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RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

reslaj
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Published by Institut Agama Islam Nasional Laa Roiba Bogor

ISSN : 2656274X EISSN : 27164691 DOI : 10.47467

Core Subject : Religion, Economy, Education, Social,

Religion Economics, Econometrics & Finance Education Social Sciences

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in research on religion, education, social, dan Islamic i issues.

Arjuna Subject : Ilmu Sosial - Pendidikan

Articles 741 Documents

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Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Loyalitas Pelanggan pada Pembelian Teh Pucuk Harum Zulvina Rahma Shofiudin; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research aims to know how big is the influence of discount, price, and product quality on customer loyalty on the purchase of Teh Pucuk Harum. The population in this research was a consumer who have bought or consumed The Pucuk Harum. The sample in this research involved 100 respondents, namely East Java UPN students especially business administration study program. The results of the questionnaire distribution were measured using an ordinal scale. This type of research is descriptive research using the quantitative method. The sampling method in this research used non probability sampling using purposive sampling technique. The analytical method used multiple linear regression analysis through classical assumption testing, validity and reliability testing. The classical assumption test used the data normality test, multicollinearity test, and heteroscedasticity test. Multiple linear regression analysis method assessed through t test, and f test. The results of this research indicated that discount, price, and product quality had a positive and significant effect on customer loyalty on the purchase of Teh Pucuk Harum Keywords: Discount, Price, Product Quality, Customer Loyalty

Pengaruh Sales Promotion dan E-Service Quality terhadap Impulse Buying pada E-Commerce Shopee Maghfirotika At-Tamama Zidan; Rusdi Hidayat Nugroho
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to examine and analyze the effect of sale promotion and e-service quality on impulse buying on e-commerce Shopee. The population in this study is the people of Surabaya City who have shopped at Shopee e-commerce. The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling technique. This type of research uses quantitative. The results of this study indicate that sales promotion partially has no significant positive effect on impulse buying. E-Service Quality partially has a significant positive effect on Impulse Buying. Sales Promotion and E-service quality simultaneously have a significant positive effect on impulse buying. Keywords: Sales Promotion; E-Service Quality; Impulse Buying; Shopee

Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction

Upaya Guru Membangun Karakter Disiplin Dalam Pembelajaran Online Dwi Indah Yuniar
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to describe the teacher's efforts to build a disciplined character in online learning. In this study, qualitative research was used through a field study approach. It was conducted at MAN 2 Bogor City from January to May 2022. The primary data source was purposively selected teachers. The data collection technique is in-depth interviews, the data is validated by triangulation of sources. Data analysis using descriptive analysis by following the theory of Miles and Huberman. The results of this study indicate that the teacher's efforts to build disciplined character in online learning are carried out by: making learning contracts, through the camera through the Zoom Meeting application, and reminding students who are related to the tasks that must be done. Keywords: Teacher, Discipline, Daring Online

Implementasi Kebijakan Merdeka Belajar terhadap Proses Pembelajaran Pendidikan Agama Islam di MI Al - Ikhlash Muhammad Husni Hamdani; Muhammad Zulfaqor
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Dalam jurnal ini membahas terkait dengan Implementasi Kebijakan Merdeka Belajar Terhadap Proses Pembelajaran Pendidikan Agama Islam di Mi Al-ikhalsh Surabaya. Hal-hal yang melalatar belakangi munculnya penelitian ini tidak lain karena melihat kebijakan merdeka belajar yang sekarang ini merupakan suatu hal yang baru bagi dunia pendidikan. Selanjutnya dibalik adanya kebijakan merdeka belajar ini dapat mempermudah siswa dalam mempelajari serta mendalami pendidikan agama islam. Metode penelitian yang digunakan adalah pendekatan kualitatif. Sedangkan data dikumpulkan melalui metode penelitian kepustakaan (library research).

Strategi Edukasi Wakaf Tunai untuk Buku Siroh Melalui Media Sosial untuk Mendorong Partisipasi Khalayak: Efrita Norman; Hesty Hartiman; Enah Pahlawati; Arman Paramansyah
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to find out the strategies used in the cash waqf movement for siroh books through social media in encouraging public participation in the Spirit Nabawiyah Community. The research method used to answer this research is descriptive qualitative research method. This method can be interpreted as one of the procedures in solving a problem under study by describing the subject or object in the research in the form of people, institutions, communities and others. The results of this study indicate that the strategy used is to expand the network (recruitment process) of community members who will become good connectors, then online class coaching activities are also held, as well as a continuous monitoring process that results in high public awareness to participate in the program. This is the month of Ramadan 1441 H. Keywords: Waqf Education, Social Media

Strategi Komunikasi Pemasaran Trialista Beauty Dalam Meningkatkan Penjualan Rista Dwi Lestari; Saifuddin Zuhri
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Trialista Beauty is one of the local brands that has milk soap products that have succeeded in growing rapidly, especially in the online market. The purpose of this research is to find out what marketing strategy is being carried out by Trialista Beauty to further increase sales every month. This research is a type of descriptive research using a qualitative approach as well as a qualitative descriptive method. Then, the data collection techniques in this study used three techniques, namely observation, in-depth interviews, and documentation. Trialista Beauty is a beauty brand that has milk soap products. In marketing, Trialista beauty uses two channels, namely online and offline. The results of this study indicate that Trialista Beauty uses several elements of the promotional mix to market milk soap products. Some of these elements are advertising (advertising, sales promotion), personal selling (personal selling), and interactive marketing (interactive marketing). advertising) and sales promotion using the Facebook application, then offline using personal selling and interactive marketing. Facebook also has an influence on increasing purchases. Keywords: Marketing strategy, milk soap product, promotion mix.

Pengaruh Literasi Laporan Keuangan dan Wawasan Kewirausahaan pada Penggunaan Informasi Akuntansi di Era Digitalisasi: Kamilah K.; Jukhairia Ritonga; Annisa Zahra; Dela Pratama; Rizqia Humaira Nasution
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Financial statement literacy is a form of someone's understanding of the financial condition of an institution with the aim of making decisions. Financial statements must be prepared in accordance with applicable PSAK and must be relevant, accurate, reliable, credible and easy to understand. The purpose of this study was to determine the effect of financial statement literacy and entrepreneurial insight on the use of accounting information in the digitalization era. The population in this study were MSME actors in Petangguhan Village, Galang District, Deli Serdang Regency with a sample of 50 MSME actors. In this study, researchers used quantitative methods. Where the data obtained in the form of numerical data or numbers that can be measured with certainty. Furthermore, the results of these observations were analyzed. The variables in this study consisted of independent variables, namely financial statement literacy, entrepreneurial insight, and subjective norms, and one dependent variable, namely the influence of financial statement literacy and entrepreneurial insight on the use of accounting information in the digitalization era. And the data obtained from the distribution of questionnaires given to MSME actors in Petangguhan Village. And respondents' answers were processed using the SPSS 26 application Keywords: Financial Report Literacy, Entrepreneurial Insights, Accounting Information

The Effect of Taxpayer Awareness on Intention to Pay Taxes Dewi Kusuma Wardani; Ayu Indra Wati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to examine the Analysis of Taxpayer Awareness, Tax to Pay Taxes. This study uses a quantitative description method and primary data using a questionnaire. The number of samples in this study were 100 student respondents at the Universitas Sarjanawiyata Tamansiswa Yogyakarta. Sampling in this study using a convenience sampling technique. This study provides results that taxpayer awareness affects the intention to pay taxes.

Analisis Faktor yang mempengaruhi Persepsi Harga, Promosi, dan Kualitas Pelayanan terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi Kasus pada Warung Bebek Jaya Antika) Rohani Rohani
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This thesis uses quantitative research which aims to determine whether the perception of price, promotion and service quality has a direct or indirect influence on consumer loyalty and customer satisfaction. And also whether consumer satisfaction also has a direct effect on consumer loyalty. This research uses descriptive quantitative. The number of samples taken as many as 100 respondents. Respondents used in this study were consumers of the Warung Duck Jaya Antika. The technique applied in this research is probability sampling or random sampling, taking random samples. Data collection techniques by giving questionnaires to respondents, interviews and documentation. In proving and analyzing this, validity and reliability tests are used, multiple linear regression, f and t tests, path analysis tests and determination tests are used.The hypothesis which states that price, promotion, and service quality has a direct effect on customer satisfaction is proven. The hypothesis which states that price, promotion, and service quality has a direct effect on consumer loyalty is proven. The hypothesis which states that consumer satisfaction has a direct effect on consumer loyalty is proven. price, promotion, and service quality have an indirect effect on consumer loyalty through customer satisfaction as a proven intervening variable.Keywords: Price Perception, Promotion, Service Quality, Consumer Loyalty and Consumer Satisfaction

Page 28 of 75 | Total Record : 741

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Dedi Junaedi

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lppm@laaroiba.ac.id

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+6221-8757150

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Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dedi Junaedi

Contact Email lppm@laaroiba.ac.id

Phone +6221-8757150

Journal Mail Official lppm@laaroiba.ac.id

Editorial Address Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

Location Kab. bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dedi Junaedi

Contact Email
lppm@laaroiba.ac.id

Phone
+6221-8757150

Journal Mail Official
lppm@laaroiba.ac.id

Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

Location
Kab. bogor,

Jawa barat

INDONESIA