOM has an effect on purchase intention in traditional markets in Bantul Regency. In this study service quality and empathy as independent variables, which will affect the dependent variable indirectly through the intervening variable. While word of mouth as an intervening variable that will be influenced by the independent variable and will affect the dependent variable directly. The results of this study indicate that service quality and word of mouth have a positive and significant effect on purchase intention. While empathy has a negative and insignificant effect on purchase intention through word of mouth. Keywords: service quality, empathy, word of mouth, and purchase intention.]]>
<![CDATA[Pengaruh Nct Dream sebagai Brand Ambassador dan Brand Image terhadap Perilaku Impulse Buying pada Produk Mie Instan Lemonilo ]]>
<![CDATA[Pingky Octavian]]>;
<![CDATA[Ambar Lukitaningsih]]>;
<![CDATA[Agus Dwi Cahya]]>;
<![CDATA[Ida Bagus Nyoman Udayana]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1686
<![CDATA[The use of brand ambassadors has recently become a trend and is widely used in various products. Popular culture from South Korea brings new impacts to the business world, one of which is in product promotion or marketing. This study aims to determine: (1) the effect of NCT Dream as a brand ambassador on impulse buying behavior on instant noodle products lemonilo, (2) influence of brand image on impulse buying behavior lemonilo instant noodle products. (3) the influence of the NCT Dream brand ambassador and brand image together on impulse buying on Lemonilo instant noodle products. This study is a quantitative study using survey methods so that the population in this study are K-pop fans who live in Yogyakarta who know about NCT Dream and Lemonilo products. In taking samples using purposive sampling technique. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 75 people so that they can be tested for validity and reliability. With a 95% confidence level, the findings of this study indicate that brand ambassadors have a significant effect on impulse buying and brand image has a significant effect on impulse buying, and brand ambassadors and brand image have a joint effect on impulse buying behavior. This finding has implications for lemonilo products that the use of brand ambassadors can improve brand image and affect impulse buying behavior. Keywords: Brand Ambassadors; Brand Image; Impulse Buying Behavior]]>
<![CDATA[Pengaruh Product Brand Loyalty dan Purchase Decision Sepeda Motor: ]]>
<![CDATA[Wahyu Goesty Perdana]]>;
<![CDATA[Ida Bagus Nyoman Udayana]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1687
<![CDATA[This research is testing the influence between product brand loyalty and automotive customer purchasing decisions. The study focused on a comparative analysis of two well-known motorcycle brands, namely YAMAHA and HONDA and the various influences on loyalty. A cross-sectional quantitative research design was used in this study. In today's competitive business world, now most of the marketers and manufacturers of various brands have faced many variables in which they can not only influence the purchasing decisions of their customers but also secure their buying preferences. The variables used and relevant to this research are product brand loyalty, perceived quality, price, and purchasing decisions. The findings of this study indicate that these variables play an important role in improving the purchasing decisions of automotive customers and hence, increasing sales, growth and profitability of automotive companies. These companies end up building long-term relationships with their current and future car users by building strong brands. Keywords: Product Brand Loyalty, Purchase Decision, Price Perception, Quality, Automotive Industry]]>
<![CDATA[Pengaruh Emotional Content, Perceived Product Quality dan Perceived Empathy terhadap Purchase Decision Olive Fried Chicken di Glagahsari Yogyakarta ]]>
<![CDATA[Ida Bagus Nyoman Udayana]]>;
<![CDATA[Ade Yogi Ferawan]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1689
<![CDATA[This study aims to determine: (1) The positive effect of Emotional Content, the more Purchase Decision, (2) the effect of Perceived Product Quality on the increase in Purchase Decision, (3) the Effect of Perceived Empathy on the Increase of Purchase Decision. This research is a quantitative research, in sampling using purposive sampling technique. Questionnaires are used to collect data, with questionnaires distributed to respondents and then collected again. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 51 people so that they can be tested for validity and reliability. This study has several potential limitations for future research. First, the data collected in this study only focused on consumers who had purchased olive fried chicken in Yogyakarta. The data collected is quite limited because it is only shared with 51 people. Future research may consider collecting data on a larger scale. In addition, this study uses a survey to collect data. Our research findings show that Emotional Content, Perceived Product Quality and Perceived Empathy have a significant positive effect on Purchase Decision. Perceived Product Quality is the most influential variable on Purchase Decision. Keywords: Emotional Content, Perceived Product Quality, Perceived Empathy, Purchase Decision]]>
<![CDATA[Nilai-Nilai yang Dirasakan Pengguna Iphone Dalam Mempengaruhi Customer Loyalty Melalui Customer Saticfaction ]]>
<![CDATA[Ida Bagus Nyoman Udayana]]>;
<![CDATA[M. Rasyid Ridho]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.1694
<![CDATA[Customer loyalty is very important for the company. A customer who buys regularly and repeatedly is said to be loyal. This definition places loyalty as a commitment. In this study the impact on brand image and customer satisfaction on customer loyalty. Customer values that exist in iPhone products affect customer satisfaction which results in customers being loyal to iPhone. The population in this study is iphone customers who make purchases at least once. The number of samples used were 46 respondents, the sampling technique was distributing questionnaires using google form via Whatsapp. The author conducted research on the iPhone smartphone as the object of this research. The objectives of this study are (1) hedonic value has an effect on customer satisfaction, (2) social value has an effect on customer satisfaction, (3) functional value has an effect on customer satisfaction and (4) customer satisfaction has an effect on customer loyalty. The research findings show that customer expectations, more precisely the hedonic value on the iPhone brand, are valid and significant to customer satisfaction and customer loyalty. Social value is also valid and significant to customer satisfaction. Functional value is also valid and significant to customer satisfaction, and customer satisfaction has a positive effect on repurchase intention and customer loyalty. Therefore, iPhone companies must maintain credibility so that customers always trust and continue to use iPhone as the best brand for the smartphone level. The iPhone must also maintain brand awareness so that it is always remembered and used as the flagship smartphone in Indonesia. Keywords: hedonic value, social value, functional value, customer satisfaction, customer loyalty, iphone.]]>
